Userspots

Name

Userspots

Legal name

Userspots

Website

https://userspots.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Userspots is a Turkish user experience design agency (founded 2009, 11–50 employees) delivering UX research, UI design, service design, and customer journey mapping to enterprise clients across retail, banking, telecom, and healthcare, with parallel education programs via Brick Institute.

Ownership category

akta.pro rank

Headquarters

HQ city

Ankara

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. UX/UI Design Consulting Services: Userspots generates revenue primarily through bespoke UX/UI design consulting engagements with enterprise clients. Projects span mobile app design, web design, customer journey mapping, and service design. Engagement types include full agency projects and embedded team support.
2. Corporate & Individual Training (Brick Institute): Education and training programs under the Brick Institute brand, including online video courses, corporate training, UX Okulu (UX School), UX Camp, and mentorship programs. Revenue generated through course fees and corporate training contracts.
3. Quick Service Solutions: Fast-turnaround service offerings including Webflow development services and One Day CJM (Customer Journey Map) which provide standalone revenue opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Userspots is a Turkish experience design agency that delivers custom UX/UI design, mobile application design, responsive web design, UX research, customer journey mapping, and service design engagements for enterprise clients. The firm also runs structured UX education programs (UX Okulu, Brick Institute, Userspots Akademi) and an innovation sub-brand (IoX Digital) covering rapid prototyping and digital transformation.

Product overview

Userspots is a Turkish experience design agency offering a portfolio of UX/UI design services (mobile apps, responsive websites, research, branding) alongside education programs. Its service portfolio includes core UX/UI design, UX research, Webflow development, and One Day CJM as add-on offerings. Education sub-brands include Userspots Akademi (individual and corporate training), UX Okulu (structured development program), JR. UX Designer (junior designer program), UX Camp, and Mentörlük Programı (mentorship). The company also operates Space Club (community), Space (content hub with guides and UX glossary), IoX Digital (innovation services), and a UX Fellows partnership for international research. The company acquired Brick Institute in October 2023 to separate its education division.

Differentiator

Problem solved

Functional benefit

Brands

• Brick Institute: Education platform providing product development training and industry engagement, acquired by Userspots in October 2023.
• IoX Digital
• Brightspots
• UX Okulu
• JR. UX Designer
• Space Club

Products and services

• UX/UI Design Services End-to-end user experience and interface design services encompassing mobile app design, responsive web design, visual design, interaction design, and branding for enterprise clients across Turkey and the Middle East.
• UX Research User research services including customer and employee understanding, competitor analysis, usability testing, ethnographic field research, interviews, surveys, and benchmarking to inform design and product decisions.
• Webflow Development Service Quick-turnaround Webflow-based web design and development service for clients needing rapid digital experience delivery without full project overhead.
• One Day CJM (Customer Journey Map) A rapid one-day customer journey mapping workshop service that enables clients to quickly visualize user touchpoints and identify pain points and opportunities.
• UX Okulu A structured UX design development program offering mentorship, portfolio building, and career guidance for aspiring UX designers.
• Userspots Akademi (Individual & Corporate Trainings) Individual and corporate UX training programs including UX research training, online UX training, online UI training, and Advanced UX training, delivered through the Brick Institute platform via video courses and live sessions.
• IoX Digital Innovation and new product development services focused on generating innovative solutions, rapid prototyping, and digital transformation for clients.

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Brick InstitutecoreStrategic or Co-development Partner · 16 October 2023Userspots acquired Brick Institute, a new education platform, to separate its education division from agency operations. The acquisition aims to enhance education offerings under the Brick Institute brand, which provides product development training and industry engagement. This strategic acquisition enables Userspots to operate its agency services and education business as distinct entities while maintaining cross-promotional synergies.
• KHAS (Kadir Has University)minorStrategic or Co-development PartnerUserspots partners with Kadir Has University's KHAS Mix program (Master in UX Design) to provide academic-level UX education. The partnership supports UX Okulu and MIX programs, offering students and professionals structured UX design education at the graduate level.
• BrightspotsminorStrategic or Co-development PartnerBrightspots (brightspots.design) is a related brand/initiative under the Userspots ecosystem, focused on conversion optimization and UX consulting. It is featured as a 'Featured' brand alongside IoX Digital on the main website.
• IoX DigitalminorStrategic or Co-development PartnerIoX Digital (ioxdigital.com) is a related brand within the Userspots ecosystem, focused on innovation and digital product development. IoX Digital handles the innovation and new product development service line within the broader Userspots group.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ustwo: Product studio combining UX research, design, and engineering for enterprise digital products — comparable full-stack service mix and similar team-size band to Userspots.
• Work & Co: Digital product studio designing and developing enterprise digital products, apps, and websites — overlaps Userspots' core UX/UI and custom software service offering with a similar end-to-end delivery model.
• Method (GlobalLogic): Experience design and technology consultancy serving enterprises with UX strategy, service design, and digital product delivery — directly comparable positioning to Userspots' experience design practice.
• Huge: Digital experience design agency serving enterprise clients across retail, banking, and consumer verticals with UX, strategy, and product design — closely aligned business model and customer base to Userspots.
• ArcTouch: Digital product design and development studio building mobile apps and connected experiences for enterprises — closely comparable mobile/web UX and custom development service mix to Userspots.

Broad incumbents

• Frog Design: Global product and experience design firm (now part of Capgemini Engineering) delivering UX strategy and digital product design for enterprises — comparable services and methodology, larger geographic and delivery footprint.
• Fjord (Accenture Song): Global service design and experience design consultancy within Accenture Song — directly comparable service design and customer journey offerings to Userspots, embedded in a much larger enterprise services platform.
• R/GA: Global digital agency with deep UX, product design, and consulting capabilities serving enterprise clients — broader portfolio than Userspots but overlapping enterprise UX/design services.
• IDEO: Global design and innovation firm offering UX research, service design, and product strategy to enterprises — directly comparable end-to-end design capability to Userspots, but at vastly larger scale and broader portfolio.

Regional players

• Elephant Cairo: MENA-based design and branding agency serving regional enterprise clients — comparable geographic reach and enterprise focus to Userspots' Turkish/MENA footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/userspots
• Facebookfacebook.com/userspots
• LinkedInlinkedin.com/company/userspots
• Instagraminstagram.com/userspots

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Userspots