What TASK does

TASK is a Sydney-headquartered enterprise SaaS provider of integrated transaction management software for hospitality, casino, stadium, and foodservice operators. Founded in 2000 and operating for approximately 20 years, the company serves multi-site customers primarily across Australia and New Zealand, including McDonald's, Starbucks, SKYCITY, Guzman Y Gomez, Zambrero, Retail Food Group, Sushi Sushi, Australian Turf Club, Accor Stadium, and Luby's. Go-to-market is direct enterprise field sales targeting QSR chains, casual dining networks, casino operators, and large venue operators.

The company's core offering is a cloud-native, all-in-one transaction management platform composed of nine integrated modules: Enterprise Management (centralized configuration, inventory, and reporting), Point of Sale, Online Ordering, Loyalty, Mobile Order & Pay, Kiosk, Digital Signage, Kitchen Management, and an API integration layer. The platform runs on Microsoft Azure and is integrated with Xero (accounting), Uber Eats (delivery), Power BI (analytics), Twilio (communications), Tyro (payments), MailChimp (marketing), and Ungerboeck (venue management). TASK sells complementary proprietary hardware accessories and provides Professional Services, Technical Support, and a Creative Studio for implementation and ongoing support.

TASK generates revenue through three streams: recurring enterprise platform subscriptions sold primarily via multi-year contracts, hardware sales, and professional services. Pricing is quote-based and not publicly disclosed. In March 2024, TASK Group entered into a scheme arrangement to be acquired by NYSE-listed PAR Technology Corporation, with the company remaining operationally active while the acquisition proceeds. Operating geographies are concentrated in Australia and New Zealand, and the pending PAR Technology transaction is positioned to extend TASK's footprint into PAR's broader North American and global enterprise restaurant technology customer base.

Name

TASK

Legal name

TASK Software

Website

https://tasksoftware.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

TASK is a Sydney-based enterprise SaaS provider of an all-in-one cloud transaction management platform (POS, loyalty, kitchen, online ordering, kiosk, digital signage, API) serving multi-site hospitality, QSR, casino, and venue operators across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Platform Subscriptions: All-in-one enterprise platform for transaction management including POS, inventory, online ordering, loyalty, mobile order & pay, kiosk, digital signage, and kitchen management. Sold as integrated enterprise solution to multi-site operators.
2. Hardware Sales: Hardware products specifically designed for TASK platform deployment
3. Professional Services: Implementation, deployment, and ongoing support services including Professional Services, Technical Support, and Creative Studio

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

TASK provides a cloud-based, all-in-one enterprise transaction management platform for hospitality and foodservice operators. The offering bundles POS, inventory, online ordering, loyalty, mobile order & pay, kiosk, digital signage, kitchen management, and API integrations into a single subscription, supplemented by TASK-branded hardware and professional, technical support, and creative studio services.

Product overview

TASK offers an end-to-end transaction management platform for hospitality and retail operations. The platform is a unified architecture combining multiple integrated modules: Enterprise Management serves as the central transaction and inventory control system; Point of Sale, Online Ordering, Mobile Order & Pay, and Kiosk handle customer-facing ordering and payment; Loyalty provides enterprise loyalty functionality; Digital Signage enables visual merchandising; Kitchen Management manages back-of-house operations; and the API enables third-party integrations. Hardware accessories complement the software offering. The platform is designed for service applications including casinos, stadiums, multi-site QSR or casual dining, and large-scale food services operations.

Differentiator

Problem solved

Functional benefit

Brands

• Enterprise Management: End-to-end enterprise transaction management solution for inventory, data analytics and transaction management.
• Point of Sale
• Online Ordering
• Loyalty
• Mobile Order & Pay
• Kiosk
• Digital Signage
• Kitchen Management
• API

Products and services

• Enterprise Management Enterprise Transaction Management system providing complete visibility and privilege-based configuration changes across phones, desktops, and tablets, including product sell-in/sell-out, clerk management, report running, and designated location monitoring, designed for hospitality and foodservice operators.
• Point of Sale State-of-the-art point-of-sale interface designed for enterprise hospitality and retail operations.
• Online Ordering Online ordering solution enabling restaurants to manage their menu and customers through their own branded platform.
• Loyalty Native enterprise loyalty functionality including mobile, web, and in-store capabilities, member segmentation, local venue promotional activation, and surprise-and-delight options, built in a cloud environment.
• Mobile Order & Pay Mobile ordering and payment solution designed to elevate the customer experience through easy-to-use interactive tools in-store and out-of-store.
• Kiosk Self-service kiosk solution for do-it-yourself ordering, designed for quick service restaurants and hospitality venues.
• Digital Signage Integrated Digital Signage Engine enabling visual storytelling to cement brand presence with eye-catching displays in store.
• Kitchen Management Kitchen Order Management system for managing back-of-house operations in hospitality venues.
• Professional Services Implementation, deployment, and execution services for TASK platform rollouts across hospitality and foodservice customers.
• Technical Support Ongoing real-person technical support for TASK platform customers.
• Creative Studio Creative design services supporting TASK platform deployments, including visual content and brand experiences.

Quantifiable outcome

• Enable better customer experience and drive better business outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• PAR Technology CorporationflagshipStrategic or Co-development Partner · 1 March 2024TASK Group has entered into a scheme arrangement to be acquired by NYSE-listed Par Technology Corporation. This represents a significant strategic transaction for TASK, positioning it as part of a larger enterprise technology organization.
• PlexurecoreStrategic or Co-development PartnerTASK and Plexure entered into a joint partnership to deploy the combined platform across all of TANK's stores in New Zealand, combining TASK's transaction management capabilities with Plexure's mobile engagement solutions.
• XerocoreTechnology or IntegrationNative integration with Xero accounting platform for seamless financial management and reporting
• Uber EatscoreTechnology or IntegrationIntegration with Uber Eats delivery platform for online ordering and delivery operations
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure powered by Microsoft Azure for scalable, reliable platform delivery
• Power BIcoreTechnology or IntegrationBusiness intelligence and data analytics integration for reporting and insights

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Toast: Toast is a leading cloud-based all-in-one restaurant management platform offering POS, online ordering, loyalty, kiosk and kitchen display modules, targeting multi-site QSR and casual dining. Closest direct peer to TASK in product scope and target customer.
• Lightspeed Restaurant: Lightspeed Restaurant (NYSE/TSX: LSPD) offers cloud POS, online ordering, table management and payments for QSR, casual dining and hospitality operators. Overlapping enterprise restaurant transaction management scope with TASK.
• PAR Technology: PAR Technology (NYSE: PAR) operates the Brink and PixelPoint enterprise restaurant POS platforms and is the strategic acquirer of TASK. Direct competitor in enterprise hospitality POS and the parent that will integrate TASK's ANZ platform into a global footprint.
• SpotOn: SpotOn provides cloud-based restaurant POS, online ordering, marketing, loyalty and payments solutions for hospitality operators. Directly competes with TASK in mid-market and enterprise restaurant technology.

Broad incumbents

• NCR Aloha: NCR's Aloha platform is an established enterprise restaurant POS and back-of-house suite for large multi-site operators. A broad incumbent competing with TASK in enterprise hospitality transaction management.
• Block (Square): Block / Square offers Square for Restaurants, a broad-incumbent POS and payments platform with online ordering, payroll and banking adjacencies. Competes with TASK in restaurant transaction management, particularly at smaller operators, and an indirect competitor at enterprise.
• Oracle MICROS: Oracle MICROS is one of the largest enterprise restaurant and hospitality POS platforms globally, serving hotels, stadiums, casinos and large QSR chains. Direct competitor in the high-vertical enterprise segments TASK targets.

Emerging players

• Revel Systems: Revel Systems offers an iPad-based cloud POS platform with inventory, kitchen display and loyalty modules for restaurants and hospitality. Overlapping scope with TASK's POS, inventory and kitchen management modules.
• TouchBistro: TouchBistro provides iPad-based POS and restaurant management software for hospitality operators, including table ordering, payments, and marketing. Overlaps with TASK's POS and ordering modules in the mid-market hospitality segment.

Regional players

• Qu POS Systems: Qu is an Australian-born hospitality POS and venue management software provider serving bars, hotels, clubs and restaurants across Australia and New Zealand. Directly competes with TASK in the same ANZ regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TASKSoftware
• YouTubeyoutube.com/user/TRTPOS
• Facebookfacebook.com/tasksoftware
• LinkedInlinkedin.com/company/task-retail-technology
• Instagraminstagram.com/taskcreative

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TASK