Assets Group
Assets Group is a Qatar-based private global destination developer and long-term asset owner that develops and operates integrated mixed-use communities spanning residential, hospitality, commercial & retail, and education across 11+ countries, partnering with tier-1 operators such as Hilton, Rosewood, and Kerzner.
- Company typePrivate
- Founded2014
- HeadquartersLusail, Qatar
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Assets Group does
Assets Group is a Qatar-headquartered private global destination developer and long-term asset owner that conceives, develops, and stewards integrated mixed-use communities across residential, hospitality, commercial & retail, and education. The group operates through four interconnected business units — Assets Residential, Assets Hospitality, Assets Commercial & Retail, and Assets Education — and holds a portfolio spanning approximately 11 countries (Qatar, Maldives, UK, Lebanon, Oman, Iraq, Seychelles, Antigua, Guyana, Albania, Syria) including landmark assets such as Mall of Qatar (over 500,000 sqm), Waldorf Astoria Maldives Ithaafushi (119 villas on three private islands), Atlantis The Royal Maldives (493 keys opening 2029), Rosewood Maldives, Rixos Baghdad, and a long-term anchor lease of 1,023 residential units in Grand Zone to Qatar Airways. The underlying technology is an integrated destination development platform that combines real estate, hospitality operations, retail leasing, and educational infrastructure under unified stewardship rather than a software product.
The company monetizes through five revenue streams: one-time sales of luxury residential units (apartments, villas, townhouses) across Qatar, Lebanon, and the UK; recurring revenue from hotel and resort operations conducted via long-term management agreements with international operators including Kerzner International, Hilton (Waldorf Astoria, LXR, DoubleTree, Embassy Suites, Curio Collection), Rosewood, and Rixos; recurring leasing income from retail, dining, and entertainment space within destination malls such as Mall of Qatar; recurring commercial and office leasing from assets like THE e18hteen tower in Lusail Marina; and centralized supplier and procurement services delivered through a dedicated supplier portal. Pricing is quote-based and not publicly disclosed. The go-to-market combines direct enterprise sales to high-net-worth individuals, institutional investors, and corporate clients (e.g., Qatar Airways) with channel partnerships through international hotel operators who manage and distribute the hospitality inventory globally. Assets Group is led by Chairman Moutaz Al-Khayyat, President Ramez Al-Khayyat, and Group CEO Khaled Zi Alnon, with a leadership team segmented into vertical CEOs for Commercial/Residential/Education, Hospitality, and Development. The firm is privately held with no disclosed external institutional investors or public listing.
Assets Group firmographics
Firmographics- Name
- Assets Group
- Legal name
- Assets Group
- Website
- https://assetsgroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Assets Group is a Qatar-based private global destination developer and long-term asset owner that develops and operates integrated mixed-use communities spanning residential, hospitality, commercial & retail, and education across 11+ countries, partnering with tier-1 operators such as Hilton, Rosewood, and Kerzner.
- Ownership category
- akta.pro rank
Assets Group industry classification
Industry- Product category
- Real Estate Development
- NAICS
- Traveler Accommodation (7211), Management of Companies and Enterprises (55111)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Real Assets — Operating Platforms & Direct Investments (FSAAAKAL)
- akta.pro secondary industries
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE), Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL), Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where Assets Group is headquartered
LocationHeadquarters
- HQ city
- Lusail
- HQ country
- Qatar
- HQ region
- Middle East
Offices1 record
Markets served
Assets Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Residential Property Sales: One-time sales of residential units including apartments, villas, and townhouses in integrated residential communities across Qatar, Lebanon, UK, and other markets.
- Hospitality Operations: Recurring revenue from hotel and resort operations through management agreements with international operators including Kerzner, Hilton, Waldorf Astoria, and Rosewood.
- Retail Mall Leasing: Leasing of retail, dining, and entertainment spaces within destination malls such as Mall of Qatar spanning 500,000+ sqm.
- Commercial & Office Leasing: Leasing of commercial office spaces including THE e18hteen tower in Lusail Marina and office components within mixed-use developments.
- Supplier and Procurement Services: Centralized procurement and supplier management services across the group's business units, operating through a dedicated supplier portal.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Assets Group product offering
Product offeringCore offering
Assets Group develops, owns, and operates integrated mixed-use destinations combining luxury residential, hospitality, commercial, retail, and educational components across international markets. Its portfolio includes branded residential towers, hotels and resorts operated under agreements with global hotel brands, and large-scale commercial and retail destinations. The company acts as a long-term asset owner and developer, retaining ownership of master-planned communities rather than exiting after construction.
Product overview
Assets Group is a global destination developer and long-term asset owner operating a platform-based model across four interconnected business areas: Assets Residential, Assets Hospitality, Assets Commercial & Retail, and Assets Education. The company's portfolio includes landmark residential developments (Baywalk Residence, The Eight, Mamsha Bay, La Verna Villas and Residences, Grand Zone, Prince's Gate, View Bchamoun), luxury hotels and resorts (Waldorf Astoria Maldives Ithaafushi, Atlantis The Royal Maldives, Rosewood Maldives, Rixos Baghdad, DoubleTree by Hilton properties, Embassy Suites), and commercial/retail destinations (Mall of Qatar, THE e18hteen). These integrated mixed-use communities bring together residential living, hospitality, commerce, and social infrastructure under long-term ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- Assets Hospitality
Quantifiable outcome
- Mall of Qatar spans over 500,000 sqm
- +2 more outcomes
Companies that use Assets Group
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Assets Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Assets Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Kerzner International Holdings LimitedcoreCo-development partnership with Kerzner International for Atlantis The Royal Maldives, a dual-island luxury resort set to open in 2029 on Vaaredhdhoo Faru Island in South Malé Atoll. The project features 493 keys, 20 dining venues, and the Aquaventure waterpark. Kerzner is a leading international developer and operator of destination resorts.
- Waldorf Astoria Hotels & Resorts (Hilton)coreManagement partnership for Waldorf Astoria Maldives Ithaafushi, spanning three private islands with 119 luxury villas with private pools. Assets Group owns the asset; Waldorf Astoria operates the resort under the Hilton portfolio.
- Rosewood Hotels & ResortscoreManagement partnership for Rosewood Maldives (Rosewood Ranfaru) offering 120 beachfront and overwater villas, and Rosewood Assomption Resort in Seychelles opening in 2027 with up to 40 villas.
- LXR Hotels & Resorts (Hilton)coreManagement partnership for Maysan Doha, a luxury resort with 33 suites and private villas within the LXR Hotel and Resort collection.
- Curio Collection by HiltoncoreManagement partnership for Al Rayyan Hotel Doha, a 201-room luxury five-star hotel in the Curio Collection by Hilton.
- DoubleTree by HiltoncoreManagement partnerships for DoubleTree by Hilton Muscat Qurum (122 rooms, Oman) and DoubleTree by Hilton Georgetown (253 rooms, Guyana).
- Embassy Suites by HiltoncoreManagement partnership for Embassy Suites by Hilton Doha Old Town, a 151-key all-suite hotel combining home comfort with luxurious setting.
- Rixos HotelscoreDevelopment partnership for Rixos Baghdad Hotel & Residences - a landmark fusion of Iraqi heritage and international luxury with 322 hotel rooms, 159 branded residences, 9 villas, and 6 signature restaurants.
- Sazan Real Estate DevelopmentminorProject vehicle for luxury tourism development on Albania's protected Pishë Poro-Narta coastline and Sazan Island, structured through a network of companies.
- Zvërnec South Adriatic DevelopmentminorDevelopment entity controlled by shell companies registered in Amsterdam for the Albania luxury resort project backed by Jared Kushner and Assets Group.
Scale indicators5 records
Recent moves4 records
Expansion highlights6 records
Assets Group competitors and assessment
Company assessmentDirect peers
- Aldar Properties: Abu Dhabi-based mixed-use real estate developer and asset manager operating integrated residential, hospitality, retail, and education destinations. Directly comparable to Assets Group by virtue of its long-term ownership model, mixed-use platform, and GCC-led international expansion.
- DAMAC Properties: Dubai-based luxury real estate developer focused on high-end residential towers, branded residences, and hotel partnerships (including with operators like Paramount, Radisson, DAMAC Maison). Comparable to Assets Group's luxury residential and hospitality-branded strategy.
- Qatari Diar Real Estate Investment Company: State-backed Qatari real estate investment company developing Lusail City, Msheireb Downtown, and international landmark projects. Highly comparable as a fellow Qatari mixed-use destination developer with global expansion ambitions.
- Katara Hospitality: Qatar-based hotel owner, developer, and operator holding a portfolio of iconic luxury hotels. Comparable to Assets Group's hospitality asset ownership model and Qatar-based positioning.
- Majid Al Futtaim: UAE-based integrated developer and operator with destination malls (Mall of the Emirates, Mall of Egypt), hotels, and mixed-use communities. Highly comparable to Assets Group's Mall of Qatar-anchored retail and hospitality-led destination model.
- Dar Al Arkan Real Estate Development: Saudi-listed luxury and master-planned real estate developer with residential, hospitality, and mixed-use projects across MENA. Comparable by virtue of GCC-concentrated mixed-use development and luxury positioning.
Broad incumbents
- Emaar Properties: UAE-listed global real estate developer operating a much broader portfolio of residential, hospitality, retail (e.g., Dubai Mall), and commercial assets. Similar destination-creation approach and mixed-use integration, though larger in scale and more diversified into malls, leisure, and listed-markets transparency.
Emerging players
- NEOM: Saudi-backed mega-project developing integrated cities, resorts (Sindalah, Trojena), and residential destinations. Comparable destination-creation model with long-term asset ownership, though significantly larger scale and stronger sovereign backing.
- Red Sea Global: Saudi government-backed destination developer behind The Red Sea and AMAALA mega-projects on the Saudi Red Sea coast. Comparable integrated luxury resort and residential destination model with ultra-premium hotel brand partnerships.
Others
- Hilton Worldwide: Global hospitality brand operator managing many Assets Group properties (Waldorf Astoria, LXR, Curio, DoubleTree, Embassy Suites). Not a direct real-estate competitor, but the brand-side counterparty in management agreements that defines Assets Group's hospitality positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Assets Group social profiles
Digital presenceAssets Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assets Group leadership team
Management profileNumber of profiles
Profiles2 records
Assets Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assets Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assets Group
What does Assets Group do?
Assets Group develops, owns, and operates integrated mixed-use destinations combining luxury residential, hospitality, commercial, retail, and educational components across international markets. Its portfolio includes branded residential towers, hotels and resorts operated under agreements with global hotel brands, and large-scale commercial and retail destinations. The company acts as a long-term asset owner and developer, retaining ownership of master-planned communities rather than exiting after construction.
Is Assets Group a public or private company?
Assets Group is a private company. It is classified as family owned and is currently operating.
When was Assets Group founded?
Assets Group was founded in 2014. It employs 101 to 250 people.
Where is Assets Group based?
Assets Group is headquartered in Lusail, Qatar, in the Middle East region.
How does Assets Group make money?
Five revenue lines are on record. Residential Property Sales are the primary driver. The others are hospitality Operations, retail Mall Leasing, commercial & Office Leasing and supplier and Procurement Services.
Who are Assets Group's main competitors?
Direct peers on record are Aldar Properties, DAMAC Properties, Qatari Diar Real Estate Investment Company, Katara Hospitality, Majid Al Futtaim and Dar Al Arkan Real Estate Development. Emaar Properties is listed as a broad incumbent. Emerging players are NEOM and Red Sea Global. Hilton Worldwide is listed as an others.
Does Assets Group have an API?
No public API is recorded for Assets Group.
What industry is Assets Group in?
Assets Group's product category is Real Estate Development. Its primary akta.pro industry code is FSAAAKAL, Real Assets — Operating Platforms & Direct Investments, with a secondary code of BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management. Its NAICS code is 7211 and its SIC code is 6532.