Árukereső

What Árukereső does

Árukereső (arukereso.hu), founded in 2004 and headquartered in Budapest, is Hungary's leading online price comparison platform. The service aggregates product listings and prices from more than 905 partner online stores across categories including electronics, household appliances, fashion, sports, beauty, toys, home and garden, and automotive. For consumers, the platform is free to use and offers side-by-side product comparison, price-drop tracking (Árfigyelő), buyer reviews, a community Q&A feature (Kérdezz felelek), and the Megbízható Bolt (Trusted Store) certification program that flags vetted retailers. A mobile application extends the same functionality to smartphones and tablets, and a premium subscription tier (Árukereső Premier) layers additional features on top of the free core service.

Under the hood, the platform is a price-comparison aggregation engine with AI-assisted product search capabilities, conversion-tracking integrations with merchant partners, and a self-service Partner Portal where retailers manage listings and advertising. The technology stack is built around structured product catalogs, price-feed ingestion from hundreds of merchants, and a domain-specialized AI layer that surfaces AI-generated product recommendations to consumers.

Árukereső monetizes through two primary streams: affiliate/referral fees from partner stores for traffic and conversions delivered, and advertising placements including sponsored listings and promotional campaigns. The company has expanded internationally via wholly-owned sister sites in Bulgaria (Pazaruvaj.com) and Romania (Compari.ro), operating localized price-comparison services under the same parent brand across Central and Eastern Europe.

Name

Árukereső

Legal name

Árukereső

Website

https://arukereso.hu

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Árukereső is Hungary's leading price comparison platform, founded in 2004, aggregating listings from 905+ partner stores across consumer categories and monetizing through affiliate fees and advertising, with sister sites in Bulgaria and Romania.

Ownership category

akta.pro rank

Product category

Price Comparison and Shopping Aggregation

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

akta.pro secondary industries

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Price comparison platform
• Online shopping aggregator
• Product discovery tools
• E-commerce affiliate network
• Consumer deal tracking

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Affiliate/Referral Revenue: Partner stores pay referral fees for traffic and conversions driven through the platform. Conversion tracking is measured for partner stores. The platform drives qualified traffic to e-commerce partners who pay for performance.
2. Advertising Revenue: Sponsored product listings and banner advertisements displayed on the platform. Promotional campaigns like summer sales events, featuring partner brands with advertising placements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Árukereső operates a free, consumer-facing price comparison platform that aggregates product listings and prices from more than 905 partner Hungarian online retailers across categories including electronics, household appliances, computers, fashion, sports, beauty, toys, and automotive. The platform enables consumers to compare prices, track price drops, read buyer reviews, assess store reliability through the Megbízható Bolt program, and click through to merchant sites to complete purchases, while monetizing via referral fees and advertising from partner retailers.

Product overview

Árukereső.hu is a comprehensive price comparison platform serving as Hungary's leading online shopping guide. The platform aggregates product listings and prices from over 905 partner online retailers across diverse categories including electronics (computers, mobile phones, TVs), household appliances, fashion and clothing, sports and fitness equipment, beauty and health products, baby and maternity items, home and garden, automotive, toys, and furniture. The core platform (Árukereső.hu) serves as the central hub for price comparison, supplemented by the Premier premium subscription service for enhanced features. Additional offerings include mobile applications, price alert tools (Árfigyelő), product comparison features, customer review systems, the Trusted Store certification program, and a Partner Portal for retailers to manage their presence on the platform. The company also operates international variants including Bulgaria (Pazaruvaj.com) and Romania (Compari.ro).

Differentiator

Problem solved

Functional benefit

Products and services

• Árukereső.hu Price Comparison Platform Hungary's leading free price comparison and product discovery platform that aggregates listings and prices from 905+ Hungarian online retailers across categories including electronics, household appliances, fashion, sports, beauty, toys, and automotive, and enables consumers to compare prices, read buyer reviews, check store reliability, and click through to merchant sites to complete purchases.
• Árukereső Mobile Application (Mobilalkalmazás) Standalone mobile application for iOS and Android devices that lets Hungarian consumers search the Árukereső price comparison catalog, compare prices across retailers, receive price drop alerts, and access shopping features on mobile devices.

Quantifiable outcome

• Nearly 50% of Hungarian consumers now use AI tools for online product search
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Alza.hucoreChannel Partner/ Reseller/ Distributor · 1 January 2004Major Hungarian e-commerce retailer partner offering extensive product range across electronics, computing, and consumer goods on the Árukereső platform.
• AuchancoreChannel Partner/ Reseller/ DistributorInternational retail chain with Hungarian online presence, partner for broad consumer product categories including household, food, and general merchandise.
• Rossmann - Az online drogériacoreChannel Partner/ Reseller/ DistributorOnline drugstore partner specializing in beauty, health, and personal care products serving Hungarian consumers.
• Speedshop.huminorChannel Partner/ Reseller/ DistributorHungarian e-commerce store partner offering various consumer products on the platform.
• KonzolvilágminorChannel Partner/ Reseller/ DistributorHungarian gaming and console retailer partner specializing in video games and gaming accessories.
• LG WebáruházminorChannel Partner/ Reseller/ DistributorOfficial LG brand webstore partner offering LG electronics, home appliances, and mobile devices.
• inSPORTlineminorChannel Partner/ Reseller/ DistributorSports and fitness e-commerce partner specializing in sports equipment, fitness gear, and outdoor products.
• Fieldmann webshopminorChannel Partner/ Reseller/ DistributorPower tools and garden equipment e-commerce partner for Hungary.
• Sencor webshopminorChannel Partner/ Reseller/ DistributorElectronics and small appliances partner for consumer electronics products.
• Kytary.huminorChannel Partner/ Reseller/ DistributorMusical instruments and audio equipment e-commerce partner.
• Pepita.huminorChannel Partner/ Reseller/ DistributorFashion and clothing e-commerce partner offering various apparel categories.
• euronics.hucoreChannel Partner/ Reseller/ DistributorElectronics retail chain partner with Hungarian online presence for consumer electronics and appliances.
• REGIO JÁTÉKminorChannel Partner/ Reseller/ DistributorHungarian toy retailer partner specializing in children's toys and games.
• SodaStreamminorChannel Partner/ Reseller/ DistributorBeverage and home beverage maker partner for soda machines and accessories.
• SanitinominorChannel Partner/ Reseller/ DistributorBathroom and sanitary equipment e-commerce partner.
• PrimaNet.huminorChannel Partner/ Reseller/ DistributorHungarian e-commerce partner for various consumer product categories.
• Robot WorldminorChannel Partner/ Reseller/ DistributorElectronics and robotics products e-commerce partner.
• Pazaruvaj.com (Bulgaria)coreChannel Partner/ Reseller/ DistributorSister site serving Bulgarian market with localized price comparison services, operating under the same parent brand.
• Compari.ro (Romania)coreChannel Partner/ Reseller/ DistributorSister site serving Romanian market with localized price comparison services, operating under the same parent brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Idealo: Germany's leading price comparison platform, operating across multiple European markets with similar affiliate/advertising monetization and broad category coverage; the most direct Western European peer to Árukereső's model.
• Heureka: Czech and CEE price comparison leader operating in Czechia, Slovakia, Hungary, and other regional markets; direct competitor to Árukereső in Hungary and a peer in adjacent CEE markets.
• PriceRunner: Northern European and UK price comparison platform owned by Klarna; comparable affiliate-based comparison model serving multiple product categories and competing for the same consumer shopping-intent audience.
• Twenga: European price comparison and shopping platform historically active across multiple EU countries; comparable affiliate-based comparison model targeting similar European online shoppers.
• Compari.ro: Wholly-owned Romanian sister site of Árukereső operating an identical price comparison model for Romanian consumers; directly comparable in product, model, and ownership.
• Pazaruvaj.com: Wholly-owned Bulgarian sister site of Árukereső offering the same price comparison model for Bulgarian consumers; essentially the same product localized to a neighboring CEE market.
• Kelkoo: European price comparison and shopping platform operating across multiple EU countries with affiliate monetization; directly comparable in product scope, business model, and European geographic focus.

Broad incumbents

• Shopzilla / Bizrate: Established US/EU price comparison network owned by Epsilon; comparable broad-category comparison model with affiliate monetization serving as a reference point for the global comparison shopping category.
• Google Shopping: Global price comparison and product discovery surface built into Google Search; the broadest incumbent in the comparison space and the principal structural competitor/threat to standalone comparison platforms like Árukereső.

Regional players

• Ceneje.si: Slovenian price comparison platform serving a small CEE market; comparable in product and model but operating in a different geography from Árukereső's primary Hungarian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Árukereső