The Bid Lab
The Bid Lab is a West Palm Beach-based, founder-led RFP consulting firm founded in 2017 that helps SMBs and non-profits across all 50 U.S. states win government and commercial bids through flat-rate, human-led services and an AI-powered RFP search platform called Bid Banana.
- Company typePrivate
- Founded2017
- HeadquartersWest Palm Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Bid Lab does
The Bid Lab is a privately held, West Palm Beach-based RFP consulting firm founded in 2017 that helps businesses and non-profit organizations find, complete, and service responses to government and commercial bids. Its core services are organized as three productized offerings — Bid Finder (RFP identification and pursuit), Bid Builder (proposal writing and design), and Bid Manager (end-to-end bid management) — each delivered by a named consultant under a flat-rate, tiered pricing model ($3,500 for Essential, $6,000 for Standard, $9,000+ for Enterprise). The firm has cumulatively drafted 1,000+ RFPs and claims $500M+ in contract value won for 500+ clients across all 50 U.S. states.
The platform combines AI tooling with human oversight. The Bid Lab uses Claude (Anthropic) for generative drafting, AI for compliance matrix tracking and requirement extraction from multi-page specifications, and AI for win-probability scoring — every output passes through a named human consultant before submission. In 2024 the company launched Bid Banana, a self-serve, AI-powered RFP search engine covering 1.2M+ opportunities across 4,000+ federal, state, local, and private entities, priced at $49.99/month with iOS and Android apps. The four-stage process is branded as AI Discovery, AI Analysis + Human Strategy, AI Draft + Human Refinement, and Human-Led Win.
Revenue is generated through two streams: project-based professional services sold via direct/inside sales consultations, and a recurring SaaS subscription from Bid Banana. The firm sells primarily to SMBs and mid-market buyers in healthcare, IT, government services, consulting, legal, and non-profits, with Inc. 5000 recognition and press features in Forbes, Inc., Entrepreneur, Authority Magazine, U.S. Chamber of Commerce, and HubSpot used as top-of-funnel credibility. The company is founder-led by Maurice Harary and operates with 1–10 employees; no institutional funding, M&A activity, or parent company is disclosed.
The Bid Lab firmographics
Firmographics- Name
- The Bid Lab
- Legal name
- Bid Lab, LLC
- Website
- https://TheBidLab.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Bid Lab is a West Palm Beach-based, founder-led RFP consulting firm founded in 2017 that helps SMBs and non-profits across all 50 U.S. states win government and commercial bids through flat-rate, human-led services and an AI-powered RFP search platform called Bid Banana.
- Ownership category
- akta.pro rank
The Bid Lab industry classification
Industry- Product category
- RFP Consulting & Government Contracting Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where The Bid Lab is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Markets served
The Bid Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- RFP Consulting Services: Flat-rate professional services for bid preparation and proposal writing across three tiers (Essential, Standard, Enterprise). Revenue is project-based with fixed pricing per bid regardless of hours invested. No hourly rates or hidden fees.
- Bid Banana Subscription: SaaS subscription for AI-powered RFP search engine at $49.99/month with 7-day free trial. Recurring monthly revenue from self-serve users searching bid opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Essential - Short, single-volume RFPs with clear requirements and standard evaluation ($3,500 per bid) |
| Other | Pay-as-you-go | Standard - Multi-section RFPs with compliance matrix, multiple stakeholders, and moderate complexity ($6,000 per bid) - Most Popular |
| Other | Multi-year contract | Enterprise - Federal-scale RFPs and major state contracts with specialized compliance ($9,000+ per bid) |
| Subscription | Monthly | Bid Banana - AI-powered RFP search engine subscription ($49.99/month) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
The Bid Lab product offering
Product offeringCore offering
The Bid Lab finds, completes, and services RFP and grant responses for businesses and non-profit organizations. It combines a flat-rate, human-led RFP consulting service (Bid Manager, Bid Builder, Bid Finder across three complexity-based price tiers) with Bid Banana, a self-serve AI-powered RFP search engine subscription covering 1.2M+ federal, state, local, and private bid opportunities.
Product overview
The Bid Lab is an RFP consulting firm offering a unified suite of products combining expert consultants, proven processes, and AI-powered tooling. The core portfolio includes Bid Manager (end-to-end bid management), Bid Builder (proposal writing and design), and Bid Finder (RFP identification) — all delivering 100% compliant submissions via a flat-rate pricing model. The ecosystem is extended by Bid Banana, an AI-powered RFP search engine with 1.2M+ opportunities, plus a Learning Center for educational resources. The company operates across a four-stage process (AI Discovery, AI Analysis + Human Strategy, AI Draft + Human Refinement, Human-Led Win) serving clients in every major industry across all 50 states.
Differentiator
Problem solved
Functional benefit
Brands
- Bid Banana: AI-powered RFP search engine featuring 1.2M+ bid opportunities across active RFPs, closed bids, and award data. Includes AI document analysis and mobile app functionality.
Products and services
- Bid Manager A named consultant manages the entire bid process end-to-end, coordinating compliance tracking, writing, design, and on-time submission through the buyer's portal. Sold under three flat-rate pricing tiers (Essential $3,500, Standard $6,000, Enterprise $9,000+ per bid) and targeted at SMBs through enterprises pursuing government and commercial contracts.
- Bid Builder Expert writers and designers build complete, compliant proposals including compliance matrix extraction, technical narratives, and professional formatting. Priced within the same flat-rate Formula 01/02/03 tiering and assigned a dedicated project manager per engagement.
- Bid Finder Strategic identification and pursuit of relevant RFP opportunities matched to a client's capabilities and profile, including eligibility and go/no-go assessment. Offered as part of The Bid Lab's full-service suite under the flat-rate tiered pricing model.
- Bid Banana AI-powered RFP search engine with 1.2M+ bid opportunities across active RFPs, closed bids, and award data, plus AI document analysis that extracts requirements and deadlines from multi-page specifications and addenda. Includes mobile app access (iOS and Android) and company profile creation. Offered as a self-serve SaaS subscription at $49.99/month with a 7-day free trial.
Quantifiable outcome
- $500M+ won for clients
- +6 more outcomes
Companies that use The Bid Lab
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
The Bid Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
The Bid Lab partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Bid Lab competitors and assessment
Company assessmentDirect peers
- Bidsketch: Proposal software for agencies and consultants, focused on fast proposal creation and client signing. Overlaps with Bid Builder for SMB proposal workflows.
- Loopio: RFP response management software that centralizes answer libraries, automates questionnaire completion, and supports pursuit teams. Comparable to Bid Banana in product scope and to The Bid Lab in serving similar buyer personas.
- Proposify: Proposal creation and tracking software for agencies and SMB services firms; overlaps with The Bid Lab's Bid Builder offering on proposal drafting, design, and e-signature workflows.
- Shipley Associates: Long-standing bid/proposal management training and consulting firm serving Fortune 500 and government contractors. Closest analogue to The Bid Lab's full-service consulting methodology and federal expertise.
- Better Proposals: Online proposal creation software targeting agencies and service businesses, offering templates, e-signatures, and tracking. Adjacent to The Bid Lab's Bid Builder for SMB/agency-style proposals.
- Responsive (formerly RFPIO): Leading SaaS platform for RFP response automation, serving mid-market and enterprise customers with AI-assisted proposal drafting and content libraries. Most directly comparable to The Bid Lab's Bid Banana and consultative tooling layer.
- Lohfeld Consulting: Proposal and bid management consulting firm with capture, proposal writing, and training services — overlaps directly with Bid Manager/Bid Builder/Bid Finder offerings.
Broad incumbents
- Qvidian (Upland Software): Legacy RFP/proposal automation suite within Upland's broader enterprise content management portfolio. Comparable to Bid Banana but as part of a much wider software suite aimed at enterprise.
- Deltek: Dominant ERP, business development, and GovCon platform including GovWin IQ for government contracting intelligence. Comparable to Bid Banana's bid-discovery functionality but embedded in a much broader enterprise software stack.
Emerging players
- AutoRFP.ai: AI-native RFP automation platform that auto-responds to security questionnaires and RFPs. Represents the AI-disruption threat vector that The Bid Lab's human-in-the-loop model is positioned against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bid Lab social profiles
Digital presenceThe Bid Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bid Lab leadership team
Management profileNumber of profiles
Profiles1 record
The Bid Lab subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Bid Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bid Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bid Lab
What does The Bid Lab do?
The Bid Lab finds, completes, and services RFP and grant responses for businesses and non-profit organizations. It combines a flat-rate, human-led RFP consulting service (Bid Manager, Bid Builder, Bid Finder across three complexity-based price tiers) with Bid Banana, a self-serve AI-powered RFP search engine subscription covering 1.2M+ federal, state, local, and private bid opportunities.
Is The Bid Lab a public or private company?
The Bid Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bid Lab founded?
The Bid Lab was founded in 2017. It employs 1 to 10 people.
Where is The Bid Lab based?
The Bid Lab is headquartered in West Palm Beach, United States, in the North America region.
How does The Bid Lab make money?
Two revenue lines are on record. RFP Consulting Services are the primary driver. The others are bid Banana Subscription.
Who are The Bid Lab's main competitors?
Direct peers on record are Bidsketch, Loopio, Proposify, Shipley Associates, Better Proposals, Responsive (formerly RFPIO) and Lohfeld Consulting. Broad incumbents are Qvidian (Upland Software) and Deltek. AutoRFP.ai is listed as an emerging player.
Does The Bid Lab have an API?
No public API is recorded for The Bid Lab.
What industry is The Bid Lab in?
The Bid Lab's product category is RFP Consulting & Government Contracting Services. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 54161 and its SIC code is 7372.