4zida.rs
4zida.rs is a Serbian online real estate marketplace listing approximately 79,290 properties for sale and rent. It serves individual buyers, sellers and renters alongside professional real estate agencies via a freemium model and is owned by Inspira Group.
- Company typePrivate
- Founded2011
- HeadquartersSubotica
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What 4zida.rs does
4zida.rs is a privately held Serbian online real estate marketplace headquartered in Subotica, founded in 2011. It aggregates approximately 79,290 active property listings for sale and rent across Serbia, covering apartments, houses, land plots and commercial spaces in cities such as Belgrade, Novi Sad, Niš and Subotica. The platform serves a hybrid of individual buyers/sellers/renters/landlords (B2C) and professional real estate agencies (B2B), and is owned by Inspira Group (Inspira grupa), a larger Serbian digital-classifieds and services conglomerate.
The core product is a web-based marketplace extended to native iOS and Android applications, with integrated tools including advanced search filters, price-tracking and average-price-per-square-meter analytics, a property-valuation calculator, a mortgage and creditworthiness calculator, 3D virtual tours on select listings, saved-search alerts delivered via email, Telegram and Viber, and a 'Pitaj pravnika' (Ask a Lawyer) content service. Verified agency profiles display multi-year tenure on the platform, reinforcing trust for end-users. Marketing is concentrated in SEO for property queries, content marketing via the 4zida blog, email/newsletter alerts, and app-store presence.
Monetisation operates as a freemium model: individual owners and agencies can post basic listings at no cost, while paid products include subscription-style listing fees and premium/featured placement for higher visibility and faster transactions. Revenue is not publicly disclosed, and the company has not raised external funding rounds according to the provided data; no M&A activity, leadership changes or patents are documented. The technology stack appears to be a standard custom classifieds web platform without documented public APIs or disclosed developer integrations.
4zida.rs firmographics
Firmographics- Name
- 4zida.rs
- Legal name
- 4zida.rs
- Website
- https://4zida.rs
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 4zida.rs is a Serbian online real estate marketplace listing approximately 79,290 properties for sale and rent. It serves individual buyers, sellers and renters alongside professional real estate agencies via a freemium model and is owned by Inspira Group.
- Ownership category
- akta.pro rank
4zida.rs industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where 4zida.rs is headquartered
LocationHeadquarters
- HQ city
- Subotica
Offices1 record
Markets served
4zida.rs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Listing Fees: Real estate agencies and individual sellers pay to post listings on the platform. Premium/featured listings and enhanced visibility options generate additional revenue.
- Premium Listings: Featured/premium placement of property listings for agencies seeking increased visibility and faster sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Free basic listing tier available for property owners |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
4zida.rs product offering
Product offeringCore offering
4zida.rs operates a Serbian online real estate marketplace that aggregates 79,290+ active property listings for sale and rent from individual owners, investors, and real estate agencies. The platform provides search by price, location, room count, and property type, and bundles auxiliary tools such as price-per-square-meter tracking, mortgage and creditworthiness calculators, property valuation, and a legal Q&A service ("Pitaj pravnika"). Listings are delivered through a web platform and native iOS/Android apps, with premium placement and visibility features sold to agencies and sellers.
Product overview
4zida.rs is a single-platform real estate listing marketplace for the Serbian market. The core product is a property search and listing platform that enables users to buy, sell, and rent real estate (apartments, houses, land, commercial spaces). The platform aggregates listings from agencies, investors, and private sellers. Key integrated features include property price tracking, credit/loan calculators, property valuation tools, and a legal advice service (Pitaj pravnika). A mobile app extends access to iOS and Android users.
Differentiator
Problem solved
Functional benefit
Products and services
- 4zida.rs Real Estate Listings Marketplace Online horizontal marketplace for residential and commercial property listings across Serbia. Enables individuals and agencies to publish free or premium property listings and enables buyers, renters, and investors to search by price, location, room count, property type, and distance. Includes saved-search notifications, price-per-square-meter tracking, valuation tool, mortgage and credit calculators, and a legal Q&A service.
- 4zida.rs Mobile App (Android) Native Android application that provides mobile access to the 4zida.rs property search, listings browsing, and saved-search alerts. Available on Google Play Store.
- 4zida.rs Mobile App (iOS) Native iOS application that provides mobile access to the 4zida.rs property search, listings browsing, and saved-search alerts. Available on the Apple App Store.
Companies that use 4zida.rs
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
4zida.rs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
4zida.rs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Inspira grupa (Inspira Group)core4zida.rs is part of the Inspira Group, a larger Serbian digital ecosystem. The group includes other classifieds and portals including Infostud (job portal), Polovni automobili (used cars), Osiguranik (insurance), and other niche platforms.
- InfostudminorPart of Inspira Group; Infostud is a leading Serbian job portal with cross-promotional potential for real estate-related employment and relocation services.
- Polovni automobiliminorPart of Inspira Group ecosystem; cross-platform advertising and brand synergies within classifieds vertical.
- OsiguranikminorPart of Inspira Group; insurance-related partnership potential for home/property insurance offerings.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
4zida.rs competitors and assessment
Company assessmentBroad incumbents
- OLX Serbia: Global generalist classifieds platform with significant Serbian presence including real estate. Operates a broader marketplace but competes for the same SMB and individual listing supply as 4zida.rs.
- Rightmove: UK's leading property portal and a global reference point for agent subscription-based real estate marketplace models. Comparable revenue model (agent subscriptions + premium listings) to 4zida.rs's agency side.
- Zillow: US-based global leader in online real estate marketplaces. Not a direct competitor in Serbia, but the strategic benchmark for marketplace-driven real estate platforms and the global standard for property valuation and search tooling.
Regional players
- Njuškalo: Croatia's dominant classifieds platform with a strong real estate vertical. Comparable business model and feature set to 4zida.rs, illustrating a potential expansion template into a neighboring Balkan market.
- Realitica: Regional Balkan real estate portal covering multiple ex-Yugoslav markets. Serves diaspora and cross-border property search — an adjacency where 4zida.rs lacks presence and could be displaced.
Others
- Infostud: Sister company within Inspira Group; Serbia's leading job portal with natural adjacency to real estate (relocation services, mortgage-related employment signals). Comparable in product model (classifieds marketplace) but in a different vertical.
- Polovni Automobili: Serbian used-car classifieds portal, also part of Inspira Group. Operates a similar listings/marketplace model to 4zida.rs, providing a useful operational and technical benchmark within the same group.
Direct peers
- Nekretnine.rs: Leading Serbian real estate portal directly competing with 4zida.rs for listings, agencies, and buyer traffic in the same domestic market. Operates a similar marketplace model with sale, rent, and new-development inventory.
- Halo Oglasi: Serbian general classifieds platform with a strong real estate vertical, competing for both listing supply and end-user attention. Operates a freemium listing model similar to 4zida.rs.
Emerging players
- Zidart Nekretnine: Notable Serbian real estate agency with its own substantial online presence; listed as a 14-year customer of 4zida.rs but also operates a branded portal. Represents both a customer and a partial competitive threat via direct agency platforms.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
4zida.rs social profiles
Digital presence4zida.rs financial estimates
Financial estimateRevenue estimate
Valuation estimate
4zida.rs leadership team
Management profileNumber of profiles
4zida.rs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4zida.rs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4zida.rs
What does 4zida.rs do?
4zida.rs operates a Serbian online real estate marketplace that aggregates 79,290+ active property listings for sale and rent from individual owners, investors, and real estate agencies. The platform provides search by price, location, room count, and property type, and bundles auxiliary tools such as price-per-square-meter tracking, mortgage and creditworthiness calculators, property valuation, and a legal Q&A service ("Pitaj pravnika"). Listings are delivered through a web platform and native iOS/Android apps, with premium placement and visibility features sold to agencies and sellers.
Is 4zida.rs a public or private company?
4zida.rs is a private company. It is classified as corporate owned and is currently operating.
When was 4zida.rs founded?
4zida.rs was founded in 2011. It employs 11 to 50 people.
Where is 4zida.rs based?
4zida.rs is headquartered in Subotica.
How does 4zida.rs make money?
Two revenue lines are on record. Listing Fees are the primary driver. The others are premium Listings.
Who are 4zida.rs's main competitors?
Broad incumbents on record are OLX Serbia, Rightmove and Zillow. Regional players are Njuškalo and Realitica. Others are Infostud and Polovni Automobili. Direct peers are Nekretnine.rs and Halo Oglasi. Zidart Nekretnine is listed as an emerging player.
Does 4zida.rs have an API?
No public API is recorded for 4zida.rs.
What industry is 4zida.rs in?
4zida.rs's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 531210 and its SIC code is 6531.