What MaGi Foods LLC. does

MaGi Foods LLC is a Texas-based contract manufacturer of oat-based breakfast products, founded in 2007 by Kathleen and Matt Mayes in San Antonio and operating from a 52,000 sq ft facility in Schertz, Texas. The company's output spans single-serve cups, multi-serve canisters, and instant oatmeal formats across three oat cuts (steel cut, old fashioned, quick-cut/instant), with optional inclusions spanning ancient grains (quinoa, chia, flax, hemp) and fruits (pomegranate, raisins, strawberries, apples, cranberries), and is offered in USDA Organic and Gluten-Free variants manufactured in a wheat-free environment.

The production platform is built around a high-speed, in-line dry-food manufacturing system capable of up to three separate drops (two for instant, three for single-serve and multi-serve), enabling custom formulation flexibility across grains, sugar, and inclusions. The facility is BRCGS-certified for food safety and supports both private-label contract manufacturing and a branded consumer line, Kathleen's All Natural (Quick Oats, Old Fashioned Oats, Muesli Cups). MaGi Foods also co-developed a Texas-sourced rolled oat with Texas A&M University and local farmers, embedding regional sourcing into the supply chain.

The business model is predominantly B2B, supplying private-label and contract-manufactured SKUs to enterprise food retailers and food-service operators including H-E-B, Aldi, Dairy Queen, Labatt, and Stripes, with a smaller direct-to-retail consumer line under the Kathleen's All Natural sub-brand. As of February 2026, MaGi Foods became one of five founder-led businesses combined into Keep It Real Foods, a private label and contract manufacturing platform backed by CIC Partners that operates approximately 200,000 sq ft across five facilities in three U.S. states, with plans to open a new automated facility intended to more than double current manufacturing capacity. The platform is positioned around protein-forward, fiber-rich, and reduced-sugar breakfast and snacking categories.

Name

MaGi Foods LLC.

Legal name

MaGi Foods LLC

Website

https://magifoods.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

MaGi Foods is a Texas-based oat-based breakfast product manufacturer operating a 52,000 sq ft BRCGS-certified facility, producing private label and Kathleen's All Natural branded products for enterprise retailers and food service customers via custom-formulated single-serve, multi-serve, and instant formats.

Ownership category

akta.pro rank

Product category

Private Label Breakfast Cereal Manufacturing

NAICS

Breakfast Cereal Manufacturing (311230), Food Manufacturing (311)

SIC

Grain Mill Products (2040), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Breakfast Cereal Manufacturing (RTE, hot cereals, granola) (AFAKABAA)

akta.pro secondary industries

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)

Keywords

• Private label manufacturing
• Oat-based breakfast products
• Contract food manufacturing
• Instant oatmeal production
• Breakfast cereal manufacturing

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Provides contract manufacturing and private label services to brands and retailers, producing custom-formulated oat-based breakfast products including single-serve, multi-serve, and instant formats.
2. Branded Products (Kathleen's All Natural): Direct-to-market branded product line featuring Kathleen's All Natural Quick Oats, sold to consumers through retail channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

MaGi Foods LLC manufactures oat-based breakfast products for two channels: (1) private-label and contract manufacturing services that produce custom-formulated single-serve oatmeal cups, multi-serve canisters, and instant oatmeal packets for retailer and food-service brands; and (2) its own branded Kathleen's All Natural line of all-natural, gluten-free oatmeal cups, boxes, muesli cups, and canisters sold through retail. Production is supported by high-speed in-line dry-food systems with up to three drops, three oat cut options (steel-cut, old-fashioned, quick/instant), and inclusions of ancient grains and fruit.

Product overview

MaGi Foods LLC is a food manufacturing company specializing in oat-based breakfast products. The company operates two distinct business lines: branded products under the Kathleen's All Natural sub-brand, and private label/contract manufacturing services. Kathleen's All Natural offers ready-to-eat and instant oatmeal products in single-serve cups, multi-serve canisters, and instant formats. The private label division provides contract manufacturing for other brands with custom formulation capabilities for oat bases (steel-cut, old fashioned, quick-cut), ancient grains inclusions, and fruit additions. Products are offered with organic and gluten-free options and are manufactured at the company's 52,000 sq ft facility in Schertz, Texas equipped with three lines of dry food production.

Differentiator

Problem solved

Functional benefit

Brands

• Kathleen's All Natural: Brand owned by MaGi Foods LLC delivering convenient, healthy, affordable, and tasty food products composed of high quality, all natural, and gluten free ingredients including Quick Oats, Old Fashioned Oats, and Muesli Cups.

Products and services

• Breakfast Single-Serve Oatmeal Cups Single-serve oatmeal cup product line manufactured on MaGi Foods' high-speed in-line system with up to three drops per cup; offers a variety of cup sizes and inclusion options (grains, sugar, fruit) with custom formulation, and is offered in club packs of 6-count to 12-count. Used for private-label single-serve SKU supply.
• Breakfast Multi-Serve Oatmeal Canisters Multi-serve oatmeal canister product line manufactured on the high-speed in-line system with up to three separate drops per package, supporting a variety of canister sizes and custom formulation across grains, sugar, and fruit inclusions. Used for private-label multi-serve SKU supply.
• Breakfast Instant Oatmeal Packets Instant oatmeal packet product line manufactured on the high-speed in-line system with up to two drops per packet, available in multi-pack formats with grain, sugar, and fruit inclusions, including USDA Organic and gluten-free options across all oats and ingredients. Used for private-label instant oatmeal SKU supply.
• Kathleen's All Natural Branded Product Line Direct-to-consumer retail brand under MaGi Foods offering all-natural, gluten-free oatmeal cups, boxes, muesli cups, and canisters with simple real ingredients (no added chemicals, flavors, colors, or fillers). Founded by Kathleen Mayes.
• Private Label and Contract Manufacturing Services B2B contract manufacturing and private-label service for oat-based breakfast products, providing state-of-the-art packaging equipment, best-in-class R&D, and the highest QA standards. Customers are retailers and food-service brands seeking custom-formulated single-serve cups, multi-serve canisters, and instant packets with protein-forward, fiber-rich, or reduced-sugar positioning and inclusions (ancient grains, fruit, sugar alternatives).

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Keep It Real Foods Platform PartnerscoreStrategic or Co-development PartnerFive founder-led businesses (Oakhouse Bakery, MaGi Foods, Small Batch Organics, RIND Snacks, and Whirlybird Granola) united to launch Keep It Real Foods, a next-generation private label and contract manufacturing platform specializing in protein-forward, fiber-rich, and reduced-sugar breakfast and snacking products.
• Texas A&M UniversityminorStrategic or Co-development PartnerMaGi Foods commissioned Texas A&M University, and together with local farmers, created a locally sourced rolled oat — farmed and packaged in Texas.
• Local Texas FarmersminorStrategic or Co-development PartnerPartnership with local Texas farmers to create a locally sourced rolled oat product, farmed and packaged in Texas for Texans.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TreeHouse Foods: Large-scale private label food manufacturer with a broad snacking, breakfast, and CPG portfolio. Directly comparable as the dominant U.S. contract manufacturer serving the same retailer private label buyers MaGi Foods targets.
• Post Holdings: Public CPG conglomerate owning major cereal and breakfast brands (Honey Bunches of Oats, Malt-O-Meal private label). Comparable as a vertically integrated breakfast cereal and private label platform with similar product format and channel strategy.
• Quaker Oats (PepsiCo): Category-leading branded oatmeal and breakfast cereal maker owned by PepsiCo. Comparable product format (steel cut, old fashioned, instant oatmeal) and dominant shelf position that defines the competitive set MaGi's branded and private label products must win against.

Direct peers

• Malt-O-Meal (Post Consumer Brands): One of the largest U.S. private label hot and ready-to-eat cereal manufacturers. Highly comparable business model — bagged and single-serve oatmeal and cereal produced at scale for retailer brands, directly competing with MaGi's private label offering.
• Bob's Red Mill: Specialty whole-grain and oat products manufacturer serving natural and conventional retail with branded and ingredient offerings. Closely comparable on product (steel cut, rolled, quick oats, ancient grains) and better-for-you positioning.

Emerging players

• Kodiak Cakes: Protein-forward, whole-grain pancake, oatmeal, and baking brand. Comparable on protein-forward, fiber-rich, reduced-sugar positioning and on retail distribution through natural and conventional channels.
• Purely Elizabeth: Premium granola, oatmeal, and muesli brand focused on ancient grains and natural ingredients. Directly comparable on product format (muesli cups, granola-adjacent oatmeal) and on better-for-you, gluten-free, natural positioning.
• Nature's Path: Organic and gluten-free cereal and oatmeal brand. Comparable on USDA Organic and Gluten-Free certifications, oat-based product formats, and natural channel distribution.
• Seven Sundays: Premium muesli and oat-based breakfast brand. Comparable on muesli cups and oat-based better-for-you positioning, as well as retail distribution through natural channels.

Others

• Bay State Milling Company: Specialty grain miller producing oat, ancient grain, and blended flour ingredients for CPG manufacturers. Comparable as an upstream ingredient and milling counterpart serving the same private label cereal and bakery customers MaGi serves.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magi-foods-llc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaGi Foods LLC.