SuperCare
SuperCare is an Australian registered tax agent founded in 2012 that helps individuals access their superannuation early for essential medical treatments via Compassionate Release of Superannuation applications, operating across 12 treatment categories with a clinic-referral network spanning all Australian states.
- Company typePrivate
- Founded2012
- HeadquartersSmithfield, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SuperCare does
SuperCare (legal entity: SuperCare Solutions Pty Ltd) is an Australian financial services company founded in 2012 and headquartered in Parramatta, NSW, with a secondary office in Dickson, ACT. The company operates as a registered tax agent specialising exclusively in Compassionate Release of Superannuation (CRS) applications, helping individual Australians access their superannuation early for essential medical treatments where they are unable to pay for treatment by other means.
The company's core offering consists of twelve distinct service categories spanning IVF, dental, bariatric/weight loss surgery, mental health, plastic surgery, orthopaedic surgery, gynaecology, eye surgery, hearing loss, cancer treatment, private hospital costs, and funeral expenses. The service process is case-managed end-to-end: a personal case manager guides the customer through eligibility assessment, document preparation, ATO liaison, and fund release coordination, with typical timelines of 3-6 weeks. Supporting tooling includes an online Early Release of Superannuation Tax Calculator and educational resources covering post-withdrawal super replenishment. The technology stack is service-based rather than platform-based, with no proprietary AI/ML or developer-facing API; payment processing is handled through the eWAY gateway under 128-bit SSL encryption.
SuperCare generates revenue through professional services fees on completed applications, with a 'No Approval, No Fee' structure specifically applied to bariatric/weight loss surgery cases. Go-to-market is sales-led with a hybrid B2C/B2B motion: direct customer acquisition via phone (1300 665 440) and website enquiry is supplemented by a referral channel network of thousands of healthcare clinics across all eight Australian states and territories, including named partnerships with major IVF providers Monash IVF, City Fertility, Create Fertility, Thrive Fertility, New Life IVF, and Life Fertility. The company is privately held with no disclosed institutional investors, no parent company, and a stable 11-50 employee footprint after 13+ years of operation.
SuperCare firmographics
Firmographics- Name
- SuperCare
- Legal name
- SuperCare Solutions Pty Ltd
- Website
- https://mysupercare.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperCare is an Australian registered tax agent founded in 2012 that helps individuals access their superannuation early for essential medical treatments via Compassionate Release of Superannuation applications, operating across 12 treatment categories with a clinic-referral network spanning all Australian states.
- Ownership category
- akta.pro rank
SuperCare industry classification
Industry- Product category
- Superannuation Access Services
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
Keywords
Where SuperCare is headquartered
LocationHeadquarters
- HQ city
- Smithfield
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
SuperCare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Superannuation Access Application Services: SuperCare charges fees for assisting customers with compassionate release of superannuation applications. The company operates on a 'No Approval, No Fee' basis for weight loss surgery applications, meaning fees are only charged if the application is approved by the ATO.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No Approval, No Fee service model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
SuperCare product offering
Product offeringCore offering
SuperCare is a registered tax agent that helps Australians apply for the early (compassionate) release of their superannuation to fund essential medical treatments. The company guides individuals through the Australian Taxation Office (ATO) application process across twelve treatment categories (IVF, dental, weight loss, mental health, plastic surgery, orthopaedic, gynaecology, eye surgery, hearing loss, cancer, private hospital costs, and funeral expenses), managing eligibility assessment, documentation, ATO submission, and coordination with super funds to release funds.
Product overview
SuperCare offers a comprehensive suite of compassionate release of superannuation (CRS) services, functioning as a registered tax agent that guides Australians through accessing their super early for essential medical treatments. The core offering consists of 12 distinct service categories covering medical treatments including IVF, dental procedures, weight loss surgery, mental health care, plastic surgery, orthopaedic surgery, gynaecology, eye surgery, hearing loss, cancer treatment, private hospital costs, and funeral expenses. The platform provides end-to-end support including eligibility assessment, application preparation, ATO liaison, and fund release coordination. Supplementary tools include a tax calculator for estimating withdrawal amounts and educational resources for rebuilding superannuation after compassionate release.
Differentiator
Problem solved
Functional benefit
Products and services
- Super for IVF Early access to superannuation for In Vitro Fertilization (IVF) treatments, including IVF, ICSI, IUI, donor procedures, frozen embryo transfer, and gynaecological surgeries. Targeted at Australian individuals and couples seeking fertility treatment funding.
- Super for Dental Early access to superannuation for medically necessary dental treatments including implants, oral surgery, and orthodontics when causing pain or psychological distress. For Australian individuals requiring essential dental procedures.
- Super for Weight Loss Early access to superannuation for bariatric and weight loss surgeries including sleeve gastrectomy, gastric bypass, mini gastric bypass, gastric balloon, lap band, and endoscopic procedures. Operates on a 'No Approval, No Fee' basis.
- Super for Mental Health Early access to superannuation for mental health treatment and addiction rehabilitation programs. For Australian individuals requiring mental health or addiction care.
- Super for Plastic Surgery Early access to superannuation for reconstructive and corrective plastic surgeries. For Australian individuals requiring these procedures.
- Super for Orthopaedic Surgery Early access to superannuation for orthopaedic procedures and joint replacements. For Australian individuals requiring orthopaedic treatment.
- Super for Gynaecology Surgery Early access to superannuation for gynaecological surgeries including laparoscopy and hysterectomy. For Australian individuals requiring gynaecological procedures.
- Super for Eye Surgery Early access to superannuation for eye surgery treatments. For Australian individuals requiring eye surgery.
- Super for Hearing Loss Early access to superannuation for hearing loss treatments and hearing aids. For Australian individuals requiring hearing care.
- Super for Cancer Treatment Early access to superannuation for cancer treatments and specialised therapies. For Australian individuals requiring cancer care.
- Super for Private Hospital Costs Early access to superannuation to cover private hospital costs and treatment. For Australian individuals needing private hospital care funding.
- Super for Funeral Expenses Early access to superannuation for funeral expenses. For Australian families needing to cover funeral costs.
- Early Release of Superannuation Tax Calculator Online calculator that estimates tax withholding amounts, net payment after tax, and remaining super balance for early withdrawal scenarios. Free tool accessible to the public considering compassionate release.
Quantifiable outcome
- 11,468+ successful IVF and gynaecology applications processed
- +3 more outcomes
Companies that use SuperCare
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
SuperCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
SuperCare partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Monash IVFcoreMonash IVF is a major partner IVF clinic working with SuperCare to offer early superannuation access for IVF treatment, ICSI, IUI, donor sperm, and donor egg procedures. SuperCare provides financial guidance and application support for patients seeking fertility treatments. Monash IVF has multiple clinic locations across Victoria, NSW, Queensland, and Western Australia.
- City FertilitycoreCity Fertility is a partner clinic providing fertility treatment services with superannuation access support through SuperCare.
- Create FertilitycoreCreate Fertility is a partner IVF clinic offering treatments with SuperCare's superannuation access assistance.
- Thrive FertilitycoreThrive Fertility is a partner fertility clinic providing treatments supported by SuperCare's early super access services.
- New Life IVFcoreNew Life IVF is a partner clinic offering fertility treatments with financial assistance through SuperCare's super access program.
- Life FertilitycoreLife Fertility is a partner fertility clinic providing treatments with SuperCare's superannuation access support.
- Australian Taxation Office (ATO)coreSuperCare maintains high-level contact with the ATO's CRS Department Executive Team to lobby for faster application turnarounds and immediately resolve stalls in individual applications. The ATO assesses all compassionate release applications and approves/rejects based on eligibility criteria under Superannuation Industry (Supervision) Regulations 1994.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
SuperCare competitors and assessment
Company assessmentDirect peers
- Early Release of Super (ERS): Australian specialist facilitator of ATO Compassionate Release of Superannuation applications, competing head-on with SuperCare in the same niche service, customer base, and ATO submission workflow.
- Total Lifestyle Credit (TLC): Australian patient financing provider for elective and cosmetic medical, dental, and bariatric procedures. Competes with SuperCare for the same patient pool by offering an alternative funding path (consumer credit vs. super release).
- MacCredit: Specialist Australian medical and dental financing provider offering payment plans for elective procedures — a substitute funding mechanism for the same patients SuperCare serves through early super release.
Broad incumbents
- Zip Co: Listed Australian BNPL/consumer credit provider with healthcare verticals including dental and elective medical. Provides an alternative payment mechanism that competes with SuperCare's super-access-funded pathway.
- Afterpay: Global BNPL platform (Block-owned) with healthcare merchant integrations in Australia; offers patients an installment alternative to early super release for elective medical and dental spend.
- H&R Block Australia: Major Australian retail tax agent network. As a registered tax agent with broad consumer reach, it is a credible adjacent entrant that could bundle CRS facilitation into its existing tax services.
- Latitude Financial Services: Australian consumer finance provider (personal loans, credit cards, interest-free healthcare financing). Competes for the elective-procedure patient wallet as an alternative to SuperCare's super-access model.
Others
- Heritage Bank: Australian customer-owned bank offering personal loans that can fund medical treatment. Provides indirect funding competition and represents a partner/institutional distribution channel for SuperCare-adjacent services.
- AustralianSuper: Australia's largest superannuation fund. Not a direct competitor but a key counterparty: AustralianSuper ultimately releases the funds SuperCare helps applicants access, and could in theory build an in-house CRS service that bypasses facilitators.
- Smile Solutions (Dental): Large Australian dental provider network offering in-house patient financing and payment plans for cosmetic and restorative dentistry — a downstream partner and indirect competitor for SuperCare's dental super-release vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SuperCare social profiles
Digital presenceSuperCare compliance and trust
Trust signalCompliance1 record
SuperCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperCare leadership team
Management profileNumber of profiles
Profiles1 record
SuperCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperCare
What does SuperCare do?
SuperCare is a registered tax agent that helps Australians apply for the early (compassionate) release of their superannuation to fund essential medical treatments. The company guides individuals through the Australian Taxation Office (ATO) application process across twelve treatment categories (IVF, dental, weight loss, mental health, plastic surgery, orthopaedic, gynaecology, eye surgery, hearing loss, cancer, private hospital costs, and funeral expenses), managing eligibility assessment, documentation, ATO submission, and coordination with super funds to release funds.
Is SuperCare a public or private company?
SuperCare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SuperCare founded?
SuperCare was founded in 2012. It employs 11 to 50 people.
Where is SuperCare based?
SuperCare is headquartered in Smithfield, Australia, in the Oceania region.
How does SuperCare make money?
One revenue line is on record: superannuation Access Application Services.
Who are SuperCare's main competitors?
Direct peers on record are Early Release of Super (ERS), Total Lifestyle Credit (TLC) and MacCredit. Broad incumbents are Zip Co, Afterpay, H&R Block Australia and Latitude Financial Services. Others are Heritage Bank, AustralianSuper and Smile Solutions (Dental).
Does SuperCare have an API?
No public API is recorded for SuperCare.
What industry is SuperCare in?
SuperCare's product category is Superannuation Access Services. Its primary akta.pro industry code is FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds. Its SIC code is 6282.