UnionActive
UnionActive is a cloud-based website CMS and member communications platform built exclusively for labor union locals. It provides website hosting, member databases, mobile apps, and multi-channel messaging to thousands of union organizations across the US and Canada, operated under parent company Unions-America, Inc.
- Company typePrivate
- Founded-
- HeadquartersBattle Ground, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What UnionActive does
UnionActive is a cloud-based content management system and member communications platform purpose-built for labor union organizations. Operated as a product line under parent company Unions-America, Inc., the platform enables union locals to manage their websites, member databases, and multi-channel member communications (email, SMS, push notifications) without requiring technical expertise. The core offering is the UnionActive Website System, augmented by a broad module suite including iOS/Android mobile apps, Member SYNC database synchronization, Data Manager form builder, Two Factor Authentication, Video on Demand streaming, and integrations with IAFF single sign-on, Unionly payment processing, GrievTrac grievance tracking, and UnionReach group messaging.
The company serves thousands of union locals across the US and Canada, with primary verticals spanning fire fighter unions (IAFF), electrical workers (IBEW), stationary engineers (IUOE), entertainment technicians (IATSE), and flight attendants (AFA-CWA), among others. Revenue is generated primarily through recurring monthly subscriptions for website hosting and mobile app services, supplemented by one-time setup and template fees, annual domain/SSL charges, and custom professional services. Marketing is executed through a sales-led motion leveraging direct phone sales, website demo requests, IAFF Magazine advertising, labor union conventions, and referral channels through Unions-America and the UnionActive Newswire network. The company positions itself as "100% Union Made in the USA," a brand attribute that serves as a key differentiator in the organized labor market.
UnionActive firmographics
Firmographics- Name
- UnionActive
- Legal name
- Unions-America, Inc.
- Website
- https://unionactive.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UnionActive is a cloud-based website CMS and member communications platform built exclusively for labor union locals. It provides website hosting, member databases, mobile apps, and multi-channel messaging to thousands of union organizations across the US and Canada, operated under parent company Unions-America, Inc.
- Ownership category
- akta.pro rank
UnionActive industry classification
Industry- Product category
- Union Website Management Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Unified Communications (UCaaS) Apps (BPAMACAE)
Keywords
Where UnionActive is headquartered
LocationHeadquarters
- HQ city
- Battle Ground
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UnionActive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Website Platform Subscription: Monthly recurring subscription for website hosting and platform access. Pricing varies by package level (Standard vs Advanced).
- Mobile Application Services: One-time setup fee of $1,595 plus monthly recurring fee of $59.95 for iOS and Android mobile app hosting, maintenance, support, and app store compliance.
- Member SYNC Add-on: One-time setup fee of $299 for member database synchronization tool. No additional monthly fees.
- Website Template Updates: One-time fee of $695 for responsive template design updates. Additional $495 for mock site preview option.
- Domain and SSL Services: Annual domain registration renewal and SSL certificate services.
- Professional Services: Custom development, graphics requests, and additional customization beyond included hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Union Mobile App Package |
| One time/ perpetual license | Multi-year contract | Member SYNC Add-on |
| One time/ perpetual license | Multi-year contract | Website Template Update |
| Subscription | Monthly | Website Hosting Packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
UnionActive product offering
Product offeringCore offering
UnionActive is a cloud-based website content management system and member communication platform purpose-built for labor unions. The platform provides website hosting, member database management, multi-channel communications (email, SMS, push), grievance tracking, online dues payment, and custom branded iOS and Android mobile applications. It is marketed as 100% union-made software operated by parent company Unions-America, Inc., serving thousands of union locals across the U.S. and Canada.
Product overview
UnionActive is a platform-plus-modules architecture built specifically for union organizations. The core product is the UnionActive Website System, a comprehensive CMS providing website hosting, content management, and member communication tools. This core platform is enhanced by numerous integrated modules including mobile apps (iOS and Android), Member SYNC database synchronization, Data Manager form builder, multi-channel broadcasting (email, text, push), Video on Demand streaming, and Two Factor Authentication. The ecosystem extends to complementary products: GrievTrac for grievance tracking, UnionReach for group mobile messaging, and Unionly for payment processing. IAFF-specific integrations provide database sync and single sign-on for fire fighters. The platform offers 7+ responsive templates and additional services including SSL, webmaster services, and hosted exchange. All products are marketed as 100% union made in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- UnionActive Mobile App: Custom iOS and Android mobile apps for union organizations
- UnionReach
- GrievTrac
- Member SYNC
- Unionly
Products and services
- UnionActive Website System Cloud-based content management system (CMS) specifically designed for union organizations. Provides website hosting, content management, member database management, multi-channel member communications (email, SMS, push), and member mobilization tools. Sold by monthly subscription in Standard and Advanced tiers.
- UnionActive Mobile Apps Custom branded iOS and Android mobile applications for unions. Includes push messaging, member login integration, online dues payment, social media integration, shift trades, member directory, event calendars, document access, and grievance tracking integration. Marketed as 100% union made.
- UnionActive Member SYNC Application that synchronizes website user database with organization member data using Excel export files. Automatically generates usernames and passwords for new accounts, removes old accounts, and can display member-specific information such as dues status.
- Data Manager / Online Form Builder Advanced online form builder with hundreds of custom fields and categories. Supports event registration, card signing, benefit tracking, grievance tracking, and office data management with approval workflows for form submissions.
- Grievance Tracking (GrievTrac) Online grievance database and tracking system. Integrated into UnionActive mobile apps and available as a standalone product at grievtrac.com for union-specific grievance management.
- UnionReach Group Mobile Messaging Group mobile messaging platform providing push notification system for union groups. Includes a phone conference line for every user (up to 200 callers) and links to websites and social media. Marketed as 100% Union Made in the USA.
- Unionly Online Payment Processing Online payment processing platform built specifically for unions. Supports online dues payments, donations, fundraising, event registrations, and online store functionality, enabling members to make payments by phone.
- Responsive Website Templates Multiple responsive website template designs (Templates 1-8) with modern layouts, customizable colors, backgrounds, and header images. Responsive design works across desktop, tablet, and mobile devices.
- SSL Service SSL/HTTPS security certificate service for websites to secure connections and remove browser security warnings.
- Union Webmaster Service Professional website management and maintenance services for union websites.
- Hosted Exchange Service Email hosting service provided as part of the UnionActive ecosystem.
- Custom Built Tools Custom development services for building specialized tools and features tailored to specific union needs.
- UnionActive Newswire News aggregation service that distributes union news headlines across the UnionActive network of websites. Automatically includes headlines from member websites in the headline and what's new areas; aggregates news from union locals across the US and Canada.
- Help Desk AI Assistant AI-powered knowledge retrieval assistant available in the admin area under the support tab. Processes text-based questions about using the UnionActive system, retrieving answers from documentation and past ticket answers to provide easy-to-follow steps for built-in features.
Quantifiable outcome
- Thousands of union locals use UnionActive daily for essential business operations
Companies that use UnionActive
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
UnionActive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature7 records
UnionActive partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- IAFF (International Association of Fire Fighters)coreDeep integration partnership with IAFF providing direct database member sync and single sign-on login using IAFF.org credentials. Allows IAFF locals and state associations to synchronize member data, display dues status, and enable members to login using their IAFF account.
- UnionlycorePayment processing partnership for online dues payments, donations, fundraising, event registrations, and online store functionality. Built specifically for union organizations to easily, safely, and transparently collect money online.
- Unions-AmericacoreParent company and primary business partner providing web hosting, domain services, SSL certificates, and brand association. Unions-America owns UnionActive and provides the infrastructure backbone for the platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
UnionActive competitors and assessment
Company assessmentBroad incumbents
- Blackbaud: Enterprise software provider for nonprofits and member-based organizations with CRM, fundraising, and website tools. Broad incumbent that overlaps with UnionActive in membership management for nonprofits, including some union-adjacent organizations.
- Fonteva: Association management platform built natively on Salesforce for member-based organizations including associations and unions. Comparable in serving membership organizations, though positioned for mid-to-large associations.
- Higher Logic: Established association engagement and community software platform serving a broad range of member-based organizations. Comparable functionality (member database, communications, mobile apps) at a larger and more enterprise-focused scale than UnionActive.
- Impexium: Cloud-based association management software (AMS) with member engagement, events, and dues modules. Broad incumbent serving associations that compete for the same union vertical customers as UnionActive.
Emerging players
- UnionTrack: Workforce and member management software focused specifically on labor unions, with dues tracking, member communication, and organizing tools. Direct overlap with UnionActive's union-specific feature set.
- NationBuilder: Community organizing and membership platform used by labor unions and advocacy groups for member outreach, petitions, and donations. Comparable in serving union and labor organizing use cases, though with a politically-oriented positioning.
- Membership Works (JoinIt): Lightweight membership management software for small organizations including clubs, associations, and unions. Competes with UnionActive at the lower end of the market on price and ease of use.
Direct peers
- MemberClicks: All-in-one association management software for small-staff associations with member database, event registration, and website features. Direct overlap with UnionActive's small-organization target market.
- MemberPlanet: Membership management and engagement platform built specifically for unions, associations, and member-based organizations. Closest direct competitor in the union-vertical SaaS space, offering dues collection, member communication, and event tools.
- Wild Apricot: Cloud-based membership management and website platform for small associations, clubs, and unions. Most directly comparable to UnionActive in serving small membership organizations with website plus member database tooling, though without UnionActive's deep union-vertical specialization.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
UnionActive social profiles
Digital presenceUnionActive financial estimates
Financial estimateRevenue estimate
Valuation estimate
UnionActive leadership team
Management profileNumber of profiles
UnionActive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UnionActive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UnionActive
What does UnionActive do?
UnionActive is a cloud-based website content management system and member communication platform purpose-built for labor unions. The platform provides website hosting, member database management, multi-channel communications (email, SMS, push), grievance tracking, online dues payment, and custom branded iOS and Android mobile applications. It is marketed as 100% union-made software operated by parent company Unions-America, Inc., serving thousands of union locals across the U.S. and Canada.
Is UnionActive a public or private company?
UnionActive is a private company. It is classified as corporate owned and is currently operating.
When was UnionActive founded?
UnionActive was founded in -1. It employs 1 to 10 people.
Where is UnionActive based?
UnionActive is headquartered in Battle Ground, United States, in the North America region.
How does UnionActive make money?
Six revenue lines are on record. Website Platform Subscription is the primary driver. The others are mobile Application Services, member SYNC Add-on, website Template Updates, domain and SSL Services and professional Services.
Who are UnionActive's main competitors?
Broad incumbents on record are Blackbaud, Fonteva, Higher Logic and Impexium. Emerging players are UnionTrack, NationBuilder and Membership Works (JoinIt). Direct peers are MemberClicks, MemberPlanet and Wild Apricot.
Does UnionActive have an API?
No public API is recorded for UnionActive.
What industry is UnionActive in?
UnionActive's product category is Union Website Management Software. Its primary akta.pro industry code is BPAMACAE, Unified Communications (UCaaS) Apps. Its SIC code is 7370.