Roofing Contractor Marketing

What Roofing Contractor Marketing does

Roofing Contractor Marketing (RCM) is a privately held, founder-owned digital marketing agency founded in 2008 and headquartered in Centennial, Colorado, that exclusively focuses on serving roofing contractors across the United States. The firm operates a vertically specialized go-to-market: it sells directly to residential and commercial roofers via consultative inside sales, offering free Google visibility audits and customized monthly marketing plans. The company maintains no long-term contracts, instead retaining clients month-to-month based on demonstrated lead-generation results.

Its service portfolio spans six core offerings — Search Engine Optimization (with Google Business Profile / local SEO), Google Local Service Ads management, Pay-Per-Click advertising across Google, Bing, and paid social, dedicated Commercial Roofing Leads (developed in partnership with The Blue Book / Dodge Construction), website design and development, and reviews and reputation management. Underlying technology consists of standard digital marketing tooling (Google Ads/Bing Ads platforms, LSA, GBP, social ad networks) layered with a proprietary integrated SEO workflow combining on-page optimization, content strategy, backlink acquisition, Google entity management, and review optimization.

RCM earns revenue through monthly retainer-based managed services tailored to each roofing client's needs, with pricing not publicly disclosed. Customer concentration leans toward small and mid-market roofing contractors nationwide, anchored by long-tenured enterprise relationships with major US roofing brands such as Interstate Roofing (over 10 years as client) and Lon Smith Roofing (over 15 years as client). The company also extends its offerings to adjacent home-service verticals including HVAC and plumbing, and leverages ecosystem partnerships — Google Partner status, Get Found Fast, and The Blue Book — to support channel access and category authority within the roofing trade.

Name

Roofing Contractor Marketing

Legal name

Roofing Contractor Marketing

Website

https://roofingcontractormarketing.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Roofing Contractor Marketing is a privately held, founder-owned US digital marketing agency exclusively serving roofing contractors nationwide with SEO, Google Local Service Ads, PPC, commercial lead generation, web design, and reputation management on month-to-month retainers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services for Roofing Contractors

NAICS

Roofing Contractors (23816)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

Keywords

• Digital marketing agency
• Search engine optimization
• Pay per click advertising
• Reputation management services
• Roofer lead generation

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Monthly retainer-based digital marketing services including SEO, PPC, Local Service Ads, web design, and reputation management for roofing contractors. Services are customized per client with no long-term contracts required, earning client commitment monthly through results.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Roofing Contractor Marketing is a specialized digital marketing agency that sells managed, retainer-based marketing services to roofing contractors in the United States. Its core offerings are Search Engine Optimization (including local SEO and Google Business Profile optimization), Google Local Service Ads management, Pay-Per-Click advertising across Google and Bing, commercial roofing lead generation, responsive website design, and online review and reputation management. Services are customized per client, sold on a month-to-month basis without long-term contracts, and supported by free Google visibility audits and dedicated account management.

Product overview

Roofing Contractor Marketing is a specialized marketing agency offering a portfolio of digital marketing services for roofing contractors. The offering consists of six core service areas: Search Engine Optimization (SEO), Local Service Ads (LSA), Pay Per Click Advertising (PPC), Commercial Roofing Leads, Web Design, and Reviews and Reputation Management. These services are designed to work together as an integrated marketing solution—SEO and web design establish the foundational online presence, LSA and PPC provide targeted paid advertising, while reputation management builds credibility through reviews. The agency primarily serves roofing contractors in the US, with some additional coverage for HVAC, plumbing, and other contractor industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Comprehensive SEO services for roofing companies covering on-page optimization, local SEO, Google Business Profile optimization, keyword research, and link-building to improve organic search rankings and local visibility for residential and commercial roofers.
• Local Service Ads (LSA) Management Management of Google Local Service Ads for roofing contractors, providing top-of-page placement, Google badge verification, review display, and pay-per-lead pricing for qualified roofing leads.
• Pay-Per-Click (PPC) Advertising Paid digital advertising across Google Ads, Bing Ads, Display Networks, Facebook, Instagram, YouTube, and retargeting campaigns designed to generate immediate qualified leads for roofing contractors.
• Commercial Roofing Leads Lead generation services specifically targeting commercial roofing prospects including developers, property managers, and small building owners through targeted outreach and online visibility strategies, including presence in construction directories such as The Blue Book (Dodge Construction).
• Roofing Website Design and Development Professional responsive website design and development for roofing contractors with lead capture forms, SEO optimization, and mobile-friendly layouts designed to convert visitors into leads.
• Reviews and Reputation Management Online reputation management services including review generation strategies, negative review response, and monitoring across Google, Facebook, BBB, and other review platforms to build trust and credibility for roofing contractors.

Quantifiable outcome

• Cost per lead typically under $100 for Local Service Ads
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Get Found FastcoreStrategic or Co-development PartnerLong-standing collaborative partnership for roofing marketing services. Interstate Roofing case study specifically mentions working with both Roofing Contractor Marketing and Get Found Fast together for over 10 years.
• The Blue Book (Dodge Construction)coreChannel Partner/ Reseller/ DistributorRCM helps optimize roofing contractor profiles on The Blue Book (formerly Dodge Construction Network), which is a major platform for commercial construction leads and RFPs. Large commercial roofing leads come through the Dodge construction process.
• GooglecoreTechnology or IntegrationGoogle Partner status with specialization in Google Ads, Local Service Ads, and Google Business Profile optimization for roofing contractors. RCM manages campaigns across Google Ads, Bing Ads, and leverages Google's advertising ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency offering SEO, PPC, LSA, web design, and reputation management. While it serves contractors, its generalist positioning and scale place it as a broader incumbent competing with RCM for mid-market and enterprise roofing accounts.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, web design, and social media to a broad range of SMBs including contractors. It is a broader incumbent that overlaps with RCM in services and target customer, but is not vertically specialized in roofing.

Direct peers

• LSEO: LSEO is a digital marketing agency providing SEO, PPC, and web solutions with contractor and home services experience. It competes with RCM for SEO-led engagements and shares a similar managed-services model for SMB contractors.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, paid social, and CRO, with contractor-adjacent client work. While less roofing-specialized than RCM, it competes for the same paid-media portion of contractor marketing budgets.
• Scorpion: Scorpion is a technology-enabled marketing services company serving SMBs in home services, legal, and healthcare, with a strong contractor marketing offering including SEO, LSA, and lead generation. It directly competes with RCM for roofing and home services marketing budgets.
• Blue Corona: Blue Corona is a digital marketing agency historically focused on home services contractors (HVAC, plumbing, roofing, electrical), offering SEO, PPC, web design, and analytics. It is the most direct vertical peer to RCM given its overlapping home services contractor customer base and similar managed-services revenue model.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency known for PPC, SEO, and lifecycle marketing with contractor and home services clients. It is comparable to RCM in service mix and in targeting lead-generation-driven mid-market accounts.
• Big Leap: Big Leap is a digital marketing agency offering SEO, content, PPC, and web design with notable home services and contractor clients. It competes with RCM for similar SEO-led, retainer-based engagements with mid-market home services brands.
• High Level Marketing: High Level Marketing is a digital marketing agency focused on home services and contractors, offering SEO, PPC, web design, and reputation management. Its vertical overlap with RCM in contractor marketing makes it a direct comparable.
• Hook Agency: Hook Agency is a digital marketing agency specializing in contractor marketing, including roofing, remodeling, and HVAC. Its contractor-vertical specialization and SEO/PPC/web services closely mirror RCM's offering and customer profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roofcontractor
• Facebookfacebook.com/RoofingContractorMarketing
• LinkedInlinkedin.com/company/roofing-contractor-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roofing Contractor Marketing