Inspira Grupa

What Inspira Grupa does

Inspira Grupa is a privately held Serbian digital business group headquartered in Subotica, operating a portfolio of more than ten consumer web platforms across employment, automotive, real estate, e-commerce, insurance comparison, IT community, and online learning. Founded in 2000 as the student website Infostud and rebranded to Inspira Grupa in 2022, the group serves both end consumers (job seekers, car and property buyers/sellers, insurance shoppers, learners) and business customers (employers posting jobs, automotive advertisers, auto-parts merchants, HR teams) through marketplace and classifieds properties including Poslovi.infostud.com, Polovniautomobili.com, 4zida.rs, Osiguranik.com, AutoHub, Prodajadelova.rs, HelloWorld, and Krojačeva Škola.

The underlying technology is a set of independent but brand-aligned web properties built around search, listing, comparison, and transactional workflows; the proprietary components disclosed are the HR Lab Assistant for employer-side candidate application monitoring and Osiguranik's automated comparative insurance pricing engine across Serbian insurance categories. Traffic is concentrated in marketplace and classifieds flows, with Polovniautomobili.com alone receiving more than 3 million monthly visitors and the group collectively serving around 500,000 daily visitors.

The business model is multi-stream: transactional listing fees on the job board (over 3,000 active ads at any time), display advertising on the high-traffic real estate and automotive sites, transactional e-commerce on auto parts (over 1 million SKUs across AutoHub and Prodajadelova), referral commissions on insurance comparison, and a recurring/employer-branding subscription layer through HR Lab. The founders (Branimir Gajić, Branislava Gajić Stanojević, Stefan Salom) remain co-owners, with Finnish media group Alma Media holding a minority stake since 2012; the group employs 300+ people across Subotica and Belgrade and has begun regional expansion into Bosnia and Herzegovina via AutoHub.ba.

Name

Inspira Grupa

Legal name

INFOSTUD 3 DOO SUBOTICA

Website

https://inspiragrupa.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Inspira Grupa is a privately held Serbian digital business group operating 10+ marketplace and classifieds websites in employment, automotive, real estate, e-commerce, insurance, and online learning, serving consumers and SMBs across Serbia and Bosnia and Herzegovina.

Ownership category

akta.pro rank

Headquarters

HQ city

Subotica

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Posting and Employer Services: Revenue from employers posting job advertisements on Poslovi.infostud.com and other employment platforms. With over 3000 job ads at any time, this is a core revenue stream.
2. E-commerce Auto Parts Sales: Online sales of auto parts, batteries, oils, tires, tools and accessories through AutoHub and ProdajaDelova.rs platforms. Over 1 million different items in assortment.
3. Insurance Referral Commissions: Revenue from Osiguranik.com by referring customers to insurance providers through the comparative model platform
4. Display Advertising: Digital advertising campaigns on leading websites in real estate and automotive sectors. Media kits available for Polovniautomobili.com and 4zida.rs.
5. Premium Employer Branding (HR Lab): HR solutions platform offering recruitment, talent attraction, and employer branding services to employers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Inspira Grupa operates a portfolio of digital marketplace platforms across employment, automotive, real estate, insurance, e-commerce, and online learning. Its platforms connect job seekers with employers (Infostud, Poslovi.infostud.com), car buyers and sellers (Polovniautomobili.com), property buyers and sellers (4zida.rs), and insurance shoppers with providers (Osiguranik.com), while also running e-commerce auto parts stores (AutoHub, Prodajadelova.rs), an HR solutions platform (HR Lab), and an online learning platform (Krojačeva škola).

Product overview

Inspira Grupa is a holding company for a portfolio of digital marketplaces and platforms operating across employment, automotive, real estate, e-commerce, and insurance sectors. The core products include: Infostud (career/employment center with Poslovi.infostud.com job board), HR Lab (HR solutions platform), HelloWorld (IT community portal), and Krojačeva škola (online learning platform); automotive platforms including Polovniautomobili.com (vehicle marketplace), AutoHub and Prodajadelova.rs (auto parts e-commerce), and Mojagaraza.rs (driver community); real estate through 4zida.rs; insurance comparison via Osiguranik.com; and Inspira Hub (coworking/educational center). The company operates 10+ websites with over 500,000 daily users, providing digital services that connect people with practical life decisions in employment, vehicle purchase/sale, real estate, and insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Infostud: Center for employment and career development
• Poslovi.infostud.com
• Startuj.com
• HR Lab
• HelloWorld
• Krojačeva škola
• Polovniautomobili.com
• 4zida.rs
• Osiguranik.com
• AutoHub
• Prodajadelova.rs
• Mojagaraza.rs
• Inspira Hub

Products and services

• Poslovi.infostud.com Leading employment website in Serbia with over 3,000 job advertisements at any time. Connects job seekers with employers using effective methods.
• Infostud Center for employment and career development. One of the first internet companies in Serbia, providing job search and career development services.
• HR Lab

Quantifiable outcome

• 500,000 people visit Inspira Group websites daily
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IT Subotica 2030coreStrategic or Co-development Partner · 1 January 2021Inspira Grupa is one of the founders of IT Subotica 2030, an organization connecting Subotica IT companies with educational institutions. Vision is to make Subotica a recognizable regional IT center with a lively business and congress IT scene.
• Digital Serbia Initiative (Inicijativa Digitalna Srbija)coreStrategic or Co-development Partner · 1 January 2016Inspira Grupa is one of the founding companies of the Digital Serbia Initiative, an NGO that gathers leading IT companies and organizations from various sectors relevant to the growth of Serbia's digital ecosystem. Goal is to create a business environment that serves the digital economy.
• Digital Serbia Initiative Founding Partners (8 other IT companies)coreStrategic or Co-development Partner · 1 January 2016Together with 8 other IT companies, founded the Digital Serbia Initiative, a non-governmental and non-profit organization advocating for Serbia's transformation into a digital society.
• Technical College of Vocational Studies and Faculty of Economics in SuboticaminorGTM or Marketing PartnerEducational partners for student programs including Inspira Start scholarships and BizKod hackathon competitions.
• Petlja Foundation (Fondacija Petlja)minorStrategic or Co-development PartnerInspira Grupa supports the Petlja Foundation in efforts to make programming a subject in elementary schools to raise algorithmic literacy in Serbia.
• PFE Science and Engineering Center TršićminorStrategic or Co-development PartnerInspira Grupa supports the PFE center in organizing camps in artificial intelligence and robotics for secondary school students from Serbia and the region.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Indeed: Global job-board incumbent in the same vertical as Inspira's Poslovi.infostud and HR Lab; competes for Serbian employer recruitment budgets.
• Mobile.de / Autovit: European automotive classifieds incumbents (Autovit active in CEE including the Balkans); direct competitor to Polovniautomobili.com for Serbian car listings and dealer leads.
• Zillow / Rightmove: Global real estate classifieds leaders; functional benchmark for Inspira's 4zida.rs in monetization, listing depth, and traffic model.

Direct peers

• GoCompare / Compare the Market: Insurance price-comparison platforms; closest functional peer to Inspira's Osiguranik.com in business model and consumer interface.
• OLX Group (Prosus/Naspers): OLX operates horizontal classifieds platforms across EMEA including the Balkans; directly comparable to Inspira's Polovniautomobili, 4zida, and Osiguranik marketplaces in business model (listings + ads).
• InfoJobs: Leading Southern European job board (Adevinta-owned); closest functional peer to Inspira's employment marketplace in business model and vertical.
• Avito: Major horizontal classifieds platform (Russia/EMEA footprint); same listing-based revenue model as Inspira's automotive and real estate marketplaces.

Regional players

• Halo Oglasi: Serbian classifieds platform owned by Axel Springer; competes head-to-head with Polovniautomobili, 4zida, and other Inspira verticals in the home market.
• Njuškalo: Croatian horizontal classifieds leader and the dominant competitor for Serbian-listed items reaching the Western Balkans; directly comparable in traffic and listings scale.

Others

• Alma Media (parent minority): Finnish media conglomerate and Inspira's minority shareholder; comparable as a strategic peer portfolio of classifieds and digital marketplaces (Tori.fi, Etuovi.com) aligned to Inspira's vertical mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/inspira_grupa
• YouTubeyoutube.com/@InspiraGrupa
• Facebookfacebook.com/inspiragrupa
• LinkedInlinkedin.com/company/inspira-grupa
• Instagraminstagram.com/inspiragrupa
• TikToktiktok.com/@inspira_grupa?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspira Grupa