JuiceLand

What JuiceLand does

JuiceLand is a privately held, founder-controlled cold-pressed juice and smoothie bar chain founded in 2001 by Matt Shook in Austin, Texas. The company makes made-to-order superfood smoothies, raw cold-pressed juices, acai and smoothie bowls, juice cleanse programs (1, 3, or 5 days), specialty matcha and coffee lattes, 2oz wellness shots, and a range of plant-based and hot grab-and-go meals. Its core production technology centers on cold-press juicing equipment that extracts raw, enzyme-rich juice within a day of consumption without heating or pasteurization, combined with in-house production of nut and seed milks to control quality and packaging waste. Roughly 90% of vegetable and fruit ingredients are organic, packaging is 100% compostable, and the company operates EnergyStar appliances with solar screens as part of a stated sustainability posture.

JuiceLand monetizes through company-owned retail point-of-sale transactions (walk-in, walk-up window, drive-thru), online ordering for pickup via the Toast Tab platform, third-party delivery through Favor Delivery in the Houston market, and a B2B bulk juice channel (gallon-sized cold-pressed juices at a 10–30% discount to in-store pricing, capped at $700 per order) for events and corporate clients. A points-based rewards program offers $2 credit per 50 points accrued. Pricing is unit-based: signature smoothies $5.95–$10.95, raw juices $3.95–$13.95, bowls and meals $3.50–$14.95, bulk gallons $20–$75, and wellness shots $3.50–$4.50.

The company distributes through 65+ locations across four Texas metros — Austin (40+), Houston (12), Dallas-Fort Worth (9), and San Antonio (1) — with store formats including standard shops, drive-thrus, walk-up windows, yoga studio co-locations, and airport sites. Customer segments include health-conscious consumers (primary), fitness and active-lifestyle buyers, plant-based and vegan dieters, and corporate/event customers. There is no disclosed revenue, no outside funding, no M&A activity, and no app or proprietary digital platform beyond Toast Tab-based online ordering.

Name

JuiceLand

Legal name

JuiceLand

Website

https://juiceland.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

JuiceLand is a privately held Austin-founded cold-pressed juice and smoothie bar chain operating 65+ company-owned retail locations across Texas (Austin, Houston, Dallas-Fort Worth, San Antonio). It serves health-conscious, fitness-oriented, and plant-based consumers with organic smoothies, raw juices, bowls, cleanses, wellness shots, and grab-and-go meals.

Ownership category

akta.pro rank

Product category

Smoothie and Juice Bar Retail

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

akta.pro secondary industries

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

Keywords

• Cold-pressed juices
• Superfood smoothies
• Juice cleanse programs
• Plant-based meals
• Wellness shots

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Smoothie and Juice Sales: Company-owned retail stores selling fresh smoothies, juices, bowls, and healthy meals to consumers. Point-of-sale transactions at physical locations with online ordering integration for pickup.
2. Bulk Juice Orders: Gallon-sized cold-pressed juices, retail bottles, and shots sold for events, corporate parties, juice cleansers, and fridge stocking. Priced at 10-30% discount to in-store pricing.
3. Loyalty Rewards Program: Points-based rewards program integrated with online ordering. Earn $2 credit for every 50 points accrued. Does not apply to bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

JuiceLand operates a chain of company-owned retail juice bar locations across Texas that prepare and sell fresh, made-to-order cold-pressed juices, superfood smoothies, acai and smoothie bowls, juice cleanse programs, specialty matcha and coffee lattes, 2oz wellness shots, and a rotating menu of plant-based wraps, grain bowls, and hot breakfast items. The portfolio is unified by use of organic produce (90% organic vegetables and fruits), housemade nut and seed milks, no ice or artificial sweeteners in smoothies, and a cold-press extraction process that juices within a day of consumption.

Product overview

JuiceLand is a Texas-based smoothie and raw juice bar chain offering a unified portfolio of fresh, whole-food products centered around health and wellness. The core offering consists of made-to-order superfood smoothies, raw cold-pressed juices, and acai smoothie bowls, complemented by juice cleanse programs, specialty matcha lattes, wellness shots, and a selection of plant-based and hot meal options. The product ecosystem is unified by JuiceLand's commitment to organic, sustainably-sourced ingredients and housemade preparations (nut milks, granolas, sauces). Add-on services include bulk juice ordering for events and a rewards program integrated with online ordering. The company operates 60+ retail locations across Austin, Houston, Dallas, and San Antonio, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Superfood Smoothies

Quantifiable outcome

• 100% compostable packaging
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Little City CoffeeminorOthersLocal Austin coffee roaster supplying cold brew coffee featured in specialty lattes. Partnered within 100-400 miles of headquarters.
• Kosmic KombuchaminorOthersLocal Austin kombucha producer. Grab-n-go offering sourced within 100-400 miles of headquarters.
• SieteminorOthersLocal Texas food brand supplying grab-n-go products. Sourced within 100-400 miles of headquarters.
• Makai FruitsminorOthersSpecialty fruit vendor supplying unique ingredients for specialty offerings.
• Hawaiian Organic NoniminorOthersOrganic noni fruit supplier for specialty wellness products.
• Minnesota Hemp Farms Inc.minorOthersHemp supplier for CBD and hemp-based ingredients in smoothies and wellness products.
• Feel Good Do Good Community PartnerscoreStrategic or Co-development Partner25+ local nonprofit partners including Bike Austin, Recovery Support, CASA, Refugee Services, Cycle, Tree, House, Color Me, Bird, Family Elder Care, Family Compass, Circle, Heart House, Girl Bird, Kids Meals, Wings, Sims, Seedling, Sunshine Kids, Texas Civil Rights, UDI, Montrose Center, Plant It Forward, Fan, YTAC. Annual philanthropy program donating to community causes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Robeks: Robeks is a US smoothie and juice franchise chain with locations across multiple states, offering fresh smoothies, juices, and bowls. Comparable to JuiceLand in product mix and franchise retail model.
• Clean Juice: Clean Juice is a US organic juice and smoothie franchise emphasizing certified-organic ingredients. Highly comparable to JuiceLand on organic positioning, cold-pressed juice, smoothie bowls, and health-conscious customer segment.
• Tropical Smoothie Cafe: Tropical Smoothie Cafe is a fast-growing US franchise smoothie chain with 1,000+ locations offering smoothies, wraps, sandwiches, and bowls. Directly comparable to JuiceLand in product breadth, franchise retail model, and health-focused positioning.
• Pressed Juicery: Pressed Juicery is a premium cold-pressed juice and smoothie chain operating retail locations plus grocery distribution. Comparable to JuiceLand on cold-press production, premium pricing, and retail unit format, though it leans more wholesale/grocery distribution.
• Nekter Juice Bar: Nekter Juice Bar is a US cold-pressed juice and smoothie chain with 170+ locations emphasizing clean ingredients and acai bowls. Most directly comparable to JuiceLand on cold-press methodology, plant-based menu, and premium positioning.
• Vitality Bowls: Vitality Bowls is a US franchise chain specializing in acai bowls, smoothies, and cold-pressed juices with superfood positioning. Directly comparable to JuiceLand on bowls, smoothies, and wellness customer base.
• Smoothie King: Smoothie King is a US-based franchise smoothie chain with 1,000+ locations emphasizing fitness and wellness positioning. Comparable to JuiceLand in core product (smoothies, wellness shots) and target customer (health-conscious consumers, fitness enthusiasts), though Smoothie King skews more franchise-driven and fitness-functional.
• Jamba: Jamba is a national smoothie and juice chain with hundreds of locations offering made-to-order smoothies, juices, and bowls. It is the most direct comparable to JuiceLand in product mix, customer base, and physical retail model, though it operates at significantly larger scale and is a public company.

Broad incumbents

• Evolution Fresh: Evolution Fresh is a cold-pressed juice brand owned by Starbucks, primarily distributed through grocery and Starbucks stores rather than standalone retail. Comparable to JuiceLand on cold-press production and ingredient philosophy, but operates through broad incumbent distribution rather than company-owned juice bar retail.

Emerging players

• Frutta Bowls: Frutta Bowls is a smaller US franchise chain focused on acai bowls, smoothies, and wraps. Comparable to JuiceLand on smoothie bowls and grab-and-go format, though it operates at smaller scale and overlaps only partially on the juice cleanse program.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/juiceland
• Xx.com/JuiceLand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JuiceLand