What High Level Marketing, LLC does

High Level Marketing, LLC, doing business as Superpath, is a US-based B2B digital marketing agency exclusively focused on home service contractors and skilled trades (HVAC, plumbing, electrical, restoration, pest control, roofing, home remodeling, and adjacent trades). The company delivers a portfolio of 16 marketing services spanning SEO, paid search (Google PPC, Local Service Ads), website design, social media management, video marketing, Facebook and YouTube advertising, Google and Apple Maps optimization, photography, AI platform marketing, email and direct mail marketing, content marketing, and branding/logos. Its principal proprietary asset is the ION Dashboard, an internal AI-assisted marketing intelligence platform that the company describes as combining artificial intelligence with human insight to surface qualified leads (calls, quote requests) and produce attribution-style reporting for contractors and marketing managers; ION sits within a broader technology stack that includes ServiceTitan (Certified Provider relationship), LeadFlow, and Podium.

The business operates a sales-led, consultation-based go-to-market via its website contact forms and phone line (888-355-PATH), supported by an inside sales function and seven named local office locations across Birmingham AL, Mobile AL, Montgomery AL, Detroit MI, Boston MA, Nashville TN, and Houston TX. Revenue is generated through subscription/recurring monthly marketing service contracts with home service SMBs, with custom quote-based pricing rather than published tiers. Customer evidence in the source is limited to two named SMB accounts (Guin Service, LLC and Houk Air Conditioning) showing reported outcomes of 137%/122% more leads and 51%/48% more revenue respectively, and one Houk Air Conditioning month indicating ~$1M in added sales tied to a 40% year-over-year non-new-construction revenue increase.

The company is privately held, appears founder/management-owned with no disclosed institutional investors or parent entity, has no public funding, headcount, or revenue disclosure in the source material, and exhibits no M&A, restructuring, or leadership-change activity. ServiceTitan Certified Provider status, a multi-region office footprint, and published multi-location and M&A support capabilities indicate a positioning tilt toward larger, multi-site, or PE-backed trade operators beyond the historical single-location SMB base.

Name

High Level Marketing, LLC

Legal name

Superpath LLC

Website

https://highlevelmarketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Superpath is a US-based digital marketing agency serving home service contractors and skilled trades — including HVAC, plumbing, electrical, roofing, restoration, pest control, and remodeling — through sixteen marketing services and its proprietary ION AI-assisted lead intelligence platform, operating from seven regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing SEO, paid search, website design, social media management, video marketing, Facebook advertising, YouTube advertising, and more to home service brands. Revenue generated through ongoing marketing service contracts with contractors and home service businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Superpath is a full-service digital marketing agency that sells marketing services (SEO, paid search, website design, social media management, video marketing, email marketing, and more) exclusively to home service contractors across HVAC, plumbing, electrical, roofing, restoration, pest control, and remodeling verticals. Its flagship differentiator is the proprietary ION Dashboard, an AI-powered analytics platform that combines artificial intelligence with human insight to surface qualified leads (calls and quote requests) and deliver revenue-focused reporting for contractors.

Product overview

Superpath is a digital marketing agency serving home service businesses (contractors) in trades such as HVAC, plumbing, electrical, roofing, restoration, pest control, and home remodeling. The company offers a portfolio of 16 distinct marketing services including SEO, paid search, website design, social media management, video marketing, Facebook and YouTube advertising, Google and Apple Maps optimization, email and direct mail marketing, content marketing, and branding. The core differentiator is the proprietary ION Dashboard platform, which combines AI with human insight to analyze leads and provide data-driven reporting. Services are delivered by a team of marketing experts and the company positions itself as 'Built for Trades, Backed by Data, Driven by People.'

Differentiator

Problem solved

Functional benefit

Brands

• ION: AI-powered data reporting platform that combines AI with human insight to surface leads, featuring call and quote request tracking for contractors and marketing managers.

Products and services

• Search Engine Optimization (SEO) Organic search optimization services designed to improve visibility in search engine results and drive qualified organic traffic to home service contractor websites.
• Paid Search (PPC) Pay-per-click advertising campaigns on search engines (including Google Local Service Ads) to generate immediate leads for home service contractors ready to book.
• Website Design Custom website design and development tailored for home service businesses to improve online presence and lead conversion.
• Social Media Management Management of organic social media presence across Facebook, Instagram, LinkedIn, and YouTube to build brand awareness and engage with potential customers.
• Video Marketing / Video Creation Video content creation services including YouTube channel management and video advertising campaigns to showcase home service businesses.
• Facebook Advertising Targeted advertising campaigns on Facebook to reach homeowners in specific service areas for home service businesses.
• YouTube Advertising Video advertising campaigns on YouTube to reach potential customers through visual content marketing for home service brands.
• Google Maps Optimization Optimization services to improve local search visibility and map pack rankings on Google Maps for home service businesses.
• Apple Maps Optimization Apple Maps optimization to improve local visibility for iOS users searching for home services.
• Local Service Ads Google Local Service Ads management connecting home service businesses with local customers ready to hire.
• Email Marketing Email campaign creation and management to nurture leads and maintain customer relationships for home service clients.
• Content Marketing Content creation services including blogs, articles, and educational materials to establish authority and improve SEO for home service brands.
• Branding & Logos Brand identity development including logo design and brand guidelines for home service businesses.
• Professional Photography Professional photography services for home service businesses to showcase work and build trust with potential customers.
• Direct Mail Marketing Traditional direct mail marketing campaigns targeting homeowners in service areas for home service businesses.
• A.I. Platform Marketing Marketing services leveraging artificial intelligence platforms to optimize campaigns and lead generation for home service contractors.
• ION Dashboard Platform Proprietary analytics platform combining AI with human insight to surface qualified leads (calls and quote requests) and deliver revenue-focused reporting for contractors and busy marketing managers.

Quantifiable outcome

• 137% more leads on average
• +3 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ServiceTitancoreTechnology or IntegrationServiceTitan is a comprehensive home services software platform. Superpath is a ServiceTitan Certified Provider, indicating deep integration expertise and certified partnership status. The partnership enables Superpath to offer integrated marketing solutions that work seamlessly with ServiceTitan's operational software for contractors.
• IONcoreTechnology or IntegrationION is Superpath's proprietary AI-powered marketing intelligence platform. While it appears to be internally developed, it is positioned as a key technology provider powering their client results and is listed alongside external technology partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Radd Interactive: Radd Interactive is a digital marketing agency focused on home service businesses, particularly HVAC, plumbing, and roofing contractors. It directly competes with Superpath in the trades vertical with a similar portfolio of SEO, PPC, and web services.
• Modernize: Modernize operates a home services marketplace connecting homeowners with contractors while also offering marketing solutions to contractors. It overlaps with Superpath's contractor marketing focus and shares the same trades customer base.
• Hook Agency: Hook Agency is a digital marketing agency specializing in home service contractors (roofers, HVAC, remodelers) offering SEO, PPC, and web design with reported outcome-based case studies. It competes directly with Superpath for the same contractor buyer across overlapping service lines.
• Scorpion: Scorpion is a leading digital marketing agency exclusively serving home service businesses (HVAC, plumbing, electrical, roofing) with its own proprietary technology platform. It is the closest head-to-head competitor to Superpath in the trades marketing vertical with overlapping service offerings and customer profile.
• Blue Corona: Blue Corona is a digital marketing agency that historically served home service and contractor clients with analytics-driven marketing programs. It is comparable to Superpath in targeting the same trades customer base with similar performance-marketing methodologies.

Broad incumbents

• WebFX: WebFX is a large generalist digital marketing agency offering SEO, PPC, and web design across many industries including home services. It is comparable in service portfolio but broader in vertical scope than Superpath.
• Disruptive Advertising: Disruptive Advertising is a performance digital marketing agency focused on paid media and SEO across verticals. It is comparable to Superpath in offering similar services to mid-market clients but without trades specialization.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency serving many verticals including home services. It competes for the same contractor marketing spend as Superpath but lacks Superpath's exclusive trades focus.
• ReachLocal: ReachLocal is a digital marketing solutions provider serving SMBs across multiple verticals including home services. It is comparable in targeting local-services SMBs with bundled marketing solutions, though at a more generalist level than Superpath.

Others

• ServiceTitan: ServiceTitan is the dominant home services software platform and Superpath's core technology partner. While not a direct competitor, it is the ecosystem anchor that enables Superpath's distribution and certified-provider positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@superpathmarketing
• Facebookfacebook.com/superpath
• LinkedInlinkedin.com/company/superpath-llc
• Instagraminstagram.com/superpathmarketing
• Xx.com/HighLevelMarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Level Marketing, LLC