DriveNow GmbH & Co. KG
DriveNow GmbH & Co. KG operates as Free2move, an app-based free-floating car-sharing service owned by Stellantis, serving over 4 million individual consumers and enterprise customers across 15+ European cities with 10,000+ vehicles on all-inclusive per-minute, hourly, and daily pricing.
- Company typePrivate
- Founded2009
- HeadquartersMunich, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What DriveNow GmbH & Co. KG does
DriveNow GmbH & Co. KG operates as Free2move, a European car-sharing subsidiary wholly owned by Stellantis. The company runs an app-based, free-floating car-sharing service — customers locate, reserve, and unlock vehicles in seconds without visiting a rental office or fixed station; cars are picked up and dropped off anywhere within designated urban Home Areas. The fleet comprises 10,000+ vehicles drawn from Stellantis brands (Peugeot, Citroën, Fiat, Opel, DS Automobiles, Alfa Romeo, Jeep) deployed across 15–16 major European cities spanning Germany, France, and Italy, with historical extensions into Austria, the UK, Denmark, Sweden, and Belgium.
Underlying the product is a mobile platform (iOS/Android) handling identity verification (driver license upload), real-time vehicle location, remote locking, usage-based billing, and route navigation. Pricing is all-inclusive — fuel, public parking within the Home Area, insurance, and maintenance are bundled into the published rates, eliminating the typical add-on friction of traditional car rental. Customers can refuel voluntarily and receive a credit, providing a distributed rebalancing incentive.
Free2move operates two revenue engines: a consumer-side usage-based stack (minute rate from €0.17/min with 200 free km, hourly rate from €6.99/hr + €0.28/km, daily rate from €20.42/day + €0.19/km) and a subscription layer (Free2move Pass at €29.99/month with up to 50% off minute rates). Distribution is primarily product-led via app stores (4.8/5 on Apple App Store across 14,000+ reviews, 4.5 average on iOS/Android), supplemented by organic social (Facebook, LinkedIn, Instagram), a corporate blog, and dedicated B2B pages. A second commercial engine targets enterprise customers through employee mobility programs, Connect Fleet, Preventive Maintenance, Car-on-Demand, and corporate Car Rental — sold via direct sales motions on dedicated business pages. As a Stellantis subsidiary, Free2move benefits from parent-group vehicle supply, capital backing, and shared-services scale across European operations.
DriveNow GmbH & Co. KG firmographics
Firmographics- Name
- DriveNow GmbH & Co. KG
- Legal name
- Free2move
- Website
- https://drive-now.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DriveNow GmbH & Co. KG operates as Free2move, an app-based free-floating car-sharing service owned by Stellantis, serving over 4 million individual consumers and enterprise customers across 15+ European cities with 10,000+ vehicles on all-inclusive per-minute, hourly, and daily pricing.
- Ownership category
- akta.pro rank
DriveNow GmbH & Co. KG industry classification
Industry- Product category
- Car Sharing Services
- NAICS
- Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Free-Floating Carsharing (One-Way) (TLAFAMAB)
- akta.pro secondary industries
- Corporate Free-Floating Car Sharing (TLABALAB), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)
Keywords
Where DriveNow GmbH & Co. KG is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
DriveNow GmbH & Co. KG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Minute-rate car sharing: Pay-per-minute rental for short trips up to 2 hours, includes 200 free kilometers. Flexible billing based on actual usage duration.
- Hourly-rate car sharing: Hourly rental with per-kilometer billing for day trips. Unlimited kilometers included. Rate: 6.99 €/hour + 0.28 €/km.
- Daily-rate car sharing: Multi-day rental with per-kilometer billing. Rate: 20.42 €/day + 0.19 €/km.
- Monthly subscription (Free2move Pass): Subscription model offering up to 50% off the minute rate. 29.99 €/month with flexible cancellation.
- Business/car-sharing for business solutions: Enterprise-focused car-sharing solutions for businesses, including employee mobility programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Minute Rate - from 0.17 €/minute for trips up to 2 hours, includes FREE 200 km |
| Usage-based | Pay-as-you-go | Hourly Rate - from 6.99 €/hour + 0.28 €/km with unlimited kilometres |
| Usage-based | Pay-as-you-go | Daily Rate - from 20.42 €/day + 0.19 €/km for multi-day rentals |
| Subscription | Monthly | Monthly Subscription (Free2move Pass) - from 29.99 €/month, saves up to 50% off minute rate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
DriveNow GmbH & Co. KG product offering
Product offeringCore offering
DriveNow GmbH & Co. KG operates a free-floating car-sharing service (now consolidated under the Free2move brand) across 15+ European cities. Customers use a mobile app to find, reserve, and unlock vehicles parked anywhere within designated Home Areas, with all-inclusive pricing that bundles fuel, parking in Home Areas, and maintenance. The service is available to both individual consumers (minute, hourly, daily rates and a monthly Pass subscription) and business customers (employee mobility programs, Connect Fleet management, preventive maintenance).
Differentiator
Problem solved
Functional benefit
Brands
- Free2move Pass: Monthly subscription service offering up to 50% off the minute rate with flexible cancellation.
Products and services
- Free2move Car-Sharing (Free-Floating)
- Free2move Pass (Monthly Subscription)
Quantifiable outcome
- Save up to 50% off minute rate with monthly subscription
- +2 more outcomes
Companies that use DriveNow GmbH & Co. KG
Customer profileSegments2 records
Ideal customer profiles2 records
DriveNow GmbH & Co. KG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DriveNow GmbH & Co. KG partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
DriveNow GmbH & Co. KG competitors and assessment
Company assessmentDirect peers
- Getaround: Peer-to-peer car-sharing platform operating across Europe and the US; comparable shared-mobility use case for consumers avoiding ownership, though asset-light vs. Free2move's owned fleet.
- Flinkster: Deutsche Bahn's car-sharing service offering station-based and free-floating vehicles across Germany; overlapping customer base with Free2move and similar urban-mobility use cases.
- Enterprise CarShare: Enterprise's car-sharing service operating across North American universities and cities; competes in the same self-serve, app-based car-sharing category with consumer and corporate customers.
- Zipcar: Leading round-trip/station-based car-sharing service in North America and UK; competing in the same car-sharing category with a self-serve app model and similar consumer/B2B segments.
- Turo: Largest peer-to-peer car-sharing marketplace globally; addresses the same 'access over ownership' consumer pain point as Free2move but via third-party supply rather than owned fleet.
- Miles: German free-floating car-sharing operator with a usage-based pricing model similar to Free2move; directly comparable on product, customer (urban individuals), and target metros.
- Sixt Share: Sixt's free-floating car-sharing service operating across German and European cities; competes head-to-head with Free2move on minute/hourly pricing, fleet mix, and urban Home Areas.
Emerging players
- Bolt Drive: Bolt's car-sharing product expanding across European cities; emerging direct competitor with the same free-floating, app-based consumer model and growing urban density.
Others
- Share Now (historical): Predecessor brand of Free2move formed from the BMW DriveNow / Daimler car2go merger; effectively the same operating entity before the Stellantis rebrand.
Broad incumbents
- Uber: Global ride-hailing incumbent with adjacent car-sharing and rental products (Uber Carshare via Getaround partnership); competing for the same urban mobility wallet and broader mobility-as-a-service budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DriveNow GmbH & Co. KG social profiles
Digital presenceDriveNow GmbH & Co. KG financial estimates
Financial estimateRevenue estimate
Valuation estimate
DriveNow GmbH & Co. KG leadership team
Management profileNumber of profiles
DriveNow GmbH & Co. KG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DriveNow GmbH & Co. KG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DriveNow GmbH & Co. KG
What does DriveNow GmbH & Co. KG do?
DriveNow GmbH & Co. KG operates a free-floating car-sharing service (now consolidated under the Free2move brand) across 15+ European cities. Customers use a mobile app to find, reserve, and unlock vehicles parked anywhere within designated Home Areas, with all-inclusive pricing that bundles fuel, parking in Home Areas, and maintenance. The service is available to both individual consumers (minute, hourly, daily rates and a monthly Pass subscription) and business customers (employee mobility programs, Connect Fleet management, preventive maintenance).
Is DriveNow GmbH & Co. KG a public or private company?
DriveNow GmbH & Co. KG is a private company. It is classified as corporate owned and is currently operating.
When was DriveNow GmbH & Co. KG founded?
DriveNow GmbH & Co. KG was founded in 2009. It employs 101 to 250 people.
Where is DriveNow GmbH & Co. KG based?
DriveNow GmbH & Co. KG is headquartered in Munich, Germany, in the Europe region.
How does DriveNow GmbH & Co. KG make money?
Five revenue lines are on record. Minute-rate car sharing is the primary driver. The others are hourly-rate car sharing, daily-rate car sharing, monthly subscription (Free2move Pass) and business/car-sharing for business solutions.
Who are DriveNow GmbH & Co. KG's main competitors?
Direct peers on record are Getaround, Flinkster, Enterprise CarShare, Zipcar, Turo, Miles and Sixt Share. Bolt Drive is listed as an emerging player. Share Now (historical) is listed as an others. Uber is listed as a broad incumbent.
Does DriveNow GmbH & Co. KG have an API?
No public API is recorded for DriveNow GmbH & Co. KG.
What industry is DriveNow GmbH & Co. KG in?
DriveNow GmbH & Co. KG's product category is Car Sharing Services. Its primary akta.pro industry code is TLAFAMAB, Free-Floating Carsharing (One-Way), with a secondary code of TLABALAB, Corporate Free-Floating Car Sharing. Its NAICS code is 53211 and its SIC code is 7510.