Hubby eSIM
Hubby eSIM is a Netherlands-based B2B platform providing white-label eSIM connectivity to travel businesses including hotels, airlines, OTAs, cruise lines, tour operators, and travel agents, enabling branded in-destination mobile data for travelers.
- Company typePrivate
- Founded2021
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Hubby eSIM does
Hubby eSIM, legally Hubby to go B.V., is a Netherlands-based B2B technology company that provides white-label eSIM connectivity solutions to the travel industry. Founded in 2024 and headquartered in Amsterdam, the company operates a global eSIM platform that delivers prepaid mobile data to international travelers through branded partner experiences. Its core technology stack combines eSIM provisioning with a configurable mobile app platform and a travel industry-aligned API, enabling partners to integrate connectivity into their booking flows and customer touchpoints.
The company addresses two distinct customer segments through multiple delivery models. For B2B2C partners — hotels, cruise lines, car rental operators, online travel agencies, tour operators, airlines, travel agents, and travel insurance providers — Hubby offers a Turnkey Solution (reportedly used by 95% of partners), an Industry-Aligned API, an Upsell Solution, a Travel Agent Platform, an Affiliate Platform, and Custom Enterprise Solutions. For individual travelers, it distributes a consumer mobile app on iOS and Android with direct-pay data plans and a €3 referral credit program. The platform claims to connect over 65% of a partner's customers and to go live within 2 hours for Turnkey or 24 hours for a white-label deployment.
Hubby generates revenue through one-time eSIM plan sales to consumers, transaction-based partner commissions on activations and top-ups, white-label licensing fees, and API integration arrangements. Its go-to-market combines product-led self-serve for B2C with direct enterprise sales, channel/affiliate partnerships, and API-based integration for B2B2C. The company is founder-led by CEO Thijs van der Wijk, with no disclosed external institutional funding, parent company, or controlling entity identified in source materials.
Hubby eSIM firmographics
Firmographics- Name
- Hubby eSIM
- Legal name
- Hubby to go B.V.
- Website
- https://hubbyesim.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hubby eSIM is a Netherlands-based B2B platform providing white-label eSIM connectivity to travel businesses including hotels, airlines, OTAs, cruise lines, tour operators, and travel agents, enabling branded in-destination mobile data for travelers.
- Ownership category
- akta.pro rank
Hubby eSIM industry classification
Industry- Product category
- Travel Connectivity / eSIM Platform
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
- akta.pro secondary industries
- Travel Insurance Coordination (HSACAKAI), On-Trip Support, Rebooking & Disruption Management (HSACAKAN)
Keywords
Where Hubby eSIM is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Hubby eSIM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- eSIM Data Plan Sales: Direct sales of prepaid mobile data plans to travelers via the Hubby app. One-time purchases with no subscription or auto-renewal. Each plan has defined data allowance and validity period.
- Partner Commission: Commission earned by travel businesses (tour operators, OTAs, cruise lines, airlines, hotels) on every eSIM activation and top-up purchase through their white-label or referral channels.
- White-label Licensing: B2B2C white-labelled eSIM solution licensing to travel providers wanting fully branded connectivity experiences for their customers.
- API Integration Fees: Revenue from industry-aligned API solutions enabling travel businesses to integrate eSIM capabilities into their booking ecosystems.
- Referral Credit Program: €3 credit earned for each successful friend referral who signs up, driving customer acquisition through word-of-mouth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-per-plan pricing for travelers |
| Transaction based/ take rate | Pay-as-you-go | Custom data bundles for partners |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels5 records
Hubby eSIM product offering
Product offeringCore offering
Hubby eSIM provides a white-label and API-driven eSIM platform that delivers prepaid global mobile data to travelers on behalf of travel businesses such as hotels, cruise lines, airlines, OTAs, tour operators, car rentals, travel agents, and travel insurers. Partners can choose from a turnkey managed solution, an industry-aligned API for booking-flow integration, an upsell module, a travel agent platform, an affiliate program, or fully custom enterprise builds. A consumer-facing app also allows individual travelers to purchase and manage their own eSIM data plans directly.
Product overview
Hubby eSIM is a B2B eSIM solution platform providing global mobile internet connectivity for travel businesses. The portfolio consists of the core Hubby eSIM Platform paired with multiple delivery models: a Turnkey Solution (fully managed white-label service), an Industry-Aligned API (for programmatic integration), an Upsell Solution (B2B2C white-labelled offering), a Travel Agent Platform (for agents and consortia), an Affiliate Platform (commission-based), and Custom Solutions (enterprise-grade). For end consumers, the Hubby eSIM Consumer App enables direct purchase and management of eSIM data plans. All offerings share the same underlying eSIM technology and can be white-labeled to match partner branding.
Differentiator
Problem solved
Functional benefit
Products and services
- Hubby eSIM Platform The core eSIM platform providing global mobile internet for travelers, delivered as a white-label or co-branded solution to travel businesses. Connects travel brands with their customers through branded eSIM apps.
- Turnkey Solution A fully managed model where Hubby handles everything while partners maintain a connected customer base. 95% of partners opt for this model, which can connect over 65% of customers. Partners select data bundles or segmentation strategy, and Hubby handles the rest; live in 2 hours.
- Industry-Aligned API API solution allowing travel industry partners to integrate eSIM as an ancillary service into their booking ecosystems, enabling post-booking and in-funnel upselling through websites or applications. Mirrors travel industry standards.
- Upsell Solution A B2B2C white-labelled eSIM solution that enables travel businesses to offer effortless roaming upselling to customers, operational within the same day with zero operational overhead; live in 24 hours.
- Travel Agent Platform A platform designed for travel agents and consortia to instantly generate eSIMs, track installations, and monitor revenue from top-ups, with the partner brand remaining prominent at every touch-point; enables commission on every purchase.
- Affiliate Platform An affiliate program allowing partners to offer eSIM services while earning commissions on every activation and top-up, targeted at travel bloggers, influencers, and digital platforms.
- Custom Solutions Enterprise-grade custom eSIM solutions for large-scale connectivity needs, with deep integration into partner ecosystems for travel providers with specific requirements.
- Hubby eSIM Consumer App
Quantifiable outcome
- 9.7/10 users report being happy with mobile data included
- +3 more outcomes
Companies that use Hubby eSIM
Customer profileNamed customers1 record
Segments9 records
Ideal customer profiles6 records
Hubby eSIM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hubby eSIM partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered primary, core and minor.
- Tour OperatorsprimaryTour operators use Hubby's white-label eSIM platform to provide branded mobile internet to their travelers, enabling in-destination engagement and revenue generation through commission on data plan purchases.
- Online Travel Agencies (OTAs)primaryOTAs integrate Hubby's industry-aligned API to offer eSIM as an ancillary service post-booking or in-funnel, monetizing their booking traffic with minimal operational overhead.
- Cruise LinesprimaryCruise operators deploy Hubby's eSIM solution to keep passengers connected during voyages, enabling real-time communication and in-destination marketing throughout the cruise experience.
- AirlinesprimaryAirlines offer eSIM data plans as ancillary products to passengers, enhancing travel experience and generating additional revenue through commission on activations.
- HotelsprimaryHotels provide branded eSIM connectivity to guests as a premium service add-on, differentiating guest experience and maintaining engagement beyond the hotel stay.
- Car Rental CompaniesprimaryCar rental companies offer mobile data add-ons through Hubby's platform, creating upsell opportunities during the rental booking process and extending customer touchpoints.
- Travel AgentsprimaryTravel agents use Hubby's Travel Agent platform to instantly generate eSIMs for clients, track installations, and earn commission on every activation and top-up purchase.
- Travel Insurance ProviderscoreTravel insurance companies bundle eSIM connectivity with insurance products, adding value to policies and maintaining customer engagement during trips.
- Mobile Network OperatorscoreHubby operates on third-party mobile networks globally, utilizing connectivity providers and mobile network operators to deliver eSIM data services across destinations.
- Travel Bloggers and InfluencersminorAffiliate partners monetizing their reach by offering eSIM services to their audience and earning commissions on each activation and top-up.
- StripecoreStripe processes payments for Hubby eSIM purchases. Hubby receives only confirmation, payment method type, and truncated reference from Stripe.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hubby eSIM competitors and assessment
Company assessmentDirect peers
- Airalo: The global consumer eSIM market leader, valued at unicorn status. Directly competes with Hubby's B2C consumer app and increasingly targets travel partners for white-label distribution, making it Hubby's most direct and most threatening competitor.
- Holafly: Major consumer eSIM provider with strong presence in Europe and Latin America. Offers unlimited data plans and white-label solutions, directly overlapping with Hubby's travel-industry focus and B2C app offering.
- Maya Mobile: Consumer eSIM brand operated by a major travel-tech group (Maya/CTS), specifically positioned for travellers and travel distributors. Closely comparable in both consumer eSIM and B2B travel distribution model.
- GigSky: Long-standing eSIM provider serving both consumers and enterprise customers, including travel and IoT verticals. Comparable in offering enterprise white-label connectivity solutions and global data plans.
- Ubigi: eSIM provider offering global mobile data plans to consumers and automotive/enterprise customers. Operates its own connectivity infrastructure and competes in the same travel and connected-vehicle use cases Hubby targets.
- Nomad eSIM: Consumer eSIM provider focused on affordable international data plans for travellers. Direct B2C competitor with overlapping geography and target customer base.
Broad incumbents
- Truphone: Established global mobile network operator and eSIM platform with enterprise IoT and travel customer base. A broader incumbent offering similar white-label eSIM capabilities as part of a wider connectivity portfolio.
- Telna: Global connectivity and eSIM management platform with enterprise APIs serving MVNOs, travel brands, and IoT customers. Comparable as a broader incumbent providing eSIM infrastructure and travel integrations.
Emerging players
- Airbridge Mobile Solutions (AMS): B2B eSIM platform targeting travel, hospitality, and telecom operators with white-label connectivity solutions. Directly comparable as a travel-focused white-label eSIM challenger.
- RedteaGO: Consumer and B2B eSIM provider with a strong China-Asia footprint and growing global coverage. Comparable as a competitive eSIM platform with white-label and travel channel ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Hubby eSIM social profiles
Digital presenceHubby eSIM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubby eSIM leadership team
Management profileNumber of profiles
Profiles1 record
Hubby eSIM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubby eSIM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubby eSIM
What does Hubby eSIM do?
Hubby eSIM provides a white-label and API-driven eSIM platform that delivers prepaid global mobile data to travelers on behalf of travel businesses such as hotels, cruise lines, airlines, OTAs, tour operators, car rentals, travel agents, and travel insurers. Partners can choose from a turnkey managed solution, an industry-aligned API for booking-flow integration, an upsell module, a travel agent platform, an affiliate program, or fully custom enterprise builds. A consumer-facing app also allows individual travelers to purchase and manage their own eSIM data plans directly.
Is Hubby eSIM a public or private company?
Hubby eSIM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hubby eSIM founded?
Hubby eSIM was founded in 2021. It employs 11 to 50 people.
Where is Hubby eSIM based?
Hubby eSIM is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Hubby eSIM make money?
Five revenue lines are on record. eSIM Data Plan Sales are the primary driver. The others are partner Commission, white-label Licensing, API Integration Fees and referral Credit Program.
Who are Hubby eSIM's main competitors?
Direct peers on record are Airalo, Holafly, Maya Mobile, GigSky, Ubigi and Nomad eSIM. Broad incumbents are Truphone and Telna. Emerging players are Airbridge Mobile Solutions (AMS) and RedteaGO.
Does Hubby eSIM have an API?
Yes. Hubby offers an industry-aligned API that allows travel industry partners to adopt eSIM as an ancillary service. The API enables partners to upsell eSIMs post-booking, in-funnel, on their websites, or inside their applications. It is designed to hook effortlessly into booking ecosystems.
What industry is Hubby eSIM in?
Hubby eSIM's product category is Travel Connectivity / eSIM Platform. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators), with a secondary code of HSACAKAI, Travel Insurance Coordination. Its NAICS code is 561599.