FarmLab

What FarmLab does

FarmLab is an Australian agricultural environmental measurement platform, headquartered in Armidale, that helps farmers, agronomists, corporates, and industry associations quantify soil carbon, greenhouse gas emissions, and biodiversity outcomes. Founded in 2016, the company combines a mobile and web application with a network of more than 16 certified soil samplers, 12+ accredited laboratories, and partnerships with research bodies to deliver standardized soil sampling, biodiversity assessments, and environmental baselining. The underlying technology stack includes an environmental processing engine that ingests soil test results, satellite imagery, and farm management data to produce reports aligned with major carbon credit methodologies including the Australian Government's Department of Climate Change, CER, Verra, Climate Active Reserve, and Gold Standard.

The company monetizes through a mix of per-hectare soil sampling fees (from approximately A$8/ha), standalone biodiversity reports (around A$500), enterprise soil carbon and farm management planning engagements (from A$1,500), API and integration subscriptions, and increasingly through corporate Scope 3 supply chain programs. Following the September 2025 acquisition of Ziltek, FarmLab rebranded to GXLab, broadening its scope beyond agriculture into portable gas measurement hardware (RemScan) and broader environmental emissions monitoring. The platform supports more than 1,600 farms across Australia, New Zealand, the United States, Canada, India, and parts of Europe, with cumulative disclosed funding of approximately A$2.46M from backers including Artesian VC, the GRDC GrainInnovate Fund, Prove Group, and SproutX.

Name

FarmLab

Legal name

FarmLab

Website

https://getfarmlab.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

FarmLab is an Australian agricultural environmental measurement platform that quantifies soil carbon, greenhouse gases, and biodiversity for farmers, agronomists, corporates, and industry associations across multiple countries, using certified samplers, accredited labs, and AI/ML models aligned with major carbon credit standards.

Ownership category

akta.pro rank

Product category

Agricultural Technology — Environmental Measurement Software & Carbon Reporting

SIC

Agricultural Services (700)

akta.pro primary industry

Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK)

akta.pro secondary industries

Carbon, Sustainability & MRV Services for Farms (Baseline, Monitoring, Reporting, Verification) (AFACACAK), Carbon, Sustainability & Traceability MRV (Field-Level Measurement/Reporting/Verification) (AFABAMAK), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL)

Keywords

• Soil carbon measurement
• Environmental data platform
• Precision agriculture software
• Farm assessment services
• Agricultural carbon reporting

Headquarters

HQ city

Armidale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Environmental Farm Assessment Reports: FarmLab sells Environmental Farm Assessment reports providing carbon, biodiversity, and production insights at $500 per report (ex GST).
2. Soil Sampling Services: Verified soil sampling through a network of certified technicians, priced approximately $8+ per hectare depending on farm size and project complexity (ex GST). Revenue is per-hectare and per-sample.
3. Project Planning and Support Services: Planning services for carbon projects at $1,500 for 500 ha plus $500 per additional 500 ha; reporting at $600 per sample round for CER carbon stock calculations. Also includes tailored analysis and lab integration services.
4. Platform Software Subscriptions: Monthly and annual subscription billing for software access at a 10% discount for annual plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

FarmLab is an environmental measurement software and services company that helps farmers, agronomists, carbon developers, and corporate agri-food supply chains capture, analyse, and report on farm-scale soil, carbon, and biodiversity data. Its core offering is a mobile and web platform that combines satellite remote sensing, certified in-field soil sampling, AI-powered soil carbon modelling, and integrations with accredited laboratories to produce environmental farm assessments, carbon project plans, and methodology-compliant carbon stock reports at $500/report, ~$8+ per hectare for sampling, and $1,500 per 500 ha for carbon project planning.

Product overview

FarmLab is a unified platform combining a mobile app and web application for environmental data collection and analysis. The core FarmLab Platform enables soil, plant, and water sampling with mapping and remote sensing analysis. The offering includes specialized modules: Environmental Farm Assessment Reports for customized analysis, Verified Soil Sampling for certified field collection, Soil Carbon Services for carbon market analysis, Carbon Projects for compliance management, Precision Ag for yield and zone mapping, Project Support Services for end-to-end coordination, and Carbon Removal Support for supply chain decarbonization. Following the September 2025 acquisition of Ziltek (RemScan portable soil scanner), FarmLab rebranded as GXLab.

Differentiator

Problem solved

Functional benefit

Products and services

• FarmLab Platform A mobile and web application platform for collecting, mapping, and analysing environmental data including soil, plant, and water samples. Enables users to map data using remote sensing and make informed decisions about land management, fertiliser use, and soil carbon. Used by farmers, agronomists, consultants, and corporate supply chains.
• Environmental Farm Assessment Report A customised environmental data report providing clear actions to boost farm production and explore environmental markets, including carbon, biodiversity, and production insights delivered as 10+ data layers per farm.
• Verified Soil Sampling Certified soil sampling services delivered through FarmLab's network of soil technicians who collect samples and record measurements at specified depths and locations based on FarmLab-generated soil sample plans. Priced at approximately $8+ per hectare depending on farm size and project complexity.
• Soil Carbon Services Soil carbon analysis and environmental market opportunity exploration services that combine FarmLab's trained sampler and accredited lab network to produce reliable soil carbon analyses for farmers and carbon developers.
• Carbon Projects Software tooling for carbon project management, delivering geospatial solutions, farm mapping, cadastral boundaries, stratification, dataset processing, and alignment with carbon measurement methodologies for developers running soil carbon offset projects.
• Precision Ag Precision agriculture operations tools including yield mapping, zone mapping, grid-based soil sampling, and streamlined reporting for agronomists and producers.
• Project Support Services End-to-end environmental measurement services for natural capital and carbon projects, including project planning, sampling coordination, lab integration, analysis, and methodology-compliant reporting.
• Carbon Removal Support Scope 3 carbon removal project services for AgriFood supply chains covering farmer recruitment, baseline measurements, land management strategy, and ongoing monitoring for corporate decarbonisation programmes.

Quantifiable outcome

• Reduces cost of soil carbon project outcomes by 30–90%
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Environmental Analysis Lab (EAL) at Southern Cross UniversitycoreTechnology or IntegrationEAL at Southern Cross University in Lismore, Australia is one of FarmLab's key partner testing laboratories, providing soil and environmental analysis services integrated with FarmLab's platform.
• Eurofins APAL LabscoreTechnology or IntegrationEurofins APAL labs in Adelaide, Australia provides soil testing services integrated with FarmLab's platform.
• Ward LaboratoriescoreTechnology or IntegrationWard Laboratories operates across multiple US states and provides soil testing integrated with FarmLab's platform.
• Precision PasturescoreChannel Partner/ Reseller/ DistributorPrecision Pastures is an independent soil sampling and analysis business based in Armidale, NSW, providing on-ground sampling services as part of FarmLab's certified sampler network.
• Carbon Market InstitutecoreStrategic or Co-development PartnerFarmLab is a member of the Carbon Market Institute's Code of Excellence, demonstrating commitment to carbon market standards and integrity.
• AgriFuturescoreStrategic or Co-development PartnerAgriFutures Australia is a key supporter of FarmLab's Down to Earth conference, heavily subsidising tickets for participants. AgriFutures focuses on advisory board and levy payer research.
• UNE SMART Farm (University of New England)coreStrategic or Co-development PartnerThe University of New England's SMART Farm in Armidale, NSW serves as the venue for FarmLab's annual Down to Earth conference, supporting hands-on agricultural technology demonstrations.
• Australian Department of Agriculture, Fisheries and ForestryminorStrategic or Co-development PartnerThe Australian Department of Agriculture, Fisheries and Forestry is listed as a supporter of the Down to Earth conference.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Regrow Ag: Provides soil carbon MRV and Scope 3 measurement for agrifood supply chains using remote sensing and crop modelling. Directly comparable to FarmLab on carbon MRV, methodology alignment, and corporate buyer focus.
• CIBO Technologies: Platform combining satellite imagery, crop modelling, and soil carbon quantification for agricultural MRV and sustainability programs. Competes with FarmLab on remote-sensing-driven soil carbon insights for growers and enterprises.
• CropX: Soil sensing and analytics platform for precision irrigation, nutrient management, and soil health. Overlaps FarmLab on soil data capture, agronomic decision support, and integration with farm management workflows.
• Taranis: Aerial imagery and AI-driven crop intelligence for agronomists and growers. Comparable on satellite and AI-based field analytics, though FarmLab's differentiator is carbon MRV compliance rather than in-season scouting.
• AgriProve: Australian soil carbon project developer helping farmers participate in the Emissions Reduction Fund. Directly comparable to FarmLab's Australian soil carbon focus, though AgriProve is more project-developer led while FarmLab is technology-led.

Broad incumbents

• Indigo Ag: Large agritech company with carbon program, biological products, and digital agronomy offerings. Overlaps FarmLab on agricultural carbon credits and sustainability sourcing for food and fibre supply chains.
• Truterra (Land O'Lakes): Sustainability and on-farm stewardship business from Land O'Lakes offering carbon and ecosystem services programmes for US growers. Comparable to FarmLab's corporate-sustainability and soil-carbon use cases, scaled to a major US cooperative.

Emerging players

• Soil Capital: European-focused soil carbon programme that quantifies and pays farmers for regenerative practices. Comparable MRV-led model and grower-value proposition, though concentrated in Europe versus FarmLab's Oceania/North America footprint.
• Pachama: Uses remote sensing and ML to monitor forest and soil carbon projects. Comparable on the MRV-as-a-service approach, though primarily nature-based forestry/land carbon rather than row-crop soils like FarmLab.
• FluroSat (now part of Regrow): Australia-founded remote sensing crop analytics platform, now part of Regrow Ag. Historically comparable to FarmLab on satellite-based agronomic analytics in the Australian and US markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/getfarmlab
• Facebookfacebook.com/getfarmlab
• LinkedInlinkedin.com/company/getfarmlab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarmLab