HR4 Ltd
HR4 Ltd is a Canadian vertical-SaaS company that sells an all-in-one HR platform — covering hiring, onboarding, learning, time tracking, compliance, performance, and analytics — specifically to automotive, RV, and powersports dealerships across North America on a per-employee-per-month subscription.
- Company typePrivate
- Founded2013
- HeadquartersLondon, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HR4 Ltd does
HR4 Ltd is a privately held vertical SaaS company, incorporated in Ontario, Canada, that delivers an all-in-one HR platform purpose-built for automotive, RV, and powersports dealerships. The cloud-based HRIS covers the full employee lifecycle through integrated modules for hiring (applicant tracking with multi-board job posting and dealer-specific screening), onboarding (role-based templates and pre-day-one task workflows), learning management (compliance and development courses with role-based learning paths), time and attendance (mobile clock-in with geolocation and PTO), health & safety compliance (provincial inspections, incident management, audit-ready documentation), performance management (reviews, goal setting, frequent feedback), culture and team communications, digital forms, employee records management, and analytics (100+ pre-built reports and custom dashboards, including the standalone 2025 Reports & Analytics App). The product includes native integrations with ADP Workforce Now and Payworks for payroll, major job boards (Indeed, ZipRecruiter, Monster) for hiring, Checkr for background checks, The Predictive Index for assessments, and Microsoft 365 for SSO. HR4 holds SOC 2 certification and runs a content-led, direct enterprise sales motion targeting both multi-rooftop dealer groups and single-rooftop dealerships.
The company monetizes through a PEPM (per employee per month) SaaS subscription across three tiers — Operate (core HR), Engage (adds time/absence and learning), and Grow (adds compensation, performance, and playbook tools) — with custom quoting based on dealership headcount. White-glove implementation, configuration, data migration, and ongoing support are delivered by the HR4 team as part of the subscription. The platform was initially developed starting in 2013 with a dealer group partner and officially launched to market in May 2017. As of 2025 the company reports serving nearly 1,000 rooftops across 800+ dealerships and 500,000+ hiring records in North America, with a 96% client retention rate. HR4 is founder-led (CEO Bri Newman), operates with a small team of 11–50 employees, and has no disclosed institutional funding or M&A activity.
HR4 Ltd firmographics
Firmographics- Name
- HR4 Ltd
- Legal name
- HR4 Ltd.
- Website
- https://hr4.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HR4 Ltd is a Canadian vertical-SaaS company that sells an all-in-one HR platform — covering hiring, onboarding, learning, time tracking, compliance, performance, and analytics — specifically to automotive, RV, and powersports dealerships across North America on a per-employee-per-month subscription.
- Ownership category
- akta.pro rank
HR4 Ltd industry classification
Industry- Product category
- HR Software (HRIS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Human Resources Consulting Services (541612)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industries
- HRIS/HCM Managed Services & Support (BPAEAGAF), HRIS/HCM Implementation Services (BPAEAGAE), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC)
Keywords
Where HR4 Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Markets served
HR4 Ltd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly subscription per employee per month (PEPM) model with three tiered plans (Operate, Engage, Grow). Pricing scales based on dealership headcount and selected plan tier. Includes white-glove implementation and support.
- Professional Services: White-glove implementation services included with subscription. Setup, configuration, data migration, and training delivered by HR4 team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core HR operations including hiring, onboarding, HR workflows, employee records, and support |
| Subscription | Monthly | Core HR plus time management, learning & development, and regulatory readiness |
| Subscription | Monthly | Full platform with compensation management, performance management, and playbook tools |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
HR4 Ltd product offering
Product offeringCore offering
HR4 Ltd provides a cloud-based, all-in-one HRIS platform purpose-built for automotive, RV, and powersports dealerships. The platform covers the full employee lifecycle including hiring, digital onboarding, learning management, time and attendance tracking, compliance, performance management, team communications, and analytics. It is delivered as a SaaS subscription with white-glove implementation and integrates natively with payroll (ADP, Payworks), job boards (Indeed, ZipRecruiter, Monster), background checks (Checkr), and SSO (Microsoft 365).
Product overview
HR4 is an all-in-one HR platform built specifically for automotive, RV, and powersports dealerships. The platform operates as a unified system with multiple integrated modules including Hiring (applicant tracking and job board integration), Onboarding (role-based templates and digital paperwork), Upskilling/Learning Management (Learn), Time & Attendance Tracking, Compliance Management, Performance Management, Culture/Team Communications, Forms & Surveys, Employee Management, and Analytics/Growing (Reports & Analytics). The product is available in three pricing tiers: Operate (core HR), Engage (adds time/absence and learning), and Grow (adds compensation and performance management). HR4 also integrates natively with ADP Workforce Now and Payworks for payroll, major job boards (Indeed, ZipRecruiter, Monster) for hiring, Checkr for background checks, The Predictive Index for assessments, and Microsoft 365 for SSO.
Differentiator
Problem solved
Functional benefit
Products and services
- Hiring Module Applicant tracking system with multi-board job posting, dealer-specific candidate screening workflows, and hiring workflow management that helps dealerships reduce time-to-hire by 50%. For automotive dealer groups and individual dealerships.
- Onboarding Module Digital onboarding with role-based templates, pre-day-one task assignment, document collection, policy signing, and manager check-in scheduling to ensure consistent new-hire integration across all dealership locations.
Quantifiable outcome
- 50% faster hiring to fill critical roles in days, not weeks
- +5 more outcomes
Companies that use HR4 Ltd
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
HR4 Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature9 records
HR4 Ltd partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ADP Workforce NowcoreHR4 integrates directly with ADP Workforce Now for payroll processing. Dealers keep ADP for payroll while HR4 handles hiring, onboarding, compliance, time tracking, and reporting.
- PayworkscoreHR4 integrates with Payworks payroll platform, allowing dealers to maintain existing payroll while using HR4 for comprehensive HR management.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
HR4 Ltd competitors and assessment
Company assessmentDirect peers
- Hireology: Hireology is an HR and applicant tracking platform purpose-built for multi-location businesses including automotive dealers. It directly competes with HR4 in dealer hiring, onboarding, and people management, with overlapping dealer customer base.
Broad incumbents
- Paycor: Paycor is a mid-market HCM platform offering payroll, HR, talent management, and learning for SMB and mid-market employers. It competes with HR4 at multi-rooftop dealer groups seeking a more generalist, broader HCM stack.
- UKG (Ultimate Kronos Group): UKG combines HR, payroll, and workforce management (time/attendance) and is commonly used by multi-site retailers including dealer groups. Its time-and-attendance strength competes head-on with HR4's Tracking module.
- Workday: Workday is an enterprise HCM and finance platform used by some larger dealer groups and consolidators. It is a competitive incumbent for enterprise HR and people analytics that HR4 must displace or coexist with at larger rooftops.
- BambooHR: BambooHR is an SMB-focused HRIS covering hiring, onboarding, performance, and people data. It is a frequent alternative HR4 encounters when dealerships consider switching from spreadsheets or point solutions.
- isolved: isolved is an HCM platform for SMB and mid-market employers with payroll, benefits, talent, and workforce management. It competes with HR4 when dealers want a single payroll-plus-HR suite rather than a specialist platform.
Emerging players
- Gusto: Gusto is a payroll, benefits, and HR platform for small businesses. While primarily U.S.-focused, it competes for the SMB end of HR4's market when dealers seek a simpler, lower-touch alternative.
- Tekion: Tekion is a cloud dealer management system that increasingly encroaches on CRM, HR-adjacent, and operational workflows for dealerships. It is a strategic adjacent player that could bundle people-management features into its automotive platform.
Others
- ADP Workforce Now: ADP Workforce Now is HR4's named payroll integration partner and is itself a broad HCM platform. While currently a complementary partner, ADP's own HR/talent modules are a latent competitive threat as it expands vertical capabilities.
Regional players
- DealerCenter (Constellation Software / CDK): DealerCenter is a dealer management system serving independent and used-car dealerships in North America. It overlaps with HR4's customer base at SMB and single-rooftop dealers and represents an adjacent platform that could expand into HR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
HR4 Ltd social profiles
Digital presenceHR4 Ltd compliance and trust
Trust signalCompliance1 record
HR4 Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
HR4 Ltd leadership team
Management profileNumber of profiles
Profiles2 records
HR4 Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HR4 Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HR4 Ltd
What does HR4 Ltd do?
HR4 Ltd provides a cloud-based, all-in-one HRIS platform purpose-built for automotive, RV, and powersports dealerships. The platform covers the full employee lifecycle including hiring, digital onboarding, learning management, time and attendance tracking, compliance, performance management, team communications, and analytics. It is delivered as a SaaS subscription with white-glove implementation and integrates natively with payroll (ADP, Payworks), job boards (Indeed, ZipRecruiter, Monster), background checks (Checkr), and SSO (Microsoft 365).
Is HR4 Ltd a public or private company?
HR4 Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HR4 Ltd founded?
HR4 Ltd was founded in 2013. It employs 11 to 50 people.
Where is HR4 Ltd based?
HR4 Ltd is headquartered in London, Canada, in the North America region.
How does HR4 Ltd make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are HR4 Ltd's main competitors?
Hireology is listed as a direct peer. Broad incumbents are Paycor, UKG (Ultimate Kronos Group), Workday, BambooHR and isolved. Emerging players are Gusto and Tekion. ADP Workforce Now is listed as an others. DealerCenter (Constellation Software / CDK) is listed as a regional player.
Does HR4 Ltd have an API?
No public API is recorded for HR4 Ltd.
What industry is HR4 Ltd in?
HR4 Ltd's product category is HR Software (HRIS). Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPAEAGAF, HRIS/HCM Managed Services & Support. Its NAICS code is 5182 and its SIC code is 7372.