Olaf
Olaf is a B2B SaaS employee wellbeing marketplace that lets businesses allocate per-employee perk budgets and book from 60+ mental health, fitness, nutrition, financial, and household services across 16 European countries.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Olaf does
Olaf (legal entity: OLAF TECH LTD., incorporated in England and Wales) is a B2B SaaS employee wellbeing marketplace founded in 2019 and headquartered in London with a regional office in Berlin. The platform enables businesses to allocate a monthly perk budget per employee and lets employees book from over 60 curated wellbeing offers spanning mental health, fitness, nutrition, hobbies, household services, and financial wellbeing; in-person services are delivered across 16 European countries and online services globally. The product consists of a web application (app.meetolaf.com) that combines perk booking, flexible budget management with monthly rollover, and the AGORA analytics dashboard for HR teams to track perk consumption patterns and organizational wellbeing metrics.
Olaf monetizes through per-seat monthly subscriptions priced at €4.99 (Starter, 2–49 employees), €9.99 (Plus, 50–199), and €19.99 (Premium, 200+) per employee, with the perk budget allocated on top of platform fees; the company also derives transaction-related revenue from perk consumption. Go-to-market is hybrid: a sales-led motion with 30-minute expert demos for mid-market and enterprise prospects, complemented by a self-serve free trial and signup funnel for SMBs. Distribution is supplemented by technology and GTM partnerships (LiveFlow, Wagestream, Salary Finance, Revolut Business) and a partner network of 60+ perk providers. Compliance posture includes GDPR alignment and UK Data Protection Act 2018 adherence.
Olaf firmographics
Firmographics- Name
- Olaf
- Legal name
- OLAF TECH LTD.
- Website
- https://meetolaf.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Olaf is a B2B SaaS employee wellbeing marketplace that lets businesses allocate per-employee perk budgets and book from 60+ mental health, fitness, nutrition, financial, and household services across 16 European countries.
- Ownership category
- akta.pro rank
Olaf industry classification
Industry- Product category
- Employee Wellbeing Platform
- NAICS
- Insurance and Employee Benefit Funds (5251)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
Keywords
Where Olaf is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Olaf business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Platform Subscription: Monthly subscription fees per employee based on selected pricing tier (Starter €4.99, Plus €9.99, Premium €19.99). Revenue is recurring and scales with employee count.
- Perk Budget Management: Companies allocate a monthly perk budget per employee (recommended €100+/month) which is distributed and managed through the platform. Additional revenue from perk transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Starter: €4.99/employee/month for teams of 2-49 people |
| Per seat | Monthly | Plus: €9.99/employee/month for teams of 50-199 people |
| Per seat | Monthly | Premium: €19.99/employee/month for teams of 200+ people |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Olaf product offering
Product offeringCore offering
Olaf is a B2B SaaS health marketplace that connects businesses with wellbeing service providers. Employers subscribe to give their employees a single platform to discover, book, and manage wellness perks across mental health, fitness, nutrition, financial wellbeing, hobbies, and household support, with HR analytics to track uptake and impact.
Product overview
Olaf is a unified corporate wellbeing platform that combines multiple modules including health and wellbeing perks (mental health, financial wellbeing, fitness & yoga, nutrition, hobbies, and household services), employee feedback and communication, pre-boarding and onboarding, and learning and development. The platform operates across three pricing tiers (Starter, Plus, Premium) and includes an internal analytics dashboard (AGORA) for tracking organizational wellbeing metrics. Employees can book and manage wellness perks through the platform while employers receive analytics on employee wellbeing patterns.
Differentiator
Problem solved
Functional benefit
Products and services
- Olaf Employee Wellbeing Platform A unified cloud-based SaaS platform for businesses to book and manage health and wellbeing perks for employees, combining wellness offerings, feedback, onboarding, and learning development in one centralized system with HR analytics and flexible per-employee perk budgets.
Quantifiable outcome
- Predict and prevent performance drops through employee wellbeing monitoring
- +2 more outcomes
Companies that use Olaf
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
Olaf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Olaf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Revolut BusinesscoreRevolut Business offers Olaf fans a 90-day exclusive free trial on Freelance Professional or Business Grow plans. Joint marketing collaboration including co-authored blog post on remote work practices.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Olaf competitors and assessment
Company assessmentDirect peers
- Wellable: Wellable is an employee wellbeing platform that offers a perk/benefits marketplace, analytics, and wellness program management for employers of all sizes. It directly competes with Olaf in providing a unified perks booking and management experience for HR teams.
- Headspace for Business: Headspace for Business sells subscription mental health and mindfulness perks to employers and is a direct competitor in the employee wellbeing space. Olaf bundles mental health alongside other categories, mirroring Headspace's employer B2B2C go-to-market.
- Calm Business: Calm Business offers employer-sponsored mental health, meditation, and sleep benefits. It is one of the most funded competitors in Olaf's category and competes for the same per-employee mental health budget.
Broad incumbents
- Limeade: Limeade is an established employee experience platform with wellbeing, engagement, and inclusion capabilities serving large enterprises. While broader than Olaf, it overlaps directly in the employee wellbeing and perks management category.
- Virgin Pulse / Personify Health: Virgin Pulse (now part of Personify Health) is a longstanding corporate wellness platform with a large partner network of perks, fitness, and mental health providers. Olaf competes with it for enterprise wellbeing contracts across Europe and the US.
- Wellhub (formerly Gympass): Wellhub is a large-scale corporate fitness and wellbeing network with a global partner ecosystem. It overlaps with Olaf's fitness, yoga, and nutrition categories and competes for corporate wellness budgets.
Emerging players
- Modern Health: Modern Health is a global mental health platform for employers combining therapy, coaching, and self-care. It overlaps with Olaf's mental health category and competes for the same HR/People team buyer.
- Spring Health: Spring Health is a comprehensive employer mental health benefit with care navigation, therapy, and medication. It is a relevant adjacent competitor for Olaf's mental health pillar and broader wellbeing bundle.
Regional players
- Perkbox: Perkbox is a UK-headquartered employee benefits and perks platform serving European employers. It is one of Olaf's closest regional competitors in the SMB and mid-market per-seat benefits market.
- YuLife: YuLife is a UK-based employee wellbeing and insured benefits platform that gamifies health and financial wellness. It competes directly with Olaf for UK and European mid-market employers, particularly on financial wellbeing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Olaf social profiles
Digital presenceOlaf compliance and trust
Trust signalCompliance1 record
Olaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olaf leadership team
Management profileNumber of profiles
Olaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olaf
What does Olaf do?
Olaf is a B2B SaaS health marketplace that connects businesses with wellbeing service providers. Employers subscribe to give their employees a single platform to discover, book, and manage wellness perks across mental health, fitness, nutrition, financial wellbeing, hobbies, and household support, with HR analytics to track uptake and impact.
Is Olaf a public or private company?
Olaf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Olaf founded?
Olaf was founded in 2019. It employs 1 to 10 people.
Where is Olaf based?
Olaf is headquartered in London, United Kingdom, in the Europe region.
How does Olaf make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are perk Budget Management.
Who are Olaf's main competitors?
Direct peers on record are Wellable, Headspace for Business and Calm Business. Broad incumbents are Limeade, Virgin Pulse / Personify Health and Wellhub (formerly Gympass). Emerging players are Modern Health and Spring Health. Regional players are Perkbox and YuLife.
Does Olaf have an API?
No public API is recorded for Olaf.
What industry is Olaf in?
Olaf's product category is Employee Wellbeing Platform. Its primary akta.pro industry code is HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 5251 and its SIC code is 8300.