Newfangled

What Newfangled does

Newfangled is a privately held digital marketing consultancy founded in 1995 and headquartered in Chapel Hill, North Carolina. The firm's core offering is the Digital Marketing Program, a one-year integrated curriculum that combines content marketing strategy, content development, content design, website prospect experience (PX) design, paid media, email marketing, and marketing performance measurement, delivered to expertise-driven organizations such as professional services firms, digital and creative agencies, and select nonprofits. Client engagements typically begin with a one-month Marketing Assessment that evaluates the prospect firm's business development function, after which Newfangled presents a custom recommendation and usually continues as the implementation partner.

The technology stack pairs third-party marketing infrastructure (Salesforce CRM, Act-On marketing automation, Google Analytics 4, Clearbit/HubSpot IP enrichment) with proprietary tooling, including the Insight Engine — an analytics platform that ties lead intelligence to specific marketing assets and identifies accounts most ready for sales outreach — and a proprietary AI content creation tool trained on decades of the firm's own content marketing methodology. In October 2024, Newfangled publicly launched Magnolia, its own AI-powered strategic planner for agencies, developed over 18 months and updated in January 2025.

Newfangled operates a consultative, sales-led go-to-market with no publicly disclosed pricing; indicative engagement economics are $10,000–$25,000 per month for firms around $5M in annual revenue. The firm has been self-funded and profitable for over 30 years, with no external investment, acquisitions, or recapitalizations disclosed, and is led by CEO Mark O'Brien and President Lauren O'Brien. Operations are concentrated in the United States and Canada, with no stated geographic expansion outside North America.

Name

Newfangled

Legal name

Newfangled

Website

https://newfangled.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Newfangled is a Chapel Hill-based digital marketing consultancy that helps expertise-driven firms — professional services, creative agencies, and select nonprofits — generate business through an integrated one-year program spanning content, website, paid media, email, and analytics.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Performance Marketing Training & Enablement (MPAAACAO)

akta.pro secondary industries

Marketing Transformation & Change Management (MPAAAFAO), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Digital marketing consulting
• Content marketing strategy
• Prospect experience design
• Paid media management
• Marketing automation services

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Consulting Services: Full-service digital marketing program providing strategy, technology implementation, and ongoing marketing services for expertise-driven organizations. The program includes content marketing, paid media, email marketing, website optimization, and marketing performance measurement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Newfangled provides a one-year Digital Marketing Program for expertise-driven organizations that begins with a one-month Marketing Assessment and then delivers integrated execution across content marketing strategy, content development, content design, Website Prospect Experience (PX) design, paid media, email marketing automation, and marketing performance measurement. The program is delivered through named service modules and supported by proprietary tools including the Insight Engine analytics platform and, more recently, the Magnolia AI-powered strategic planner for agencies.

Product overview

Newfangled is a digital marketing consultancy that helps expertise-driven organizations generate business through a structured, integrated marketing program. The core offering is the Digital Marketing Program — a one-year curriculum combining strategy, technology, and habits. This program is delivered through an integrated suite of named service modules: Content Marketing Strategy (strategy definition and monthly coaching), Content Development (interview-based content creation), Content Design (visual asset production), Website Prospect Experience / PX (website optimization and consulting), Paid Media, Email Marketing (marketing automation), and the Insight Engine (performance measurement and analytics). Newfangled also offers Magnolia — its own AI-powered strategic planner for agencies — launched publicly in October 2024 and updated January 2025. All services are delivered consultatively and are designed to work together as a unified marketing system.

Differentiator

Problem solved

Functional benefit

Brands

• Magnolia: AI-powered strategic planner for agencies created by Newfangled, announced in 2024. It has evolved significantly since its October launch with agency-specific frameworks.

Products and services

• Digital Marketing Program A flagship one-year engagement for expertise-driven firms that installs an integrated digital marketing system across content, website, paid media, email and measurement, beginning with a one-month Marketing Assessment.
• Content Marketing Strategy A consulting engagement that defines a firm's content marketing strategy (personas, messaging, topic library, editorial plan) and delivers monthly coaching from a dedicated content coach.
• Content Development An interview-based content creation service that turns client expertise into finished content (blogs, case studies, eBooks, etc.) in the firm's own words, tone and style, supported by Newfangled's AI content tool.
• Content Design A visual asset service that creates and maintains a component library of email templates, article imagery, gated content and paid media creative aligned with a firm's brand and personas.
• Website Prospect Experience (PX) A website optimization, training and consulting program that uses Newfangled's Prospect Experience Design methodology to convert prospects through information architecture, content guidelines and bi-weekly virtual coaching.
• Paid Media A paid media service that targets prospects at all three stages of the buy cycle using search, social and display channels aligned with the firm's best thought-leadership content.
• Email Marketing A marketing automation and email strategy service that provides the technology, tactics and training required to nurture prospects through the buy cycle, including compliance with regional spam and privacy laws.
• Insight Engine A proprietary marketing performance measurement and analytics platform that combines lead intelligence with full-funnel marketing data to produce attribution reports and prioritize accounts for sales outreach.
• Magnolia An AI-powered strategic planner built specifically for agencies that performs topic ideation, content drafting, editing and multi-format content creation using Newfangled's content marketing methodology, available via magnolia-made.com.

Quantifiable outcome

• 4x increase in deals created (from $150k to $600k monthly)
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ironpaper: B2B growth and demand-generation agency combining content, paid media, and website optimization. Mirrors Newfangled's integrated lead-development model for professional/complex-sale firms.
• New Breed: Demand-generation and revenue-operations agency for B2B firms combining content, paid, and CRM/automation. Overlaps with Newfangled's integrated growth program approach.
• SmartBug Media: Inbound marketing and HubSpot-focused agency offering content, email automation, and paid media. Closely aligned with Newfangled's full-funnel digital program for B2B clients.
• Kuno Creative: Full-service inbound and content marketing agency serving B2B clients. Comparable bundle of content strategy, development, and automation services.
• Square 2 Marketing: Revenue-focused inbound agency delivering strategy, content, and marketing technology. Comparable consultative, program-based model targeting B2B and professional-services firms.
• Velocity Partners: B2B content and demand-generation agency focused on positioning and thought leadership. Comparable in serving expertise-led firms with content-centric programs.
• New North: B2B technology marketing agency providing content, demand generation, and strategy. Directly comparable in serving expertise-driven B2B firms with integrated inbound/content programs.
• Bop Design: B2B web design and content marketing agency serving professional-services and expertise-driven firms. Closely mirrors Newfangled's website-plus-content business development focus.

Emerging players

• Convince & Convert: Boutique content-marketing strategy and advisory consultancy. Comparable consultative, education-led positioning targeting marketing transformation.
• Animalz: Specialized B2B/SaaS content-marketing agency emphasizing high-quality, expertise-driven content. Overlaps strongly with Newfangled's content-development and methodology focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newfangled_web
• LinkedInlinkedin.com/company/newfangled-web-factory
• Facebookfacebook.com/newfangledweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newfangled