Signalayer

What Signalayer does

Signalayer is a cloud-based engagement marketing platform designed to serve brands and agencies. The company was founded in 2015 and is headquartered in New York, United States, operating as a private for-profit entity with a small workforce in the 11–50 employee range. Its positioning as an engagement marketing platform implies a SaaS delivery model focused on tools that support campaign execution, audience engagement, and marketing operations for brand-side marketers and their agency partners.

The product surface, underlying technology stack, and feature set are not described in detail in the available input. No patents, certifications, integrations, or third-party technology references specific to Signalayer are documented in the source material; a substantial share of the accompanying source content relates to an unrelated entity (FIONA77, a Southeast Asia–based digital entertainment platform) and should not be attributed to Signalayer. The platform's website is http://www.signalayer.com, but no technical documentation, API surface, or SDK availability was disclosed.

The company's business model is implied to be a SaaS subscription arrangement sold to brands and agencies, consistent with category norms. No pricing tiers, contract structure, customer count, revenue figures, or named logos are disclosed in the source material. A single funding event is recorded on 2018-06-27 with investor and lead Digital Future; the recorded amount is $0, suggesting an undisclosed round, a data-capture artifact, or a non-equity transaction. Notable data gaps include: lack of disclosed revenue/ARR, missing customer references, absence of partnership or integration detail, and no public commentary on GTM motion or pricing mechanics.

Name

Signalayer

Legal name

FIONA77

Website

https://signalayer.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Signalayer is a cloud-based engagement marketing platform founded in 2015 and headquartered in New York, serving brands and agencies with marketing engagement tooling delivered as a SaaS product.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Engagement marketing platform
• Marketing automation software
• Cloud marketing tools
• Brand marketing platform
• Customer engagement software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

Signalayer is a cloud-based engagement marketing platform built for brands and agencies. The company delivers software-based marketing tooling that operates over the cloud to support engagement-driven marketing programs for its customers.

Product overview

FIONA77 is a single digital entertainment platform offering various online games with a modern interface and responsive technology. The platform is designed for cross-device access and provides 24-hour customer support. Note: The source content primarily references exceedsolar.com (a furniture e-commerce site) as the host domain for FIONA77 promotional content.

Differentiator

Problem solved

Functional benefit

Products and services

• Signalayer Platform

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Klaviyo: Klaviyo is a cloud-based marketing automation and engagement platform focused on email, SMS, and lifecycle messaging for brands and agencies. It directly overlaps with Signalayer's positioning as a cloud-based engagement marketing platform for brands and agencies.
• Iterable: Iterable is a cross-channel engagement marketing platform serving consumer brands and marketing teams. It competes in the same product category (cloud-based engagement / lifecycle messaging) and customer base as Signalayer.
• Braze: Braze provides a cloud-based customer engagement platform spanning email, push, in-app, and SMS messaging for brands. It is one of the most direct comparables in the engagement marketing platform category Signalayer operates in.
• OneSignal: OneSignal is a cloud-based messaging and engagement platform used by product and marketing teams across web and mobile. Its customer engagement focus and SaaS delivery model make it directly comparable to Signalayer.
• Customer.io: Customer.io is a cloud-based customer engagement and messaging automation platform for SaaS and consumer brands. It overlaps with Signalayer on cloud-native engagement marketing and lifecycle messaging.
• ActiveCampaign: ActiveCampaign offers a customer experience automation platform combining email marketing, CRM, and engagement workflows. Its SMB and mid-market brand focus is comparable to Signalayer's likely customer profile.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing platform that includes marketing automation, email, and engagement tools. It overlaps with Signalayer's category from a much larger, suite-oriented position and competes for the same brand-side buyer.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise engagement marketing suite spanning email, mobile, social, and advertising. It represents the incumbent end of the category in which Signalayer competes.
• Mailchimp: Mailchimp is a broadly adopted email and marketing automation platform serving SMBs and agencies. Its agency-friendly positioning and lifecycle messaging features make it an adjacent incumbent comparable to Signalayer.
• Sendgrid (Twilio): Sendgrid, part of Twilio, is a cloud-based email delivery and engagement platform used by brands and developers. Its messaging platform model and customer base overlap meaningfully with Signalayer's scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/signalayer
• LinkedInlinkedin.com/company/signalayer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signalayer