Raz Vape
Raz Vape is a U.S. direct-to-consumer e-commerce retailer based in Indianapolis that sells disposable vaping devices—including its proprietary Raz series (TN9000, LTX 25K, DC25000, Vue 50K, etc.) and third-party brands—to adult consumers across all 50 states via razzofficialsite.com.
- Company typePrivate
- Founded1905
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Raz Vape does
Raz Vape, operating through its legal entity Razz Official Site (razzofficialsite.com), is a U.S. direct-to-consumer e-commerce retailer specializing in disposable vaping devices. The company is headquartered at 9105 E 56th St, Indianapolis, Indiana, and ships nationwide to all 50 U.S. states, but does not serve international markets. Its customer base is composed of adult (21+) individual vape consumers, including a secondary segment of nicotine-free seekers purchasing zero-nicotine variants of the same hardware.
The product portfolio is organized around multiple Raz-branded disposable series differentiated by puff capacity: TN9000 (9,000 puffs, 650mAh battery, 12mL e-liquid), LTX 25K (25,000 puffs with dual Regular/Boost power modes, 800mAh battery, 16mL), DC25000 (25,000 puffs, 20mL), RYL 35K, RX 50K, and the Vue 50K pod-based kit with replaceable pods. The company has also extended its catalog with third-party brands such as Nexa Pix, Nexa Ultra, Mr Fog Nova, Mr Fog Aura, Kado Bar, and Roopbar. Common hardware features across the lineup include USB Type-C rechargeable batteries, HD display screens showing battery and e-liquid levels, adjustable airflow, and dual power modes on premium SKUs. A full zero-nicotine line parallels the standard Raz series.
Raz Vape operates as an authorized reseller and runs a pure-play DTC e-commerce model with no disclosed wholesale or retail distribution. Revenue is generated through one-time unit purchases priced between $17.99 and $31.99, supplemented by a 10% volume discount (code SAVE10) on orders exceeding $249.99. Customer acquisition is driven by SEO, organic social (Facebook, Instagram, X, Pinterest), blog content, email marketing, and on-site customer reviews. The company is privately held, with no disclosed founders, executive team, funding rounds, or institutional investors, and the founding year reported in some inputs (1905) appears implausible for this product category.
Raz Vape firmographics
Firmographics- Name
- Raz Vape
- Legal name
- Razz Official Site
- Website
- https://razzofficialsite.com
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Raz Vape is a U.S. direct-to-consumer e-commerce retailer based in Indianapolis that sells disposable vaping devices—including its proprietary Raz series (TN9000, LTX 25K, DC25000, Vue 50K, etc.) and third-party brands—to adult consumers across all 50 states via razzofficialsite.com.
- Ownership category
- akta.pro rank
Raz Vape industry classification
Industry- Product category
- Disposable Vapes
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)
- akta.pro secondary industry
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
Keywords
Raz Vape business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D, Others
Revenue model
- Disposable Vape Product Sales: One-time purchase model for disposable vape devices sold directly to consumers through the e-commerce website. Products include various Raz Vape series (TN9000, LTX 25K, DC25000, Zero Nicotine) with different specifications and price points.
- Multi-Unit Orders: Volume-based sales with promotional discounts such as 10% off on orders over $249.99 using code SAVE10, encouraging larger basket sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RAZ RYL 35K Classic - $23.99 (sale $19.99) |
| Unit Pricing | Pay-as-you-go | Blue Raz Gush Raz 25K LTX Gush Edition - $31.99 (sale $27.99) |
| Unit Pricing | Pay-as-you-go | Raz TN9000 Series |
| Unit Pricing | Pay-as-you-go | Raz LTX 25K Series |
| Unit Pricing | Pay-as-you-go | Raz DC25000 Series |
| Transaction based/ take rate | Pay-as-you-go | Bulk Order Discount - 10% OFF |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Raz Vape product offering
Product offeringCore offering
Raz Vape is an authorized online retailer that sells authentic Raz branded disposable vaping devices directly to consumers through its e-commerce website razzofficialsite.com. The portfolio includes multiple Raz series differentiated by puff capacity (TN9000, DC25000, LTX 25K, Vue 50K, RX 50K, RYL 35K) with rechargeable batteries, HD displays, adjustable airflow, and zero-nicotine variants. The retailer also distributes complementary third-party disposable vape brands (Nexa, Mr Fog, Kado Bar, Roopbar) and ships across all 50 US states.
Product overview
Raz Vape operates as an authorized online retailer specializing in disposable vaping products. The portfolio is organized around multiple product series differentiated by puff capacity: the TN9000 series (9,000 puffs), the DC25000/LTX25000 series (25,000 puffs), the LTX 25K (25,000 puffs with dual power modes), the Vue 50K (50,000 puffs with pod-based kit system), the RX 50K (50,000 puffs), the RYL 35K (35,000 puffs), alongside third-party brands including Nexa Pix, Nexa Ultra, Mr Fog Nova, Mr Fog Aura, Kado Bar, and Roopbar. Each series offers multiple flavor variants including fruity, mint, and tropical profiles, with Zero Nicotine versions available for several product lines. The company also sells replacement pods for the Vue 50K system.
Differentiator
Problem solved
Functional benefit
Products and services
- RAZ TN9000 Disposable Vape
Quantifiable outcome
- Devices offer up to 50,000 puffs per unit (Nexa Ultra 50K series)
- +2 more outcomes
Companies that use Raz Vape
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Raz Vape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Raz Vape partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights5 records
Raz Vape competitors and assessment
Company assessmentDirect peers
- Element Vape: One of the largest US online vape retailers, selling disposables, mods, and e-liquids across multiple brands. Directly comparable DTC model, nationwide shipping, and similar reliance on authorized-brand positioning.
- Breazy: DTC online vape shop selling disposables and pod systems from brands including Raz, Mr Fog, and others — overlapping SKU mix and authorized-reseller angle.
- Mi-Pod: Online vape retailer with disposable and pod-system focus, including a multi-brand assortment. Comparable DTC fulfillment model and SKU strategy to Raz Vape.
- EightVape: Online vape retailer known for discount pricing and broad disposable/e-liquid assortment. Directly comparable to Raz Vape's value-driven unit pricing and multi-brand approach.
- VaporDNA: Long-standing online vape retailer carrying disposables, pods, and hardware from multiple manufacturers. Comparable DTC catalog breadth and authenticity-focused positioning in a counterfeited category.
- My Vape Order: Online disposable vape retailer carrying high-puff-count brands similar to Raz. Comparable product positioning on convenience, long-lasting devices, and flavor variety.
- Giant Vapes: US-based online vape retailer with a broad disposable and hardware catalog. Closely comparable DTC motion, brand aggregation strategy, and nationwide shipping footprint.
Others
- ZampleBox: Subscription-based online retailer that delivers curated e-liquids and vape devices to consumers. Adjacent in DTC vape e-commerce but differentiated by subscription mechanic rather than single-purchase SKUs.
Regional players
- VapeSourcing: Major vape e-commerce platform primarily serving international (especially European and Asian) customers. Comparable DTC disposable catalog but geographic focus differs from Raz Vape's US-only footprint.
Emerging players
- Premium Vape Supply: Online vape retailer specializing in disposables and pod systems with a curated multi-brand assortment. Smaller-scale analog of Raz Vape's authorized-brand DTC model.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Raz Vape social profiles
Digital presenceRaz Vape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raz Vape leadership team
Management profileNumber of profiles
Raz Vape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raz Vape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raz Vape
What does Raz Vape do?
Raz Vape is an authorized online retailer that sells authentic Raz branded disposable vaping devices directly to consumers through its e-commerce website razzofficialsite.com. The portfolio includes multiple Raz series differentiated by puff capacity (TN9000, DC25000, LTX 25K, Vue 50K, RX 50K, RYL 35K) with rechargeable batteries, HD displays, adjustable airflow, and zero-nicotine variants. The retailer also distributes complementary third-party disposable vape brands (Nexa, Mr Fog, Kado Bar, Roopbar) and ships across all 50 US states.
Is Raz Vape a public or private company?
Raz Vape is a private company. It is classified as unknown and is currently operating.
When was Raz Vape founded?
Raz Vape was founded in 1905. It employs 101 to 250 people.
How does Raz Vape make money?
Two revenue lines are on record. Disposable Vape Product Sales are the primary driver. The others are multi-Unit Orders.
Who are Raz Vape's main competitors?
Direct peers on record are Element Vape, Breazy, Mi-Pod, EightVape, VaporDNA, My Vape Order and Giant Vapes. ZampleBox is listed as an others. VapeSourcing is listed as a regional player. Premium Vape Supply is listed as an emerging player.
Does Raz Vape have an API?
No public API is recorded for Raz Vape.
What industry is Raz Vape in?
Raz Vape's product category is Disposable Vapes. Its primary akta.pro industry code is CRANAEAB, Vape & E-Cig Online Retail (DTC & Marketplaces), with a secondary code of CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail). Its NAICS code is 459991 and its SIC code is 2100.