Episod Sports Studios

What Episod Sports Studios does

Episod Sports Studios is a Paris-based premium boutique fitness operator, legally structured as Up and Co, a SAS (Société par Actions Simplifiée) registered in Paris in 2017 with share capital of €3,400,815.33. The company operates 8 hubs across central Paris and Levallois-Perret containing 25 equipped studios, delivering group training sessions of 45-90 minutes across 8 disciplines: Bootcamp, Cycling, Boxing, Athletic Training, Heat (infrared), Lift, Reformer, and Yoga/Pilates. Heat infrared training is positioned as a first in France. EPISOD ON DEMAND, a digital video platform with 275+ training videos across 6 programs (Yoga, Core, Conditioning, Strength, Boxing, Recover), extends the physical experience to PC, smartphone, tablet, and TV Cast devices.

The business operates a hybrid B2C/B2B model. Consumer revenue is generated through session packs ranging from €39 (2 sessions) to €1,000 (50 sessions), plus monthly subscriptions offering 4 or 8 sessions per month or unlimited access (1 session/day), with initial 3- or 12-month commitments. Per-session pricing lands between €20 and €30 effective. Enterprise revenue is generated through corporate session packs (50-100+ sessions), annual subscriptions, team building events, studio privatization, and brand activation rentals; notable activations include Nike's Pegasus41 launch during the Paris 2024 Olympics and a Galénic skincare launch. Ancillary revenue comes from merchandise (boxing gloves, wraps, reformer socks) and smoothies with a 15% subscriber discount, while Klarna installment payments reduce friction on 10+ session packs.

EPISOD targets three segments: individual fitness consumers (primary), corporate clients seeking wellness programs and event venues, and students with up to 30% discount via valid student ID. Distribution is anchored on a self-serve online booking platform (episod.com), an integrated scheduling system publishing calendars 14 days in advance with 48-hour Early Booking for subscribers, and a dedicated B2B sales team. The company has 51-100 employees, no disclosed funding rounds, and no parent company; ownership and control appear to remain with founders/management, with Benoit Mazerat listed as Director of Publication and Alex Veret as Training Manager.

Name

Episod Sports Studios

Legal name

Up and Co

Website

https://episod.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Paris-based premium boutique fitness operator running 8 hubs and 25 studios across Paris and Levallois-Perret, offering 8 group training disciplines plus the EPISOD ON DEMAND digital video platform, serving individual consumers, corporate clients, and students.

Ownership category

akta.pro rank

Product category

Premium Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Group fitness classes
• Premium fitness studios
• Athletic training sessions
• Corporate wellness programs
• On-demand fitness videos

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Session Pack Sales: Customers purchase virtual session credits in packs ranging from 2 to 50 sessions. Sessions are valid for 15 days to 12 months depending on pack size. Each session grants access to one group class lasting 45-90 minutes.
2. Monthly Subscriptions: Recurring monthly subscriptions offering 4 or 8 sessions per month, or unlimited access (1 session max/day). Subscriptions require initial commitment of 3 or 12 months, then convert to month-to-month with 3-week cancellation notice. Monthly billing on the 10th.
3. Enterprise/Corporate Packages: B2B offerings including session packs (50-100 sessions minimum), annual subscriptions with 15% discount on smoothies and merchandise, private team building sessions, and corporate event privatization. Also includes brand activation and filming opportunities in premium studio spaces.
4. Additional Session Purchases: Subscribers can purchase additional sessions at €21 per session for all sports. Events/Masterclass sessions are sold separately at 15% discount for subscribers.
5. On-Demand Video Content: Digital training videos available through EPISOD ON DEMAND platform across multiple device types.
6. Ancillary Product Sales: Sales of boxing under-gloves (€12), boxing wraps (€8), and anti-slip reformer socks at hubs. 15% subscriber discount on merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

EPISOD operates a network of 25 premium-equipped studios across 8 hub locations in Paris and Levallois-Perret, offering group fitness classes in 8 sports disciplines (Bootcamp, Cycling, Boxing, Athletic Training, Heat, Lift, Reformer, and Yoga/Pilates). The company also provides EPISOD ON DEMAND, a digital video training platform with 6 programs and 275+ on-demand videos accessible across multiple devices. Revenue is generated through session packs, monthly subscriptions, corporate enterprise packages, private training, and on-demand digital content.

Product overview

EPISOD Sports Studios is a Paris-based fitness company operating a network of 25 studios across 8 hub locations, offering both in-studio group training sessions and a digital video platform called EPISOD ON DEMAND. The in-studio offerings include 8 distinct sports disciplines: Bootcamp, Cycling, Boxing, Athletic Training, Heat, Lift, Reformer, and Yoga/Pilates. The digital EPISOD ON DEMAND platform complements the physical studios with 6 video programs (Yoga, Core, Conditioning, Strength, Boxing, Recover) accessible on multiple devices. Customers can purchase flexible Session Packs (1-50 sessions), Monthly Subscriptions (4/8 sessions or unlimited), Private Training, or Corporate/Enterprise packages. The company is structured under Up and Co and positions itself as a premium fitness experience derived from athlete preparation methods.

Differentiator

Problem solved

Functional benefit

Brands

• EPISOD ON DEMAND: Video-based training platform offering 6 programs (Yoga, Core, Conditioning, Strength, Boxing, Recover) with training videos, drills, and tips accessible on multiple devices

Products and services

• Session Packs

Quantifiable outcome

• Session duration: 30-90 minutes depending on class type
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• BLK BOXcoreStrategic or Co-development Partner · 5 January 2026BLK BOX, a fitness equipment manufacturer, partnered with EPISOD to design and deliver a customized training environment. BLK BOX provided bespoke 3 Series Racks with integrated storage along with heavy-duty equipment including bumpers, dumbbells, kettlebells, and agility turf. The installation is designed to handle high footfall, rapid class transitions, and maintain the brand's premium aesthetic at EPISOD's Paris facility.
• NikeflagshipGTM or Marketing PartnerNike partnered with EPISOD to host the Pegasus41 product launch during the Paris 2024 Olympic Games. EPISOD's premium studio spaces were used for the high-profile product launch event, showcasing EPISOD's capabilities as an elite event venue.
• GaléniccoreGTM or Marketing PartnerGalénic, a skincare brand, partnered with EPISOD for a product launch event hosted in EPISOD's premium studio spaces. The collaboration leveraged EPISOD's sophisticated venue for brand activation purposes.
• Fédération Française de Football Américain (FFFA)minorGTM or Marketing PartnerFFFA hosted their Super Bowl Party event at EPISOD studios. The partnership demonstrates EPISOD's appeal as an event venue for sports federation activities.
• KlarnacoreTechnology or IntegrationKlarna provides installment payment options for EPISOD customers purchasing session packs. Available for packs of 10 or more sessions, allowing customers to spread payments over time. This payment integration makes higher-value purchases more accessible.
• GeneraliminorOthersGenerali insurance company provides EPISOD's civil liability insurance coverage (Contract No. AP 381637). This is a standard operational insurance partnership required for fitness facility operations.
• ANM (Association Nationale des Médiateurs)minorOthersANM provides consumer dispute resolution services as required by French consumer law. Customers can contact ANM (2 rue de Colmar, 94300 Vincennes or via anm-conso.com) for any unresolved contractual disputes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neoness: French fitness chain operating urban studios across Paris with a multi-discipline (cycling, boxing, yoga, HIIT) subscription model at accessible price points. Directly comparable in Paris market overlap and class-pack/subscription GTM.
• Barry's Bootcamp: Global premium boutique fitness brand specializing in HIIT 'bootcamp' and run/strength sessions. Comparable on premium positioning, signature class format, and urban-city member demographic.
• Rituals Boxing Club: French boutique boxing fitness brand offering premium urban boxing classes with subscription model. Direct overlap with EPISOD's Boxing discipline and similar premium Parisian positioning.
• Elancia: French premium urban fitness brand with a strong Paris presence offering EMS, strength, and group training in boutique studios. Comparable on premium positioning and Paris-city member demographic.

Broad incumbents

• Fitness Park: Large French low-cost fitness chain with many Paris-area locations. Overlaps on Paris geography and multi-discipline group class offerings but at a significantly lower price point and broader, less premium positioning.
• Basic-Fit: Europe's largest low-cost fitness operator with growing presence in France. Competes for the same Paris consumer fitness wallet with a value-priced subscription model and broad gym-and-class offering.

Regional players

• SoulCycle: Premium indoor cycling brand primarily U.S.-based but internationally relevant. Comparable on premium boutique positioning, subscription/pack pricing, and brand-driven studio experience.
• Club Pilates / Lagree studios: Premium reformer Pilates studio chains (e.g., Club Pilates, Lagree Fitness) operating on boutique subscription models. Comparable to EPISOD's Reformer offering on modality and premium member pricing.

Emerging players

• Peloton: Connected fitness leader combining cycling/strength hardware with a large on-demand video library (Peloton App). Closest comparable to EPISOD ON DEMAND as a digital fitness extension and to EPISOD's Cycling/Strength studio offering.

Others

• Les Mills: Global fitness content and licensing company whose workout programs (BodyPump, RPM, BodyCombat) underpin many studios' class content. Comparable to EPISOD ON DEMAND as content-pipeline and program-licensing infrastructure for boutique operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EpisodOfficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Episod Sports Studios