OnMedia

What OnMedia does

OnMedia is the advertising sales division of Mediacom Communications Corporation, providing integrated TV and digital advertising services to primarily local small and mid-sized businesses across five Midwestern and Southeastern US states. The company sells cable TV advertising spots across more than 60 networks including AMC, TNT, TBS, USA, ESPN, CNN, and HGTV, with geographic and demographic targeting by zip code, address, county, state, cable TV zone, or DMA. The product portfolio is structured around three core services (TV Advertising, Digital Advertising, and Integrated Marketing), augmented by modular digital capabilities including SEM, Connected TV/OTT, social, display, pre-roll video, audience and topic targeting, geofencing, and retargeting, plus an in-house creative production service and a client-facing dashboard at onmedia.brandcdn.com.

The underlying technology combines cable spot-buying access inherited from Mediacom's national broadband network (spanning roughly 1,500 communities in 22 states) with mainstream third-party digital ad-tech for targeting and retargeting; no proprietary AI/ML models, APIs, or developer platform are disclosed. Revenue is generated through quote-based advertising sales with multi-year contracts, priced per campaign and customized via local Account Executives covering nine city markets (Auburn AL, Albany/Columbus GA, Cedar Rapids/Davenport/Des Moines IA, Moline IL, Columbia/Springfield MO), with a parallel National Accounts motion for multi-region and agency clients. The company monetizes across four streams: cable TV spot sales, digital media placements, integrated multi-platform campaigns, and creative production services. OnMedia is privately held as a division of Mediacom Communications Corporation, headquartered at 1 Mediacom Way, Mediacom Park, NY, with no standalone incorporation, public ticker, or disclosed funding events.

Name

OnMedia

Legal name

Mediacom Communications Corporation

Website

https://onmediaadsales.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

OnMedia is the advertising sales division of Mediacom Communications Corporation, selling integrated cable TV and digital advertising campaigns with geographic micro-targeting to local small and mid-sized businesses across nine markets in five US states.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Media Buying (BPAFABAD)

akta.pro secondary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Cable tv advertising
• Digital advertising services
• Integrated marketing campaigns
• Media buying agency
• Local advertising solutions

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Cable TV Advertising Spot Sales: Sale of advertising spots on top-rated cable networks (AMC, TNT, TBS, USA, ESPN, CNN, HGTV, etc.) targeted by network, demographic, and geographic zone; quoted per campaign, non-broadcast spot rates.
2. Digital Advertising Services: Sale of digital media placements across SEM, Connected TV/OTT, social media platforms, display banners, and pre-roll video, often packaged with retargeting and geofencing.
3. Integrated Multi-Platform Campaigns: Bundled TV + digital + creative services sold as a unified campaign across the buying cycle, with custom pricing per plan.
4. Award-Winning Creative Production: Production of commercials and digital content pieces (TV ads and rich digital creative) for clients, often paired with media buying.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

OnMedia is the advertising sales division of Mediacom Communications Corporation. It sells cable TV advertising spots across 60+ top-rated networks (AMC, TNT, TBS, USA, ESPN, CNN, HGTV, etc.) with geographic and demographic micro-targeting, digital advertising (SEM, Connected TV/OTT, display, social, pre-roll video, geofencing, retargeting), and integrated multi-platform marketing campaigns bundled with in-house creative production.

Product overview

OnMedia is the advertising sales division of Mediacom Communications Corporation, offering a platform-plus-modules architecture centered on three core services: TV Advertising, Digital Advertising, and Integrated Marketing. TV Advertising is delivered across a full suite of top cable networks (including AMC, TNT, TBS, and USA) with geographic and demographic targeting. Digital Advertising extends the offering through modular capabilities — Search Engine Marketing (SEM), Audience Targeting, Topic Targeting, Contextual Targeting, Connected TV/OTT, Social, Display, and Pre-Roll Video — that work together as add-on modules to a unified media plan. Integrated Marketing ties TV and Digital together with consistent creative to reinforce messaging across the buying cycle. Supporting modules include Creative Production Services for commercials and digital content, and a Client Dashboard for campaign management. Real-time analytics underpin campaign measurement and reporting across all three cores.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Advertising Cable television advertising offering that places client messages on top-rated cable networks such as AMC, TNT, TBS, USA, ESPN, CNN, and HGTV, with geographic and demographic targeting by zip code, address, county, state, cable TV zone, or DMA. Sold through a single local Account Executive who provides access to 60+ networks in one media buy.
• Digital Advertising Online advertising service bundling Search Engine Marketing (SEM), Connected TV/OTT, social media advertising, display banners, and pre-roll video with demographic, behavioral, contextual, and geographic targeting capabilities including re-targeting and geofencing.
• Integrated Marketing Multi-platform marketing campaigns that combine TV and digital advertising with consistent creative messaging to push consumers through the complete buying cycle, expand reach, and increase brand awareness. Delivered as bundled integrated plans with custom per-campaign pricing.
• Creative Production Services In-house production of commercials and content-rich digital pieces that elevate brand perception for advertisers, often paired with OnMedia's media planning and buying services.

Quantifiable outcome

• 75% of customer spending occurs within 15 miles of the average American's front door — used to justify hyper-local cable TV zone targeting.
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship.

• Mediacom Communications / Mediacom BusinessflagshipStrategic or Co-development PartnerOnMedia is a division of Mediacom Business, a subsidiary of Mediacom Communications Corporation. Mediacom Business delivers internet, phone, and TV services via cable-exclusive DOCSIS 3.1 technology and operates a coast-to-coast fiber network across roughly 1,500 communities in 22 states, providing OnMedia with the local cable TV zones and audience footprint it sells against. OnMedia's headquarters is located at 1 Mediacom Way, Mediacom Park, NY 10918.
• Mediacom Park (corporate address / parent group)flagshipStrategic or Co-development PartnerOnMedia operates from Mediacom Park, NY 10918 and shares parent Mediacom Communications Corporation's customer and network infrastructure; © notice lists Mediacom Communications Corporation as the rights holder.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Viamedia: Cable TV advertising sales representative firm selling local and regional ad spots across multiple MSO footprints to SMBs. Direct peer to OnMedia in the cable spot-buying and integrated TV/digital advertising model for local advertisers.
• Spectrum Reach: Charter Communications' advertising sales division, selling linear TV, CTV, and digital advertising to local and national advertisers. Closest like-for-like peer to OnMedia as a cable MSO-owned ad sales arm with bundled creative.
• Effectv: Comcast's advertising sales division, offering TV, digital, and CTV advertising with advanced targeting and creative services to SMBs and national advertisers. Direct competitor with substantially larger scale and footprint than OnMedia.
• Cox Media: Cox Communications' media/advertising sales arm, offering local TV, digital, and programmatic advertising to SMBs and agencies across Cox's footprint. Same MSO-ad-sales model as OnMedia.
• LocaliQ: Gannett's digital marketing solutions business offering paid search, SEO, social, display, and integrated campaigns to SMBs across the U.S. Direct competitor in the local SMB digital-and-integrated marketing space.
• Hughes Media: Regional media buying and advertising agency focused on local cable TV and digital campaigns for SMBs in select Mid-Atlantic markets. Comparable regional footprint and integrated TV+digital offering.

Emerging players

• MNTN: CTV/OTT advertising platform focused on SMBs and performance-driven advertisers, with self-serve creative and audience targeting. Emerging player addressing the same hyper-local CTV+TV opportunity as OnMedia with a more tech-led approach.
• Simpli.fi: Programmatic advertising platform specializing in localized targeting (geofencing, audience,CTV) for agencies and SMBs. Comparable to OnMedia's digital targeting stack but delivered as a self-serve DSP rather than a managed service.
• Madhive: CTV-focused ad tech platform serving local broadcasters, MVPDs, and agencies with audience targeting and campaign management. Comparable to OnMedia's CTV/OTT targeting stack, especially for local-market CTV sales.

Broad incumbents

• Magnite: Largest independent omnichannel sell-side ad tech platform for CTV, video, and display. Broad incumbent in the supply side of the CTV/OTT programmatic market that OnMedia buys against for its digital campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/weareonmediake
• Facebookfacebook.com/OnMediaTVandDigital
• LinkedInlinkedin.com/company/56237/admin
• Instagraminstagram.com/onmediatvanddigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnMedia