What Morrison does

Morrison (legal entity: The Morrison Agency, Inc.) is a privately held, woman-led, full-service independent advertising agency headquartered at 3500 Piedmont Road NE, Suite 700, Atlanta, Georgia. Founded in 1986 by Bob Morrison (now Chairman), the firm has operated continuously for 40 years and was reorganized under CEO Amanda Forgione in December 2022. The agency employs between 11 and 50 staff, serves an enterprise-leaning client base across categories including consumer electronics (Samsung), beverage (Coca-Cola), telecommunications (AT&T), manufacturing (Siemens, Georgia Pacific), financial services (Cadence Bank, Georgia's Own Credit Union), automotive (Yamaha, Mitsubishi Motors, Main Street Auto), retail (Armstrong Garden Centers), healthcare (R1 RCM), entertainment (Zoo Atlanta), restaurant (Moe's, Hooters), payment technology (Priority), and nonprofit (American Cancer Society).

The agency's core offering is the proprietary "Morrison Model," a three-pillar framework comprising Clarity (executive-led strategy, research, brand positioning, digital and AI strategy), Impact (integrated creative, media, and technology execution including Google Partner media buying), and Bandwidth (embedded marketing talent, fractional leadership, recruiting, organizational design, and AI workflow design). Engagements are bespoke, explicitly structured without fixed retainers or siloed teams, beginning with a 30-minute discovery conversation. Underlying infrastructure includes a Google Partner relationship for media buying, a proprietary podcast ("Circling Back"), an active blog, and membership in ICOM — a global network of 80+ independent agencies across 60+ countries — which enables cross-border resource deployment without Morrison carrying fixed international overhead.

Morrison generates revenue through professional services fees tied to custom Clarity/Impact/Bandwidth engagement combinations for each client. Go-to-market is senior-led direct enterprise sales supported by thought leadership content (blog, podcast, newsletter), case studies, PR appearances, and a year-long pro bono "Forty for 40" initiative launched in 2025 to mark the agency's 40th anniversary. The firm holds no outside funding, has no parent company, and reports no acquisitions or divestitures; Amanda Forgione separately co-founded _MPLOY, a marketing and tech recruiting firm, in 2020.

Name

Morrison

Legal name

The Morrison Agency, Inc

Website

https://morrison.agency

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Morrison is an independent, woman-led, full-service advertising agency in Atlanta, Georgia, founded in 1986. It serves enterprise and mid-market clients across diverse industries through a proprietary three-pillar model — Clarity (strategy), Impact (creative/media/tech execution), and Bandwidth (embedded talent and AI advisory).

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Advertising agency services
• Marketing strategy consulting
• Integrated campaign execution
• Brand positioning services
• Media planning buying

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Custom Engagements: Morrison structures engagements tailored to each client's specific challenges, goals, and growth stage. The agency explicitly states it does not use fixed retainers, instead creating custom combinations of its Clarity, Impact, and Bandwidth offerings. Revenue is derived from project-based and tailored service fees across strategy, creative, media, technology, and talent services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Morrison is a full-service independent advertising agency that delivers strategy, creative, media, technology, and embedded-talent services to enterprise and mid-market brands. Its work is packaged through the proprietary Morrison Model, which combines Clarity (research, brand, digital and AI strategy, and go-to-market planning), Impact (integrated creative, media, and technology execution of campaigns), and Bandwidth (embedded specialists, fractional leadership, recruiting, and AI workflow design). Each client engagement is custom-tailored without fixed retainers or siloed teams.

Product overview

Morrison is a full-service independent advertising agency headquartered in Atlanta with 40 years of operating history. Its offering is organized around the Morrison Model, a three-pillar framework comprising Clarity (strategy and research), Impact (integrated campaign execution across creative, media, and technology), and Bandwidth (embedded talent and AI solutions). The agency also produces the Circling Back branded podcast and maintains a published portfolio of case studies. The agency is woman-led, a Google Partner, and a member of the ICOM global independent agency network.

Differentiator

Problem solved

Functional benefit

Products and services

• Morrison Model (Clarity, Impact, Bandwidth) Proprietary three-pillar service framework that combines strategic advisory, integrated campaign execution, and embedded-talent solutions into custom-tailored client engagements without fixed retainers or siloed teams.
• Clarity (Strategic Advisory) Executive-led strategic advisory covering market and customer research, brand positioning and architecture, marketing and CX strategy, digital and AI strategy, brand identity and visual systems, communications planning, and content strategy for enterprise and mid-market brands.
• Impact (Integrated Campaign Execution) Integrated campaign execution across creative, media, and technology — including campaign concepting, video production, social content, media planning and buying, lead generation, user experience design, custom development, CMS customization, email marketing, and marketing automation.
• Bandwidth (Embedded Talent & AI Solutions) Embedded specialist and talent solutions including fractional marketing leadership, recruiting and placement, organizational design, AI workflow design and implementation, and custom agent and skill development to scale client internal capabilities.
• Media Services (Google Partner Agency) Media planning and buying, audience segmentation and targeting, lead generation advertising, live dashboard reporting, and Google Partner Agency services for enterprise and mid-market clients.
• Technology Services User experience design, custom development, CMS customization, email marketing, and marketing automation for client digital ecosystems.
• Circling Back Podcast Branded podcast featuring industry experts and Morrison team members discussing marketing strategy, advertising trends, and leadership, distributed via RSS as a thought-leadership channel supporting the agency's brand and senior positioning.

Quantifiable outcome

• Yamaha exceeded Model Year 2025 Sales Goals and won the 2025 AMY Award Campaign of the Year
• +6 more outcomes

Named customers19 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ICOMcoreOthersMorrison is a member of ICOM, a global network of over 80 independent advertising and marketing communications agencies in more than 60 countries. As a member, Morrison can tap into partner resources anywhere in the world, enabling the agency to flex and pivot for global client needs.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 22squared: Atlanta-based independent full-service advertising agency of comparable size and scope, serving national and regional brands with creative, media, and integrated campaign work — a direct local competitor for the same enterprise AOR relationships.
• RPA (RPA: USA): Independent, mid-size full-service agency headquartered on the West Coast with a similar mix of creative, media, and brand strategy services for major brands — directly comparable in scale, ownership structure, and service offering to Morrison.
• The Tombras Group: Independently owned, full-service agency built around an integrated creative/media/technology model for enterprise brands — closely comparable to Morrison in independent ownership, full-service scope, and similar revenue scale.
• Anomaly: Independent creative and brand strategy agency known for non-traditional, senior-led engagement models and embedded talent — structurally similar to Morrison in its independence, senior-driven delivery, and rejection of standard retainers.
• Mother: Independent creative network with offices in multiple markets and a reputation for senior-led, custom engagement structures — comparable to Morrison as an independently owned, creatively-led alternative to network agencies.
• David & Goliath: Independent, mid-size full-service agency known for integrated creative, media, and brand work for challenger and enterprise brands — similar in scale, independent ownership, and senior-led operating model.
• Translation LLC: Independent creative and brand agency serving major enterprise clients with integrated work — comparable to Morrison in independent ownership, creative-led positioning, and mid-size scale.
• Mekanism: Independent full-service creative agency combining brand storytelling, media, and content production — comparable to Morrison's Impact pillar in particular and similar in size and independent ownership.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency network serving global enterprise brands — comparable to Morrison as an independent alternative to holding companies, but with substantially greater scale, multi-office footprint, and global client roster.
• Leo Burnett: Major global advertising agency within Publicis Groupe, competing for the same enterprise AOR relationships Morrison targets (e.g., Samsung, Coca-Cola) — a broader incumbent Morrison must displace or coexist with on the buy side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTuberss.com/podcasts/circling-back
• Facebookfacebook.com/wearemorrison
• LinkedInlinkedin.com/company/the-morrison-agency
• Instagraminstagram.com/wearemorrison
• TikToktiktok.com/@wearemorrison
• Xx.com/wearemorrison

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrison