Nutricology

Name

Nutricology

Legal name

Allergy Research Group LLC

Website

https://nutricology.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561), Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI), Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK)

Keywords

• Dietary supplements
• Nutritional supplements
• Hypoallergenic supplements
• Natural health products
• Nutraceutical products

Headquarters

HQ city

South Salt Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-consumer e-commerce sales: One-time purchases of dietary supplements via the company's own e-commerce website (nutricology.com); free UPS ground shipping within the US for orders of $250 or more after discounts.
2. International direct sales: International orders shipped via UPS International Air with charges based on total order weight; orders conditional on compliance with US Export Laws and destination country Import Laws.
3. Wholesale/Authorized Reseller program: B2B wholesale channel enabling Healthfood Stores and other authorized resellers to purchase for resale, governed by a separate Authorized Retailer Policy; drop-shipping available with an additional $5 fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NutriCology operates an allergy-oriented, direct-to-consumer e-commerce storefront that sells hypoallergenic, practitioner-formulated dietary supplements under its own brand and the parent Allergy Research Group® brand. The catalog spans approximately 30 health categories including cardiovascular, brain, immune, GI/probiotic, stress, thyroid, liver, hormonal, musculoskeletal, and women's health, featuring trademarked and patented ingredients such as NSK-SD® nattokinase, Cognizin®, Sensoril®, CurcuWIN®, Setria®, OptiMSM®, and Meriva®. Products are sold primarily through nutricology.com with international shipping and supplemented by an Authorized Retailer wholesale program for healthfood stores and practitioners.

Product overview

NutriCology is a single-vendor dietary supplement e-commerce storefront (operating under parent Allergy Research Group LLC) offering a catalog of named nutritional supplement products across a wide range of health categories. The portfolio is organized into browsing categories including Amino Acids, Antioxidant Formulas, Bioflavonoids, Brain Support, Cardiovascular Support, Detoxification Cellular, Essential Fatty Acids, Eye Support, Gastric Support, Glandulars, Hormone Support, Immune Support, Liver Support, Martin Pall Products, Metabolic Support, Microbial Balancers, Mineral Products, Multivitamins, Musculoskeletal, Probiotics/Prebiotics, Specialty Products, Stress Support, Thyroid Support, Vitamins A/D/E/K, Vitamin B Products, Vitamin C Products, and Women's Health. Featured and best-selling individual products include Mastic Gum, Ox Bile, ZenMind, ProGreens / Super Greens Powder, OcuDyne, PhytoTick Defense, GI Flora, Liposomal Melatonin, Nattokinase (NSK-SD), B12 Methylcobalamin, VascuStatin, The Big One multivitamin, CogniBrain, Quercetin 300, ARG Pantethine, ARG Aller-Aid L-92, ARG Nrf2 Rising, NAC Enhanced, Glutathione Complex, Humic Acid, Humic-Monolaurin Complex, ZenMind Adapt, Cat's Claw, Herbal Adapt HPA Axis Restore, Flashes No More, Restore-Biotic COMPLETE, Saccharomyces boulardii, Bioavailable Curcumin (CurcuWIN), Botanical Adapt, Herxheimer Support, ALA Release, MSM, Pure Vitamin C, Buffered Vitamin C, TMG, Pancreas Pork, Vitamin E, Organo-Germanium Ge-132, Mucolyxir, Magnesium Chloride Liquid, 5-HTP, Pregnenolone, Delta-Fraction Tocotrienols, CoQH-CF Ubiquinol, DHA, EPO, GLA Borage Oil, Liposomal Zen, Lutein, Oregano Oil, Prostate Nutritional Support, Phosphatidyl Choline, Saw Palmetto Complex, Super EPA, Super B Vitamins, Tocomin SupraBio, Selenium Solution, Selenium High Dose Drops, B12 Adenosylcobalamin, Quercetin Bioflavonoids, Zinc Picolinate, Pyridoxine P5P, Biotin 5000, TriBiotics, QuatreActiv Folate, Biotin Blast, Boron Joint with CurcuWIN, QuatreActiv Folate, IndoleGard, Stabilium 200 Garum Armoricum, N-Acetyl Glucosamine (NAG), Glucevia Complex, ButyrAid, Bioavailable Curcumin, and Selenium Solution. The architecture is a catalog of standalone SKUs rather than a modular platform; categories and the Martin Pall Products line group formulations by intended health benefit. Many formulas are developed in collaboration with named researchers (e.g., Martin Pall, Ph.D., Stephen A. Levine, Ph.D.) and feature branded ingredients such as NSK-SD nattokinase, Cognizin citicoline, Neumentix, NeuroFactor, Sensoril, Suntheanine, Pantesin, OptiMSM, Meriva, CurcuWIN, Boswellin, FloraGLO, Setria, BiOOtic, EstroG-100, Lifenol, and L-92 postbiotic. The storefront is built on BigCommerce and offers a 60-day satisfaction guarantee covering all ARG, NutriCology, and Optimox branded products.

Differentiator

Problem solved

Functional benefit

Brands

• Allergy Research Group (ARG): Companion nutritional supplement brand operated by Allergy Research Group LLC alongside the NutriCology brand.
• Optimox

Products and services

• PhytoTick Defense New arrival botanical, mushroom, and beta-glucan blend designed to support balanced immune responses, gut and endothelial barrier integrity, and healthy microbial ecosystems.
• GI Flora Gut health support supplement combining four lyophilized (freeze-dried) probiotic bacteria: Lactobacillus acidophilus, L. rhamnosus, L. casei, and Bifidobacterium.
• Liposomal Melatonin Fast-acting melatonin liquid using liposomal delivery for improved bioavailability and prolonged retention, supporting a normal melatonin cycle through the night.
• Metabolic Maintenance The Big One without Iron Comprehensive multivitamin formula without iron, distributed under the Metabolic Maintenance brand via the NutriCology storefront.
• VascuStatin Formula Water extract of Convolvulus arvensis (field bindweed) containing a unique proteoglycan mixture (PGM) shown to support immune system function and healthy tissue.
• Nattokinase 50 mg (NattoZyme) NSK-SD branded nattokinase, a fibrinolytic enzyme from non-GMO soybeans fermented by Bacillus subtilis natto, standardized at 1000 FU per serving to support healthy circulation and normal clotting mechanisms.
• B12 Methylcobalamin 3000 mcg with Folate High-potency lozenge providing methylated vitamin B12 (methylcobalamin) with folate to support nerve health, red blood cell production, neurotransmitter synthesis, myelin formation, and homocysteine metabolism.
• CogniBrain 90 Vegetarian Tablets Neuro formula combining standardized botanical extracts and nootropic factors including Cognizin citicoline, Neumentix spearmint extract, Lion's Mane, Acetyl L-Carnitine, NeuroFactor coffee fruit extract, and American Ginseng to support memory, alertness, cognition, concentration, sleep, and BDNF levels.
• Quercetin 300 60 Vegetarian Caps High-quality quercetin dihydrate derived from a non-citrus plant source, stabilized with additional antioxidants (vitamin E) to prevent auto-oxidation; supports immune and inflammatory balance.
• ARG Pantethine 60 Vegetarian Capsules Pantethine derived from pantothenic acid (vitamin B5) containing Pantesin, a pharmaceutical-grade brand; key constituent of coenzyme A involved in metabolism of amino acids, carbohydrates, and lipids.
• ARG MSM 500 mg 150 Vegetarian Capsules OptiMSM methylsulfonylmethane, a bioavailable form of sulfur related to DMSO, with added molybdenum to compensate for urinary excretion; supports connective tissue and joint health.
• ARG Pure Vitamin C 100 Vegetarian Capsules Pure unbuffered ascorbic acid vitamin C capsules, suitable for sensitive individuals who tolerate the mild acidity of unbuffered vitamin C.
• ARG Aller-Aid L-92 60 Vegetarian Capsules Combines the postbiotic Lactobacillus acidophilus L-92 with vitamin C, Boswellin Boswellia serrata, and luteolin to support balanced immune function, healthy cytokine responses, and mast cell stability.
• ARG Nrf2 Rising 120 Vegetarian Capsules Combination of key Nrf2 antioxidant nutrients including sulforaphane, pomegranate, green coffee, olive leaf, green tea, milk thistle, and ginkgo, designed to activate the antioxidant response element (ARE).
• NAC Enhanced 90 Tablets Antioxidant formula developed by Martin Pall, Ph.D. and Allergy Research Group providing amino acids (N-acetyl-L-cysteine, trimethylglycine), nucleic acid (RNA), and alpha-lipoic acid to support glutathione production.
• Humic Acid 60 Vegetarian Capsules (Membrane-Active) Specially extracted and purified membrane-active humic acid supplement; California Prop 65 lead warning applies.
• Glutathione Complex 90 Tablets Nutrients supporting liver detoxification, glutathione production, and antioxidant activity, featuring Setria reduced L-glutathione with NAC, alpha lipoic acid, riboflavin-5-phosphate, and selenium.
• Humic-Monolaurin Complex 120 Vegetarian Capsules Combines purified humic acid with monolaurin, olive leaf extract, and Lactobacillus rhamnosus cell wall (lysate) fragments to support microbial balance and immune health.
• ARG NAC N-Acetyl-L-Cysteine 120 Tablets Free-form, high-purity N-Acetyl-L-Cysteine in tablet form; more stable than L-cysteine and supports glutathione synthesis as a natural source of sulfur.
• Cat's Claw 60 Vegetarian Capsules (Uncaria tomentosa) Inner bark 4:1 extract of Uncaria tomentosa (Cat's Claw) sourced from the Peruvian Amazon, providing alkaloid compounds with antioxidant properties; not recommended for pregnant women or organ transplant recipients.
• ZenMind Adapt 60 Vegetarian Capsules Adaptogen blend combining GABA, Suntheanine L-theanine, and Sensoril ashwagandha (root and leaf extract) to support parasympathetic balance and stress resilience.
• Herbal Adapt HPA Axis Restore Adaptogens ashwagandha, holy basil, and rhodiola, combined with licorice and ginger; each clinically studied adaptogenic herb supports physical function, balanced mood, and healthy response to stress.
• ZenMind 60 / 120 Vegetarian Capsules Calmness support formula combining L-theanine (from green tea) and GABA to support the production of alpha-wave activity in the brain, suitable day or night.
• Flashes No More 60 Vegetarian Capsules Menopausal support formula containing four unique ingredients including EstroG-100 (Phlomis umbrosa, Cynanchum wilfordii, Angelica gigas Nakai extract), Lifenol female hops cone extract, grape seed extract, magnesium succinate, and succinic acid.
• Restore-Biotic COMPLETE 60 Delayed-Release Vegetarian Capsules High-potency, broad-spectrum delayed-release probiotic delivering 50 billion CFUs of twelve human probiotic strains (Lactobacillus, Bifidobacterium, Streptococcus thermophilus, Lactococcus lactis) per capsule; non-dairy, gluten-free, room-temperature stable.
• Restore-Biotic Saccharomyces boulardii Probiotic, non-colonizing yeast (Saccharomyces boulardii DBVPG 6763, BiOOtic) providing 9 billion CFUs per capsule to support secretory IgA production and friendly probiotic colonization of the GI tract; non-dairy and gluten-free.
• Bioavailable Curcumin (CurcuWIN 500) Meriva turmeric phytosome (phospholipid complex) providing up to 29 times greater curcuminoid availability compared to standard curcumin; supports cytokine balance within the normal range.
• B12 Adenosylcobalamin 60 Vegetarian Lozenges Coenzyme vitamin B12 in the form of adenosylcobalamin (dibencozide) with folic acid; the active form of B12 used by the mitochondria for cellular energy production.
• Mastic Gum (Chios Gum Mastic) Resinous material (Mastiha) from the Pistacia lentiscus tree, sourced from the island of Chios in Greece; supports gastric and digestive health.
• Ox Bile 500 mg 100 Vegicaps Ox bile supplement to support the liver's production of bile, promoting normal healthy motility and digestion of fats and fat-soluble vitamins A, D, E, and K.
• TMG (Trimethylglycine) 100 Vegetarian Capsules Trimethylglycine assisting homocysteine metabolism into methionine (producing DMG); functions as an osmolyte and methyl donor.
• Pancreas Pork 720 Capsules Properly prepared pancreas glandular substance providing amylase, protease, and lipase along with other naturally occurring digestive factors.
• Vitamin E 100 Vegetarian Caps Vitamin E as d-alpha-tocopheryl acid succinate in a dry powder hard-shell vegetarian capsule; supports antioxidant defense and the Krebs cycle via succinate.
• Organo-Germanium Ge-132 50 Vegetarian Capsules Pure bis-carboxyethyl germanium sesquioxide (Ge-132) with unique molecular characteristics supporting oxygen utilization and immune function.
• Mucolyxir 12 mL Liquid providing a small amount of DNA from wild Pacific salmon, which may help balance mucus levels via a regulatory mechanism.
• Magnesium Chloride Liquid 8 fl. oz. Highly absorbable magnesium chloride liquid formulated to be well tolerated by the gastrointestinal tract; includes potassium sorbate as a freshness preservative.
• Buffered Vitamin C Powder 240 Grams High-purity ascorbic acid buffered with carbonates of potassium, calcium, and magnesium; developed by Stephen A. Levine, Ph.D.
• ProGreens (Super Greens Powder) Featured best-selling greens powder supplement shown on the NutriCology homepage.
• 5-HTP 50 mg Provides 50 mg of naturally derived 5-hydroxytryptophan from Griffonia simplicifolia to support serotonin and melatonin synthesis for balanced mood, restful sleep, and appetite regulation.
• Pregnenolone 50 mg 60 Scored Tablets Micronized, plant-sourced pregnenolone in a lipid matrix with particle size under 50 microns to bypass the liver for optimal absorption; soy-free.
• Delta-Fraction Tocotrienols 50 mg 75 Softgels Tocotrienols from annatto beans, free of tocopherols; offers more powerful antioxidant activity than tocopherols.
• NattoZyme Nattokinase 100 mg NSK-SD Higher-strength (100 mg / 2000 FU) NSK-SD nattokinase enzyme; heat-sensitive, shipped Next Day Air May 1 - October 31.
• Complete Digest 90 Vegetarian Capsules Digestive enzyme formula; heat-sensitive, shipped Next Day Air year-round.
• CoQH-CF Ubiquinol 60 Softgels Reduced-form ubiquinol CoQ10; heat-sensitive, shipped Next Day Air May 1 - October 31.
• DHA 90 Softgels Docosahexaenoic acid (DHA) softgel supplement; heat-sensitive, shipped Next Day Air May 1 - October 31.
• EPO (Evening Primrose Oil) 120 Softgels Evening primrose oil softgel supplement; heat-sensitive, shipped Next Day Air May 1 - October 31.
• Lutein 20 mg 60 Softgels Lutein softgel for eye and macular support; heat-sensitive, shipped Next Day Air May 1 - October 31.
• Super EPA High-concentration EPA fish oil; heat-sensitive, shipped Next Day Air May 1 - October 31.
• Saw Palmetto Complex 60 Softgels Saw palmetto complex with beta-sitosterol, zinc, lycopene, and pumpkin seed oil; heat-sensitive, shipped Next Day Air May 1 - October 31.
• Oregano Oil 60 Softgels Oregano oil softgel supplement; heat-sensitive, shipped Next Day Air May 1 - October 31.

Quantifiable outcome

• Up to 29 times greater curcuminoid availability vs standard curcumin (CurcuWIN®/Meriva® phospholipid complex)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core.

• Japan Bio Sciences Co., Ltd. (NSK-SD®)coreTechnology or IntegrationIngredient partnership supplying standardized, patented Nattokinase NSK-SD® used across the Nattokinase 50 mg and NattoZyme® 100 mg product lines. NSK-SD® is free of vitamin K2 and backed by multiple patents and clinical research; supplied at 1000 FU (50 mg) and 2000 FU (100 mg) strengths.
• Kyowa Hakko Bio Co., LTD (Cognizin®)coreTechnology or IntegrationBranded citicoline supplier providing Cognizin® citicoline featured as a key nootropic ingredient in CogniBrain® 90 Vegetarian Tablets and as a Setria® L-Glutathione source in Glutathione Complex.
• Natreon, Inc. (Sensoril®)coreOEM/ Whitelabel/ Licensing PartnerSensoril® ashwagandha root and leaf extract is licensed in under U.S. Patent No. 7,318,938 and CA Patent No. 2,508,478; featured in ZenMind® Adapt for stress and adaptogenic support.
• OmniActive Health Technologies, Ltd. (CurcuWIN®)coreOEM/ Whitelabel/ Licensing PartnerCurcuWIN® branded turmeric extract (min 20% curcuminoids) used in Bioavailable Curcumin, Herxheimer Support, and Boron Joint with CurcuWIN® formulas; supported by clinical research on enhanced bioavailability.
• Sabinsa Corporation (BOSWELLIN®)coreTechnology or IntegrationBOSWELLIN® Boswellia serrata resin extract standardized to 65% Boswellic Acids supplied for the Aller-Aid™ L-92® and Herxheimer Support formulas.
• Kyowa Pharma Chemical Co., Ltd. (Pantesin®)coreTechnology or IntegrationPharmaceutical-grade Pantesin® pantethine supplied for ARG Pantethine 60 Vegetarian Capsules (Vitamin B5 metabolite).
• Taiyo International, Inc. (Suntheanine®)coreTechnology or IntegrationPure L-theanine (Suntheanine®) supplied for ZenMind® Adapt and ZenMind® formulas for parasympathetic nervous system balancing.
• Bergstrom Nutrition, Inc. (OptiMSM®)coreTechnology or IntegrationOptiMSM® methylsulfonylmethane supplied as the branded bioavailable sulfur source in ARG MSM 500 mg 150 Vegetarian Capsules.
• Kemin Industries, Inc. (Neumentix™ / ButiShield™)coreTechnology or IntegrationSupplies Neumentix™ spearmint extract (standardized to 24% total phenolics / 14.5% rosmarinic acid) for CogniBrain® and ButiShield™ butyrate-producing prebiotic for ButyrAid™.
• VDF FutureCeuticals, Inc. (NeuroFactor™)coreOEM/ Whitelabel/ Licensing PartnerNeuroFactor™ Coffea arabica fruit extract, manufactured under US and foreign patents, featured in CogniBrain® nootropic formula.
• UAS Laboratories LLC (DDS® / UA-trademarks probiotic strains)coreOEM/ Whitelabel/ Licensing PartnerTwelve branded human probiotic strains (DDS®-1 Lactobacillus acidophilus plus UALp-05, UABla-12, UALpc-04, UALc-03, UALr-18, UABbr-11, UALs-07, UABb-10, UABl-14, UASt-09, UALl-08) supplied for Restore-Biotic® COMPLETE at 50 billion CFU per delayed-release capsule.
• Indena S.p.A., Italy (Meriva®)coreTechnology or IntegrationMeriva® Turmeric Phytosome (phospholipid-complex curcumin) supplied for the Bioavailable Curcumin formula, delivering up to 29x greater curcuminoid availability versus standard curcumin.
• Asahi Calpis Wellness Co., Ltd., Tokyo, Japan (L-92®)coreOEM/ Whitelabel/ Licensing PartnerLicensed Lactobacillus acidophilus L-92® postbiotic strain supplied for the Aller-Aid™ L-92® formula (clinically studied for respiratory, skin, and sinus health).
• Naturalendo Tech Co., Ltd. (EstroG-100®)coreTechnology or IntegrationEstroG-100® botanical extract blend (Phlomis umbrosa, Cynanchum wilfordii, Angelica gigas Nakai) supplied for the Flashes No More® menopausal support formula.
• Lonza (DRcaps™)coreTechnology or IntegrationDRcaps™ delayed-release capsule technology licensed for use in Restore-Biotic® COMPLETE and ButyrAid™ products to enable targeted intestinal delivery without refrigeration.
• Gnosis (BiOOtic™ / Saccharomyces boulardii DBVPG 6763)coreTechnology or IntegrationBiOOtic™ branded Saccharomyces boulardii (DBVPG 6763) probiotic yeast (9 Billion CFUs per capsule) supplied for Restore-Biotic® SACCHAROMYCES BOULARDII.
• Allergy Research Group® Authorized RetailerscoreChannel Partner/ Reseller/ DistributorNetwork of authorized Healthfood Stores and resellers permitted to purchase NutriCology and Allergy Research Group® products for resale, governed by a separate Authorized Retailer Policy and MAP policy; drop-shipping supported.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pure Encapsulations: Practitioner-grade, hypoallergenic dietary supplement brand sold through healthcare practitioners and DTC. Highly comparable to NutriCology in positioning (hypoallergenic, condition-specific SKUs, clinically-studied ingredients) and customer base (practitioner-dispensed).
• Designs for Health: Practitioner-exclusive supplement company with branded ingredients and condition-specific formulas. Comparable to NutriCology in practitioner-channel model, branded-ingredient differentiation, and condition-targeted SKUs.
• Life Extension: Large direct-to-consumer supplement brand offering condition-specific formulations with branded/patented ingredients. Comparable to NutriCology on DTC supplement e-commerce, branded ingredient sourcing, and condition-targeted catalog breadth.
• Jarrow Formulas: Science-based supplement brand offering branded-ingredient formulas (e.g., patented probiotics, citicoline) via DTC and retail. Comparable to NutriCology on branded-ingredient sourcing, condition-specific SKUs, and practitioner-friendly positioning.
• Integrative Therapeutics: Professional-grade dietary supplement brand sold through healthcare practitioners with clinically-validated formulations. Comparable to NutriCology on practitioner-channel distribution, branded ingredients, and condition-specific product lines.
• Allergy Research Group: Parent brand of NutriCology, also operated by Allergy Research Group LLC, offering hypoallergenic nutritional supplements under the Allergy Research Group® label. Comparable to NutriCology on formulation heritage (Stephen Levine, Martin Pall protocols), ingredient sourcing, and the 60-Day Satisfaction Guarantee.
• Thorne: Premium practitioner-channel supplement brand offering NSF Certified for Sport and clinically-studied ingredient formulations. Directly comparable to NutriCology on practitioner-grade positioning, branded ingredient sourcing, and DTC-plus-practitioner GTM.

Broad incumbents

• NOW Foods: Large, broad-line supplement manufacturer and retailer with extensive DTC and wholesale distribution. Comparable to NutriCology on supplement category overlap (vitamins, minerals, probiotics, condition-specific formulas) but operates at much greater scale and with in-house manufacturing.
• Metagenics: Practitioner-channel supplement and medical-food brand offering branded-ingredient, condition-specific formulas. Comparable to NutriCology on practitioner-channel distribution and clinical-formulation positioning, though Metagenics is much larger.
• Source Naturals: Well-established supplement brand offering a broad catalog of vitamins, hormones, and condition-specific formulas. Comparable to NutriCology on dietary supplement category breadth and practitioner/health-food store distribution, though at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nutricology
• Facebookfacebook.com/NutriCology
• LinkedInlinkedin.com/company/nutricology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutricology