What ROAM Luggage does

ROAM Luggage, Inc. is a private direct-to-consumer brand that designs, sells, and hand-assembles premium hard-shell polycarbonate luggage and complementary travel goods, operating exclusively through its e-commerce storefront at roamluggage.com and shipping within the United States and Canada. The company was founded in 2017 and is headquartered in New York City (246 5th Ave., Suite 402), with a hand-assembly workshop in Vidalia, Georgia where each case is built to order. Co-founder Charlie Clifford previously founded and led TUMI, and his industry heritage is a recurring brand asset.

The core product line comprises customizable hard-shell suitcases — Carry-On, Check-In, Large Carry-On, and Large Check-In models, each offered in standard and expandable variants, plus Front Pocket variants — constructed from a 50/50 blend of recycled and virgin Makrolon polycarbonate with Japanese-engineered Hinomoto 360° ball-bearing spinner wheels, aircraft-grade aluminum telescopic handles, YKK water-resistant zippers, TSA-approved integrated combination locks, and antimicrobial recycled fabric linings. Shells are finished in signature raised ribs with chamfered edges and are sold either through the proprietary Custom Luggage Builder (millions of color combinations across shell, trim, wheels, handles, and complimentary monogram) or through curated colorway collections such as Manhattan, Newport, Monza, London, Aspen, and Brooklyn, plus limited editions like the New York Edit (Knicks-inspired). ROAM extends into Duffels, Tote Bags, Backpacks, and accessories (Packing Pods, Toiletry Bags, Garment Sleeve, Luggage Cover, Shoe & Laundry Bag Set, Clutch Sets, Essentials Pouches), with bundles (Extended Journey, Long Weekend, Family Holiday) and a corporate gifting program. Every purchase ships free, carries a lifetime warranty on non-cosmetic defects, and is backed by a 100-day risk-free trial.

The business model is DTC unit-pricing with premium positioning: cases range from $550 (Carry-On) to $850 (Large Check-In Expandable), bundles from $1,345 to $2,020, and accessories from $25 to $140. The unit economic model is intentionally low-velocity and high-margin by design — made-to-order hand assembly constrains throughput in exchange for customization and quality. Customer acquisition is driven by content/SEO on roamluggage.com, earned media in premium publications, a Refer-A-Friend program, and the Awin affiliate network, with ID.me powering military/first-responder discounts. ROAM has no institutional funding, no parent company, and operates as a founder-owned private corporation.

Name

ROAM Luggage

Legal name

ROAM Luggage, Inc.

Website

https://roamluggage.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ROAM Luggage is a New York-based direct-to-consumer brand that designs, sells, and hand-assembles premium customizable polycarbonate hard-shell suitcases and complementary travel bags and accessories in Vidalia, Georgia, serving design-conscious premium travelers in the United States and Canada.

Ownership category

akta.pro rank

Product category

Premium Luggage and Travel Goods

NAICS

Luggage and Leather Goods Retailers (458320), Luggage and Leather Goods Retailers (45832)

akta.pro primary industry

Luxury Travel Goods (Luggage & Trunks) (CRAKAFAJ)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Custom luggage manufacturing
• Premium travel goods
• Hard-shell suitcases
• Personalized luggage
• Travel accessories

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hard-shell luggage sales: ROAM generates primary revenue from the sale of premium hard-shell polycarbonate luggage. Products include Carry-On, Carry-On Expandable, Check-In, Check-In Expandable, Large Carry-On, Large Carry-On Expandable, Large Check-In, and Large Check-In Expandable models. All products are built-to-order and hand-assembled in the USA.
2. Travel accessories: Secondary revenue from travel accessories including packing pods, toiletry bags, garment sleeves, luggage covers, shoe and laundry bags, clutches, and essentials pouches.
3. Bundles and sets: ROAM offers luggage bundles such as the Extended Journey Expandable Set, Family Holiday Set, and Long Weekend Expandable Set at discounted prices compared to individual purchases.
4. Gift cards: Digital gift cards available for purchase, making thoughtful gifts for travelers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ROAM Luggage designs and sells premium hard-shell polycarbonate suitcases built-to-order and hand-assembled in the USA, allowing customers to customize every detail of their case (shell colors, zipper trim, wheels, handles, monogram) through an online builder. The company also offers complementary travel bags (duffels, totes, backpacks), travel accessories (packing pods, toiletry bags, garment sleeves, luggage covers), bundled luggage sets, and a corporate gifting program, all sold direct-to-consumer via roamluggage.com.

Product overview

ROAM Luggage is a premium built-to-order luggage brand offering a comprehensive travel ecosystem centered around customizable hard-shell polycarbonate suitcases. The core product line includes multiple suitcase sizes: Carry-On, Carry-On Expandable, Check-In, Check-In Expandable, Large Carry-On, Large Carry-On Expandable, Large Check-In, and Large Check-In Expandable — all featuring 50% recycled polycarbonate shells, Japanese-engineered Hinomoto 360° ball-bearing spinner wheels, TSA-approved combination locks, YKK water-resistant zippers, aircraft-grade aluminum handles, and complimentary monogram personalization. The products are designed in New York and hand-assembled in Vidalia, Georgia. The portfolio extends to complementary bags (Duffles, Tote Bags, Backpacks), travel accessories (Packing Pods, Toiletry Bags, Garment Sleeve, Luggage Cover, Shoe & Laundry Bag Set, Clutch Sets, Essentials Pouches), and curated/colorway collections (Manhattan, Newport, Monza, London, Aspen, Brooklyn, New York Edit, Americana Edit). ROAM also offers bundled sets, corporate gifting programs, referral programs, and affiliate partnerships. All products are backed by a lifetime warranty and 100-day trial period with complimentary shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• The Carry-On

Quantifiable outcome

• 100-day risk-free trial with free return shipping reduces purchase barrier
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Trust for Public LandminorStrategic or Co-development Partner · 1 January 2026In celebration of America's 250th anniversary, ROAM donates $100 from each full-price luggage sale to Trust for Public Land, a national nonprofit that creates parks and protects public land for equitable outdoor access. This partnership aligns ROAM's brand with environmental and social impact values.
• ShopifycoreTechnology or IntegrationROAM's e-commerce store is hosted on Shopify's platform, providing the technical infrastructure for the online shopping experience, payment processing, and order management.
• AwinminorChannel Partner/ Reseller/ DistributorROAM participates in the Awin affiliate marketing network, partnering with affiliate publishers to drive customer acquisition through commission-based referrals.
• ID.meminorGTM or Marketing PartnerROAM offers exclusive discounts to military personnel, first responders, and other eligible groups verified through ID.me's identity verification service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Away: Away is the leading DTC premium luggage brand, offering hard-shell polycarbonate suitcases direct to consumers. Same target market (design-conscious travelers), same DTC model, and directly overlapping price points — making it ROAM's most direct competitive comparison.
• Béis: Béis (founded by Shay Mitchell) is a DTC travel brand offering luggage, bags, and accessories at accessible premium price points. Overlapping product categories (hard-shell suitcases, totes, packing accessories) and similar social-media-driven GTM make it a relevant peer.
• Paravel: Paravel sells DTC travel bags and luggage with a sustainability and design-forward positioning. Overlapping product categories (carry-ons, checked bags, totes, packing accessories) and similar premium-but-accessible price points make it a relevant peer.
• July: July is an Australia-based premium luggage brand with similar DTC positioning, polycarbonate hard-shell construction, and curated colorway collections. Comparable pricing and direct-to-consumer model with strong design-led branding make it a relevant peer.
• Monos: Monos is a premium minimalist luggage brand selling direct to consumer with comparable polycarbonate hard-shell suitcases in the $400-$700 range. Overlapping customer base (design-conscious premium travelers) and similar DTC-only distribution make it a close peer.

Emerging players

• Horizn Studios: Horizn Studios is a Berlin-based smart luggage and travel brand with DTC distribution and premium positioning. Comparable premium hard-shell offerings and DTC-first approach make it a relevant emerging peer in the space.

Broad incumbents

• Rimowa: Rimowa is the dominant luxury hard-shell luggage brand globally, owned by LVMH. Comparable premium pricing ($700+), signature grooved polycarbonate/aluminum construction, and luxury positioning make it the benchmark for the high end of ROAM's category.
• TUMI: TUMI is the established premium luggage incumbent — particularly relevant because ROAM's co-founder Charlie Clifford founded and led TUMI. Comparable premium positioning, hard-shell and soft-shell offerings, broader retail distribution, and global reach make it the primary competitive benchmark.
• Briggs & Riley: Briggs & Riley is an established premium luggage brand known for lifetime warranties and quality construction. Comparable premium positioning and lifetime warranty offering — the same value proposition ROAM emphasizes — make it a relevant competitor.
• Globe-Trotter: Globe-Trotter is a heritage luxury luggage maker known for handmade, lightweight cases and bespoke/custom options. Comparable premium positioning and made-to-order/bespoke heritage make it an aspirational peer and potential premium-end competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/roamluggage
• Facebookfacebook.com/roamluggage
• LinkedInlinkedin.com/company/roam-luggage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROAM Luggage