Royal American Management
Royal American Management is a vertically integrated, privately held real estate company founded in 1968 that develops, constructs, and manages more than 300 multifamily properties totaling 23,000+ units across 14 U.S. states and the US Virgin Islands, serving housing authorities, non-profits, private developers, and residents.
- Company typePrivate
- Founded1968
- HeadquartersPanama City, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Royal American Management does
Royal American Management is a privately held, vertically integrated real estate company founded in 1968 and headquartered in Panama City, Florida. The company develops, constructs, and manages multifamily housing communities through three interconnected operating arms: Royal American Development (market identification, land acquisition, permitting, and affordable housing financing including HUD, LIHTC, and tax credit programs), Royal American Construction (building of multifamily, mixed-use, hospitality, and commercial projects with 140+ communities delivered over 50+ years), and Royal American Management itself (full-scope property management of conventional and affordable housing). Royal American manages a portfolio of more than 300 properties totaling over 23,000 units and serving 50,000+ residents across 14 U.S. states and the U.S. Virgin Islands, supported by regional offices in Kennesaw (Atlanta), Orlando, and Miami.
The underlying technology platform is RealPage OneSite, deployed across leasing and rents, document management, facilities, accounting, and affordable compliance products, with a dedicated VP of OneSite Support managing implementation and training. The company layers proprietary operational programs on top of this stack, including the Vendor Compliance Program (administered through affiliated Chapman Associates), the RAMP tuition-free training and internship program launched in 2022, the Pathway to Career Development program launched in October 2024, and the ACE (Advancement, Culture & Engagement) initiative spanning workplace culture and special needs housing across 60 communities in Florida, Georgia, and Alabama.
The business model combines three revenue streams: managed services fees from third-party property management contracts (typically multi-year) with housing authorities, non-profits, private developers, cooperatives, receiverships, and real estate investment companies; professional services fees from development advisory and LIHTC/HUD financing structuring; and construction revenue from new build and rehabilitation projects. Customer concentration skews toward institutional and government clients in the affordable housing segment, with pricing negotiated on a per-engagement basis rather than through published rate cards. Leadership is internally developed, with President Kerri Toth (since 2008) and multiple Regional VPs averaging 15-30+ years of industry tenure.
Royal American Management firmographics
Firmographics- Name
- Royal American Management
- Legal name
- Royal American Management, Inc.
- Website
- https://royalamerican.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Royal American Management is a vertically integrated, privately held real estate company founded in 1968 that develops, constructs, and manages more than 300 multifamily properties totaling 23,000+ units across 14 U.S. states and the US Virgin Islands, serving housing authorities, non-profits, private developers, and residents.
- Ownership category
- akta.pro rank
Royal American Management industry classification
Industry- Product category
- Multifamily Property Management Services
- NAICS
- Services to Buildings and Dwellings (5617)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Management Services (8741)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
- akta.pro secondary industry
- Mixed-Use Property Management (BPAJAGAE)
Keywords
Where Royal American Management is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Royal American Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Services: Full-scope management services for conventional and affordable multifamily and single-family housing rental communities. Services include third-party management for housing authorities, government entities, non-profits, private developers, cooperatives, receiverships, and real estate investment companies.
- Development Services: Development, rehabilitation, and long-term asset lifecycle management for multifamily communities. Services include market identification, land acquisition, permitting, value engineering, cost control, government assistance programs, sustainable design, and redevelopment.
- Construction Services: Over 50 years of experience building multifamily/mixed-use communities and commercial developments including more than 140 multifamily communities, hotel facilities, and commercial projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Third-party property management services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Royal American Management product offering
Product offeringCore offering
Royal American Management is a vertically integrated real estate company that develops, constructs, and manages multifamily communities. The company provides full-scope property management services for conventional and affordable multifamily and single-family housing communities, third-party management for housing authorities and private owners, and development services for affordable housing projects utilizing LIHTC, HUD, and bond programs.
Product overview
Royal American Management operates as a vertically integrated real estate company offering three interconnected core services: Development (Royal American Development), Construction (Royal American Construction), and Management (Royal American Management). Royal American Development handles multifamily community development from market identification through permitting and sustainable design. Royal American Construction executes the building of multifamily communities and commercial projects with over 50 years of experience. Royal American Management provides property management services for conventional and affordable housing. Supporting these core operations are employee and community programs including ACE (Advancement, Culture & Engagement) with its ACE at Work and ACE in the Community components, RAMP (Rising Apartment Management Professionals) training program, Pathway to Career Development for internal employees, Third Party Management services for external clients, and Vendor Services for approved vendor compliance. The company manages over 300 properties across 15 states and the US Virgin Islands.
Differentiator
Problem solved
Functional benefit
Brands
- ACE (Advancement, Culture & Engagement): Workplace excellence and community engagement initiative with two key components: ACE at Work (focused on competitive compensation, career growth, and positive workplace culture) and ACE in the Community (Fair Housing commitment, Special Needs Housing, Resident Activities & Programs).
- RAMP (Rising Apartment Management Professionals)
- Pathway to Career Development
Products and services
- Royal American Development Multifamily community development services including market identification, land acquisition, permitting, value engineering, cost control, government assistance programs (HUD, LIHTC, bonds), and sustainable design for affordable and mixed-income housing.
- Royal American Construction Building and construction services for multifamily/mixed-use communities and commercial developments, with over 50 years of experience and 140+ multifamily communities built.
- Royal American Management (RAM) Property Management Full-scope property management services for conventional and affordable multifamily and single-family housing rental communities, including leasing, maintenance, accounting, compliance, and risk management oversight for a portfolio of 300+ properties and 23,000+ units.
- Third Party Property Management Full-scope third-party property management services offered to housing authorities, government entities, non-profit groups, private developers, cooperatives, receiverships, and real estate investment companies, with pricing negotiated by scope.
Companies that use Royal American Management
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Royal American Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Royal American Management partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Chapman AssociatescoreChapman Associates is an affiliated company that administers RAM's Vendor Compliance Program. The company employs full-time staff dedicated to overseeing the vendor qualification process, checking vendor credentials and references, and obtaining and monitoring insurance certificates for all RAM-managed properties.
- RealPagecoreRAM uses RealPage OneSite products for property management including Leasing and Rents, Document Management, Facilities, RealPage Accounting, and all three affordable compliance products. Tonya Ward serves as VP of OneSite Support managing implementation and training.
- HUD (Housing and Urban Development)coreRoyal American Development executes federal government assistance programs including HUD, Bonds, Tax Credit/LIHTC programs for affordable housing development projects.
- LIHTC (Low Income Housing Tax Credit) ProgramcoreRAM develops properties utilizing Low Income Housing Tax Credit (LIHTC) programs for affordable housing, including projects like Fletcher Black I & II (HUD, Bonds, Tax Credit/LIHTC) and various senior and family apartment communities.
- Non-profit Housing OrganizationscoreRAM works closely with multiple nonprofit organizations to manage communities providing quality housing for individuals taking the next step out of homelessness, including communities with special needs populations (persons with intellectual/developmental disabilities). Marilyn Urroz has worked extensively with nonprofits overseeing these housing programs.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Royal American Management competitors and assessment
Company assessmentDirect peers
- Asset Living: One of the largest third-party multifamily property managers in the US (~300k units), with broad conventional and affordable housing coverage. Highly comparable to RAM in serving housing authorities, LIHTC, and institutional owners across multiple states.
- BH Management Services: Large multifamily PM operating conventional and affordable portfolios nationwide. Overlapping mix of HUD/LIHTC and conventional multifamily, similar third-party contract model, comparable GTM to investors and housing authorities.
- FPI Management: Multifamily and affordable housing property manager with deep conventional/LIHTC/HUD expertise serving institutional clients. Direct competitor for third-party management contracts targeting similar owner types.
- Pinnacle Property Management Services: National third-party multifamily manager with significant affordable housing and HUD program compliance capability. Closely mirrors RAM's mix of conventional, affordable, and special needs portfolios under multi-year management contracts.
- Bozzuto Group: Vertically integrated multifamily developer, builder, and manager operating in the Mid-Atlantic and Southeast. Comparable business model: integrated development → construction → management under one brand.
- Lincoln Property Company: Large national multifamily manager with diversified conventional and affordable housing coverage. Comparable third-party management scale and owner-client model.
- WinnCompanies: Multifamily property manager with particularly strong affordable housing and military/special needs portfolio, plus in-house development arm. Closely comparable to RAM on affordable program depth and integrated platform.
Broad incumbents
- Greystar Real Estate Partners: Largest global multifamily manager/developer (~800k+ units) operating across investment management, development, and property management. Overlaps RAM's third-party management and development capabilities but at vastly greater scale and geographic breadth.
- Cushman & Wakefield (Multifamily PM): Global commercial real estate services firm with a multifamily asset services line competing for institutional third-party management mandates. Comparable in serving institutional owners with sophisticated compliance and reporting needs.
Emerging players
- RPM Living: Rapidly growing multifamily property manager serving conventional and affordable assets across multiple states. Comparable third-party contract GTM and expansion trajectory in the same regional footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Royal American Management social profiles
Digital presenceRoyal American Management compliance and trust
Trust signalCompliance1 record
Royal American Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal American Management leadership team
Management profileNumber of profiles
Profiles13 records
Royal American Management subsidiaries and ownership
Company hierarchySubsidiaries7 records
Royal American Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal American Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal American Management
What does Royal American Management do?
Royal American Management is a vertically integrated real estate company that develops, constructs, and manages multifamily communities. The company provides full-scope property management services for conventional and affordable multifamily and single-family housing communities, third-party management for housing authorities and private owners, and development services for affordable housing projects utilizing LIHTC, HUD, and bond programs.
Is Royal American Management a public or private company?
Royal American Management is a private company. It is classified as unknown and is currently operating.
When was Royal American Management founded?
Royal American Management was founded in 1968. It employs 501 to 1,000 people.
Where is Royal American Management based?
Royal American Management is headquartered in Panama City, United States, in the North America region.
How does Royal American Management make money?
Three revenue lines are on record. Property Management Services are the primary driver. The others are development Services and construction Services.
Who are Royal American Management's main competitors?
Direct peers on record are Asset Living, BH Management Services, FPI Management, Pinnacle Property Management Services, Bozzuto Group, Lincoln Property Company and WinnCompanies. Broad incumbents are Greystar Real Estate Partners and Cushman & Wakefield (Multifamily PM). RPM Living is listed as an emerging player.
Does Royal American Management have an API?
No public API is recorded for Royal American Management.
What industry is Royal American Management in?
Royal American Management's product category is Multifamily Property Management Services. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8), with a secondary code of BPAJAGAE, Mixed-Use Property Management. Its NAICS code is 5617 and its SIC code is 6531.