One Day at Christmas

What One Day at Christmas does

One Day at Christmas is a UK charity event founded in 2015 by Mash Media Group Ltd that delivers a free, single-day Christmas experience to approximately 3,500 elderly and vulnerable people experiencing loneliness or isolation. The event operates simultaneously across 10 UK venues (as of December 2025), including ExCel London, NEC Birmingham, SEC Glasgow, Manchester Central, Business Design Centre, Coventry Building Society Arena, Farnborough International, Royal Armouries, P&J Live Aberdeen, and Tobacco Dock London. Guests receive lunch, entertainment, raffles, a Christmas quiz, games, and dancing, with attendance offered at no cost to beneficiaries.

The event is funded entirely through donations and in-kind sponsorship from the UK events industry. Over 70 organizations contributed in 2025, structured across three tiers: 14 Headline Partners (including Informa, RX, Clarion Events, CloserStill Media, Easyfairs, Hyve Group, Media 10, Montgomery Group, Nineteen Group, Raccoon Media, Terrapinn, Olympia London, dmg events, and Mash Media itself), 10 Host Venue Partners, and 6 Benefactors (Maelstrom Event Solutions, Livebuzz, Faversham House, GES, Quartz, Reset Connect), plus 14+ Contributors including technology providers ASP.events, Jonas Event Technology, and VenuIQ. The underlying operational technology is a standard web-based event management platform (ASP.events) handling guest registration, volunteer sign-up, and sponsorship enquiries, with Stripe used for online donation collection.

Mash Media Group Ltd, a private limited company registered in England and Wales (company number 04428388), operates the event from its registered office at 2nd Floor Apple Market House, 17 Union Street, Kingston Upon Thames. The company has 11-50 employees and runs the event as an annual one-day initiative rather than a continuously operating commercial product. There are no disclosed funding rounds, acquisitions, paid customers, or commercial revenue streams; the entity is structurally a charitable program rather than a commercial enterprise.

Name

One Day at Christmas

Legal name

Mash Media Group Ltd

Website

https://onedayatchristmas.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Charity and Social Impact Events

NAICS

Community Food Services (624210)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

National/Seasonal Holiday Festivals (New Year, Harvest, Winter Markets) (MPAGAEAD)

akta.pro secondary industries

Holiday Party Services (HSACACAF), Seasonal & Holiday Events (Ticketed) (THAJAFAJ)

Keywords

• Charity event services
• Community holiday programs
• Loneliness support events
• Event industry sponsorship
• Elderly social welfare

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorship: The event is funded entirely through donations and sponsorship from the UK events industry. Over 70 organizations supported the event with sponsorship, gifts, entertainment, and their time.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

One Day at Christmas runs an annual Christmas Day event across multiple UK venues that provides a free hot meal, entertainment, gifts and companionship to elderly, vulnerable and isolated guests who would otherwise spend the day alone. The event is funded entirely through donations and sponsorships from the UK events industry, with all venues, catering, entertainment and gifts contributed in kind.

Product overview

One Day at Christmas is a single charity event offering (not a software product or platform). It is a one-day Christmas experience for lonely and isolated people, hosted simultaneously across 10 UK venues. The event provides guests with a festive Christmas day including lunch, entertainment, raffles, and dancing. Participation opportunities include attending as a guest (free), volunteering, donating, or sponsoring.

Differentiator

Problem solved

Functional benefit

Products and services

• One Day at Christmas Event Annual Christmas Day event held simultaneously at 10 UK venues, providing a free hot meal, entertainment, gifts and companionship to approximately 3,500 lonely, elderly and vulnerable guests. Funded entirely by donations and sponsorships from the UK events industry.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

44 partnerships are on record, tiered headline partner, host venue partner, benefactor and contributor.

• Clarion Eventsheadline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. Clarion Events is a major UK events company that supports the charity event with sponsorship and participation.
• CloserStill Mediaheadline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. CloserStill Media is a global events business that contributes to the charity initiative.
• Easyfairsheadline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. Easyfairs supports the event as part of its corporate social responsibility.
• Hyve Groupheadline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. Hyve Group, a global events organizer, supports the charity event.
• Informaheadline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. Informa, a large events and publishing company, is a supporting partner.
• Mash Mediaheadline partnerStrategic or Co-development PartnerFounder and organizer of One Day at Christmas. Mash Media started the initiative in 2015 at ExCel London and continues to lead the coordination of the event across all venues.
• Media 10headline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. Media 10 is a UK events company that supports the charity initiative.
• Montgomery Groupheadline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. Montgomery Group supports the event with sponsorship.
• Nineteen Groupheadline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. Nineteen Group contributes to the charity event.
• Raccoon Mediaheadline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. Raccoon Media Group supports the initiative and coordinates volunteer activities.
• RXheadline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. RX, a global events company, is a supporting partner.
• Terrapinnheadline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. Terrapinn supports the charity event.
• Olympia Londonheadline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. Olympia London supports the event.
• dmg eventsheadline partnerGTM or Marketing PartnerHeadline Partner of One Day at Christmas. dmg events supports the initiative.
• Business Design Centrehost venue partnerChannel Partner/ Reseller/ DistributorHost Venue Partner. Provides the venue space in Islington, London for the One Day at Christmas event.
• Coventry Building Society Arenahost venue partnerChannel Partner/ Reseller/ DistributorHost Venue Partner. Hosts the event on Thursday 4 December 2025. Has its own on-site railway station and is 800 yards from J3 of the M6.
• ExCel Londonhost venue partnerChannel Partner/ Reseller/ DistributorHost Venue Partner and original founding venue (2015). Located in London Docklands, hosting the event in the Platinum Suite Conference Centre.
• Farnborough Internationalhost venue partnerChannel Partner/ Reseller/ DistributorHost Venue Partner. Conveniently located south-west of London with free parking on site.
• Manchester Centralhost venue partnerChannel Partner/ Reseller/ DistributorHost Venue Partner. Iconic venue in the heart of Manchester. Event held in the Charter rooms.
• NEC Birminghamhost venue partnerChannel Partner/ Reseller/ DistributorHost Venue Partner. The UK's largest event space hosts One Day at Christmas.
• Royal Armourieshost venue partnerChannel Partner/ Reseller/ DistributorHost Venue Partner. Located in the heart of Leeds, the Royal Armouries provides venue space for the event.
• SEC Glasgowhost venue partnerChannel Partner/ Reseller/ DistributorHost Venue Partner. Scottish Event Campus located outside Glasgow city centre hosts the event.
• P&J Live Aberdeenhost venue partnerChannel Partner/ Reseller/ DistributorHost Venue Partner (new venue added in 2025). North East of Scotland's state-of-the-art events venue comprising 48,000 square metres of multi-purpose event space.
• Tobacco Dock Londonhost venue partnerChannel Partner/ Reseller/ DistributorHost Venue Partner (new venue added in 2025). One of London's most versatile venues hosting the event.
• Maelstrom Event SolutionsbenefactorGTM or Marketing PartnerBenefactor sponsor providing support for One Day at Christmas.
• LivebuzzbenefactorGTM or Marketing PartnerBenefactor sponsor supporting the charity event.
• Faversham HousebenefactorGTM or Marketing PartnerBenefactor sponsor for One Day at Christmas.
• GESbenefactorGTM or Marketing PartnerBenefactor sponsor providing global event services support.
• QuartzbenefactorGTM or Marketing PartnerBenefactor sponsor for One Day at Christmas.
• Reset ConnectbenefactorGTM or Marketing PartnerBenefactor sponsor supporting the event.
• AEO (Association of Event Organisers)contributorGTM or Marketing PartnerContributor to One Day at Christmas. AEO is the trade body for event organisers.
• Aniseed PRcontributorGTM or Marketing PartnerContributor providing PR support for the event.
• ASP.eventscontributorTechnology or IntegrationTechnology contributor providing the website platform for One Day at Christmas.
• BtoB EventscontributorGTM or Marketing PartnerContributor to One Day at Christmas.
• Diversified CommunicationscontributorGTM or Marketing PartnerContributor to One Day at Christmas.
• Formation GlobalcontributorGTM or Marketing PartnerContributor supporting the event.
• Forum EventscontributorGTM or Marketing PartnerContributor to One Day at Christmas.
• Full Circle EventscontributorGTM or Marketing PartnerContributor to the charity event.
• Jonas Event TechnologycontributorTechnology or IntegrationTechnology contributor providing event technology solutions.
• Messe FrankfurtcontributorGTM or Marketing PartnerContributor to One Day at Christmas.
• Stepconnect2contributorGTM or Marketing PartnerContributor supporting the event.
• TEMBOcontributorGTM or Marketing PartnerContributor to One Day at Christmas.
• WhitespacecontributorGTM or Marketing PartnerContributor to the charity event.
• VenuIQcontributorTechnology or IntegrationTechnology contributor providing venue intelligence solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crisis at Christmas: Crisis runs the UK's most prominent Christmas charity event for homeless and vulnerable people, mirroring One Day at Christmas's model of delivering a free festive day experience to underserved populations through corporate and volunteer support.
• Shelter: Operates UK-wide Christmas charity appeals and volunteer-driven festive events supporting vulnerable populations — similar structure of large corporate sponsorship mobilizing a single-day annual event.
• Re-engage: UK charity (formerly Contact the Elderly) dedicated to combating loneliness among older people through organized social gatherings and community events — directly aligned with One Day at Christmas's elderly-loneliness beneficiary focus.

Emerging players

• The Silver Line Helpline: UK charity providing a free helpline and befriending service for older people experiencing loneliness, partially overlapping with One Day at Christmas's social-isolation mission but delivered via digital/telephony channels rather than in-person events.
• Independent Age: UK charity supporting older people through advice, befriending, and community programs — overlapping on the elderly-loneliness beneficiary segment with a partial-overlap service model.
• Friends of the Elderly: UK charity funding activities, welfare grants, and social engagement services for older people experiencing loneliness, financial hardship, or isolation — directly comparable mission and beneficiary.

Broad incumbents

• Age UK: The UK's largest charity for older people, running a wide portfolio of services including Christmas campaigns, befriending, and social-events programs targeting loneliness — the dominant incumbent addressing the same beneficiary population.
• Royal Voluntary Service: UK charity providing volunteer-led social engagement and community support for older people, including festive-season activity programs. A large, established peer operating across the same mission space.
• Salvation Army (UK): Runs large-scale Christmas dinner and gift programs for vulnerable and lonely people across the UK, including elderly populations — a comparable seasonal charity activation with similar beneficiary focus.

Others

• Mash Media Group: The parent company of One Day at Christmas and itself a UK events-media publisher organizing industry trade shows; included as a related-entity peer for context on the operational backbone and adjacent event-organization business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/one-day-at-christmas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Day at Christmas