AdSpyglass
AdSpyglass is a privately held, Estonia-domiciled ad mediation and SSP platform that helps web publishers maximize revenue by running a hybrid historical-data + RTB auction across 50+ pre-integrated ad networks and direct advertisers, supported by its 2024-launched Traforama DSP for advertisers.
- Company typePrivate
- Founded2014
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AdSpyglass does
AdSpyglass (legally Zumaleto OU, registered in Tallinn, Estonia) is an ad mediation and supply-side platform built for web publishers who already run multiple demand sources. Rather than acting as an ad network itself, it sits between the publisher's ad inventory and 50+ pre-integrated ad networks plus direct advertisers, running a hybrid selection engine that combines historical performance data with real-time bidding to serve the highest-paying ad for each impression and claiming a 99%+ fill rate. The platform supports eight ad formats — popunders, in-video VAST, display banners, sliders, native banners, in-page push, direct links, and interstitials — from a single dashboard that reports 100% of traffic (including bots and proxies) across 14+ custom metrics. It also ships publisher tooling such as MediaKit (for self-service direct ad sales), an Anti AdBlock layer, an Ads Ban Check monitoring service that integrates with Google's Ad Experience Report, and a 5% referral program.
The business model is primarily transaction-based: the default plan after a 7-day free trial is a 10% revenue share on all ad calls processed through the platform, with a NET7 post-paid monthly plan and a usage-based Pay-As-You-Go option with per-thousand-impression software fees that vary by format (e.g., $0.02 for popunders, $0.0005 for banners). Enterprise publishers negotiate custom terms; there is a $10 weekly-payout minimum. AdSpyglass has extended to the demand side with Traforama DSP, a wholly-owned marketplace launched in 2024 that lets advertisers self-register, fund accounts via PayPal, Payoneer, wire, Paxum, Capitalist, or USDT (ERC-20/TRC-20), and buy traffic directly from 500+ webmasters across 2,000+ websites and a 30M+ daily audience without integration fees.
The company is privately held, self-funded/bootstrapped with no disclosed venture backing, and operates as a remote organization of roughly 25 core team members plus 10+ part-time coworkers across approximately 11 countries. Founder and business owner Vsevolod Umpelev is the only named leader; the platform currently optimizes 3B+ daily impressions across 1,000+ to 9,000+ publisher websites (depending on source) and is positioned as a unified, transparent alternative to running multiple ad network relationships in isolation.
AdSpyglass firmographics
Firmographics- Name
- AdSpyglass
- Legal name
- Zumaleto OU
- Website
- https://adspyglass.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AdSpyglass is a privately held, Estonia-domiciled ad mediation and SSP platform that helps web publishers maximize revenue by running a hybrid historical-data + RTB auction across 50+ pre-integrated ad networks and direct advertisers, supported by its 2024-launched Traforama DSP for advertisers.
- Ownership category
- akta.pro rank
AdSpyglass industry classification
Industry- Product category
- Ad Mediation Platform (Ad Tech)
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where AdSpyglass is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AdSpyglass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Revenue Share (Revshare Plan): Default plan after 7-day free trial. AMP charges 10% of all ad calls processed through the Advertising Spot. Publisher receives 90% of monetization revenue. Automatic switch from trial to Revshare plan after 7 days.
- Revenue Share (Post-Paid Plan): NET7 post-payment basis. AMP charges 10% of the amount indicated as cost in the AMP Reporting System for the previous month, finalized on the 5th of each month.
- Per-Impression Fees (Pay As You Go / Enterprise): Prepayment plan with per-1000-impression software fees. Popunder: $0.02/1000, Banner: $0.0005/1000, Interstitial URL: $0.005/1000, IM JS Code: $0.01/1000, Direct Link: $0.01/1000, In-Page Push: $0.001/1000, Slider VAST: $0.002/1000, In-Video VAST: $0.002/1000, Outstream: $0.002/1000.
- AdSpyglass Marketplace Commission: Platform operates as an ad exchange connecting publishers with direct advertisers through the Marketplace. Commission flows from Demand Partners to publisher with AMP handling settlement. Publishers can sell traffic directly or through RTB/SSP marketplace.
- Referral Program Commission: Publishers earn 5% bonus from their referral's commission. Bonuses credited to account the day after referral's payment. Referral tools and promotional banners available in AdSpyglass panel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Revshare Plan - 10% commission on ad calls (default after trial) |
| Transaction based/ take rate | Monthly | Post-Paid Plan - 10% commission on monthly profit (NET7) |
| Usage-based | Pay-as-you-go | Pay As You Go - Per-1000-impression fees by ad format |
| Other | Multi-year contract | Enterprise Custom - Custom terms for large publishers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
AdSpyglass product offering
Product offeringCore offering
AdSpyglass is an ad mediation and supply-side platform (not an ad network) that connects web publishers to 50+ pre-integrated mainstream and adult ad networks and direct advertisers. Its Ad Rotator engine dynamically selects the highest-paying ad per impression using a hybrid of historical performance data and OpenRTB 2.5 real-time bidding, delivering 99%+ fill rates across popunders, display banners, native banners, sliders, VAST video, in-page push, direct links, and interstitials. The platform also includes an integrated Marketplace for direct publisher-advertiser deals, a MediaKit self-service publisher tool, and the Traforama DSP for advertisers, with 100% traffic statistics and built-in anti-adblock and ad-fraud protection.
Product overview
AdSpyglass is a unified ad management and mediation platform (not an ad network) that helps publishers maximize website ad revenue. The core platform consists of three integrated components: the Ad Rotator (intelligent real-time ad selection engine), the Marketplace (an SSP connecting publishers with direct advertisers for 100% fill rate), and MediaKit (a self-service publisher media kit builder for direct ad sales). The platform supports eight distinct ad formats — Popunders, In-video Ads (VAST), Display Banners, Slider Ads, Native Banners, In-page Push, Direct Links, and Interstitial Ads — all managed from a single dashboard. Publishers connect 50+ pre-integrated ad networks (e.g., ExoClick, TrafficStars, Adsterra, Clickadu) and the system automatically serves the highest-paying ad per impression. AdSpyglass Group also operates Traforama DSP, a standalone marketplace enabling advertisers to buy traffic directly from publishers. Additional offerings include the Ads Ban Check monitoring tool and a Referral Program for publishers.
Differentiator
Problem solved
Functional benefit
Brands
- Traforama: Demand Side Platform (DSP) that allows advertisers to purchase traffic directly from AdSpyglass publishers. It is described as an open marketplace where advertisers and publishers can directly cooperate without fees.
Products and services
- AdSpyglass Ad Rotator (Ad Mediation Platform) The core AdSpyglass ad mediation and supply-side platform for web publishers. Connects 50+ pre-integrated mainstream and adult ad networks, dynamically selects the highest-paying ad per impression using a hybrid of historical data and OpenRTB 2.5 RTB, supports 8 ad formats (popunders, display banners, native banners, sliders, VAST video, in-page push, direct links, interstitials), provides 100% traffic statistics with 14+ custom metrics, 99%+ fill rate, and built-in anti-adblock plus ad fraud and malware filtering.
- AdSpyglass Marketplace An SSP/marketplace component within AdSpyglass that connects publishers with direct advertisers integrated into the platform, enabling 100% fill rate and additional demand for publisher inventory through direct deals.
- MediaKit A self-service publisher tool that automatically generates a media kit with real-time traffic statistics, audience demographics, ad spot availability, and transparent pricing, enabling publishers to showcase their inventory to direct advertisers and win more deals.
- Traforama DSP A standalone demand-side platform (DSP) and open marketplace operated by AdSpyglass Group, enabling advertisers to buy traffic directly from AdSpyglass publishers without integration fees. Advertisers can target by geo, device, IP, ISP, and keyword, manage budgets, run A/B tests, and communicate directly with publishers. Provides access to 500+ direct webmasters, 2,000+ unique publisher sites, and 30M+ daily audience.
- Ads Ban Check A free monitoring service that checks whether a website has been flagged or banned by Google for AdSense violations and alerts publishers via email when violations are detected, helping webmasters maintain Google-compliant ad experiences.
Quantifiable outcome
- Revenue lift of 20%-100% within 4-5 days of tag replacement, with many publishers reporting +50% to +100% gains
- +5 more outcomes
Companies that use AdSpyglass
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
AdSpyglass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability2 records
Feature9 records
AdSpyglass partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- TraforamacoreTraforama is AdSpyglass's own DSP platform (sister product) enabling advertisers to buy traffic directly from AdSpyglass publishers. Advertisers access 500+ direct webmasters, 2,000+ websites, 30M+ daily audience. No integration fees for advertisers. Operates as an open marketplace where advertisers and publishers can cooperate directly.
- ExoClickcorePre-integrated mainstream and adult ad network. Publishers can import ExoClick ad feeds directly into AdSpyglass and compete in the RTB auction alongside other networks.
- TrafficStarscorePre-integrated ad network providing traffic demand. Publishers can connect TrafficStars accounts and include their inventory in the AdSpyglass ad auction.
- TrafficShopcorePre-integrated ad network connected to AdSpyglass. Popular choice among publishers using the platform.
- AdsterracorePre-integrated ad network available in AdSpyglass catalog. Publishers can import Adsterra creatives and include them in the ad rotation.
- ClickaducorePre-integrated ad network providing popunder, banner, push, and video ad inventory. Clickadu is a popular choice for tier-3/4 country traffic.
- HilltopAdscorePre-integrated ad network offering popunders, In-Page, VAST/VPAID video. Known for high CPM rates especially on mobile inventory. Weekly payouts via multiple payment methods.
- ClickainecorePre-integrated adult ad network available for import into AdSpyglass ad rotation system.
- TwinredcorePre-integrated ad network available in AdSpyglass catalog for publisher ad inventory rotation.
- PropellerAdscoreMajor ad network partner mentioned in reviews. PropellerAds inventory competes in AdSpyglass RTB auction.
- AdsTerracoreAd network integrated into AdSpyglass, providing additional demand for publisher traffic across mainstream and adult verticals.
- AdCashcorePre-integrated ad network available for publisher ad feeds. Contributes demand inventory to AdSpyglass auction system.
- PaxumminorPayment processor partner used for publisher payouts and advertiser funding. Paxum is a payment system popular in the digital advertising industry. Paxum processes payments for AdSpyglass as an independent payment-processing service.
- PayoneerminorPayment processor partner for publisher payouts and advertiser account funding. AdSpyglass supports Payoneer as a payment method alongside wire, Paxum, PayPal, Capitalist, and crypto.
- RapidSSLminorSSL certificate provider partnering with AdSpyglass to provide publicly trusted SSL certificates for end-to-end encrypted connections among all servers, services, and client applications.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
AdSpyglass competitors and assessment
Company assessmentDirect peers
- Sortable: Sortable offers header bidding technology and ad optimization for publishers, with a focus on simplifying demand partner management and increasing CPMs. It competes directly with AdSpyglass's Ad Rotator in the multi-network auction space.
- Setupad: Setupad is a header bidding and ad mediation platform that helps publishers maximize yield across multiple SSPs and ad exchanges. Like AdSpyglass, it operates as a meta-layer rather than an ad network, and targets mid-sized web publishers globally.
- MonetizeMore: MonetizeMore provides ad revenue optimization, header bidding, and ad ops services to publishers. Like AdSpyglass, it takes a share of incremental revenue uplift and addresses pain points around ad network management, fill rates, and analytics transparency.
- Snigel: Snigel provides header bidding and ad mediation services for web publishers, running auctions across multiple demand partners to maximize eCPM. Its product positioning (programmatic yield optimization for publishers) closely mirrors AdSpyglass's core Ad Rotator offering.
- PubGalaxy: PubGalaxy is a header bidding optimization platform serving mid-market publishers with multi-demand-partner auction management and unified reporting. It is highly comparable to AdSpyglass in targeting publishers running multiple ad networks and seeking consolidated yield management.
Others
- HilltopAds: HilltopAds is both a pre-integrated demand partner and a competing ad network for AdSpyglass. As a partner it provides traffic to AdSpyglass auctions; as an ad network it competes for direct publisher relationships.
- Adsterra: Adsterra is both an integrated demand partner in AdSpyglass's catalog and a competing ad network offering popunders, banners, and push ads. Like HilltopAds, it sits at the intersection of partner and competitor.
Broad incumbents
- Raptive (formerly AdThrive): Raptive is a large-scale publisher monetization and ad management company serving premium content creators. While it targets larger publishers than AdSpyglass, it competes in the same yield optimization and ad management category.
- Ezoic: Ezoic is an AI-driven ad platform for publishers offering mediation, layout testing, and yield optimization at larger scale. It overlaps with AdSpyglass on yield management but serves a broader publisher base and operates its own demand relationships.
- Google Ad Manager: Google Ad Manager is the dominant ad serving and exchange platform for publishers worldwide, integrating with AdX and offering header bidding. It is the primary incumbent that AdSpyglass competes against for publisher ad inventory decisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AdSpyglass social profiles
Digital presenceAdSpyglass financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdSpyglass leadership team
Management profileNumber of profiles
Profiles1 record
AdSpyglass subsidiaries and ownership
Company hierarchySubsidiaries1 record
AdSpyglass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdSpyglass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdSpyglass
What does AdSpyglass do?
AdSpyglass is an ad mediation and supply-side platform (not an ad network) that connects web publishers to 50+ pre-integrated mainstream and adult ad networks and direct advertisers. Its Ad Rotator engine dynamically selects the highest-paying ad per impression using a hybrid of historical performance data and OpenRTB 2.5 real-time bidding, delivering 99%+ fill rates across popunders, display banners, native banners, sliders, VAST video, in-page push, direct links, and interstitials. The platform also includes an integrated Marketplace for direct publisher-advertiser deals, a MediaKit self-service publisher tool, and the Traforama DSP for advertisers, with 100% traffic statistics and built-in anti-adblock and ad-fraud protection.
Is AdSpyglass a public or private company?
AdSpyglass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdSpyglass founded?
AdSpyglass was founded in 2014. It employs 11 to 50 people.
Where is AdSpyglass based?
AdSpyglass is headquartered in Carlsbad, United States, in the North America region.
How does AdSpyglass make money?
Five revenue lines are on record. Revenue Share (Revshare Plan) is the primary driver. The others are revenue Share (Post-Paid Plan), per-Impression Fees (Pay As You Go / Enterprise), adSpyglass Marketplace Commission and referral Program Commission.
Who are AdSpyglass's main competitors?
Direct peers on record are Sortable, Setupad, MonetizeMore, Snigel and PubGalaxy. Others are HilltopAds and Adsterra. Broad incumbents are Raptive (formerly AdThrive), Ezoic and Google Ad Manager.
Does AdSpyglass have an API?
Yes. AdSpyglass exposes a REST API for ad network pre-integration. Networks must expose HTTPS endpoints returning JSON for: (1) sites and ad zones list, (2) zone ad code (HTML snippet or URL, supporting {SUB_ID} and {KEYWORDS} macros), and (3) traffic statistics (impressions, clicks, revenue grouped by date, country, and sub_id). Authentication methods include apiKey as query parameter, Authorization: Bearer header, or custom headers. OpenRTB 2.5 is supported. Statistics are pulled nightly for billing reconciliation. Ad networks seeking pre-integration must also provide access to a live/test account with real data for validation. Developer documentation is at www.adspyglass.com/downloads/ad-network-integration-spec.md.
What industry is AdSpyglass in?
AdSpyglass's product category is Ad Mediation Platform (Ad Tech). Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 541890 and its SIC code is 7372.