Norrøna Storkjøkken

What Norrøna Storkjøkken does

Norrøna Storkjøkken is a Norwegian distributor and service provider of professional kitchen equipment, founded in 1945 and headquartered in Stavanger. The company sells commercial kitchen appliances, preparation equipment, refrigeration, cooking equipment, kitchen accessories, cleaning/laundry equipment, professional workwear, and spare parts through both an e-commerce platform (norrona.net) and eleven physical offices spanning Stavanger, Bergen, Oslo, Trondheim, Kristiansand, Haugesund, Bodø, Harstad, and Vestfold. Its customers span restaurants, hotels, cafés, bars, schools and kindergartens, bakeries, offshore/marine platforms, and private consumers, with reference projects including Sirkus Renaa, the Under underwater restaurant, Thon Hotel Cecil, and Equinor's Johan Sverdrup living-quarters platform.

The company's core technology is not proprietary; it is a value-added distributor of major global brands including Convotherm, Retigo, Robot Coupe, Hoshizaki, Hobart, Marrone (exclusive Norwegian distributor), Haglund, Socamel, Wiesheu, and Berkel. Norrøna's differentiating capability is the integration layer it provides: in-house design using Revit/BIM, project planning, procurement, installation by own technicians, quality assurance via Dalux, and a nationwide after-sales service network backed by a central spare parts warehouse in Stavanger and a dedicated offshore service team.

The business operates with a sales-led go-to-market organized by region, supplemented by an e-commerce storefront that serves both business customers (with ex-VAT contract pricing, account terms, and EHF invoicing) and private consumers (with VAT-inclusive pricing and standard shipping terms). Revenue is generated through three streams: hardware and consumables sales (across an outlet and used-equipment channel in addition to new equipment), project and installation services for large-kitchen builds, and recurring service/maintenance contracts including spare parts. The company maintains two wholly-owned subsidiaries (Norrøna Storkjøkken Kristiansand AS and Haugesund AS) and is privately held with no disclosed revenue or funding history.

Name

Norrøna Storkjøkken

Legal name

Norrøna Storkjøkken AS

Website

https://norrona.net

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Norrøna Storkjøkken is a Norwegian professional kitchen equipment distributor and service provider selling, installing, and maintaining commercial kitchen solutions for restaurants, hotels, schools, offshore platforms, and consumers through eleven offices across Norway.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Commercial kitchen equipment
• Professional kitchen supplies
• Foodservice equipment
• Kitchen project planning
• Kitchen installation services

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment and Supplies Sales: Sale of professional kitchen equipment, smallware, accessories, and supplies to restaurants, hotels, institutions, and private customers through both e-commerce and physical sales offices.
2. Project and Installation Services: Complete kitchen project services including planning, design (Revit/BIM), procurement, installation, and commissioning for professional kitchens.
3. Service and Spare Parts: Maintenance, repair services, and spare parts sales through service technicians across Norway, including dedicated offshore service capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Norrøna Storkjøkken is a Norwegian distributor and full-service supplier of professional kitchen equipment, smallware, accessories, workwear, spare parts, and cleaning/laundry supplies to restaurants, hotels, institutions, offshore platforms, bakeries, and private customers. The company sells through an e-commerce platform (norrona.net) and 11 physical sales offices across Norway, and provides turnkey kitchen project planning, design (Revit/BIM), procurement, installation, and nationwide after-sales service and spare parts support.

Product overview

Norrøna Storkjøkken is a comprehensive kitchen equipment and large kitchen (storkjøkken) supplier offering a broad portfolio organized around five core product categories: Storkjøkkenutstyr (large professional kitchen equipment such as combination steamers from Convotherm and Retigo, cooking equipment, refrigeration, preparation machines, dishwashers), Kjøkkenutstyr (kitchen utensils, cookware, knives, tableware, glassware, cutlery), Renhold & Vaskeri (cleaning and laundry equipment), Arbeidstøy (professional workwear with embroidery services), and Reservedeler (spare parts for all major brands). They also offer project planning services using Revit BIM software, installation, and nationwide service support. Key professional brands carried include Robot Coupe (blenders, juicers, stick blenders), Santos (professional blenders), Convotherm (combination steamers), Retigo (combination steamers), Berkel (slicers), and Hoshizaki (refrigeration). They provide both new equipment and used equipment through their outlet locations across Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Planning & Installation Full project planning service for professional kitchens from initial concept through installation and training, including 3D drawings using Revit BIM software, procurement, installation by own technicians, and quality assurance using Dalux. Offered to professional kitchen operators across Norway including restaurants, hotels, schools, and offshore platforms.
• Service & Support Nationwide after-sales service network with technicians covering all of Norway, including a spare parts warehouse in Stavanger, dedicated offshore service capabilities, and maintenance contracts. Provides repair, maintenance, and spare parts support for all distributed brands.
• Combination Steamers (Kombidampere) Professional combination steamers from Convotherm (Convotherm Maxx, Convotherm 4, and Mini Pro models with easyTouch and easyDial interfaces) and Retigo (Blue Vision, Orange Vision Plus, and Orange Vision models). Full range of accessories including stands, ventilation hoods, and stacking sets, with options for all capacity and connection requirements. For professional kitchens across Norway.
• Convotherm Mini Pro 6.10 Kombidamper Compact full GN combination steamer with smart cleaning system, marketed as the world's smallest full GN combination oven. Targeted at professional kitchens with space constraints requiring full GN capacity.
• Robot Coupe J80 Juicer Professional centrifugal juicer with 700W power, up to 120 liters/hour output, total height under spout 162mm, and a 6.5-liter transparent waste container with drip stop. For professional kitchens, juice bars, cafés, and hotels.
• Robot Coupe BL 5 Blender Solid professional blender with 5-liter stainless steel bowl, featuring unique X-Flow technology with 4 asymmetrical stainless steel blades, 3.5-liter capacity per run, and variable speed from 500 to 12,600 rpm. For professional kitchens.
• Robot Coupe CMP300VV EasyPlug Stick Blender Compact and ergonomic stick blender suitable for restaurants and cafés preparing 50-100 portions. 300W motor, 2,300-9,600 rpm in stick mode, 500-1,800 rpm with whisk function, and EasyPlug detachable power cable.
• Santos Kitchen Blender 37 Professional silent blender capable of crushing ice cubes and lobster shells, with variable speed control from 0 to 15,000 rpm and pulse function reaching 18,000 rpm. Features Longtime Label certification. 220-240V, 50/60Hz, 1550W. For professional kitchens.
• Santos Brushless 62 Blender World's first brushless motor blender. For bars, juice bars, cafés, fast food chains, and hotels. 30 pre-programmed cycles with USB programming capability, 1.4-liter capacity, 63dB noise level.
• OUTLET Discounted kitchen equipment and supplies available at reduced prices through the dedicated outlet section of norrona.net, offering up to 70% off selected items.
• Used Equipment (Brukt utstyr) Pre-owned professional kitchen equipment available at multiple office locations (Stavanger, Bodø, Bergen, Harstad, Haugesund, Kristiansand, Oslo), providing a secondary channel for budget-conscious professional buyers.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• BerkelminorChannel Partner/ Reseller/ DistributorNorrøna Storkjøkken is a Norwegian dealer of Berkel products, including slicing machines and other professional kitchen equipment.
• HaglundminorChannel Partner/ Reseller/ DistributorNorrøna Storkjøkken has become a Norwegian dealer of Haglund products for professional kitchens.
• SocamelminorChannel Partner/ Reseller/ DistributorNorrøna Storkjøkken is now a Norwegian dealer of Socamel, a world leader in meal distribution solutions.
• ConvothermcoreChannel Partner/ Reseller/ DistributorExclusive supplier of Convotherm combi steamers including Convotherm Mini Pro, Maxx Pro, C4, and Maxx models. Complete accessory program available.
• RetigocoreChannel Partner/ Reseller/ DistributorSupplier of Retigo combi steamers including Blue Vision, Orange Vision, and Orange Vision Plus models.
• MarronecoreChannel Partner/ Reseller/ DistributorExclusive Norwegian distributor of Marrone luxury kitchens - Italian design kitchens for professional and private feinschmeckers.
• Robot CoupecoreChannel Partner/ Reseller/ DistributorSupplier of Robot Coupe food preparation equipment including juicers, blenders, stick blenders, and combination machines.
• HoshizakiminorChannel Partner/ Reseller/ DistributorNorwegian dealer of Hoshizaki ice machines with UV protection on purchase.
• WiesheuminorChannel Partner/ Reseller/ DistributorNew Norwegian dealer of Wiesheu baker ovens.
• Nordisk Clean Solutions (Granuldisk)minorChannel Partner/ Reseller/ DistributorNorwegian dealer of Granuldisk warewashing systems and dishwashing solutions.
• HobartminorChannel Partner/ Reseller/ DistributorNorwegian dealer of Hobart commercial dishwashing equipment.
• RationalminorChannel Partner/ Reseller/ DistributorDealer of Rational combi steamer spare parts.
• MibrasaminorChannel Partner/ Reseller/ DistributorSupplier of Mibrasa charcoal grills for professional kitchens.
• PeugeotminorChannel Partner/ Reseller/ DistributorDealer of Peugeot pepper and salt mills (produced since 1842).
• Arne L. Fallrø ASminorChannel Partner/ Reseller/ DistributorAuthorized dealer in Heimdal covering parts of Central Norway.
• Westad Storkjøkken ASminorChannel Partner/ Reseller/ DistributorAuthorized dealer in Elnesvågen covering parts of Central Norway.
• Bring/PostenminorOthersLogistics partner for online orders through norrona.net. Standard shipping provider for Norwegian customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metos: Nordic/Baltic supplier of professional kitchen equipment and foodservice solutions with a similar dealer-distributor model serving restaurants, hotels, and institutions. Direct comparable to Norrøna in product breadth (cooking, refrigeration, prep, dishwashing), full-service offering, and multi-country coverage.
• Gastro Max: Norwegian distributor of professional kitchen equipment and supplies to the HoReCa sector. Competes directly with Norrøna in the same Norwegian end markets (restaurants, hotels, institutions) with overlapping product categories and a similar wholesale-plus-service positioning.
• Westad Storkjøkken AS: Authorized dealer of Norrøna Storkjøkken covering parts of Central Norway (Elnesvågen). Comparable as a regional Norwegian kitchen equipment distributor with similar product range, though operates as a sub-dealer rather than as an independent principal.

Broad incumbents

• Ahlsell Norge: Nordic broadline distributor of installation, tools, and MRO supplies with a Norwegian operation. Overlaps with Norrøna in technical supplies, cleaning/laundry, and foodservice MRO, though operates across a much wider product portfolio and customer base.
• Brødrene Dahl: Norway's largest technical wholesaler serving plumbing, heating, and industrial customers. Comparable as a Norwegian multi-branch technical distributor with a long operating history, though focused on industrial MRO rather than professional kitchen equipment.
• Lyreco: European distributor of workplace and foodservice supplies (including hygiene, cleaning, and tabletop). Comparable to Norrøna's smallware, cleaning, and workwear categories, and competes for institutional and HoReCa contracts across Europe.

Others

• Optimera: Norwegian building-materials distributor and part of Saint-Gobain. Adjacent to Norrøna as a large Norwegian multi-branch wholesaler serving professional trades, though in a different vertical (construction).
• Elektroimportøren: Norwegian electrical and technical equipment distributor with both B2B and prosumer channels. Comparable as a Norwegian multi-channel technical distributor with e-commerce and account-based business pricing, though in a different product vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NorronaStorkjokken

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norrøna Storkjøkken