GeoSpan
GeoSpan is a Minneapolis-based geospatial technology firm providing aerial-imagery-based 3D roof measurements and instant property estimates for insurance carriers, roofing contractors, and government assessors, sold directly online and via native integrations with Xactimate, Cotality, and AccuLynx.
- Company typePrivate
- Founded1990
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GeoSpan does
GeoSpan Corporation, founded in 1990 by Ted Lachinski and headquartered in Minneapolis, Minnesota, is a geospatial technology company that produces spatially accurate aerial-imagery-based roof measurements and 3D structure models. The company's core platform, GEOVISTA, applies patented imaging and visual graphic information (VGI) methodologies to convert oblique aerial photography into measurement-grade property data. That technology is protected by three US patents: 5,633,946 (granted 1995, direct image measurement), 7,233,691 (granted 2007, volumetric image processing), and 11,200,353 B2 (granted 2021, GIS-based 3D structure model drafting). GeoSpan processes imagery supplied in part through an integrator agreement covering Vexcel's UltraCam Osprey Mark 3 oblique aerial imagery and offers continent-wide coverage of the lower 48 United States; Alaska and Hawaii are explicitly out of service area.
The commercial product portfolio is organized in three pricing tiers — gSquare (instant estimate, 85% accuracy, $5 per property, approximately 30 seconds, up to 40,000 sq ft), gPro xPress (95% accuracy, $24 per property, sub-3-hour turnaround, up to 7,500 sq ft), and gPro (interactive 3D model, 99% accuracy, $49–$199 based on size, 3–6 hour turnaround, up to 20,000+ sq ft). Complementary offerings include GeoAssist, a government property assessment tool launched commercially in 2022, and GeoPixel, an emerging mobile field application that integrates LiDAR capture with AI-based object recognition. Distribution is direct through a self-serve gSuite platform and indirect through native integrations with Xactimate (Verisk), Cotality, and AccuLynx; additional channel partners include Roofle (RoofQuote PRO), Genesis Solar Power (announced August 2024), and Exterior Contractors Alliance. Revenue is transaction-based with no subscriptions or contracts, and the customer base spans insurance carriers and adjusters (primary), roofing contractors (primary), government assessors (primary), and solar project planners and public security customers (secondary). The company operates with a headcount of 11–50 employees and is privately held.
GeoSpan firmographics
Firmographics- Name
- GeoSpan
- Legal name
- Geospan Corporation
- Website
- https://geospan.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GeoSpan is a Minneapolis-based geospatial technology firm providing aerial-imagery-based 3D roof measurements and instant property estimates for insurance carriers, roofing contractors, and government assessors, sold directly online and via native integrations with Xactimate, Cotality, and AccuLynx.
- Ownership category
- akta.pro rank
GeoSpan industry classification
Industry- Product category
- Geospatial Roof Measurement Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370), Surveying and Mapping (except Geophysical) Services (54137)
- akta.pro primary industry
- Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)
- akta.pro secondary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where GeoSpan is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GeoSpan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Per-Model Transaction Sales: Customers pay per roof measurement model ordered. Pricing is tiered based on product type (gSquare, gPro Xpress, gPro) and property square footage. No subscription required; pay-as-you-go model with optional monthly invoicing for convenience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | gSquare instant estimate - $5 per property |
| Unit Pricing | Pay-as-you-go | gPro Xpress - $24 per property |
| Unit Pricing | Pay-as-you-go | gPro - $49-199 per property based on size |
| Other | Multi-year contract | Custom commercial pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
GeoSpan product offering
Product offeringCore offering
GeoSpan produces aerial-imagery-based 3D roof measurement and property intelligence products. Its gSquare, gPro xPress, and gPro offerings generate roof measurements at 85%, 95%, and 99% accuracy respectively, delivered in seconds to hours via a self-serve web platform, REST API, or embedded integrations with insurance and roofing software. The company also maintains a legacy GeoAssist product for government property tax roll validation.
Product overview
GeoSpan is a geospatial property intelligence company offering a three-tier product portfolio for roof measurement and property assessment. The core products are gSquare (instant estimates at 85% accuracy, $5, ~30 seconds), gPro xPress (95% accuracy at $24, <3 hours), and gPro (99% accuracy at $49-$199, <6 hours). All products leverage aerial photography and patented 3D imaging technology to deliver roof measurements. The portfolio spans from rapid gSquare estimates for quick quoting to detailed gPro 3D interactive models with full CAD/insurance format exports. Emerging products include GeoPixel (field data capture app) and legacy GeoAssist for government tax assessment workflows.
Differentiator
Problem solved
Functional benefit
Brands
- gSquare: Instant roof measurement tool delivering 85% accuracy up to 40,000 sq. ft. Provides instant storm history, property owner information, and best aerial coverage. Delivers estimates in approximately 30 seconds.
- gPro
- gPro xPress
- GeoPixel
- GeoAssist
- GeoVista
Products and services
- gSquare Instant roof estimate tool delivering 85% measurement accuracy in approximately 30 seconds for properties up to 40,000 sq. ft. Includes instant storm history, property owner information, weather data, and hail size information for good-faith estimates and remote quoting. Priced at $5 per property.
- gPro xPress Streamlined roof measurement solution offering 95% measurement accuracy with faster turnaround (under 3 hours) for properties up to 7,500 sq. ft. Simplified feature set for professionals needing fast, reliable measurements. Priced at $24 per property.
- gPro Interactive 3D roof model with 99% measurement accuracy using up-to-date aerial photography and patented 3D imaging technology. Supports properties up to 10,000+ sq. ft. with full export capabilities including DXF, ESX, GeoJSON, XML, and shareable links. Priced $49-$199 per property based on size.
- GeoPixel Mobile field application for capturing, interpreting, and utilizing spatial data in the field. Features real-time 3D photorealistic rendering, object recognition (walls, windows, doors), automatic measurements, and customized data aggregation using images, LiDAR, and AI. Designed for assessors, engineers, contractors, insurance adjusters, real estate professionals, and public security specialists.
- GeoAssist Government-focused software for validating and updating assessor tax roll data. Provides property data change management for counties across the U.S., supporting tax assessment workflows with precise property intelligence.
Quantifiable outcome
- 99% measurement accuracy for gPro models
- +3 more outcomes
Companies that use GeoSpan
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
GeoSpan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature7 records
GeoSpan partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered secondary, core and minor.
- Genesis Solar PowersecondaryStrategic alliance to power new solar project planning. Geospan's detailed geospatial data enables Genesis Solar to fine-tune site selection and installation, improving precision and efficiency of solar projects. Partnership announced August 27, 2024.
- AccuLynxcoreIntegration allows roofing professionals to order Geospan roof measurements directly through AccuLynx platform, streamlining the estimating process. Available to Pro and Elite AccuLynx users. Measurements delivered to job files within 3-6 hours.
- Verisk + XactimatecoreGeospan's gPro roof models integrate directly into Xactimate, the insurance industry's leading claims platform. Data auto-populates into project sketches without manual uploads or ESX file handling. Enables faster, more accurate claims processing.
- Cotality (formerly CoreLogic)coreIntegration into Cotality's Claims Workspace environment, which includes over 50 ready-to-go integrations with industry-leading technology partners. Enables seamless property insurance claims workflow.
- RooflesecondaryIntegration allows contractors to order Geospan gPro Xpress measurements through RoofQuote PRO platform. Enables instant online roofing estimates for homeowners through contractor websites.
- Exterior Contractors Alliance (ECA)secondaryECA is a prestigious, invitation-only network of top-tier exterior contractors. ECA members receive exclusive discounts on all Geospan roof models. Partnership supports full-service roofing and exterior finish contractors.
- Estimate MasteryminorXactimate training provider for roofing contractors. Partnership helps contractors learn to utilize Xactimate software effectively while using Geospan measurements.
- SAS HALOminorPartnership to enhance school safety using Geospan's GeoPixel mobile technology. Collaboration enables rapid production of tailored security designs for enhanced protection in schools.
- VexcelcoreIntegrator agreement for nationwide oblique and DSM orthographic imagery, finalized in 2020. Uses Vexcel UltraCam Osprey Mark 3 Premium for capture of GeoVista Imagery.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
GeoSpan competitors and assessment
Company assessmentOthers
- AccuLynx: Leading SaaS workflow platform for roofing contractors and a GeoSpan integration partner; not a direct measurement competitor, but a key channel whose evolving measurement strategy (in-house vs. partner) materially affects GeoSpan's distribution.
- Roofle: Instant online roofing quote platform for contractors and homeowners; integrates GeoSpan gPro xPress and is a GeoSpan channel partner, with adjacent rather than overlapping core capabilities.
Direct peers
- EagleView: The leading U.S. provider of aerial roof measurements and 3D property models for insurance and roofing; the closest one-to-one rival to GeoSpan's gPro/gSquare offerings across accuracy tiers, customer base, and distribution model.
- Nearmap: Subscription-based high-resolution aerial imagery and AI-derived property intelligence platform serving insurance, government, and roofing; overlaps with GeoSpan on roof and property measurement use cases.
- Hover: Generates 3D property models from smartphone photos for insurance claims, restoration, and construction; competes with GeoSpan in the digital property measurement space with a different capture method but the same adjuster/contractor buyer.
- Pictometry (EagleView): Historic oblique aerial imagery and roof measurement brand, now part of EagleView; directly competes with GeoSpan's GEOVISTA oblique imagery and 3D structure modeling technology on the same insurance and government customers.
Broad incumbents
- Cotality (formerly CoreLogic): Large property intelligence and insurance analytics incumbent and GeoSpan integration partner; competes indirectly via broader property data platforms and could at any time bundle or substitute in-house roof measurement.
- Verisk: Owner of Xactimate and a broad insurance analytics portfolio; hosts GeoSpan inside its claims ecosystem but also has the scale and data assets to internalize or replace roof measurement functionality.
- Microsoft (Bing Maps Aerial / Azure Maps): Aerial imagery owner and past GeoSpan customer (Bing Oblique imagery project, 2017); represents both a partner opportunity and a strategic threat if Microsoft expands its own measurement and property analytics stack.
Emerging players
- Vexcel Imaging: Aerial imagery sensor and capture provider and GeoSpan's imagery integrator (UltraCam Osprey Mark 3 Premium); partially overlapping capabilities as Vexcel expands into derived property analytics and also competes as an upstream supplier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GeoSpan social profiles
Digital presenceGeoSpan financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoSpan leadership team
Management profileNumber of profiles
Profiles6 records
GeoSpan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoSpan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoSpan
What does GeoSpan do?
GeoSpan produces aerial-imagery-based 3D roof measurement and property intelligence products. Its gSquare, gPro xPress, and gPro offerings generate roof measurements at 85%, 95%, and 99% accuracy respectively, delivered in seconds to hours via a self-serve web platform, REST API, or embedded integrations with insurance and roofing software. The company also maintains a legacy GeoAssist product for government property tax roll validation.
Is GeoSpan a public or private company?
GeoSpan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GeoSpan founded?
GeoSpan was founded in 1990. It employs 11 to 50 people.
Where is GeoSpan based?
GeoSpan is headquartered in Minneapolis, United States, in the North America region.
How does GeoSpan make money?
One revenue line is on record: per-Model Transaction Sales.
Who are GeoSpan's main competitors?
Others on record are AccuLynx and Roofle. Direct peers are EagleView, Nearmap, Hover and Pictometry (EagleView). Broad incumbents are Cotality (formerly CoreLogic), Verisk and Microsoft (Bing Maps Aerial / Azure Maps). Vexcel Imaging is listed as an emerging player.
Does GeoSpan have an API?
Yes. Geospan offers REST APIs for gSquare (instant roof estimates), gPro & xPress (3D roof models), Webhooks (real-time event notifications), and Spatial APIs (GIS functionality). Authentication uses API keys via Authorization header. APIs support order creation, job monitoring, GeoJSON data retrieval, footprint queries, and file exports (DXF, ESX, XML, GeoJSON). Webhooks provide real-time notifications for orderCreated, orderCompleted, orderCanceled, jobCompleted, jobCanceled, and exportReady events. Developer documentation is at docs.geospan.com.
What industry is GeoSpan in?
GeoSpan's product category is Geospatial Roof Measurement Software. Its primary akta.pro industry code is BPAMANAM, Satellite Imagery & Remote Sensing Geospatial Platforms, with a secondary code of BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 541370.