What Keranique does

Keranique is a U.S.-based direct-to-consumer beauty brand specializing in hair regrowth and volumizing products for women. Founded in 2009 and operated by Profectus Beauty, LLC out of Jersey City, New Jersey, the company's flagship offering is the Keranique Hair Regrowth System, a four-piece regimen (Follicle Strengthening Volumizing Shampoo, Volumizing Conditioner, Hair Regrowth Treatment with 2% Minoxidil, and Lift & Repair Treatment Spray) anchored by Minoxidil — the only FDA-approved topical ingredient for women's hair regrowth — and the proprietary Keratin Amino Complex. The core regrowth system is patented via the Easy Precision Sprayer delivery device. Beyond the core system, the product line has expanded to roughly ten SKUs including a non-Minoxidil Follicle Boosting Serum for Minoxidil-intolerant users, an overnight repair serum, biotin-based hair vitamins, dry shampoo, and scalp treatments.

The business is monetized primarily through its own e-commerce website (keranique.com) with phone-order support, supplemented by retail distribution at Ulta Beauty, Sephora, and Amazon. A Preferred-Customer Auto-Ship subscription program at $49.95/month (versus a stated $114.95 retail value) is the core recurring revenue mechanism, with a 120-day money-back guarantee and a flexible skip/cancel policy. Customer acquisition has historically relied on infomercial-style TV advertising and broadcast event placements such as 'GMA Deals & Steals', supplemented by paid search remarketing, social media, email, and earned media in outlets including FOX 5, Glamour, InStyle, Yahoo Beauty, and New Beauty. The company self-reports serving over 2 million women and positions itself as 'America's #1 Hair Regrowth System for Women', though no external validation of market position is provided.

Operationally, Keranique is a small private company with 11-50 employees, no disclosed funding rounds, no parent company, and no venture capital backing. Tom Shipley serves as CEO and Dr. Sonia Batra (Harvard MD, Board Certified Dermatologist) acts as Medical Advisor. The company has no mobile app, no APIs or developer ecosystem, and no disclosed AI/ML capabilities. Geographic reach is limited to the United States and Canada.

Name

Keranique

Legal name

Profectus Beauty, LLC

Website

https://keranique.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Keranique is a U.S. direct-to-consumer beauty brand selling FDA-approved Minoxidil-based hair regrowth systems and a broader hair care portfolio to women experiencing thinning and hair loss, distributed via its website, Ulta, Sephora, and Amazon with an auto-ship subscription model.

Ownership category

akta.pro rank

Product category

Women's Hair Regrowth / Hair Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB)

Keywords

• Women's hair regrowth
• Minoxidil treatment products
• Volumizing hair care
• Hair thinning solutions
• Keratin hair therapy

Headquarters

HQ city

Newtonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Direct: Direct-to-consumer sales of the Keranique Hair Regrowth System and individual products through the company's e-commerce website and phone orders. The core system is sold at $49.95 with auto-delivery subscription.
2. Product Sales - One-Time: Single-purchase options available for customers who prefer not to join the auto-ship program, at standard retail pricing.
3. Auto-Ship Subscription Program: Preferred-Customer Auto-Ship Delivery Program offering automatic recurring deliveries at member pricing, with flexibility to skip, adjust frequency, or cancel at any time. Generates predictable recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Keranique sells a women's hair regrowth product line built around the Keranique Hair Regrowth System, a four-piece kit (volumizing shampoo, volumizing conditioner, 2% Minoxidil regrowth treatment, and Lift & Repair spray) supplemented by ancillary scalp, styling, and vitamin products. The brand leverages FDA-approved Minoxidil combined with its proprietary Keratin Amino Complex and a patented precision sprayer, sold direct-to-consumer online, by phone, and at major beauty retailers.

Product overview

Keranique is a hair care brand owned by Profectus Beauty, LLC, specializing in hair regrowth products for women. The core offering is the Keranique Hair Regrowth System, a four-piece kit consisting of Follicle Strengthening Volumizing Shampoo, Follicle Strengthening Volumizing Conditioner, Hair Regrowth Treatment (with 2% Minoxidil), and Lift & Repair Treatment Spray. The system is positioned as America's #1 Hair Regrowth System for Women and is clinically proven to strengthen hair, promote regrowth, and add volume. Beyond the core system, Keranique offers supplementary products including the Follicle Boosting Serum (alternative to Minoxidil), Intensive Overnight Hair Repair Serum, Marula Hair Oil Treatment Spray, Volume Boost Invisible Dry Shampoo, Micro-Exfoliating Follicle Revitalizing Mask, Intensive Hair 8 Day Jump Start, and Daily Essentials Vitamins with Biotin.

Differentiator

Problem solved

Functional benefit

Products and services

• Keranique Hair Regrowth System Flagship four-piece hair regrowth kit for women containing Follicle Strengthening Volumizing Shampoo, Follicle Strengthening Volumizing Conditioner, Hair Regrowth Treatment with 2% Minoxidil, and Lift & Repair Treatment Spray; marketed as America's #1 Hair Regrowth System for Women.
• Keranique Follicle Strengthening Volumizing Shampoo Sulfate-free keratin-infused volumizing shampoo for women with thinning hair that deep cleans hair, roots, and follicles, strengthens and thickens hair, promotes shine, and reduces buildup.
• Keranique Follicle Strengthening Volumizing Conditioner Lightweight cream-gel conditioner with hydrolyzed keratin and the proprietary Keratin Amino Complex that thickens and volumizes thin, fine hair without weighing it down.
• Keranique Hair Regrowth Treatment (2% Minoxidil) Topical treatment containing 2% Minoxidil, the only FDA-approved ingredient for women's hair regrowth, applied twice daily with the patented Easy Precision Sprayer to reactivate dormant follicles and promote regrowth.
• Keranique Lift & Repair Treatment Spray Multi-benefit heat-activated spray with Keratin Amino Complex that adds instant volume, lift, and shine, protects against heat damage, and is clinically shown to mend 96% of split ends with 24-hour frizz control.
• Keranique Follicle Boosting Serum Serum formulated with a clinical-strength patented peptide to visibly improve hair thickness and maintain healthy-looking shine, designed for women who cannot or prefer not to use Minoxidil.
• Keranique Intensive Hair 8 Day Jump Start Intensive treatment program used when first starting the Keranique system and every 30 days thereafter to jumpstart hair regrowth results.
• Keranique Micro-Exfoliating Follicle Revitalizing Mask Pre-shampoo scalp treatment that exfoliates the scalp, removes sebum, debris, and styling-product buildup, and can also be used as a deep conditioner after shampooing.
• Keranique Intensive Overnight Hair Repair Serum Overnight serum applied to thinning areas before bed after Minoxidil use, massaged into the scalp and left in (not rinsed out) for overnight repair.
• Keranique Marula Hair Oil Treatment Spray Lightweight micro-fine mist oil spray formulated for fine or thinning hair that hydrates, softens, tames flyaways, protects, and adds shine.
• Keranique Volume Boost Invisible Dry Shampoo Invisible dry shampoo designed for all hair tones that adds volume to lackluster hair and provides a dry clean to greasy roots.
• Keranique Daily Essentials Vitamins Biotin-containing dietary supplement formulated to support the Keranique Hair Regrowth System and help maintain healthy hair follicles.

Quantifiable outcome

• 100% of women agreed the Keranique System helped strengthen their hair
• +9 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Dr. Sonia BatrakeyStrategic or Co-development PartnerDr. Sonia Batra, Harvard MD, MSc, MPH and Board Certified Dermatologist, serves as Medical Advisor for Keranique. She provides professional endorsement and educational content about women's hair loss and the Keranique treatment system.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rogaine (Johnson & Johnson / Kenvue): The original and largest minoxidil-based hair regrowth brand, offering both men's and women's 2% and 5% minoxidil products. Directly competes with Keranique on the same FDA-approved active ingredient targeting women with thinning hair.
• Hims & Hers Health: Telehealth-enabled wellness and beauty brand with a dedicated Hers haircare line offering minoxidil and prescription hair loss treatments. Competes with Keranique for the same digitally native female consumer seeking convenient subscription hair regrowth solutions.
• Keeps: Subscription telehealth brand focused exclusively on hair loss, offering finasteride, minoxidil, and ketoconazole treatments for men and women. Direct subscription-competitor to Keranique's auto-ship model with similar Minoxidil-based women's offerings.
• Bosley: Established hair restoration brand offering both surgical transplant services and non-surgical products including minoxidil and thickening shampoos. Competes with Keranique in the women's hair loss category with a broader clinical-service model.
• HairClub: Long-standing hair loss solutions provider offering non-surgical hair replacement, regrowth programs (including minoxidil), and restoration services. Competes with Keranique for women experiencing hair thinning via a center-based service-plus-product model.
• Nioxin: Professional salon-rooted thinning-hair haircare system sold through salons, Ulta, and Amazon. Overlaps with Keranique's volumizing shampoo and conditioner SKUs targeting women with thinning hair, with similar keratin and scalp-cleansing claims.

Emerging players

• Nutrafol: Premium clinically tested botanical hair growth supplement brand targeting women with thinning hair. Competes with Keranique on the same female hair loss consumer but via a nutraceutical rather than topical minoxidil approach, often cross-sold alongside minoxidil regimens.
• Vegamour: Plant-based clean beauty brand offering vegan, non-toxic hair growth serums, supplements, and scalp care products for women. Competes with Keranique in the natural/clean beauty segment targeting women with early-stage thinning.
• Prose: Personalized haircare brand offering custom-formulated shampoo, conditioner, and scalp treatments including pre-shampoo masks. Competes with Keranique on the female haircare consumer but via personalization rather than minoxidil-based regrowth positioning.
• Viviscal: Marine complex-based hair growth supplement brand targeting women with thinning hair. Competes with Keranique on the same hair thinning consumer demographic via an oral supplement regimen rather than topical minoxidil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/KeraniqueHair
• YouTubeyoutube.com/user/KeraniqueHair?feature=watch
• Facebookfacebook.com/Keranique
• Instagraminstagram.com/keranique
• Pinterestpinterest.com/keranique
• LinkedInlinkedin.com/company/ba

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keranique