TMJ & Orofacial Pain Treatment Centers of Wisconsin

What TMJ & Orofacial Pain Treatment Centers of Wisconsin does

TMJ & Orofacial Pain Treatment Centers of Wisconsin is a founder-owned specialty dental and medical practice that diagnoses and treats temporomandibular joint disorders (TMD), orofacial pain, myofascial pain dysfunction, sleep bruxism, and obstructive sleep apnea. Founded in 1982 by Dr. Jay L. Mackman and headquartered in Wauwatosa, the practice operates five clinical locations across Wisconsin (Wauwatosa, Waukesha, Oak Creek, Racine, Appleton) staffed by five residency-trained and/or board-certified clinicians credentialed in orofacial pain, oral medicine, and/or dental sleep medicine — the only such group practice in the state.

The clinical offering centers on conservative, reversible treatment modalities anchored by custom-fabricated oral appliances (intraoral acrylic mandibular repositioning splints) that reduce intra-articular pressure and, for sleep apnea, hold the lower jaw forward to maintain airway patency. Supporting modalities include physical therapy (moist heat, ultrasound, TENS, electro-galvanic stimulation), trigger point injections, Botox, laser therapy, and comprehensive diagnostic imaging (radiographs, CT, MRI, EMG) plus diagnostic analgesic nerve blocks for differential diagnosis. Treatment courses typically span 8–12 months, with fewer than 1% of cases escalating to surgical referral, and protocols follow NIH, American Academy of Orofacial Pain, and AADR/IADR expert consensus guidelines.

Revenue derives primarily from professional services (consultation, imaging, physical therapy, injections, follow-up visits) billed through medical insurance reimbursement, complemented by oral appliance hardware sales and financing-driven patient payments via CareCredit and in-house interest-free plans. The go-to-market motion is sales-led and referral-driven: direct patient appointments, dentist/physician referral pipelines, and in-network status with most Wisconsin medical insurers and HMOs (with exclusive provider status for many southeastern Wisconsin plans). The practice reported continued operations through COVID-19, reopening under new safety protocols on May 5, 2020.

Name

TMJ & Orofacial Pain Treatment Centers of Wisconsin

Legal name

TMJ & Orofacial Pain Treatment Centers of Wisconsin

Website

https://tmjtreatmentcentersofwi.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

TMJ & Orofacial Pain Treatment Centers of Wisconsin is a founder-owned specialty practice treating TMD, orofacial pain, and obstructive sleep apnea at five Wisconsin locations using conservative oral appliance therapy and adjunctive modalities.

Ownership category

akta.pro rank

Product category

Orofacial Pain and TMJ Disorder Treatment

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

TMJ/TMD & Occlusion-Focused Orthodontics (HLABABAJ)

akta.pro secondary industry

Sleep Medicine Clinic (HLAKANAB)

Keywords

• TMJ disorder treatment
• Orofacial pain management
• Sleep apnea therapy
• Dental sleep medicine
• Bruxism oral appliances

Headquarters

HQ city

Wauwatosa

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Medical/Dental Services: Revenue from consultation fees, diagnostic imaging, physical therapy, trigger point injections, follow-up office visits, and treatment procedures. Treatment typically spans 8-12 months with the oral appliance requiring proper adjustment and maintenance visits.
2. Oral Appliance/Splint Sales: Custom-fabricated intraoral devices for TMD treatment and sleep apnea. Covered by most medical insurance plans with typical estimated out-of-pocket costs calculated by patient financial counselor. Replacement appliances available under insurance coverage.
3. Insurance Reimbursement: Practice submits charges to medical insurance companies (not dental insurance) for services. Co-pays collected at time of service, with co-insurance and deductibles due at splint fit. Practice is in-network with many insurance providers in southeastern Wisconsin.
4. Financing Plans: Interest-free in-house payment plans auto-debited monthly, plus CareCredit revolving credit line for treatment payments with no-interest and extended payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Specialized diagnosis and treatment of temporomandibular joint disorders (TMD), orofacial pain, obstructive sleep apnea, bruxism, headaches, and neuropathic facial pain. Core treatment modality is conservative, reversible therapy built around custom-fabricated oral appliances (splints), complemented by physical therapy, trigger point injections, Botox, laser therapy, and diagnostic imaging. All five doctors are residency trained and/or board certified in orofacial pain, oral medicine, and/or dental sleep medicine.

Product overview

TMJ & Orofacial Pain Treatment Centers of Wisconsin is a specialized dental/medical practice offering comprehensive treatment for temporomandibular joint disorders (TMD), orofacial pain, myofascial pain dysfunction, sleep bruxism, and obstructive sleep apnea. The practice provides a unified treatment approach centered around oral appliance therapy (custom intraoral devices), complemented by supporting services including physical therapy, trigger point injections, Botox, laser therapy, and comprehensive diagnostic imaging. The practice also offers treatment for associated conditions such as headaches, migraines, and neuropathic pain. Founded in 1982 by Dr. Jay L. Mackman, the practice operates five locations throughout Wisconsin and is the only group practice in the state whose doctors are residency trained and/or board certified in orofacial pain.

Differentiator

Problem solved

Functional benefit

Products and services

• TMJ Disorder (TMD) Treatment Comprehensive evaluation, diagnosis, and conservative management of temporomandibular joint disorders affecting the jaw joints, surrounding muscles, and associated structures including teeth, nerves, and blood vessels. Targets individual patients suffering from jaw joint pain, clicking, popping, locking, and related head and neck pain.
• Snoring and Sleep Apnea Treatment

Quantifiable outcome

• Fewer than 1% of patients require surgical consult
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• SomnoMed: Global manufacturer of oral appliance devices for sleep apnea and TMD. Comparable adjacent product ecosystem that competes for the same patient population seeking non-CPAP sleep apnea treatment.
• Vivos Therapeutics: Medical device company offering oral appliances for sleep apnea, TMD, and craniofacial development. Comparable adjacent manufacturer addressing overlapping clinical conditions with this practice.
• ProSomnus Sleep Technologies: Manufacturer of precision oral appliances for obstructive sleep apnea and TMD. Adjacent product supplier whose devices are likely used by this practice and represent the broader sleep apnea/TMD oral appliance market.

Broad incumbents

• Heartland Dental: Largest US dental support organization supporting thousands of dentists nationwide. Represents a scaled incumbent that could expand specialty service lines (including orofacial pain) and disrupt specialist practices through recruitment and capital advantages.
• Aspen Dental: National DSO with hundreds of locations offering general and specialty dentistry. Broad incumbent competitor with capital scale to recruit specialty talent and compete for TMD and sleep apnea patients.
• PDS Health: Large dental support organization (formerly Pacific Dental Services) with extensive multi-specialty footprint. Broad incumbent with capability to add orofacial pain specialists and compete for the same patient referrals.

Emerging players

• Specialized Dental Partners: Specialty-focused dental support organization partnering with endodontists, periodontists, and oral surgeons. Emerging player whose specialty-DSO model could expand to include orofacial pain specialists, competing for the same referral pipelines.

Direct peers

• Dental Associates: Wisconsin-based multi-specialty dental group with clinics across the state offering general and specialty dentistry. Comparable multi-location dental services model with Wisconsin footprint overlap.
• Forward Dental: Wisconsin-headquartered multi-location dental group operating across southeastern Wisconsin with overlapping patient geography and similar dental specialty services. Directly comparable regional dental practice competitor.
• Midwest Dental: Wisconsin-based dental group (now part of Smile Brands) operating multiple clinics across the Midwest with general and specialty services. Directly comparable regional dental practice model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TMJTreatmentCentersWI
• Xx.com/TMJOrofacialWI
• LinkedInlinkedin.com/company/tmj-wisconsin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TMJ & Orofacial Pain Treatment Centers of Wisconsin