Olaf

What Olaf does

Olaf (legal entity: OLAF TECH LTD., incorporated in England and Wales) is a B2B SaaS employee wellbeing marketplace founded in 2019 and headquartered in London with a regional office in Berlin. The platform enables businesses to allocate a monthly perk budget per employee and lets employees book from over 60 curated wellbeing offers spanning mental health, fitness, nutrition, hobbies, household services, and financial wellbeing; in-person services are delivered across 16 European countries and online services globally. The product consists of a web application (app.meetolaf.com) that combines perk booking, flexible budget management with monthly rollover, and the AGORA analytics dashboard for HR teams to track perk consumption patterns and organizational wellbeing metrics.

Olaf monetizes through per-seat monthly subscriptions priced at €4.99 (Starter, 2–49 employees), €9.99 (Plus, 50–199), and €19.99 (Premium, 200+) per employee, with the perk budget allocated on top of platform fees; the company also derives transaction-related revenue from perk consumption. Go-to-market is hybrid: a sales-led motion with 30-minute expert demos for mid-market and enterprise prospects, complemented by a self-serve free trial and signup funnel for SMBs. Distribution is supplemented by technology and GTM partnerships (LiveFlow, Wagestream, Salary Finance, Revolut Business) and a partner network of 60+ perk providers. Compliance posture includes GDPR alignment and UK Data Protection Act 2018 adherence.

Name

Olaf

Legal name

OLAF TECH LTD.

Website

https://meetolaf.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Olaf is a B2B SaaS employee wellbeing marketplace that lets businesses allocate per-employee perk budgets and book from 60+ mental health, fitness, nutrition, financial, and household services across 16 European countries.

Ownership category

akta.pro rank

Product category

Employee Wellbeing Platform

NAICS

Insurance and Employee Benefit Funds (5251)

SIC

Services-Social Services (8300)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Employee wellbeing platform
• Corporate wellness software
• Employee benefits marketplace
• HR wellbeing software
• Remote perks platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Subscription: Monthly subscription fees per employee based on selected pricing tier (Starter €4.99, Plus €9.99, Premium €19.99). Revenue is recurring and scales with employee count.
2. Perk Budget Management: Companies allocate a monthly perk budget per employee (recommended €100+/month) which is distributed and managed through the platform. Additional revenue from perk transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Olaf is a B2B SaaS health marketplace that connects businesses with wellbeing service providers. Employers subscribe to give their employees a single platform to discover, book, and manage wellness perks across mental health, fitness, nutrition, financial wellbeing, hobbies, and household support, with HR analytics to track uptake and impact.

Product overview

Olaf is a unified corporate wellbeing platform that combines multiple modules including health and wellbeing perks (mental health, financial wellbeing, fitness & yoga, nutrition, hobbies, and household services), employee feedback and communication, pre-boarding and onboarding, and learning and development. The platform operates across three pricing tiers (Starter, Plus, Premium) and includes an internal analytics dashboard (AGORA) for tracking organizational wellbeing metrics. Employees can book and manage wellness perks through the platform while employers receive analytics on employee wellbeing patterns.

Differentiator

Problem solved

Functional benefit

Products and services

• Olaf Employee Wellbeing Platform A unified cloud-based SaaS platform for businesses to book and manage health and wellbeing perks for employees, combining wellness offerings, feedback, onboarding, and learning development in one centralized system with HR analytics and flexible per-employee perk budgets.

Quantifiable outcome

• Predict and prevent performance drops through employee wellbeing monitoring
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Revolut BusinesscoreGTM or Marketing Partner · 26 May 2020Revolut Business offers Olaf fans a 90-day exclusive free trial on Freelance Professional or Business Grow plans. Joint marketing collaboration including co-authored blog post on remote work practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellable: Wellable is an employee wellbeing platform that offers a perk/benefits marketplace, analytics, and wellness program management for employers of all sizes. It directly competes with Olaf in providing a unified perks booking and management experience for HR teams.
• Headspace for Business: Headspace for Business sells subscription mental health and mindfulness perks to employers and is a direct competitor in the employee wellbeing space. Olaf bundles mental health alongside other categories, mirroring Headspace's employer B2B2C go-to-market.
• Calm Business: Calm Business offers employer-sponsored mental health, meditation, and sleep benefits. It is one of the most funded competitors in Olaf's category and competes for the same per-employee mental health budget.

Broad incumbents

• Limeade: Limeade is an established employee experience platform with wellbeing, engagement, and inclusion capabilities serving large enterprises. While broader than Olaf, it overlaps directly in the employee wellbeing and perks management category.
• Virgin Pulse / Personify Health: Virgin Pulse (now part of Personify Health) is a longstanding corporate wellness platform with a large partner network of perks, fitness, and mental health providers. Olaf competes with it for enterprise wellbeing contracts across Europe and the US.
• Wellhub (formerly Gympass): Wellhub is a large-scale corporate fitness and wellbeing network with a global partner ecosystem. It overlaps with Olaf's fitness, yoga, and nutrition categories and competes for corporate wellness budgets.

Emerging players

• Modern Health: Modern Health is a global mental health platform for employers combining therapy, coaching, and self-care. It overlaps with Olaf's mental health category and competes for the same HR/People team buyer.
• Spring Health: Spring Health is a comprehensive employer mental health benefit with care navigation, therapy, and medication. It is a relevant adjacent competitor for Olaf's mental health pillar and broader wellbeing bundle.

Regional players

• Perkbox: Perkbox is a UK-headquartered employee benefits and perks platform serving European employers. It is one of Olaf's closest regional competitors in the SMB and mid-market per-seat benefits market.
• YuLife: YuLife is a UK-based employee wellbeing and insured benefits platform that gamifies health and financial wellness. It competes directly with Olaf for UK and European mid-market employers, particularly on financial wellbeing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meetolaf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olaf