ChangeMakers

What ChangeMakers does

ChangeMakers is one of Canada's largest national teams of public engagement, communications, and creative marketing professionals, operating as a brand within the holding company Believeco:Partners Ltd. Founded in 1998 and headquartered in Canada, the firm offers integrated services across five core practice areas — PR and reputation management, social impact consulting, marketing and advertising, organizational change management, and agribusiness and international trade — alongside a specialized Health division serving the regulated Canadian healthcare environment. The firm serves enterprise clients across finance, government, healthcare, technology, agriculture, consumer goods, sports, and Indigenous affairs, with named clients including RBC, Deloitte, Meta, Johnson & Johnson Innovative Medicine, Dyson, Canon Canada, Cavendish Farms, Dairy Farmers of Ontario, Desjardins, the Canadian Olympic Committee, the BC Assembly of First Nations, and the Government of Nunavut.

The firm's core technology stack centers on proprietary reputation intelligence assets: RepScore™ (a reputation measurement and scoring tool), the annual Reputation Index 2024 benchmarking publication, and a Data Intelligence capability that the firm uses to support client strategy and audience engagement work. These are positioned as differentiated intellectual property within a professional services engagement model, supported by a Training Academy for client education and a crisis support hotline (1-833-262-8689) for urgent engagements. Underlying technology is not described in detail, and the firm does not disclose APIs, SDKs, or AI/ML architecture.

ChangeMakers operates from 9 Canadian and 4 U.S. office locations (including Toronto, Vancouver, Calgary, Winnipeg, Halifax, Grand Rapids, Miami, Philadelphia, and Washington D.C.) and generates revenue through custom, quote-based professional consulting engagements sold on a relationship basis to enterprise and government clients. The go-to-market is sales-led and built on thought leadership content, the annual Reputation Index, the Training Academy, and direct enterprise outreach. The firm is led by G. Scott as Owner and CEO, with a March 2026 leadership expansion that brought in The Creative Dept. co-founders to drive AI innovation and U.S. brand strategy capabilities. Pricing is not publicly disclosed, and no revenue, funding, or headcount detail is publicly available.

Name

ChangeMakers

Legal name

Believeco:Partners Ltd.

Website

https://changemakers.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ChangeMakers is a Canadian communications, public relations, and creative marketing firm serving enterprise and government clients with integrated PR, social impact, marketing, organizational change, agribusiness, and healthcare communications services across North America.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Consulting

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Change Management & Transformation Consulting (BPAHAGAC), Stakeholder, Communication & Change Management (EDABAHAF), Change Management & Transformation (Org/HR) (BPACAJAD)

Keywords

• Public relations services
• Reputation management
• Social impact consulting
• Marketing and advertising
• Organizational change management

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Consulting Services: ChangeMakers generates revenue through professional consulting engagements across multiple practice areas including PR & reputation management, social impact consulting, marketing & advertising, organizational change management, and agribusiness & international trade services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ChangeMakers is a professional services firm that provides public relations and reputation management, social impact consulting, marketing and advertising, organizational change management, and agribusiness and international trade services to enterprise, government, healthcare and social-impact clients across North America. Core service delivery is supported by proprietary reputation-intelligence assets including the RepScore™ measurement tool, the annual Reputation Index, and a Training Academy for client capability-building.

Product overview

ChangeMakers is a communications and consulting firm offering integrated professional services. The core offerings include PR & reputation management, social impact consulting, marketing & advertising, organizational change management, and agribusiness & international trade services. Supporting these core services are specialized tools and research products including RepScore™ for reputation measurement, Data Intelligence for analytics-driven strategy, the Reputation Index 2024 as an annual benchmarking report, and the Training Academy for professional development. The Health division provides specialized healthcare communications services for the Canadian market. Together, these products and services form a comprehensive consultancy addressing reputation, communications, and social impact challenges.

Differentiator

Problem solved

Functional benefit

Brands

• RepScore™: Reputation measurement and scoring tool offered by ChangeMakers' Data Intelligence team

Products and services

• RepScore™ A reputation measurement and tracking tool that enables organizations to monitor and analyze reputation scores over time, supporting reputation management strategy for enterprise clients.
• Data Intelligence Analytics and data services that help clients create impactful strategies by leveraging raw data to engage audiences and protect reputations, delivered by a dedicated Data Intelligence team.
• Reputation Index 2024 An annual research publication providing reputation benchmarking data and insights for organizations across sectors.
• Training Academy Professional training programs offered to develop skills in communications, reputation management, and social impact for client teams.
• PR & Reputation Management Integrated public relations strategies designed to help clients communicate with confidence, create stronger brands and businesses, and protect reputation—especially when stakes are high.
• Social Impact Consulting Strategy creation and implementation for community development, public health and well-being, social justice, and Indigenous engagement programs.
• Marketing & Advertising End-to-end marketing services from research and strategy through creative and media, delivered in close collaboration with client marketing teams to grow brand affinity and achieve business objectives.
• Organizational Change Management Integrated communications, leadership alignment and reputation-intelligence services designed to turn high-pressure transformation moments into an advantage.
• Agribusiness & International Trade Trade-marketing, buyer-engagement and in-market execution services that help agrifood and agribusiness companies grow in the Canadian market and connect international and Canadian brands with partners and opportunities.
• Health Dedicated healthcare communications division operating in the regulated Canadian healthcare environment, providing healthcare communications, patient advocacy, chronic illness awareness, and HCP engagement for pharma and healthcare clients.

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• British Columbia Assembly of First NationscoreStrategic or Co-development PartnerIndigenous organization partnership enabling ChangeMakers to provide social impact consulting, community development, and Indigenous engagement services.
• Canadian Olympic CommitteecoreStrategic or Co-development PartnerStrategic partnership providing reputation management and communications support for Canada's Olympic movement and athlete programs.
• Canon CanadamajorStrategic or Co-development PartnerTechnology partnership for visual communications and imaging solutions supporting marketing and advertising client work.
• Cavendish FarmsmajorGTM or Marketing PartnerAgribusiness client partnership in the food production sector requiring Canadian market expansion and trade marketing services.
• Dairy Farmers of OntariomajorGTM or Marketing PartnerAgricultural organization partnership providing trade marketing and buyer engagement for Canadian dairy industry.
• DeloittecoreStrategic or Co-development PartnerProfessional services alliance providing integrated consulting engagements combining advisory services with communications expertise.
• DesjardinsmajorStrategic or Co-development PartnerFinancial services partnership delivering reputation management and organizational communications for Canada's largest cooperative financial group.
• DysonmajorGTM or Marketing PartnerConsumer technology brand partnership for marketing, advertising, and brand growth initiatives in Canadian market.
• Johnson & Johnson Innovative MedicinecoreStrategic or Co-development PartnerHealthcare and pharmaceutical partnership for regulated environment communications, patient advocacy, and healthcare professional engagement.
• MetamajorTechnology or IntegrationTechnology partnership for digital communications, social impact initiatives, and data-driven marketing solutions.
• Government of NunavutcoreStrategic or Co-development PartnerGovernment partnership providing public communications, community engagement, and Indigenous relations for the territory of Nunavut.
• RBCcoreStrategic or Co-development PartnerFinancial services partnership delivering corporate communications, reputation management, and organizational change services for Canada's largest bank.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• NATIONAL: One of Canada's largest independent PR and public affairs agencies, offering communications, public engagement, government relations, and marketing services — the closest Canadian-headquartered peer to ChangeMakers across practice areas, sectors served, and client profile.
• Environics Communications: A leading Canadian public relations and communications firm with strong expertise in PR, stakeholder engagement, and public affairs — directly comparable in Canadian market positioning, services offered, and marquee client base.
• Argyle Communications: Canadian-headquartered PR and public engagement firm serving enterprise, healthcare, government, and Indigenous clients with reputation, change, and stakeholder engagement work — closely comparable in Canadian market focus and service mix.
• Tactica: A mid-sized Canadian strategic communications and public engagement firm serving Indigenous, government, and corporate clients — comparable to ChangeMakers in public affairs, Indigenous engagement, and stakeholder relations practices.

Broad incumbents

• Edelman: The world's largest PR firm with global scale, deep reputation management practice, and proprietary research (Edelman Trust Barometer); competes with ChangeMakers on enterprise reputation management engagements where global reach and benchmarking data are decisive.
• Weber Shandwick: A top-tier global communications agency with strength in corporate communications, healthcare, public engagement, and change management — overlaps with ChangeMakers across multiple practice areas and enterprise client segments.
• FleishmanHillard: Global PR and integrated marketing agency with established health, social impact, and corporate communications practices; competes for enterprise reputation, change management, and public affairs mandates similarly pursued by ChangeMakers.
• Hill & Knowlton: Long-established global public relations consultancy with strong public affairs and corporate communications practices — overlaps with ChangeMakers' change management, reputation, and public engagement offerings, particularly in regulated sectors.
• Golin: Global integrated communications agency working across corporate reputation, health, and change engagement — competes with ChangeMakers for enterprise transformation, brand, and healthcare communications engagements.

Others

• Believeco:Partners: The parent holding company under which ChangeMakers operates as a brand — relevant as the actual corporate parent and as a benchmark for the scale and portfolio dynamics surrounding ChangeMakers' operating unit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/changemakers_ca
• Facebookfacebook.com/changemakers.ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChangeMakers