Name

Business Smart Solutions

Legal name

Business Smart Solutions Pty Ltd

Website

https://bss.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Beaconsfield

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Queue Management System (SMARTQUEUE®): BSS generates revenue primarily through the sale and deployment of their SMARTQUEUE® queue management system, which includes hardware components (kiosks, displays) and software licensing. The system is sold as a complete solution with customization options for enterprise clients.
2. Hardware Products: Sale of complementary hardware including cheque processing machines, tablet security solutions, printers, LCD displays, and related peripherals. Hardware is sold alongside software solutions.
3. SMARTFOREX® Display Systems: Real-time forex display systems sold to financial institutions, retail currency exchanges, travel hubs, and tourism offices.
4. Support & Maintenance Services: Ongoing technical support, maintenance services, and after-sales support to ensure system uptime and customer satisfaction.
5. System Integration Services: Custom integration services to integrate queue management and other solutions with existing business systems.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Business Smart Solutions develops and sells SMARTQUEUE®, an omnichannel queue management system combining virtual queuing, ticketing kiosks, mobile concierge, dashboard monitoring, and centralized reporting, targeted at enterprise and government service environments. The company complements this software platform with SMARTFOREX® real-time forex display systems, SMARTFEEDBACK™ customer feedback tools, and distributed hardware lines including cheque processing machines, tablet security solutions, LCD displays, printers, and POS equipment, supported by system integration, custom development, and ongoing support services.

Product overview

Business Smart Solutions offers a platform-plus-modules architecture centred on SMARTQUEUE®, an omnichannel queue management system for customer experience optimisation. The core SMARTQUEUE® platform is complemented by add-on modules including SMARTFEEDBACK™ (customer feedback), Appointment Booking System, SMS Notification, and Virtual Queue capabilities. Related solutions include SMARTFOREX® for real-time foreign exchange rate displays and cheque processing solutions. The company also distributes hardware products including cheque processing machines, tablet security solutions (iPad, Samsung Galaxy, Microsoft Surface), LCD display solutions, printers, POS systems, and consumables.

Differentiator

Problem solved

Functional benefit

Brands

• SMARTQUEUE®: End-to-end customer experience and queue management system solution featuring virtual queuing, ticketing kiosks, mobile concierge, multimedia displays, dashboard monitoring, and centralized reporting.
• SMARTFOREX®
• SMARTFEEDBACK™
• SMARTDISPLAY

Products and services

• SMARTQUEUE® Queue Management System SMARTQUEUE® is an in-house developed omnichannel queue management platform that combines virtual queueing, ticketing kiosks, mobile concierge, dashboard monitoring, and centralized reporting into a single system. It is sold on a per-site, per-feature subscription model with no user restrictions and is targeted at government, healthcare, banking, retail, and education organisations that need to manage customer flow and improve service centre performance.
• SMARTFEEDBACK™ Customer Feedback Solution SMARTFEEDBACK™ is a customer feedback and satisfaction survey solution designed to collect customer insights and is typically deployed alongside SMARTQUEUE® to close the loop on service centre performance.
• SMARTFOREX® Forex Rate Display System SMARTFOREX® is a real-time foreign exchange rate display system with cloud-based automated updates and API integration, available in wall, dual, and 4-screen LCD/LED formats. It is designed for banks, money changers, and financial institutions that need to display live forex rates to customers.
• Cheque Processing Solutions End-to-end cheque processing solution covering cheque personalisation, reader-sorter, scanning, MICR encoding, and MICR quality assurance, targeted at bank and financial institution back offices.
• Tablet Security Solutions Security enclosures, mounts, and accessories for iPad, Samsung Galaxy, Microsoft Surface, and other tablets, designed to protect tablets deployed as self-service kiosks, point-of-sale terminals, or check-in stations.
• LCD Display Solutions Interactive LCD touch screens, floor-standing displays, video wall panels, and LCD TVs for digital signage, queue call-forward displays, and customer-facing information screens.
• Printers (Passbook & Thermal) Passbook printers and thermal receipt/ticket printers used in banking and queue management environments to issue queue tickets, passbooks, and receipts.
• POS (Point of Sale) Systems Point-of-sale hardware and related equipment for retail and service-desk environments, distributed as part of BSS's broader customer experience and kiosk hardware portfolio.
• Digital Hand Sanitiser Dispenser Digital hand sanitiser dispensers sold as part of BSS's customer-facing hardware portfolio, intended for service centres and other public-facing environments.
• Tablet Management Cart Mobile storage and charging carts for managing fleets of tablets, typically deployed in education and enterprise environments to support shared tablet use.
• Consumables Recurring consumables including printer ribbons, ink, paper rolls, and related supplies that support BSS's installed base of printers, passbook printers, and other hardware.
• System Integration Services Professional services to deploy, integrate, and configure BSS's software and hardware solutions within a customer's existing IT environment, including on-site installation and project management.
• Custom Developer Outsourcing Outsourced custom software development services using BSS's in-house development capability to deliver bespoke features, integrations, or applications for customers.
• Support & Maintenance Services Ongoing technical support, maintenance, and service-level coverage for SMARTQUEUE®, SMARTFOREX®, SMARTFEEDBACK™, and related hardware deployments.

Quantifiable outcome

• Reduced wait times through virtual queuing and real-time monitoring
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IBMcoreTechnology or IntegrationIBM is an acknowledged leader in enterprise hardware and software. The partnership allows BSS to provide deep knowledge and skills along with comprehensive capabilities on a national scale for queue management and self-service technologies. BSS assists clients to choose IBM technologies and customize them to provide exceptional business value.
• NEC Australia Pty LtdcoreTechnology or IntegrationNEC Australia is a leading supplier and integrator of ICT solutions to carriers, government, and businesses. With a national network of more than 800 staff and over 200 partner organisations, NEC Australia provides world-class solutions developed and designed in Australia.
• Australian Payment Clearing Association (APCA)minorOthersAPCA functions as the Australian payments industry's self-regulatory body, performing as the primary vehicle for regulation developments and management to create better payment systems and support Australia's economic growth.
• Australian Information Industry Association (AIIA)minorOthersAIIA is Australia's primary body for the technology sector, providing strategic direction and market intelligence to strengthen Australia's economy by influencing public policy and providing members with productivity tools and advisory services.
• ATM Industry Association (ATMIA)minorOthersATMIA is a global association promoting ATM usage and growth worldwide. The non-profit trade association protects the ATM industry's assets, interests, and public trust while providing education, best practices, and networking opportunities.
• Australia Indonesia Business Council Ltd (AIBC)minorOthersAIBC is the peak, non-profit business association involved with promotion and facilitation of trade and investment between Australia and Indonesia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JRNI: Appointment scheduling and queue management platform used by banks and retailers; comparable to SMARTQUEUE's appointment booking and customer-flow orchestration modules.
• Wavetec: Provider of queue management, digital signage and customer experience solutions to banks, telecom operators and governments across emerging markets — direct overlap with SMARTQUEUE in product and verticals.
• Qmatic: Global leader in queue management and customer journey solutions for retail, banking, healthcare and public sector — directly comparable to BSS's SMARTQUEUE in product scope and verticals served.
• Lavi Industries: Supplies queue management hardware, stanchions, signage and digital solutions for retail, banking and government — overlapping with SMARTQUEUE's ticketing kiosks and customer flow offerings.
• Posiflex Technology: Designs and manufactures POS and self-service kiosks for retail, hospitality and healthcare — overlapping with BSS's ticketing kiosk and POS hardware distribution business.
• Waitwhile: Cloud-native virtual queueing and appointment platform for enterprises; competes in the same customer-flow management category as SMARTQUEUE with a SaaS-first delivery model.
• Tensator (Alliiance Group): UK-based provider of queue management systems, virtual queuing and customer journey analytics used by banks, retailers and public sector — closely comparable to SMARTQUEUE in features and target customers.

Emerging players

• Skiplino: Cloud queue management platform focused on retail, banking, healthcare and government; competes with SMARTQUEUE on cloud-based virtual queueing and analytics.

Broad incumbents

• NICE Ltd: Enterprise customer experience analytics and contact-center vendor with queue management and workforce optimization capabilities — broader incumbent overlapping SMARTQUEUE's analytics and routing features.
• Genesys: Global contact-center and customer experience platform that includes queueing, routing and self-service; competes as a broader suite against SMARTQUEUE in enterprise and government.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myBSS
• Facebookfacebook.com/myBSS
• LinkedInlinkedin.com/company/business-smart-solutions-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Smart Solutions