Scott Harvey Wines

What Scott Harvey Wines does

Scott Harvey Wines is a privately held, family-owned winery founded in 2004 by Scott Harvey (Winemaker) and Jana Harvey (Sales and Marketing), headquartered at 10851 Shenandoah Road in Plymouth, California (Amador County, Sierra Foothills). The company focuses on hand-crafted wines rooted in Amador County's signature varieties — Zinfandel and Barbera — sourced from old-vine mountain vineyards between 1,200 and 2,400 feet elevation, with a portfolio that also includes Syrah, Cabernet Sauvignon, Sauvignon Blanc, Riesling, and blends. The winemaking approach blends European training (Scott Harvey attended a German winemaking school) with California fruit, and the company sources from rare old-vine sites including the Original Grandpere Vineyard (circa 1866), from which only four wineries receive fruit.

The business operates a diversified DTC revenue model with no proprietary technology platform beyond a standard e-commerce storefront, mobile app (iOS/Android), and 128-bit SSL transactional security. Primary revenue streams are: (1) bottle sales through owned e-commerce and two tasting rooms (Shenandoah Valley winery at $20/person tastings and the downtown Sutter Creek tasting room at $15/person); (2) the multi-tier Griffin Society wine club (Gold Dust, Griffin, Wunderbar, Prima) plus specialty and add-on clubs (Cattedrale Society, Tickle Me Pink, Inzinerator, Just One Last Kiss, Library, Magnum, Forté Port), driving recurring subscription revenue; (3) canned wine subscriptions ($72-$144/month) and a packaged canned product line (Tickle Me Pink, Tickle Me Noir, InZinerator); (4) events and large-group tastings ($25/person plus gratuity for groups of 11+); (5) on-site Griffin Suite lodging exclusive to wine-club members ($135-150/night); and (6) wholesale distribution to retail and restaurant accounts through distributor partnerships.

Customer segments are predominantly individual wine enthusiasts, wine club members (Prima tier capped at 100 members), group/event visitors, and Gold Country travelers from the Bay Area and Sacramento. Distribution is augmented by Elite Wine Shipping reaching approximately 80% of US zip codes across 35+ states. Marketing relies on a blog, email newsletter, social media (Instagram, Facebook, X, Yelp, LinkedIn), on-site events (Last Saturday live music, winemaker dinners, virtual book club), and cross-promotional lodging partnerships with regional inns and bed-and-breakfasts. The company has accumulated multiple 90+ point ratings and Editor's Choice designations from Wine Enthusiast and Double Gold at the Sunset Magazine Competition.

Name

Scott Harvey Wines

Legal name

Scott Harvey Wines

Website

https://scottharveywines.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Scott Harvey Wines is a family-owned Amador County winery founded in 2004, producing Zinfandel, Barbera, and other varietals from Sierra Foothills old-vine sites, and serving individual wine enthusiasts and wine club members through two tasting rooms, a multi-tier subscription club, canned wine subscriptions, and limited lodging.

Ownership category

akta.pro rank

Product category

Winery and Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Bars (CRANACAE), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Hand-crafted wines
• Sierra Foothills winery
• Amador County Zinfandel
• Wine club memberships
• Wine tasting experiences

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales (DTC E-commerce & Tasting Room): Direct bottle sales through the online shop and at both tasting room locations. Tastings are charged at $15-20 per person with fees often waived on bottle purchase. Core revenue driver.
2. Wine Club Membership (Griffin Society): Recurring quarterly or bi-annual shipments across multiple tiers (Gold Dust, Griffin, Wunderbar, Prima) and specialty clubs (Tickle Me Pink, Inzinerator, Cans Subscription). Generates predictable recurring revenue with member perks including discounts, complimentary tastings, and exclusive access.
3. Canned Wine Subscriptions: Monthly 12-pack ($72) or 24-pack ($144) canned wine deliveries with free or discounted shipping. Customizable selection of canned varietals. Provides recurring revenue and broadens consumer reach.
4. Merchandise & Sundry: Sale of branded merchandise through the online shop, including apparel and wine accessories.
5. Lodging (Griffin Suite): On-site vineyard lodging (Griffin Suite) at the winery available exclusively to Griffin Society members at $135-150/night. Supplementary hospitality revenue.
6. Events & Experiences: Revenue from ticketed events such as winemaker dinners, benefit concerts, and large group tastings. Events drive both direct revenue and indirect wine sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Scott Harvey Wines is a family-owned Amador County winery that produces and sells hand-crafted wines, primarily Zinfandel, Barbera, Syrah, Cabernet Sauvignon, Sauvignon Blanc, Riesling, and specialty blends, sourced from Sierra Foothills mountain vineyards. The company sells wines direct-to-consumer through two tasting rooms, an online shop, and a multi-tier wine club (Griffin Society), with additional offerings in canned wine format, on-site vineyard lodging, and tasting/hospitality experiences.

Product overview

Scott Harvey Wines is a family-owned Amador County winery founded in 2004 by Scott and Jana Harvey, offering a portfolio of hand-crafted wines centered on Zinfandel and Barbera varietals from Sierra Foothills vineyards. The core brand includes red wines (Zinfandel, Barbera, Syrah, Cabernet Sauvignon), white wines (Sauvignon Blanc, Riesling), and specialty blends. Sub-brands include Tickle Me Pink (rosé of Barbera), Tickle Me Noir (chillable red), InZinerator (bold Zinfandel blend), and One Last Kiss (mixed red/white). Products are available in bottles, cans (Tickle Me Pink, Tickle Me Noir, InZinerator), and via subscription. The company operates two tasting rooms (Shenandoah Valley Winery and Sutter Creek), offers lodging at the Griffin Suite, and maintains a wine club program (Griffin Society) with multiple tiers. A mobile app enables shopping, reservations, and event access. The portfolio is complemented by trade/media resources and food pairing content.

Differentiator

Problem solved

Functional benefit

Brands

• Tickle Me Pink: A canned rosé wine blend with notes of fresh berries and floral undertones. Available in cans and as a specialty wine club.
• Tickle Me Noir
• Inzinerator
• Griffin Society
• Cattedrale Society
• The Jana Collection

Quantifiable outcome

• Multiple 90+ point scores from Wine Enthusiast, Sunset Magazine Competition, California State Fair, and OC Fair Commercial Wine Competition across vintages 2019-2021.
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered minor and core.

• Bella Grace VineyardsminorGTM or Marketing PartnerNeighboring Sutter Creek winery referenced in Scott Harvey's blog as part of a recommended tasting route along 'Wine on 49.' Complements the broader Amador wine tourism ecosystem, with cross-promotional context in regional travel content.
• Yorba Tasting RoomminorGTM or Marketing PartnerNeighboring tasting room in Sutter Creek featured alongside Scott Harvey Wines in blog content about the 'Wine on 49' tasting corridor. Cross-referenced as part of a complete Amador County tasting itinerary.
• Baiocchi WinesminorGTM or Marketing PartnerSutter Creek winery recommended alongside Scott Harvey Wines in blog content. Featured as part of the 'Wine on 49' collective of boutique tasting rooms in historic downtown Sutter Creek.
• Raven's Reach WineryminorGTM or Marketing PartnerNeighboring Sutter Creek winery featured in blog content as part of the Amador tasting itinerary. Complements the Scott Harvey experience for adventurous wine tourists seeking diverse varietals.
• La Mesa VineyardsminorGTM or Marketing PartnerNeighboring winery with a Sutter Creek tasting room, featured alongside Scott Harvey in blog content as part of the 'Wine on 49' collective. Produces 20+ unique wines from Shenandoah Valley estate grapes.
• Sobon Estate / Shenandoah VineyardsminorGTM or Marketing PartnerRegionally foundational Amador County winery recommended as a complementary stop in blog content. Sobon Estate's wine museum and estate Zinfandel offerings provide a complementary experience to the Scott Harvey tasting.
• Vino NocetominorGTM or Marketing PartnerNeighboring Amador winery referenced in blog content as the regional authority on Sangiovese. Recommended alongside Scott Harvey's Barbera and Zinfandel for a complete picture of the Amador appellation.
• Story WineryminorGTM or Marketing PartnerNeighboring Amador County winery referenced in blog content as a complementary stop on any tasting itinerary alongside Scott Harvey's portfolio.
• Helwig WineryminorGTM or Marketing PartnerNeighboring Plymouth winery referenced in blog content as a recommended stop with its 5,000-square-foot wine cave and panoramic tasting deck. Complements the Scott Harvey estate tasting experience.
• Andis WinesminorGTM or Marketing PartnerNeighboring Plymouth winery on Shenandoah Road with outdoor bocce courts and tap wines, referenced as a complementary stop in blog content. Offers a more modern, casual atmosphere contrasting with the Scott Harvey estate experience.
• Villa Toscano WineryminorGTM or Marketing PartnerNeighboring Plymouth winery with 20+ years of estate wine production in the Shenandoah Valley, referenced as a recommended tasting stop alongside Scott Harvey Wines.
• Young's VineyardminorGTM or Marketing PartnerOne of the first wineries encountered on Shenandoah Road in Plymouth. Referenced in blog content as a reliable regional stop for Cabernet Sauvignon, Zinfandel, and Sangiovese.
• Karmère Vineyards and WineryminorGTM or Marketing PartnerNeighboring Plymouth winery with complimentary tastings and barrel samples, referenced as a recommended stop in blog content. Offers an in-depth look at the winemaking process as an alternative experience.
• Elite Wine ShippingcoreOthersPrimary logistics partner providing legal wine delivery to approximately 80% of US zip codes. Enables direct-to-consumer shipping across most states, including states with restrictive wine shipping laws.
• Rancho Murieta Inn and SpaminorGTM or Marketing PartnerPreferred lodging partner for wine club members, offering 10% discount and late check-out. Used by wine tourists visiting the Amador County region. Scott Harvey hosts winemaker dinners at this venue.
• Hanford HouseminorGTM or Marketing PartnerPreferred lodging partner offering 10% discount to wine club members. In-house restaurant Element serves Scott Harvey wines, creating a local hospitality cross-promotion.
• The Inn at 161 in Sutter CreekminorGTM or Marketing PartnerPreferred lodging partner offering 10% discount to wine club members visiting the Sutter Creek tasting room and broader Amador County wine region.
• La Villeta Bed & BreakfastminorGTM or Marketing PartnerPreferred lodging partner featured in wine club exclusive offers. Provides a complimentary nosh board for two with a two-night minimum stay for Scott Harvey wine club members booking through Airbnb.
• Brinnwood Bed & BreakfastminorGTM or Marketing PartnerPreferred lodging partner offering 15% discount to wine club members. Part of the exclusive lodging offers for Griffin Society members visiting the region.
• Truffle Shuffle Cooking ClassesminorGTM or Marketing PartnerCulinary partner included in wine club exclusive local offers. Provides a complimentary jar of Brown Butter Truffle Honey with each order using promo code TS-ScottHarveyGift01.
• Creative Wine ConceptscoreOthersThird-party order processor and fulfillment service for Scott Harvey Wines e-commerce. Handles payment processing and order fulfillment; appears on customer credit card statements as the merchant of record.
• United Parcel Service (UPS)coreOthersCommon carrier for all wine shipments. Standard ground shipping through UPS delivers wine across the US to consumers and retail accounts. UPS is the default carrier; customers may pay extra for UPS Air.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bella Grace Vineyards: Boutique Amador County winery operating a tasting room in Sutter Creek, specializing in estate Zinfandel and Rhône-style varietals. Directly comparable as a Sierra Foothills DTC and wine club operator with similar pricing and visitor experience.
• Andis Wines: Modern estate winery on Shenandoah Road in Plymouth, Amador County, with a focus on estate-grown varietals and a casual tasting experience. Comparable as a Shenandoah Valley DTC neighbor competing for the same Plymouth wine tourism traffic.
• Helwig Winery: Plymouth-based Shenandoah Valley winery featuring a 5,000-square-foot wine cave and panoramic tasting deck. Comparable as an Amador County destination tasting room operator with strong tourism positioning and event programming.
• Sobon Estate / Shenandoah Vineyards: Regionally foundational Amador County winery known for estate Zinfandel and a wine museum. Comparable as a long-established Sierra Foothills producer offering tastings, tours, and DTC wine sales targeting the same regional visitor base.
• Vino Noceto: Amador County winery specializing in Italian varietals, especially Sangiovese, with estate vineyards and a Shenandoah Valley tasting room. Comparable as a Shenandoah Valley DTC competitor with old-world Italian-style positioning that complements or overlaps with Scott Harvey's Barbera focus.
• Karmère Vineyards and Winery: Family-owned Shenandoah Valley winery in Plymouth offering complimentary barrel tastings and a hands-on winemaking experience. Comparable as a small-scale Amador County DTC operator with similar pricing and personal hospitality model.
• Villa Toscano Winery: Shenandoah Valley estate winery with 20+ years of production, offering tastings on its Plymouth property. Comparable as a Shenandoah Valley DTC competitor targeting wine tourists on the same Shenandoah Road corridor.
• Story Winery: Amador County winery producing Zinfandel and other varietals, with a tasting room experience targeted at regional visitors. Comparable as a Sierra Foothills DTC competitor offering tasting experiences and wine club memberships in the same geographic catchment.

Broad incumbents

• Ridge Vineyards: Historic California producer widely recognized for old-vine Zinfandel from Lytton Springs and Monte Bello Cabernet. Comparable as an established old-vine Zinfandel benchmark whose pricing and allocation strategy sets the premium ceiling for the category in which Scott Harvey competes.
• Ravenswood Winery: Sonoma-based Zinfandel specialist known for its "No Wimpy Wines" positioning and old-vine sourcing. Comparable as a broader California Zinfandel producer targeting overlapping varietal enthusiasts, but at materially larger scale and broader national distribution.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/ScottHarveyWine
• Facebookfacebook.com/ScottHarveyWine
• LinkedInlinkedin.com/company/scott-harvey-wines
• Instagraminstagram.com/scottharveywine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scott Harvey Wines