She the People

What She the People does

She the People is a private U.S. nonprofit organization founded in 2018 by Aimee Allison that operates as the first national network dedicated to mobilizing women of color as a political force in American democracy. The organization serves women of color voters, women of color political leaders (elected officials, grassroots leaders, turnout program directors), and Democratic Party organizations and candidates that benefit from data-driven voter engagement strategies. Since November 2019 it has claimed to have mobilized over one million women of color voters across seven crucial battleground states, and it positions itself as a national convening and research voice for a multiracial coalition spanning Black, Latina, Asian American, Indigenous, and Pacific Islander women.

The organization operates no proprietary technology platform. Its infrastructure consists of a Squarespace-hosted website, the 'She the People with Aimee Allison' podcast, editorial blog and newsroom content, organic social channels on Facebook/Twitter/Instagram, email/newsletter, and event-based engagement (national forums, roundtables, town halls). Productized offerings include the blog, newsroom aggregation, the podcast, and advocacy campaigns such as Pledge to Vote, Women of Color Voter Fund, and Step Into Your Power. The 2024 launch of proprietary polling in partnership with 2040 Strategy Group, framed as the only women of color-focused poll of the election cycle, represents its most differentiated knowledge product.

The business model is donation-based, with revenue sourced from individual contributions processed through ActBlue and from grassroots fundraising campaigns. There are no paid products, no pricing tiers, no disclosed institutional grants, and no funding rounds on record. The organization operates with 1-10 employees, is headquartered in Oakland, California, and is led by Founder & President Aimee Allison with Anna Cho Fenley serving as Chief of Staff. Strategic partnerships with 2040 Strategy Group, All* Above All Action, PLAN, SEIU Nevada, Mothering Justice, Annie's List, the Congressional Progressive Caucus Center, and others anchor its convening power within the progressive ecosystem.

Name

She the People

Legal name

She the People

Website

https://shethepeople.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

She the People is a 2018-founded U.S. nonprofit that mobilizes women of color voters across seven battleground states through digital content, grassroots organizing, and proprietary polling, serving Democratic campaigns and women of color leaders.

Ownership category

akta.pro rank

Product category

Political Advocacy and Civic Engagement

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Political Organizations (813940), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Racial & Ethnic Justice Organizations (BPAGAFAC), Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Political advocacy organizing
• Voter mobilization campaigns
• Women of color engagement
• Grassroots community organizing
• Political polling research

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: She the People operates as a nonprofit organization receiving donations from individual supporters. The organization uses ActBlue for donation processing, with a dedicated donation page for supporters.
2. Grassroots Fundraising: Political fundraising through donation campaigns and supporter engagement. Mobilizes women of color voters and channels political support to candidates.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

She the People is a national nonprofit network that mobilizes women of color voters through editorial content (blog, newsroom, podcast), advocacy campaigns (Pledge to Vote, Women of Color Voter Fund, Step Into Your Power), in-person and virtual forums, and proprietary polling and research on women of color voter preferences. It amplifies the voices of women of color political leaders and channels grassroots support toward Democratic candidates and causes across seven crucial battleground states.

Product overview

She the People is a political advocacy and media organization that operates as a content platform with multiple channels including a Blog for editorial commentary, a Newsroom aggregating political news, a Podcast featuring interviews with women of color leaders, and various advocacy Campaigns such as the Women of Color Voter Fund and Step Into Your Power initiative. The organization focuses on mobilizing women of color voters and amplifying their political voices.

Differentiator

Problem solved

Functional benefit

Products and services

• She the People Podcast
• Editorial Blog
• Newsroom
• Advocacy Campaigns Suite of advocacy initiatives including the Pledge to Vote, Women of Color Voter Fund, and Step Into Your Power storytelling initiative, designed to mobilize women of color voters and channel political engagement in Democratic politics.
• Women of Color Polling & Research Proprietary polling and research program focused exclusively on women of color voter behavior, preferences, and motivations, including the only women of color-focused poll during the 2024 election cycle conducted in partnership with 2040 Strategy Group. Produced strategic guidance for Democratic campaigns.

Quantifiable outcome

• Mobilized over 1 million women of color voters in seven crucial states since November 2019
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• 2040 Strategy GroupcoreStrategic or Co-development PartnerPartnership with 2040 Strategy Group to conduct groundbreaking polling specifically focused on women of color voters. The partnership produced the only women of color-focused poll during the 2024 election cycle, providing strategic guidance on how Harris should approach identity and key issues to win Latina and Asian American women voters.
• Skoll World ForumminorStrategic or Co-development PartnerSkoll World Forum featured She the People founder Aimee Allison in interviews spotlighting youth and women's participation in U.S. democracy. The organization was highlighted among Skoll community members whose work centers voices of youth, women, and nonbinary people in American democracy.
• All* Above All ActioncoreGTM or Marketing PartnerCo-hosted historic celebration of Kamala Harris VP nomination with All* Above All Action, Community Voices Heard, Jobs with Justice, Organize Florida, PLAN Action, One Fair Wage during Democratic National Convention.
• Annie's ListminorGTM or Marketing PartnerPartnership with Annie's List focused on supporting women of color candidates and building political power for progressive women in politics.
• Congressional Progressive Caucus CentercoreGTM or Marketing PartnerPartner in hosting 'Dispatch from the Frontlines: COVID-19's Impact on Communities of Color' digital town hall with women of color congressional leaders.
• Climate Justice AlliancecoreGTM or Marketing PartnerPartner organization in COVID-19 impact digital town hall focused on structural racism affecting communities of color.
• Mothering JusticecoreGTM or Marketing PartnerCo-host of 'Follow Women of Color: Reimagining Michigan' event series addressing COVID crisis impact and political engagement in Michigan.
• Detroit Hispanic Development CorporationcoreGTM or Marketing PartnerPartner in Michigan events focusing on COVID impact and political power for women of color in Detroit.
• Economic Security ProjectminorGTM or Marketing PartnerCo-host of Michigan event series addressing economic justice and COVID crisis impact on women of color.
• Progressive Leadership Alliance Network (PLAN)coreGTM or Marketing PartnerNevada partner for roundtable discussion on caucus issues and organizing, part of first national mobilization of women of color.
• SEIU NevadacoreGTM or Marketing PartnerLabor union partner in Nevada caucus organizing and women of color engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Women's Law Center: Established federal advocacy organization for women's rights and gender justice. Overlaps in policy advocacy, polling/research, and movement-building but operates at broader policy level rather than electoral mobilization.
• Planned Parenthood Action Fund: Major political advocacy arm of Planned Parenthood, engaging voters and donors around women's health and rights. Comparable in mobilizing women around progressive causes via grassroots fundraising and event-driven campaigns.

Emerging players

• National Domestic Workers Alliance: Alliance organizing workers, predominantly women of color, in domestic care industries. Comparable in mobilizing women of color around political and economic power but focused on labor rather than voter turnout.
• AAPI Victory Fund: Political organization focused on mobilizing Asian American and Pacific Islander voters and candidates. Overlaps with She the People's women-of-color framing but is broader on ethnicity and narrower on civic engagement.

Direct peers

• Annie's List: Texas-based political organization focused on electing progressive women, particularly women of color, to office. Direct peer in mission, candidate support, and donor mobilization; She the People is even listed as a partner organization.
• Higher Heights for America: National organization dedicated to building Black women's political power through voter engagement, leadership development, and civic participation. Closest direct peer given the parallel focus on women of color political mobilization and leadership pipeline.
• Color of Change: Largest online racial justice organization in the U.S., mobilizing Black Americans and allies through campaigns and advocacy. Comparable in grassroots constituency mobilization, content-driven organizing, and donor-supported political advocacy.
• EMILY's List: The largest U.S. political organization dedicated to electing pro-choice Democratic women, including women of color, to office. Highly comparable mission of mobilizing women as a political force and supports candidates through fundraising and organizing infrastructure.
• When We All Vote: Voter registration and turnout organization co-founded by Michelle Obama, targeting underrepresented voters including women and communities of color. Comparable in nonpartisan voter mobilization, coalition-building, and prominent media presence.
• Supermajority: Membership-based organization mobilizing women across race and age to advance progressive policies and political power. Comparable in operating a national women-led organizing model with content, campaigns, and donor/member engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_shethepeople
• Facebookfacebook.com/shethepeople
• LinkedInlinkedin.com/company/she-the-people
• Instagraminstagram.com/shethepeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about She the People