The Prospect Exchange
The Prospect Exchange is an ice-hockey-exclusive video and data analytics platform providing subscription-based performance analysis tools to coaches, players, scouts, teams, leagues, and federations across North America through its TPE Player, TPE Team, and TPE Premium product lines.
- Company typePrivate
- Founded2018
- HeadquartersBlaine, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What The Prospect Exchange does
The Prospect Exchange (TPE) is a privately held, ice-hockey-exclusive video and data analytics platform founded in 2018 and commercially launched at the start of the 2019-2020 season. The company serves coaches, players, scouts, teams, leagues, and federations across North America. Its offering comprises three subscription products: TPE Player (individual athlete access to shift-level video and metrics with Basic/Preferred/Platinum tiers starting at $19.99/month), TPE Team (organization-level video and analytics in Premium and Super-Lite configurations), and TPE Premium (a 35%-discounted bundle of Player and Team). TPE also sells usage-based game credits for on-demand game production; credits expire annually. Underlying technology includes a proprietary shift-level video library, hundreds of metrics per game (including advanced metrics such as xG and Corsi), and the AI/computer-vision stack acquired from ICEBERG Sports Analytics in June 2022, which serves as the technical foundation for automated video breakdown.
TPE's go-to-market is sales-led with an event-marketing overlay: a dedicated sales function (led by an executive with prior InStat experience) targets hockey federations, leagues, and youth organizations; showcase partnerships such as Hockey Night in Boston generate exposure and customer acquisition. Distribution is augmented by integrations with RinkNet (exposing content to 4,000+ hockey professionals), MNHockey.Tv/Spiideo (Minnesota high school extension), and HockeyTV.com (live game distribution). TPE has signed multi-year exclusive agreements with the Ligue de Développement du Hockey M18 AAA du Québec, Hockey Super League / Junior Prospects Hockey League, and — most recently — the Ontario Minor Hockey Association AAA. The platform supports 500+ teams and 12,000+ players across approximately 10,000+ games produced annually.
The company's revenue mechanics combine B2B organizational subscriptions (TPE Team / Premium) with B2C player subscriptions and per-game credits, producing a recurring-plus-usage blend. The company is founder-led (Co-Founder John Becanic) with no disclosed institutional capital, and no revenue or funding figures are publicly available. Scale constraints include headcount of 51-100 employees, a one-sport vertical (hockey only) that caps TAM but enables deep domain specialization, and dependence on continued league partnership wins to drive production volume.
The Prospect Exchange firmographics
Firmographics- Name
- The Prospect Exchange
- Legal name
- The Prospect Exchange, LLC
- Website
- https://theprospectexchange.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Prospect Exchange is an ice-hockey-exclusive video and data analytics platform providing subscription-based performance analysis tools to coaches, players, scouts, teams, leagues, and federations across North America through its TPE Player, TPE Team, and TPE Premium product lines.
- Ownership category
- akta.pro rank
The Prospect Exchange industry classification
Industry- Product category
- Sports Video Analytics Software
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)
Keywords
Where The Prospect Exchange is headquartered
LocationHeadquarters
- HQ city
- Blaine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Prospect Exchange business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- TPE Player Subscriptions: Individual player subscription model with three tiers (Basic, Preferred, Platinum) starting at $19.99/month. Packages can be paid monthly or annually. Preferred and Platinum subscribers receive 50% discount on uploading games TPE Team doesn't produce. Individual players can access all games they played in that TPE Team produces.
- TPE Team Subscriptions: Organization/team subscription for coaches and organizations. TPE Team produces over 10,000 games per year. Offered in Premium and Super-Lite products.
- TPE Premium Bundle: Combined TPE Player and TPE Team package offering 35% savings compared to separate purchases. Targeted at organizations that want to provide individual players with access.
- Game Credits: Credits-based purchasing system for game production. Credits do not roll over year to year. Organizations purchase initial credits and can buy additional credits when exhausted through their Team calendar.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic tier for individual players |
| Subscription | Monthly | Preferred tier with upload discounts |
| Subscription | Monthly | Platinum tier premium access |
| Subscription | Annual | Annual billing option |
| Subscription | Multi-year contract | TPE Team Premium |
| Subscription | Multi-year contract | TPE Team Super-Lite |
| Usage-based | Pay-as-you-go | Game credits system |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Prospect Exchange product offering
Product offeringCore offering
The Prospect Exchange (TPE) is a hockey-specific video and analytics SaaS platform that allows players, coaches, scouts, teams, and federations to capture, upload, tag, share, and analyze game footage. Its products combine a subscription-based software platform with human-powered game filming delivered through a usage-based credit system, and now include the AI-driven ICEBERG Sports Analytics engine acquired in June 2022.
Differentiator
Problem solved
Functional benefit
Brands
- TPE Team: Video and analytics platform for coaches and team management, providing extensive video and data sets for coaches and general managers.
- TPE Player
- TPE Premium
Products and services
- TPE Team Organization-tier platform for hockey teams, leagues, and federations that provides roster-wide video management, coach and player collaboration tools, team-branded profiles, and program-level analytics for development and recruiting.
- TPE Player Individual subscription offering for hockey players that provides a personal highlight reel, scouting profile, game uploads, clip tagging, and exposure to college and pro scouts. Available in Basic, Preferred, and Platinum tiers.
- TPE Premium Bundle product combining TPE Team organization features and TPE Player individual profile features into a single subscription, positioned as the flagship offering with advertised savings versus buying both separately.
- TPE Game Credits Pay-per-game credit pack that funds TPE's human filmers to record and upload a subscriber's games into the platform, complementing the software subscription with a service component.
- ICEBERG Sports Analytics AI/ML-driven hockey analytics engine acquired in June 2022, integrated into the TPE platform to provide advanced performance and game analytics on top of the underlying video and profile data.
Quantifiable outcome
- Games Analyzed per month: 2,500+
- +5 more outcomes
Companies that use The Prospect Exchange
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
The Prospect Exchange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
The Prospect Exchange partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Ontario Minor Hockey Association AAA (OMHA-AAA)coreGroundbreaking long-term partnership to empower OMHA-AAA players, coaches, and teams with video and data for accelerated development. Daryl Holmes, President, cited TPE's ability to help athletes track growth, analyze performance, and connect with new opportunities. OMHA-AAA is one of the largest minor hockey organizations in the world with 20 associations in East and West conferences.
- Ligue de Développement du Hockey M18 AAA du Québec (LHM18AAAQ)coreLong-term strategic partnership to enhance development and exposure opportunities. Yanick Gagné, General Manager, stated the partnership aligns with their commitment to provide best development opportunities. League founded in 1976 with top 15-17 year old players from Quebec; alumni include Mario Lemieux, Martin Brodeur, and Patrick Roy.
- Nova Scotia U16 AAA Hockey LeaguecoreTPE becomes Official Provider of Data and Video analysis for the league. Jamie Stone, President, cited TPE as the best video-based teaching tool on the market. League founded in 2017 with 7 teams, has expanded to 12 regional franchises including teams from New Brunswick and Prince Edward Island.
- Nova Scotia U18 Major Hockey LeaguecoreMulti-year partnership to utilize TPE Video and Analytics Platform. Paul Graham, President, cited TPE's ability to help players showcase skills to wider range of scouts and coaches. League officially formed in 1983; this 2023/24 season marks 40th anniversary.
- Hockey CalgarycoreTPE becomes Official Provider of Data and Video analysis for Hockey Calgary's U18AA, U16AA, U15AA, and U13AA leagues. Hockey Calgary is the largest Minor Hockey Association in Alberta with 20 member associations, over 13,000 players, 3,700 coaches, and 1,200 officials.
- Saskatchewan Female U18 AAA Hockey LeaguecoreTPE becomes Official Provider of Data and Video analysis for the league. Blaine Stork, President, cited TPE's genuine partnership approach and commitment to female hockey. Partnership addresses historically underserved female hockey community.
- New Brunswick - Prince Edward Island Major U18 Hockey LeaguecoreLong-term partnership making TPE the Official Provider of Data and Video Analysis for the league. Barry Thompson, League President, cited TPE's first-class treatment and in-depth analysis as key factors. League founded in 2002 and has produced numerous NHL, AHL, and CHL alumni.
- Ohio AAA Blue JacketscoreTPE becomes Official Provider of Data and Video Analysis for all boys and girls teams within the Ohio AAA Blue Jackets organization. Ed Gingher, President, cited TPE's excellence in both player development and exposure. The organization has produced 7 homegrown NHL players including Connor Murphy and Jack Roslovic.
- Hockey Nova ScotiacoreTPE provides data and video analysis for Hockey Nova Scotia High Performance Program events. Partnership supports athlete development and exposure to higher levels of hockey. Darren Sutherland, High Performance Director, cited TPE's passion and commitment to hockey development in Nova Scotia.
- Hockey New BrunswickcoreTPE becomes provider of data and video analysis for Hockey New Brunswick High Performance program, including analysis of all U16 Boys and U18 Female games for 2023 Canada Winter Games. Brogan Bailey, Director of High Performance, noted TPE's alignment with their expectations.
- University of Quebec Trois-RivieresminorJoint project where TPE provides data review of women's international games to display how in-depth data can enhance scouting reports. Jean Lemoyne, Professor in Department of Human Kinetics, is collaborating with TPE to test the platform for hockey development research.
- Silent Ice Sports and EntertainmentcoreMulti-year agreement making TPE the exclusive provider of data and video analysis for the Hockey Super League (HSL) and Junior Prospects Hockey League (JPHL). TPE will process hundreds of games for all age groups. Silent Ice properties include Seattle Thunderbirds (WHL), Spruce Grove Jr. A Saints, and Saints Pro Hockey Academy.
- RinkNetcoreGroundbreaking partnership featuring platform integration. RinkNet customers who also utilize TPE can seamlessly access data and video of all prospects and teams. Joint customers can view all player or team data and video through the RinkNet platform, exposing TPE content to RinkNet's 4,000+ hockey professional users including NHL teams, CHL, NCAA, and junior leagues.
- Colorado RampagecoreContinued partnership using TPE Premium (TPE Team and TPE Player) for all 5 Tier I clubs. Entering 20th anniversary season as AAA organization with 170+ tier 1&2 junior, NCAA, and professional alumni.
- Washington Little CapitalscoreFull Premium package for seven Little Caps teams ranging from 11U to 18U. Competes in Tier I Elite League with alumni including Jeremy Roenick, Jeff Halpern, and Joe Snively. Over 140 NCAA players, 40 pro players, and 90+ Tier I/II junior alumni.
- Colorado ThunderbirdscoreFull Premium package including TPE Player and TPE Team for five Thunderbird teams from 13U to 18U. Organization has 200+ players who advanced to NCAA Division I, Major Junior, NDTP, USHL, NAHL, BCHL. Competes in Tier I Elite League.
- MNHockey.TvcorePartnership to extend player development and recruiting to high school hockey. Agreement merges high-end video from MNHockey.Tv through Spiideo system with TPE's analytics. Provides analytics and data for 273 Minnesota high school boys and girls teams through MNHockey.Tv's coaching platform.
- Hockey Night in BostoncoreThree-year partnership bringing video analysis and exposure to HNIB's premier summer hockey showcases. TPE will cover the 21st Annual Jr. High Festival, 42nd Annual Sophomore Showcase, Boys 48th Annual Major Showcase, and Girls 28th Annual Major Showcase events. HNIB has produced over 200 college stars and 250+ NHL/AHL players.
- McKenney HockeyminorListed as a partner on the Our Partners page with logo displayed.
- STIXminorListed as a partner on the Our Partners page with logo displayed.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
The Prospect Exchange competitors and assessment
Company assessmentDirect peers
- Hudl: Market-leading team sports video and analytics platform covering football, basketball, soccer, and increasingly hockey. Directly comparable as a subscription video-analysis SaaS serving coaches, players, and recruiters, but at a much larger scale and broader sport footprint.
- Stats Perform (InStat): Sports video and data analytics provider that acquired InStat, where TPE COO Mark Yates previously led North American growth. Closely comparable B2B sports video analytics offering with overlapping customer base and product positioning.
- RinkNet: Worldwide leader in ice hockey data and scouting used by NHL teams, CHL, NCAA, USHL, NAHL, and junior leagues. Direct peer and integration partner; both platforms share prospect/team data and video across the same hockey decision-makers.
- Spiideo: AI-powered sports video and analytics platform serving team and broadcast customers worldwide. Directly comparable technology stack and customer base; integration partner via MNHockey.Tv for high-school hockey video.
- Sportlogiq: Hockey-specific advanced analytics provider delivering xG, shot quality, and player-level data to professional and junior teams. Direct peer in the hockey analytics niche, with comparable advanced metrics (xG, Corsi) and team-customer overlap.
Broad incumbents
- Catapult Sports: Public athlete performance and tracking analytics company serving elite and professional teams across multiple sports, including hockey. Overlapping capability in performance data and analytics but broader portfolio, deeper resources, and less grassroots/youth focus.
- Hockeytech: Hockey-focused technology and data services provider offering league platforms, scoring, and content (e.g., theQ, LeagueApps-style backends). Overlaps with TPE on hockey federation digital infrastructure and scouting workflows, though it leans more on league-tech and broader data products.
Emerging players
- Krossover (Hudl Intelligence): Originally an amateur-team video breakdown service, now part of Hudl. Comparable team-tier video analytics product aimed at grassroots and youth coaches, same persona as TPE Team customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Prospect Exchange social profiles
Digital presenceThe Prospect Exchange financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Prospect Exchange leadership team
Management profileNumber of profiles
Profiles3 records
The Prospect Exchange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Prospect Exchange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Prospect Exchange
What does The Prospect Exchange do?
The Prospect Exchange (TPE) is a hockey-specific video and analytics SaaS platform that allows players, coaches, scouts, teams, and federations to capture, upload, tag, share, and analyze game footage. Its products combine a subscription-based software platform with human-powered game filming delivered through a usage-based credit system, and now include the AI-driven ICEBERG Sports Analytics engine acquired in June 2022.
Is The Prospect Exchange a public or private company?
The Prospect Exchange is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Prospect Exchange founded?
The Prospect Exchange was founded in 2018. It employs 51 to 100 people.
Where is The Prospect Exchange based?
The Prospect Exchange is headquartered in Blaine, United States, in the North America region.
How does The Prospect Exchange make money?
Four revenue lines are on record. TPE Player Subscriptions are the primary driver. The others are TPE Team Subscriptions, TPE Premium Bundle and game Credits.
Who are The Prospect Exchange's main competitors?
Direct peers on record are Hudl, Stats Perform (InStat), RinkNet, Spiideo and Sportlogiq. Broad incumbents are Catapult Sports and Hockeytech. Krossover (Hudl Intelligence) is listed as an emerging player.
Does The Prospect Exchange have an API?
No public API is recorded for The Prospect Exchange.
What industry is The Prospect Exchange in?
The Prospect Exchange's product category is Sports Video Analytics Software. Its primary akta.pro industry code is MPAKAOAJ, B2B Sports Digital Syndication & White-Label Streaming Services. Its NAICS code is 516 and its SIC code is 7370.