What House:ID does

House:ID AB is a Swedish digital platform that creates a persistent, property-bound digital identity — the "Home ID" — for residential properties. Swedish homeowners verify their identity via BankID, activate a Home ID tied to their specific property, and aggregate all property-related documentation in one secure location: receipts, warranties, renovation records, energy declarations, inspection reports, drawings, mortgage data and insurance information. The platform's defining architectural choice is a dual-layer data model that separates "Home Content" (which persists with the property across ownership changes) from "User Content" (which moves with the owner), directly addressing the structural information-loss problem at Swedish residential transactions, of which there are approximately 185,000 per year. As of the latest data, more than 100,000 homeowners are activated on the platform, collectively storing over 500 million SEK in receipts and 50,000+ drawings.

The underlying technology combines BankID identity verification against Sweden's property registry with automated, API-driven data retrieval from a broad partner network — Lantmäteriet (cadastral authority), banks, insurers, energy inspectors and product catalogs covering 2–4 million SKUs. On top of this data layer sits the BostadsCheck/PropertyCheck inspection service, delivered on-site by Enspecta's certified engineers and digitized back into the platform. The mobile app is complemented by a web platform launched in November 2023, and integration partners include If Insurance (If Home Care, launched May 2025), Skattio (digital tax declaration, launched April 2025), Eklund & Eklund (energy declarations), JS Energi (heat pumps), Done (handyman marketplace), UC Bostadsvärdering (valuations), Prisjakt (price comparison), Gofido and Happy Homes Lund.

The company operates a freemium B2C model with a free tier covering one property and a Premium tier at 29 SEK/month per property (unlimited storage and retrieval, 2x bonus points). PropertyCheck is priced at 4,495–5,995 SEK one-time or 125–167 SEK/month on a 36-month subscription. Additional revenue streams include lead-generation and affiliate fees from integrated partners and a strategic distribution agreement with real estate brokerage Svensk Fastighetsförmedlingsgruppen, which became a co-owner in the 2023 funding round and distributes pre-populated House:ID accounts to home buyers at the point of sale. The company has raised a 7.5M SEK pre-seed (May 2021), a 6M SEK seed (January 2022), and an undisclosed round in 2023, and is led by co-founders Pontus Andersson (CEO) and Mikael Olsson (Business Developer), with Fredrik Hansson (ex-Colorama CEO) as Chairman.

Name

House:ID

Legal name

House:ID AB

Website

https://houseid.se

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

House:ID is a Swedish mobile and web platform creating a persistent digital identity (Home ID) for residential properties. It enables Swedish homeowners to aggregate documentation, maintenance records, and financial data tied to each property across ownership changes.

Ownership category

akta.pro rank

Product category

Property Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Web Search Portals, Libraries, Archives, and Other Information Services (519), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)

akta.pro secondary industries

Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD), Taxpayer Registration, Identity & Account Management (BPAIADAB), Identity, Address & Reference Verification (BPAKAEAJ)

Keywords

• Property management software
• Homeowner documentation platform
• Real estate technology
• Property maintenance tools
• Home insurance integrations

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription (per property): House:ID offers a free tier covering one property with basic features. Premium subscription (from 29 SEK/month) is priced per property and unlocks unlimited information retrieval from all sources, unlimited storage (100 GB vs 1 GB free), unlimited data updates, 2x bonus points, unlimited user invites, unlimited information exports, and access to all owned properties under a single login. Premium is auto-renewing with monthly or annual billing.
2. BostadsCheck / PropertyCheck: One-time or subscription-based professional property inspection service conducted by certified housing experts. Pricing ranges from 4,495 SEK (with basic info prepared) to 5,995 SEK (without preparation) for one-time purchase, or 125-167 SEK/month via a 36-month subscription plan. Subscription includes a review every 36 months. The extended BostadsCoach version is priced higher (5,495-5,995 SEK one-time or 153-167 SEK/month). Cancellation fee of 1,295 SEK applies within 48 hours of appointment. Admin fee of 500 SEK applies for late cancellation.
3. BostadsCheck subscription cancellation fee: When a BostadsCheck subscription is cancelled before the end of the 36-month term, the residual value is settled in a final invoice. This represents an additional revenue recovery mechanism.
4. Partner Referral / Lead Generation: Partners (Eklund & Eklund, JS Energi, Done, If, Skattio, Gofido, Happy Homes Lund, Enspecta, Prisjakt, UC Bostadsvärdering) pay to be featured within the House:ID platform as service providers for homeowners. Leads are generated when homeowners need services (e.g., heating service, renovation, insurance, moving services) and are directed to partner companies. This is implicit in the 'partner ecosystem' model described.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

House:ID is a mobile and web platform that creates a persistent digital identity ("Home ID") for Swedish residential properties. It aggregates and links a homeowner's personal documents (receipts, photos, appliance manuals) with property-bound records (renovation history, inspection reports, energy declarations, drawings, insurance and mortgage data), verifying ownership through BankID. The platform automatically retrieves product, financial and property information from integrated partners, supports maintenance planning and reminders, tracks property valuation, and prepares tax-deduction documentation at sale.

Product overview

House:ID is a Swedish digital platform and mobile app functioning as a comprehensive property ID system for homeowners. The core platform (House:ID) serves as a centralized hub aggregating all property-related information including documents, receipts, product manuals, renovation history, and financial data, with secure BankID verification linking users to their properties. The product portfolio includes a free tier (1 property, basic features) and Premium subscription (29 SEK/month) for unlimited properties and advanced features, supplemented by add-on services: BostadsCheck/PropertyCheck (professional property assessment with Enspecta), Flyttklar (moving service), If Home Care (insurance protection), and a Digital Declaration Service (tax filing via Skattio). A community Forum enables peer-to-peer advice. The platform integrates with banks, insurance companies, and partners across real estate, energy, construction, and home improvement sectors.

Differentiator

Problem solved

Functional benefit

Brands

• BostadsCheck (PropertyCheck): Professional property assessment service offering concrete action proposals, energy saving recommendations, and maintenance guidance
• Premium

Products and services

• House:ID Platform A digital platform and mobile/web app that creates a persistent digital identity (Home ID) for Swedish residential properties. The platform aggregates property documentation (receipts, warranties, manuals, renovation history, insurance and mortgage data), supports BankID-verified ownership linking, automated information retrieval, maintenance planning with reminders, property valuation tracking, receipt scanning with tax-deduction flagging, and a community forum. Available as a free tier for one property and as a paid Premium subscription (from 29 SEK/month per property) with unlimited properties, storage, retrieval and exports.
• BostadsCheck / PropertyCheck Professional on-site property inspection and assessment service delivered by certified housing experts via Enspecta. Includes inspection of ventilation, water/moisture, energy systems, building structure and products/materials, with prioritized action plans, cost estimates, energy-saving recommendations and optional ongoing BostadsCoach guidance. Offered as one-time inspection (4,495\u20135,995 SEK) or 36-month subscription (125\u2013167 SEK/month) with review every 36 months.
• Flyttklar (Move Ready) A comprehensive digital moving service that helps Swedish homeowners coordinate the different aspects of relocating, integrated within the House:ID platform.
• If Home Care A digital property-protection insurance product launched in partnership with If Skadef\u00f6rs\u00e4kring that provides coverage against future property damages, leveraging House:ID's documented property data for proactive damage prevention.
• Deklarationstj\u00e4nsten (Digital Declaration Service) A digital property-sale tax declaration service launched in partnership with Skattio (Chalmers Ventures) that helps Swedish property sellers maximize their tax deductions and avoid errors when declaring capital gains from property sales, using documentation already stored in House:ID.

Quantifiable outcome

• 91% of capital gains tax declarations at property sale in Sweden contain errors, leading to incorrect or missed deductions. House:ID's receipt tracking and tax deduction flagging system addresses this directly.
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature10 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Skattio (Chalmers Ventures)minorStrategic or Co-development Partner · 1 April 2025Skattio is a company within Chalmers Ventures offering digital tax declaration services. In collaboration with House:ID, they launched an innovative declaration service (April 2025) that helps property sellers maximize their tax deductions and avoid common mistakes when reporting property sales.
• If (Insurance)coreStrategic or Co-development Partner · 1 September 2024If is a leading Nordic insurance company. They strengthened their insuretech offering together with House:ID (September 2024) and in May 2025 became the first in the industry to launch 'Home Care' — a digital protection product against future property damage — exclusively within House:ID. With over 25,000 water damage claims and 6,000 fire damage claims in Swedish houses annually, If uses House:ID's property documentation to offer proactive damage prevention.
• GofidominorStrategic or Co-development Partner · 1 April 2022Gofido is a home insurance company. The partnership enables Gofido to offer tailored home insurance products to House:ID users based on their documented property data. House:ID users receive an exclusive offer for Gofido's home insurance, with pricing customized based on data the user has entered in the app.
• Pontus Andersson (Co-founder/CEO)coreOthers · 1 January 2022Co-founder and CEO of House:ID. Previously served as e-commerce director and CMO at Bergendahls before founding House:ID. Drove the concept development after experiencing firsthand the frustration of not having access to complete property documentation upon moving.
• Mikael Olsson (Co-founder)coreOthers · 1 January 2022Co-founder of House:ID with background in business development. Worked with Pontus Andersson for over 10 years in digitization and e-commerce before founding House:ID.
• Fredrik Hansson (Chairman of the Board)coreOthers · 1 January 2022Chairman of the House:ID board. Previously CEO of Colorama (paint/renovation retail chain). Joined as chairman after seeing the platform, vision, and drive of the founders and existing owners.
• Happy Homes LundcoreStrategic or Co-development Partner · 1 January 2022Happy Homes is a paint and renovation specialty retailer (färgexpert). Offers expert advisory service (Färgexperten) via home visits or in-store. Through House:ID, customers can save receipts, color codes, product and care instructions, and contact the store or purchase products via their e-commerce channel. The partnership improves customer relationship management and makes Happy Homes searchable within the House:ID platform.
• EnspectacoreImplementation/ SI/ Consulting Partner · 1 January 2022Enspecta is an inspection company working with energy, moisture, and building technical issues. Founded in 2009, they provide certified housing experts who conduct BostadsCheck / PropertyCheck assessments on behalf of House:ID. All consultants are trained engineers. The partnership delivers the physical inspection component of the BostadsCheck service, with results uploaded digitally to the House:ID app.
• DonecoreStrategic or Co-development Partner · 1 November 2021Done is a handyman marketplace that matches homeowners with vetted contractors (electricians, plumbers, painters, carpenters, floor sanders) via video call for quotes. Founded in 2019 by Alek Åström and Malin Granlund. Available in Stockholm, Malmö, Göteborg, Umeå, and Örebro. Integrated under 'Experts' section in House:ID. Features market's most comprehensive quality control, 4.9/5 average rating, 99% recommendation rate.
• Eklund & EklundcoreStrategic or Co-development Partner · 1 October 2021One of Sweden's leading energy inspection companies. Through the House:ID partnership, homeowners can easily download their energy declaration and contact Eklund & Eklund for new declarations. Inspection protocols are automatically sent via API directly to the customer's House:ID. This eliminates extra work for Eklund & Eklund and ensures documentation stays with the property, creating mutual efficiency and loyalty.
• JS EnergicoreStrategic or Co-development Partner · 1 June 2021JS Energi has worked with heat pumps for nearly 30 years. Through the House:ID partnership, users can automatically retrieve product information for their heat pumps, order service, spare parts, and accessories directly through the House:ID app. JS Energi also sends service protocols directly to the customer's House:ID via API. Operating in Västra Götaland, Halland, and Skåne for installations; all of Sweden and Europe for spare parts.
• UC BostadsvärderingcoreStrategic or Co-development Partner · 1 January 2021UC is a Swedish credit information and property valuation company. UC Bostadsvärdering's ambition aligns with House:ID's goal to gather property information over the lifetime of a property, bridging all owners. Automated solutions for property transparency benefit banks, valuation institutions, and realtors. UC provides property valuation data integrated into the House:ID platform.
• PrisjaktminorStrategic or Co-development Partner · 1 January 2021Prisjakt is a price comparison platform. The partnership is based on shared values: guiding consumers to informed purchase decisions and enabling immediate action. House:ID users can access price comparisons and product information through the platform.
• Aller MediaminorStrategic or Co-development Partner · 1 January 2021Aller Media is a publishing company providing unique content for homeowners (inspiration, guides, tips). Through the partnership, House:ID users receive editorial content from Aller Media tailored to verified homeowners, while Aller Media gains access to a verified homeowner audience.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Knock: US home trade-in platform that helps homeowners move and buy a new home. Comparable in addressing pain points around the property transaction lifecycle (selling, moving, buying) and bundling adjacent services (mortgage, closing) — overlapping with House:ID's Flyttklar and Skattio declaration services.
• Badi: European rental property platform operating across multiple European markets. Comparable as a category-defining European property-tech player exploring similar data-driven property services, though focused on rentals rather than owner-occupied homes like House:ID.

Broad incumbents

• Angi: US home services marketplace (formerly Angie's List) for connecting homeowners with vetted contractors across renovation, maintenance, and repair categories. Comparable in marketplace model, recurring homeowner engagement, and national service-provider directory, though at much larger scale.
• Thumbtack: US home services marketplace connecting homeowners with local professionals (electricians, plumbers, painters). Comparable in aggregating homeowner demand for trusted service providers, and similar to House:ID's 'Done' partner integration and partner referral revenue stream.
• Zillow: US residential real estate platform with extensive property data, valuation tools, and homeowner services. Comparable in aggregating property data for consumers and offering transaction-adjacent services, though operating at vastly greater scale and with US-centric identity infrastructure.
• Houzz: Global home design and renovation platform with a homeowner data layer, professional directory, and product marketplace. Comparable as a broader incumbent operating a homeowner-centric platform with integrated service-provider ecosystem spanning products, renovations, and pros.
• Procore: Construction and property data management platform serving the built environment, with homeowner- and contractor-facing data flows. Comparable as a property-data aggregator and document/inspection management platform, though primarily B2B in construction rather than B2C for homeowners.

Direct peers

• Hemnet: Sweden's dominant residential property listing portal with deep integration into the Swedish real estate transaction flow, including many of the same broker partners (e.g., Svensk Fastighetsförmedlingsgruppen). Comparable in operating geography, target audience (Swedish homeowners and buyers), and as a category-defining Swedish property platform.
• Booli: Swedish residential property data and listings platform owned by Svensk Fastighetsförmedling. Directly comparable in operating geography (Sweden), target user (homeowners and buyers), and product category (property data and valuation), making it the closest direct Swedish peer to House:ID's property data aggregation play.
• Hippo: US insurtech for homeowners that combines home data aggregation, proactive risk prevention, and embedded insurance products. Closely comparable business model: verified homeowner data layer powering insurance underwriting and partner services, much like House:ID's integration with If and Gofido.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/houseidapp
• LinkedInlinkedin.com/company/houseidapp
• Instagraminstagram.com/houseid.app

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House:ID