Breedera
Breedera provides a mobile-first subscription application that helps dog breeders manage litters, track puppy weights, plan heat cycles, forecast whelp dates, and store health records, serving hobbyist and professional breeders globally.
- Company typePrivate
- Founded2018
- HeadquartersKingston upon Hull, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Breedera does
Breedera (legal entity Breedera Ltd, registered in England and Wales, Company number 11328437) is a mobile-first subscription application that helps dog breeders manage the full breeding lifecycle. The product is distributed through the Apple App Store and Google Play and operates as a freemium service with a free tier (dog and litter profiles, mating logs, heat cycle tracking, whelp date forecasting, weight and temperature logging, waitlist and contact management) and a paid Complete tier at £9.99/month or £99.99/year adding vaccine and treatment records, diet routines, and document/certificate storage. The app is purpose-built for dog breeding workflows, with features such as heat cycle prediction, whelp date forecasting, multi-puppy record entry, auto-birthdays, dog-list filtering, and PDF export of professional health reports for vets, licensing bodies, and puppy families. A separate Enterprise/Kennel plan offers multi-user access and customisation for large kennels, organisations, and charities, and the platform is supported on iOS, iPadOS, and Android with cloud-based data synchronisation.
The go-to-market is product-led growth combined with community-driven acquisition: a freemium app download, an active Facebook community of 1,300+ breeders, an ambassador programme, content marketing via an educational blog, and physical presence at major industry events including Crufts 2023 and 2024 (alongside an exclusive partnership with Nestlé Purina Breeder Connect), Westminster Kennel Club Dog Show 2025, and Petcare Innovation Europe 2024. The company previously won the Nestlé Purina UNLEASHED Accelerator Programme in 2021 and the Business Awards UK Pet and Animal Care Award in 2023, and maintains a research partnership with Queen's University Belfast on socialisation and enrichment. On November 4, 2025, Breedera was acquired by Pets4Homes, integrating the app into the UK's largest pet listings platform.
Headquartered at Suite 1, The Riverside Building, Livingstone Road, Hessle, UK (HU13 0DZ), the company operates with a 1-10 employee team under founder and CEO Mike White and Head of Community Erin Buck. The previously used brand name was PuppyFat, which was rebranded to Breedera in 2023 alongside a ground-up app rebuild. The target customer base spans hobbyist and professional dog breeders globally, with a secondary focus on UK council-licensed breeders and large breeding organisations needing multi-user record management.
Breedera firmographics
Firmographics- Name
- Breedera
- Legal name
- Breedera Ltd
- Website
- https://breedera.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Breedera provides a mobile-first subscription application that helps dog breeders manage litters, track puppy weights, plan heat cycles, forecast whelp dates, and store health records, serving hobbyist and professional breeders globally.
- Ownership category
- akta.pro rank
Breedera industry classification
Industry- Product category
- Dog Breeding Management Software
- SIC
- Services-Prepackaged Software (7372), Agricultural Services (700)
- akta.pro primary industry
- Breed Registry, Pedigree & Performance Recording Services (AFAEAJAD)
- akta.pro secondary industry
- Companion/Specialty Animal Breeding & Genetics Services (non-livestock) (AFAEAJAO)
Keywords
Where Breedera is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Breedera business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- App Subscription (Freemium): Two-tier subscription model: Free plan with basic features (dog/litter profiles, heat cycle tracking, weight logging) and paid Complete plan with advanced features (vaccine/treatment logging, diet routines, document storage). Revenue generated from monthly and annual subscription fees.
- Enterprise/Kennel Plans: Customized solutions for large kennels, organisations, and charities with multi-user access and additional customisation beyond the standard Complete plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic dog breeding record management at no cost |
| Subscription | Monthly | Complete Plan - Full-featured breeding toolbox with advanced record-keeping |
| Subscription | Annual | Enterprise/Kennel Plan - Custom solutions for large operations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Breedera product offering
Product offeringCore offering
Breedera is a mobile-first SaaS application that enables dog breeders to manage their breeding programs end-to-end, including tracking dog and puppy profiles, weights, treatments, vaccinations, and health records; predicting heat cycles and forecasting whelp/whelping dates via gestation countdowns; managing waitlists and buyer contacts; and exporting professional PDF health reports to share with veterinarians, licensing bodies, and puppy buyers. It is sold via a freemium subscription model on the App Store and Google Play, with an additional enterprise/kennel plan offering multi-user access for large operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Breedera Mobile App A mobile-first iOS and Android app for individual dog breeders that consolidates breeding record management in one place: dog and litter profiles, weight tracking with interactive charts, heat cycle estimation, whelp date forecasting and gestation countdowns, vaccination and treatment logging, health test and document storage, multi-puppy record entry, waitlist and contact management, and exportable PDF health reports for vets, licensing bodies, and puppy families. The app is available globally on the Apple App Store and Google Play with subscription management through Apple or Google Play.
- Breedera Enterprise / Kennel Plan A customized version of the Breedera platform sold directly to large kennels, breeding organisations, and charities, providing everything in the consumer Complete plan plus multi-user access and additional organisation-wide customisation for managing large breeding programs. Pricing is bespoke and engagement is via direct sales rather than self-serve app-store signup.
Quantifiable outcome
- Over 1,300 breeders actively using the platform through the community
- +1 more outcomes
Companies that use Breedera
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Breedera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Breedera partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Pets4HomescorePets4Homes acquired Breedera in November 2025 to support responsible breeders. The acquisition aims to help breeders focus on what matters most by integrating Breedera's record-keeping tools with Pets4Homes' platform reach.
- Queen's University BelfastminorResearch partnership with Queen's University Belfast to assist data collection on socialisation protocols and enrichment techniques for dogs. QUB researchers provide advisory panel input on socialisation and enrichment features in the software.
- Purina Breeder ConnectcoreBreedera partnered exclusively with Purina Breeder Connect. The partnership includes shared exhibition stands at events like Crufts 2023 and 2024, and co-marketing initiatives. Breedera participated in Purina's UNLEASHED Accelerator Programme.
- ZigzagminorZigzag is listed as a partner alongside Purina. Zigzag provides puppy training app services and Lorna Winter, Head of Programme at Zigzag, co-presented with Breedera's Mike White at Petcare Innovation Europe on topics of responsible breeding.
- Pupstarts BreedersminorLong-term partner supporting Breedera throughout its journey. Pupstarts Breeders provides dog breeding courses and founded the National Dog Breeder Convention, which Breedera participates in.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Breedera competitors and assessment
Company assessmentBroad incumbents
- PetDesk: Veterinary and pet-care client engagement and practice management platform with mobile apps and subscription services. Comparable to Breedera in its mobile-first pet-care SaaS approach, but operating at the practice/owner engagement layer across a broader pet ecosystem.
- AVImark: Long-established veterinary practice management software with treatment records, health documentation, and reporting capabilities. Comparable to Breedera as a broader incumbent in the animal-care record-keeping space that could expand breeding-specific features.
- WhiskerCloud: Digital marketing and software platform built specifically for pet-care businesses including breeders, kennels, and vets. Comparable to Breedera in its targeted focus on pet-care operators and breeders, though it competes more in marketing/infrastructure than records management.
- ezyVet: Cloud-based veterinary practice management platform serving clinics globally with electronic medical records, treatment logs, and breeder-facing integrations. Comparable to Breedera in its cloud-based animal health record-keeping and SMB-to-enterprise vertical SaaS model, though serving a much broader clinical audience.
Direct peers
- Time To Pet: Mobile-first SaaS for pet-care professionals (sitters, walkers, groomers) with a freemium-adjacent subscription model and small-team SMB focus. Comparable to Breedera in its mobile-first, vertical SaaS approach serving small pet-related businesses with record-keeping workflows.
- Gingr: Cloud-based management software for kennels, daycares, and groomers offering booking, records, and customer management. Comparable to Breedera in its pet-care vertical SaaS positioning, subscription pricing, and focus on operational record-keeping for animal-care professionals.
- Kintraks: Animal record-keeping and tracking software used by breeders and trainers to log pedigrees, weights, and health events. Directly comparable to Breedera in core breeding-record functionality and target user (animal breeders and enthusiasts).
- PetExec: Management software for pet care businesses including boarding, daycare, grooming, and training, with multi-user access and subscription pricing. Comparable to Breedera's enterprise/kennel tier and its vertical SaaS play within animal-care operations.
- SmartBreeder: Dog breeding management software offering litter, weight, and pedigree tracking for hobbyist and professional breeders. Directly comparable as a domain-specialized breeding management tool targeting the same SMB breeder segment as Breedera.
Emerging players
- Pawfinity: Mobile pet care management app covering daycare, boarding, and grooming bookings for SMB pet-care operators. Comparable to Breedera as an emerging vertical SaaS for the pet-care SMB segment with similar freemium/subscription dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Breedera social profiles
Digital presenceBreedera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breedera leadership team
Management profileNumber of profiles
Profiles2 records
Breedera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breedera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breedera
What does Breedera do?
Breedera is a mobile-first SaaS application that enables dog breeders to manage their breeding programs end-to-end, including tracking dog and puppy profiles, weights, treatments, vaccinations, and health records; predicting heat cycles and forecasting whelp/whelping dates via gestation countdowns; managing waitlists and buyer contacts; and exporting professional PDF health reports to share with veterinarians, licensing bodies, and puppy buyers. It is sold via a freemium subscription model on the App Store and Google Play, with an additional enterprise/kennel plan offering multi-user access for large operations.
Is Breedera a public or private company?
Breedera is a private company. It is classified as corporate owned and is currently operating.
When was Breedera founded?
Breedera was founded in 2018. It employs 1 to 10 people.
Where is Breedera based?
Breedera is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does Breedera make money?
Two revenue lines are on record. App Subscription (Freemium) is the primary driver. The others are enterprise/Kennel Plans.
Who are Breedera's main competitors?
Broad incumbents on record are PetDesk, AVImark, WhiskerCloud and ezyVet. Direct peers are Time To Pet, Gingr, Kintraks, PetExec and SmartBreeder. Pawfinity is listed as an emerging player.
Does Breedera have an API?
No public API is recorded for Breedera.
What industry is Breedera in?
Breedera's product category is Dog Breeding Management Software. Its primary akta.pro industry code is AFAEAJAD, Breed Registry, Pedigree & Performance Recording Services, with a secondary code of AFAEAJAO, Companion/Specialty Animal Breeding & Genetics Services (non-livestock). Its SIC code is 7372.