PlateRate

What PlateRate does

PlateRate operates a two-sided mobile marketplace (iOS and Android) that connects diners with local restaurants in the United States, currently operating across New York, New Jersey, Florida, and California, with Virginia announced as the next market. The platform layers three product modules on top of standard online ordering (pickup, delivery, dine-in, and order-ahead): a heart-based menu-item rating system, a proprietary feature called FlavorMatch that maps users' sweet/salty/savory/spicy/bitter/sour preferences to menu items, and a loyalty rewards program offering 30-60%+ credits back in free food. A separate anomaly-detection layer de-prioritizes fake reviews without connection to revenue generation.

For restaurants, PlateRate provides an online ordering system with menu digitization, staff training, and dine-in functionality such as separate checks and order-ahead, marketed against the high commissions charged by third-party delivery platforms. For diners, it monetizes indirectly via a credit-card processing fee of 2% on restaurant transactions — the disclosed revenue stream — supplemented by opaque restaurant partnership fees, while the loyalty credit system functions as a customer acquisition and retention cost center rather than a revenue stream. An influencer partnership program adds a third revenue-share channel, and the company invests 5-10% of revenue into social-good initiatives aimed at workforce development.

Name

PlateRate

Legal name

MY Mavens LLC

Website

https://platerate.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PlateRate is a mobile marketplace connecting US diners with local restaurants via a 1-5 heart menu-item rating system, FlavorMatch flavor-profile recommendations, and a loyalty program offering 30-60%+ credits, with restaurants paying a 2% processing fee.

Ownership category

akta.pro rank

Product category

Restaurant Loyalty & Ordering Platform

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industries

Restaurant/Table Reservation & Booking Engines (THALADAH), Dining Reservations & Restaurant Booking (HSACALAF)

Keywords

• Restaurant loyalty platform
• Mobile food ordering
• Menu item ratings
• Diner rewards app
• Restaurant ordering software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Restaurant Credit Card Processing Fees: Restaurants pay only a 2% credit card processing fee to use PlateRate's ordering system for pickup, delivery, dine-in, and order-ahead. This is significantly lower than third-party delivery platforms that charge excessive fees.
2. Restaurant Partnership Fees: Revenue from restaurants for being featured on the platform and gaining access to PlateRate's loyalty system that creates repeat customers.
3. Loyalty Credits (Cost Center): PlateRate offers 30-60%+ credits in free food to diners who try and rate top-rated menu items. This is a customer acquisition and retention mechanism rather than a direct revenue stream. Diners earn credits when they share the app with friends who spend $120.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PlateRate operates a mobile app platform that lets diners discover restaurants, order food for pickup, delivery, or dine-in, rate individual menu items on a 1-5 heart scale, and earn 30-60%+ loyalty credits redeemable as free food. For restaurant partners, PlateRate provides a digitized ordering and loyalty platform for a 2% credit card processing fee — substantially lower than third-party delivery commissions — complemented by proprietary FlavorMatch® flavor-preference matching, dietary preference filtering, and integrity-focused review algorithms.

Product overview

PlateRate is a unified mobile and web platform connecting diners with local restaurants through a distinctive loyalty and rating ecosystem. The core product is the PlateRate Mobile App (iOS/Android) supplemented by a Restaurant Partner Platform. The platform centers on a Menu Item Rating System where users rate dishes using a 1-5 heart scale, paired with a FlavorMatch feature that personalizes recommendations based on individual taste profiles. The Loyalty & Rewards Program provides users 30-60% credits on top-rated menu items, with additional earning opportunities through Social Sharing & Referral features. For restaurants, the Restaurant Partner Platform offers online ordering with only 2% processing fees. An Influencer Partnership Program enables social media creators to earn revenue through the platform. The Dietary Preference Matching feature filters menu recommendations based on user dietary needs. All components are integrated within a single user experience accessible via mobile app and web.

Differentiator

Problem solved

Functional benefit

Products and services

• PlateRate Mobile App (iOS & Android) Free iOS/Android app for diners to discover restaurants, order pickup/delivery/dine-in, rate individual menu items, set FlavorMatch® and dietary preferences, and earn 30-60%+ loyalty credits toward free food.
• Restaurant Partner Platform B2B platform for local restaurants that digitizes the menu, supports pickup/delivery/dine-in/order-ahead, manages loyalty credits issued to diners, and charges only a 2% credit card processing fee.
• Influencer Partnership Program

Quantifiable outcome

• Diners are 3.5x as likely (over 56%) to order a 3rd time
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Go SolominorGTM or Marketing PartnerGo Solo reviewed PlateRate and provided an overview of how the platform works and tips for entrepreneurs. This represents media coverage and potential referral partnership.
• Dave (Davey Wellness Foodcast)minorGTM or Marketing PartnerPodcast host who featured PlateRate and founder Garrett Lang discussing what makes PlateRate different from other food platforms.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Uber Eats: Uber Eats is one of the largest food delivery platforms globally with substantial diner mind-share and restaurant penetration. It competes with PlateRate for diner discovery, ordering, and restaurant partnerships, particularly in the urban markets where PlateRate operates.
• Toast: Toast is a large, venture-backed restaurant operating system spanning POS, online ordering, and marketing. While much broader than PlateRate, Toast's online-ordering module competes for the same independent restaurant partners that PlateRate serves.
• DoorDash: DoorDash is the dominant US food delivery and restaurant discovery platform. While primarily a delivery aggregator, it competes broadly with PlateRate for restaurant partnerships and diner engagement, and its high commissions are the explicit pain point PlateRate's 2% fee positions against.

Direct peers

• Olo: Olo is a public B2B restaurant ordering platform that powers digital ordering for large chains. It is comparable to PlateRate's Restaurant Partner Platform serving ordering, pickup, delivery, and dine-in, though it focuses on enterprise chains rather than independents.
• ChowNow: ChowNow is a direct online-ordering platform for independent restaurants that similarly positions against third-party delivery fees by offering lower restaurant-side pricing. It competes head-to-head with PlateRate for the same local restaurant partners and diner base.
• Resy: Resy is a restaurant reservations and dining platform owned by American Express. It competes directly with PlateRate on restaurant discovery, ratings, and diner loyalty, particularly in the same urban markets PlateRate operates.
• OpenTable: OpenTable is the dominant restaurant discovery and reservation platform in the US, owned by Booking Holdings. It overlaps with PlateRate's restaurant discovery, ratings, and diner-engagement core offering, though it emphasizes reservations over ordering.
• Tock: Tock is a restaurant reservations and ordering platform acquired by Block (Square). It serves the same upscale and experiential-dining restaurants that PlateRate targets, competing on discovery, reservations, and direct ordering functionality.
• TheFork: TheFork is Tripadvisor's restaurant booking and discovery platform, dominant in Europe with growing US presence. It competes with PlateRate on restaurant discovery, ratings, and diner engagement, particularly among dining-out enthusiasts.
• Yelp: Yelp is the largest user-generated restaurant review and discovery platform in the US. PlateRate's objective menu-item rating system directly addresses a perceived weakness in Yelp's review ecosystem, positioning the two as direct competitors for diner attention and restaurant marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/platerateit
• Facebookfacebook.com/PlateRate-1953073438257932
• Instagraminstagram.com/platerateit
• Pinterestpinterest.com/platerateit
• LinkedInlinkedin.com/company/platerateguru

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlateRate