Crossroads Institute for Psychotherapy and Assessment

What Crossroads Institute for Psychotherapy and Assessment does

Crossroads Institute for Psychotherapy and Assessment is a privately held outpatient mental health practice headquartered in Torrance, California, operating four brick-and-mortar clinics across the Los Angeles–Orange County corridor (Downtown Los Angeles, West Los Angeles, Torrance, and Irvine) plus a telehealth channel. The firm was founded in 2013 by Soni M. Gibbons, Psy.D., who serves as Executive Director, and is led clinically by Senior Medical Advisor Donna Mendelson-Gutierrez, M.D. (Harbor-UCLA-trained, 30+ years in psychiatry). It treats adults, adolescents, children, couples, and families presenting with anxiety, depression, trauma/PTSD, OCD, ADHD, eating disorders, bipolar disorder, relationship difficulties, and behavioral issues.

The practice delivers four core service lines under a single legal entity: (1) Therapy — psychotherapy using modalities including psychodynamic therapy, CBT, DBT, ACT, IFS, EMDR, ERP, and mindfulness-based approaches, delivered by Ph.D./Psy.D. psychologists, supervised psychological associates, AMFTs/APCCs, and associate marriage and family therapists; (2) Psychiatry — medication management and comprehensive psychiatric evaluation by M.D./D.O. psychiatrists and PMHNP-BC psychiatric nurse practitioners; (3) TMS — FDA-approved transcranial magnetic stimulation for treatment-resistant depression, anxiety, and OCD, run as daily Monday–Friday sessions over 4–6 weeks; and (4) Assessments — psychological and neuropsychological evaluations for diagnostic clarification, treatment planning, and educational/accommodations purposes. The clinical roster is 34+ providers.

Revenue is generated through fee-for-service clinical care billed to insurance and self-pay patients. The practice is in-network with most major commercial payors and supports out-of-network/PPO billing with superbills; payment is due at time of service via cash, check, or major credit card. Sales-led/direct-to-consumer go-to-market is executed via the company website (crossroads-psych.com) with SEO-optimized location pages, online consultation scheduling, a phone intake line (424-201-1600), and a LinkedIn corporate presence. Pricing is quote-based and not publicly disclosed; HIPAA-compliant privacy practices are maintained. No external investors, parent company, funding rounds, subsidiaries, or M&A activity are disclosed.

Name

Crossroads Institute for Psychotherapy and Assessment

Legal name

Crossroads Institute

Website

https://crossroads-psych.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Crossroads Institute is a private, multi-site outpatient mental health practice operating four Southern California clinics (LA, West LA, Torrance, Irvine) plus telehealth, delivering therapy, psychiatry, FDA-approved TMS, and psychological assessments through a 34+ provider clinical team.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFACAL

Behavioral Health for Children & Adolescents (Youth Services)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Outpatient mental health services
• Psychotherapy and counseling
• Psychiatric medication management
• Transcranial magnetic stimulation
• Psychological assessments

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance-Billed Services: In-network services with major insurance providers and out-of-network billing with superbill for PPO plans. Payment due at time of service with cash, check, and major credit cards accepted.
2. Self-Pay Services: Self-pay option for uninsured patients or those choosing to pay out-of-pocket. Fees quoted upon inquiry.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Crossroads Institute for Psychotherapy and Assessment delivers outpatient mental health care through four core service lines: psychotherapy (individual, couples, family, and child/adolescent therapy using CBT, DBT, ACT, IFS, EMDR, ERP, and other evidence-based modalities), psychiatry (diagnostic evaluation and medication management by M.D./D.O. psychiatrists and PMHNP-BC nurse practitioners), FDA-approved Transcranial Magnetic Stimulation (TMS) for treatment-resistant depression and other conditions, and comprehensive psychological and neuropsychological assessments. Services are delivered across four Southern California clinics (Downtown LA, West LA, Torrance, Irvine) and via telehealth by 34+ licensed providers.

Product overview

Crossroads Institute is a mental health practice offering four core services: Therapy (psychotherapy for individuals, couples, families, and children/adolescents covering conditions like anxiety, depression, trauma, and relationship issues), Psychiatry (medication management and psychiatric evaluation by M.D./D.O. psychiatrists and PMHNP-BC nurse practitioners), TMS (FDA-approved transcranial magnetic stimulation treatment for depression, anxiety, and OCD), and Assessments (comprehensive psychological and neuropsychological evaluations). Services are provided across four physical locations in California (Downtown Los Angeles, West Los Angeles, Torrance, and Irvine) and via telehealth. The practice employs over 30 mental health professionals including psychologists, psychiatrists, psychological associates, and therapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy (Psychotherapy) Psychotherapy services providing talk therapy for mental, emotional, and behavioral issues for individuals, couples, families, children, and adolescents. Treats anxiety, depression, PTSD, eating disorders, relationship issues, ADHD, childhood trauma, and behavioral problems using evidence-based modalities such as CBT, DBT, ACT, IFS, EMDR, ERP, psychodynamic therapy, and mindfulness-based approaches.
• Psychiatry Medical specialty services for the diagnosis, treatment, and prevention of mental health disorders. Includes comprehensive psychiatric evaluations, medication management, coordination of medication with psychotherapy, and ongoing treatment monitoring. Provided by psychiatrists (M.D./D.O.) and psychiatric nurse practitioners (PMHNP-BC) for conditions such as depression, anxiety, ADHD, bipolar disorder, and PTSD.
• TMS (Transcranial Magnetic Stimulation) FDA-approved non-invasive neurostimulation treatment for depression, anxiety, OCD, and other conditions using magnetic fields to stimulate nerve cells in the brain, targeting areas associated with mood regulation. Treatment involves daily Monday through Friday sessions for approximately 4-6 weeks, with each session lasting 30-60 minutes. Intended for patients with treatment-resistant depression or other conditions not adequately controlled by medication and standard therapy.
• Assessments Comprehensive psychological and neuropsychological assessments evaluating cognitive functioning, emotional well-being, and behavioral patterns. Includes cognitive assessments, neuropsychological evaluations, personality assessments, diagnostic evaluations, and educational assessments tailored to specific questions, diagnostic clarification, treatment planning, or accommodation needs.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Octave: Multi-location outpatient mental health practice based in California offering therapy, psychiatry, and couples counseling under a similar multi-clinic, in-network model. Closest direct comparable in geography and service mix.
• Two Chairs: Modern therapy practice operating multiple clinic locations across California with a comparable evidence-based, multi-modality outpatient model and in-network insurance acceptance. Closest direct peer in clinic-based private-pay and insurance therapy.
• Thriveworks: National multi-site outpatient therapy and psychiatry practice offering in-person and telehealth services with in-network insurance billing. Closest scaled multi-clinic comparable in business model.
• Greenbrook TMS / TMS NeuroHealth Centers: Largest U.S. operator of Transcranial Magnetic Stimulation clinics for treatment-resistant depression and OCD. Most direct comparable for Crossroads' TMS service line and the only peer with equivalent TMS-only specialization.

Regional players

• CalPsychiatry: California-based outpatient psychiatry and TMS practice with multi-location coverage across Southern California. Comparable in service mix and regional footprint but smaller scale and psychiatry-weighted.

Broad incumbents

• Talkspace: National online therapy and psychiatry platform serving consumers and enterprise clients. Competes with Crossroads' telehealth arm for self-pay and insured patients seeking remote care at lower price points.
• BetterHelp: Largest U.S. online therapy subscription platform. Competes for the same self-pay individual therapy demand Crossroads targets, particularly via telehealth and employer benefit channels.
• Lyra Health: Enterprise mental health benefits platform offering in-person and virtual therapy, psychiatry, and coaching to employer clients. Competes with Crossroads for the same employed, insured patient pool and is increasingly building in-person clinic networks.
• Cerebral: Subscription-based online mental health platform focused on therapy and medication management for anxiety, depression, and ADHD. Competes directly with Crossroads' psychiatry and therapy service lines in the self-pay digital channel.
• Spring Health: Enterprise mental health benefits platform combining digital self-serve, virtual therapy, and in-person provider routing. Competes with Crossroads for employer-sponsored and insured patient demand across therapy and psychiatry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossroads-institute-for-psychotherapy-and-assessment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Institute for Psychotherapy and Assessment