What Bidsketch does

Bidsketch, operated by Earthlingsoft LLC, is a web-based SaaS application that enables freelancers, agencies, and sales teams to create, customize, send, and track professional client proposals. Founded in November 2009 by Ruben (Ruben Gamez) as a bootstrapped single-person company in south Florida and now headquartered in Portland, Oregon, the platform combines reusable proposal templates, an industry-specific content library, client-facing landing pages, real-time proposal analytics with view notifications, and integrated legally binding electronic signatures compliant with eIDAS, the ESIGN Act, and UETA. Supporting features include optional pricing/upsell items, automated approval messages, and embeddable images, videos, and file links.

The product integrates with Zapier, Harvest, FreshBooks, SignWell, Salesforce, Basecamp, and Pabbly, and exposes a documented API for third-party developers. Distribution is direct-to-consumer self-serve through bidsketch.com with a free trial and monthly or annual subscription billing processed via Authorize.Net, supported by a content-led acquisition strategy that includes an SEO-optimized blog, an extensive free and premium proposal template library, and a high-value lead magnet called the Client Proposal Kit.

The business serves more than 2,000 paying customers globally and describes having helped those customers earn over $2 billion through proposals created on the platform, but does not disclose its own revenue. Bidsketch has remained bootstrapped and privately held, with no disclosed funding rounds, acquisitions, or institutional investors; Rob Walling and Noah Kagan are listed as advisors. The team size is reported at 1-10 employees, with advisors Rob Walling and Noah Kagan publicly associated with the company.

Name

Bidsketch

Legal name

Earthlingsoft, LLC

Website

https://bidsketch.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Bidsketch is a bootstrapped web-based SaaS proposal platform that lets freelancers, agencies, and sales teams create, send, sign, and track professional client proposals using reusable templates, e-signatures, client landing pages, and real-time engagement analytics.

Ownership category

akta.pro rank

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: Monthly or annual subscription-based pricing for access to proposal software. Automatic renewal with billing cycle options of one month or one year. Credit/debit card payment processed via Authorize.Net.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bidsketch is a web-based SaaS proposal-management platform that lets freelancers, agencies, and sales teams create professional client proposals from reusable templates, send them through custom client landing pages, capture legally-binding electronic signatures, and track real-time engagement via open notifications and analytics. The product also bundles an optional-fees upsell engine, automated post-approval messages, and pre-built integrations with tools such as Zapier, Salesforce, FreshBooks, and Basecamp.

Product overview

Bidsketch is a unified online proposal software platform that helps salespeople and agencies create professional proposals, collect electronic signatures, and track client engagement. The core offering consists of the Bidsketch platform with integrated Proposal Templates library, Electronic Signatures, Client Landing Pages, and Proposal Analytics. Users can select from industry-specific templates (web design, marketing, social media, SEO, graphic design, consulting, project management, mobile development), customize content and pricing, send proposals via custom landing pages, collect legally-binding e-signatures, and receive real-time notifications when clients view their proposals. The platform integrates with tools like Zapier, Harvest, FreshBooks, SignWell, Salesforce, Basecamp, and Pabbly to fit into existing workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Bidsketch Online proposal software SaaS that enables freelancers, agencies, and sales teams to create professional proposals from reusable templates, send them via client landing pages, capture legally-binding electronic signatures, and track real-time engagement via open notifications and analytics, with integrations to Zapier, Salesforce, FreshBooks, and other tools.
• Proposal Templates Library Library of pre-designed proposal templates offered within the Bidsketch platform for various industries including web design, marketing, social media, SEO, graphic design, consulting, project management, and mobile development.
• Bidsketch API Public REST API that allows developers to integrate Bidsketch proposal-software functionality into other applications, documented at the help center.

Quantifiable outcome

• Over $2 billion earned by Bidsketch customers
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationIntegration partner allowing Bidsketch to connect with hundreds of other applications and automate workflows.
• HarvestcoreTechnology or IntegrationTime tracking integration partner for accurate client proposal creation.
• FreshBookscoreTechnology or IntegrationAccounting software integration for seamless financial management.
• SignWellcoreTechnology or IntegrationElectronic signature integration partner for document completion workflows.
• SalesforcecoreTechnology or IntegrationCRM integration for sales pipeline management and proposal tracking.
• BasecampcoreTechnology or IntegrationProject management integration for workflow coordination.
• PabblycoreTechnology or IntegrationWorkflow automation integration partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PandaDoc: PandaDoc is a direct peer offering proposal, contract, and document automation software with built-in e-signatures, templates, and CRM integrations, serving SMB and mid-market customers with a near-identical use case to Bidsketch.
• Proposify: Proposify is a direct peer providing proposal management software with templates, e-signatures, and proposal analytics for agencies, freelancers, and sales teams - closely mirroring Bidsketch's core offering and target buyer.
• HoneyBook: HoneyBook is a direct peer in the freelancer and creative agency space, offering client management workflows that include proposal creation, contracts, and e-signatures. It competes with Bidsketch most directly for the freelancer/agency primary segment.
• Qwilr: Qwilr is a direct peer that creates interactive web-based proposals, quotes, and documents with built-in analytics and e-signatures, targeting sales teams and agencies in a very similar way to Bidsketch.
• Better Proposals: Better Proposals is a direct peer offering proposal creation software with templates, e-signatures, and payment integration, primarily serving agencies and consultancies with comparable functionality to Bidsketch.
• Nusii: Nusii is a direct peer in the proposal software space targeting creative agencies and freelancers, offering branded proposals, content libraries, and client engagement tracking - directly comparable to Bidsketch's core feature set.
• DocSend: DocSend (now part of Dropbox) is a direct peer for sales document sharing and tracking, with proposal analytics and engagement tracking that overlap directly with Bidsketch's proposal analytics and instant notifications capabilities.

Broad incumbents

• DocuSign: DocuSign is a broad incumbent in electronic signatures and contract lifecycle management with a much wider portfolio; its eSignature and CLM offerings overlap with Bidsketch's built-in signing capability and broader contract workflow vision.
• Salesforce CPQ & Salesforce Sales Cloud: Salesforce CPQ is a broad incumbent in configure-price-quote and proposal automation within the Salesforce Sales Cloud platform, offering enterprise-grade proposal generation that overlaps with Bidsketch's CRM-integrated proposal workflows.

Emerging players

• Jotform Sign: Jotform Sign is an emerging player in the e-signature and form-signing space, offering lighter-weight document signing workflows that compete for the same SMB and freelancer buyers that Bidsketch targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bidsketch
• LinkedInlinkedin.com/company/bidsketch

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bidsketch