YouthKiAwaaz

What YouthKiAwaaz does

Youth Ki Awaaz (legally YKA Media Pvt. Ltd.) is a New Delhi-based digital media and civic-engagement platform founded in 2008 by Anshul Tewari. It operates a free, community-driven publishing platform on which 200,000 monthly contributors write stories and perspectives across gender, climate, governance, education, health, justice, and civic rights, with a bilingual English-Hindi presence and 50M+ cumulative reads. The platform has accumulated 231K+ members over 18 years and positions itself as India's largest youth-focused civic-participation outlet.

The company's core product architecture combines a contributor content platform (the YKA website and mobile experience) with a sub-product called Yoot, a WhatsApp-based polling system that reaches 228K+ registered young Indians and collects 25,000-30,000 daily responses on civic and policy topics. Yoot functions as a proprietary data collection layer, and the company has begun productizing it as a standalone youth data platform. Distribution is self-serve and WhatsApp-native, targeting young Indian consumers directly while also serving government and civil-society clients who need grassroots youth input.

The revenue model is not publicly disclosed; the platform is free for end users, and the only named commercial relationship is a partnership with India's Ministry of Housing and Urban Affairs on the Adolescents for Climate Transformation (ACT) Indore Framework, which feeds Yoot-collected youth sentiment into city-level climate planning. The company has raised a single disclosed funding round of $600,000 from Quintillion Media in 2015 and operates with 501-1,000 employees, suggesting a bootstrapped, content-and-grant-driven economic model rather than a venture-backed growth profile. In June 2026, YKA posted a Head of Research role, indicating a strategic move to formalize its research function and pursue policy-grade outputs.

Name

YouthKiAwaaz

Legal name

YKA Media Pvt. Ltd.

Website

https://youthkiawaaz.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Digital Media and Civic Engagement

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Educational Support Services (611710)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Young Adult (YA) Publishing (MPAJAFAD)

akta.pro secondary industries

Children’s News & Current Affairs Programming (MPABAKAK), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

• Youth digital media
• Civic engagement platform
• User-generated content
• Youth polling platform
• Civic journalism

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Content and Community Platform: Free platform for contributors and readers. Revenue model not explicitly disclosed in available sources. Platform enables civic engagement through user-generated content and data collection.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Youth Ki Awaaz operates a youth-focused digital media and civic-engagement platform that publishes people-powered stories across topics such as gender, climate, governance, culture, education, health, justice, and civic rights. It also runs Yoot, a WhatsApp-based youth polling and data platform that collects daily youth sentiment to inform civic and policy discussions. The platform combines contributor-driven publishing, community participation, and data aggregation as its core offerings.

Product overview

Youth Ki Awaaz operates as a platform-plus-products architecture. The core offering is the Youth Ki Awaaz (YKA) platform — India's largest independent, youth-focused digital media and civic-engagement platform with 231K+ members and 50M+ reads, enabling people-powered stories and impact across topics like gender, climate, governance, and civic issues. Alongside the core platform, YKA offers Yoot — a youth data platform featuring a WhatsApp polling system that reaches 25,000 to 30,000 daily responses, designed to aggregate young people's perspectives and embed youth voices into policy planning.

Differentiator

Problem solved

Functional benefit

Brands

• Yoot: India's youth data platform - a WhatsApp polling system that reaches 25,000 to 30,000 daily responses and 228K+ young Indians, aggregating youth perspectives on civic and policy issues.

Products and services

• Youth Ki Awaaz (YKA) Platform India's largest independent, youth-focused digital media and civic-engagement platform enabling people-powered stories, data, and impact across gender, climate, governance, and other topics relevant to young India, with 231K+ members and 50M+ reads.
• Yoot India's youth data platform featuring a WhatsApp polling system that reaches 25,000 to 30,000 daily responses and 228K+ young Indians, designed to aggregate youth perspectives on civic and policy issues.

Quantifiable outcome

• 200,000 monthly contributors actively writing and sharing perspectives
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• India's Ministry of Housing and Urban AffairscoreStrategic or Co-development PartnerPartnership with India's Ministry of Housing and Urban Affairs on the Adolescents for Climate Transformation (ACT) Indore Framework. The collaboration aims to embed youth voices into city-level climate planning. Youth Ki Awaaz's Yoot polling platform collects youth sentiment data that feeds into government climate policy development.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• NDTV (digital): One of India's largest legacy news networks, with a strong digital vertical covering governance, climate, and civic rights — directly competing with YKA for serious young-Indian news consumers.
• The Better India: Larger, well-funded Indian impact-positive digital media platform covering social innovation, civic issues, and sustainability. Overlaps with YKA's civic-engagement positioning but operates at significantly greater scale and broader topic coverage.
• The Quint: Major Indian digital-first news platform with strong youth, governance, and policy verticals. A broad incumbent competitor for both YKA's readership and policy-influence positioning.

Direct peers

• ScoopWhoop: India-based youth-focused digital media platform publishing viral, social-cause, and lifestyle content. Closest direct peer to YKA in terms of audience (young Indians) and UGC-led publishing model, though less civic/policy-focused.
• Storypick: Indian youth-focused digital content platform with a contributor base and lifestyle/civic topic mix. Direct peer in audience and content style, though with shallower policy depth than YKA.
• SheThePeople: Indian digital media platform focused on women's voices, civic participation, and policy commentary. Closely comparable to YKA in mission-driven, contributor-led publishing for an underrepresented audience in India.
• YourStory: India's largest digital media platform for startup and entrepreneurial stories, with strong youth readership and contributor-driven content. Comparable to YKA in audience profile, contributor-led model, and topic-driven verticals.

Emerging players

• Decidim: Open-source participatory democracy platform used by cities and governments worldwide for citizen consultation. Conceptually aligned with YKA's Yoot-driven approach to embedding citizen sentiment into civic decision-making.
• Youth Policy Labs (global youth policy): Global youth-policy think tank that translates youth perspectives into policy recommendations. Functionally comparable to YKA's policy-influence mission, though operating internationally and as a non-profit rather than a media platform.

Others

• Lokniti (CSDS): India's leading academic research program on electoral and civic attitudes. An adjacent ecosystem participant that could be a research partner or competitor for institutional youth sentiment data contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/youthkiawaaz
• Xx.com/YouthKiAwaaz
• LinkedInlinkedin.com/company/youth-ki-awaaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouthKiAwaaz