InConcert

What InConcert does

inConcert Web Solutions is a privately held, full-service digital marketing and web design agency headquartered in Gardner, Massachusetts. Founded in 1998 and wholly owned by Mark Smith, the firm has operated continuously for over 25 years, providing WordPress-based website design, development, hosting, search and content marketing, paid media, creative production, and promotional product distribution. It serves primarily small and mid-sized businesses across diverse verticals including manufacturing, healthcare, financial services, education, and nonprofits, with a stated regional focus on New England while delivering services remotely nationwide under a "national web design & marketing agency" positioning. Notable customers include Fidelity Bank, Maragal Medical, Solidus Technical Solutions, Doble Engineering Company, Little Leaf Farms, and Kids' Chance of America.

The core technical stack is built on WordPress with WooCommerce for eCommerce, supplemented by three proprietary platforms: Amp (a national geographically-indexed content marketing system covering up to 300 locations), Buzz (a hyper-local content marketing system), and Crescendo (an automated review-gathering and filtering platform). Supporting infrastructure includes Cloudflare security, multi-region world-class data center hosting with 99.9% uptime guarantees, and integrations with Google Ads, Constant Contact (Solutions Partner), CallRail (call tracking), and Office 365 / Google Workspace (email). The company has codified its delivery into a 70-step website development process covering planning, content, design, build, testing, deployment, and ongoing maintenance.

Revenue is generated through a hybrid model: project-based fees for website builds and audits (four-level Spec packages, four audit tiers) combined with recurring monthly subscriptions across four Service Plan tiers (Website Maintenance, SEO & Content Marketing, Marketing & Advertising, and Full-Service bundles). Additional streams include managed hosting and email, digital marketing retainers, creative services (logo, video/photo, print), promotional product resale through catalog partnerships, and newly introduced compliance services (ADA accessibility and PCI DSS hosting). Go-to-market is sales-led and consultative, captured through the website (Get a Quote / Ask a Question forms) and converted by account managers and business development staff, with no formal reseller or partner channel. The company has no disclosed external funding, institutional investors, or acquisition activity beyond a single tuck-in acquisition of a Leominster, MA web design firm.

Name

InConcert

Legal name

inConcert Web Solutions

Website

https://inconcertweb.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

inConcert Web Solutions is a privately held, full-service digital marketing agency in Gardner, Massachusetts, providing WordPress-based website design, development, hosting, SEO, content marketing, paid media, and managed marketing services primarily to small and mid-sized businesses across the United States.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

Keywords

• Web design services
• Digital marketing agency
• Search engine optimization
• Website hosting services
• Content marketing services

Headquarters

HQ city

Gardner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Web Design and Development Services: Custom website design, development, and programming services. Includes responsive design, custom programming, database work, software integration, content writing, branding, and logo design. Revenue is generated through project-based pricing and custom quotes.
2. Monthly Maintenance and Marketing Plans: Recurring monthly subscription plans for website maintenance, SEO services, marketing, and advertising. Plans include Website Maintenance, SEO & Content Marketing, Marketing & Advertising, and Full-Service bundles. Provides predictable recurring revenue.
3. Hosting and Email Services: StayRight & Secure hosting services including domain management, SSL certificates, monitoring, backups, and managed email services. Offered as add-on services or bundled with other plans.
4. Digital Marketing Services: SEO, AEO, GEO optimization services, content marketing, social media management, email marketing, Google Ads management, and social media advertising. Billed through monthly service plans or project fees.
5. Creative Services: Logo design, branding, video/photography production, graphic design, and print services. Generated through project-based or hourly billing.
6. Promotional Products: Sale and distribution of branded promotional products including apparel, bags, pens, drinkware, and tech products through catalog partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

InConcert Web Solutions is a full-service digital marketing agency that designs, develops, hosts, and markets websites for businesses. Core offerings include custom website design and development (primarily on WordPress with WooCommerce for eCommerce), managed hosting and email services, SEO/AEO/GEO optimization, content marketing, social media management, paid advertising (Google Ads and social), email marketing, directory listings management, and review gathering.

Product overview

InConcert Web Solutions is a full-service digital marketing agency offering a comprehensive suite of web design, development, and marketing services. The core offering centers on Website Design & Development using custom-built solutions, primarily through WordPress. The product portfolio includes strategic services (Website Specs, Audits, Web Development Process), hosting/security infrastructure (StayRight & Secure Hosting, Domains & Email, ADA Compliance, PCI Compliance), and integrated marketing services (SEO/AEO/GEO, Content Marketing via AMP and Buzz platforms, Social Media Management, Email Marketing, Google Ads, Social Media Advertising, CallRail Call Tracking, Powerlistings Directory Management, and Crescendo Review Gathering). Creative services include Logo Design, Video/Photo Production, Graphics/Print, and Content Writing. All services are supported by flexible monthly Service Plans for ongoing maintenance and marketing needs.

Differentiator

Problem solved

Functional benefit

Brands

• Crescendo: Reviews gathering platform that helps businesses collect positive reviews from customers.

Products and services

• Website Design & Development Custom-built responsive websites that reflect client brands, connect with audiences, and drive results through strategic web development. Includes custom programming, database work, software integration, content writing, branding, and logo design for SMBs, mid-market, and enterprise clients.
• eCommerce Solutions Online retail websites with AI-powered search, mobile optimization, omni-channel integrations, multi-channel selling across social media, Google Shopping, and Amazon, with interactive features like 360-degree product views and virtual tours. Built on WooCommerce for WordPress.
• StayRight & Secure Hosting Managed website hosting with full-time monitoring, daily backups, SSL certificates (DV, OV, EV), CMS core/plugin/licensing updates, image compression, caching, and secured email with 25GB cloud storage and premium spam protection.
• Hosting, Domains & Email Services Domain registration and management, secure web hosting with Cpanel, offsite data backup with continuous data protection (4x daily), and professional email hosting with 25GB mailboxes, 50MB attachments, anti-spam/anti-virus protection, and integration with Google Workspace and Office 365.
• ADA Compliance Services Website accessibility services ensuring compliance with WCAG 2.1 levels AA and AAA standards 24/7 through an AI-powered accessibility interface that empowers users to customize their website experience with visual adjustments and navigation enhancements.
• PCI Compliance Services Fully managed PCI DSS compliant hosting to help businesses protect credit card information and maintain compliance with payment card industry security standards.
• SEO, AEO & GEO Services Search engine optimization, answer engine optimization, and generative engine optimization services including on-page optimization, content marketing, Google Business Profile optimization, local/national targeted content, blogging, voice search optimization, and directory listings/backlinking.
• Amp National Content Marketing Platform Proprietary page development platform that creates keyphrase-rich, geographically indexed content for national reach. Infuses content with national location data to drive quality nationwide traffic, with SEO hosting, ADA compliance, custom reporting dashboard, and content for up to 300 locations.
• Buzz Local Content Marketing Platform Hyper-local content marketing system using enhanced SEO and conversion strategies to rank higher in local search results for specific target locations and key search terms with conversion-focused page design.
• Social Media Management Social media post management including account creation and optimization, content planning and strategy, and regular posting across Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and Pinterest.
• Powerlistings Directory Network Business directory management service controlling listings across 100+ directories including Google, Google Maps, Apple Maps, Facebook, Bing, Yahoo, and Yelp. Maintains accurate business information, posts content and offers, monitors reviews, removes duplicates, and tracks listing performance.
• Crescendo Review Gathering Platform Proprietary reviews gathering system that automates customer feedback collection through email requests. 4-5 star reviewers are asked to share on Google while lower ratings can request further discussion. Reviews are cherrypicked for display on client websites and Google Business Profiles.
• Email Marketing Email campaign services including list building, branded layout design, strategic content calendar development, targeted content writing, and optimized deployment timing for maximum impact.
• Google Ads Management Pay-per-click advertising campaign management including discovery and goal setting, sales insight and review, strategic setup (targeting, budgets, creative, reporting), and ongoing maintenance with continuous optimization and ROI-focused adjustments.
• Social Media Advertising Targeted social media ad campaigns across Facebook, Instagram, LinkedIn, YouTube, X, and Pinterest with audience segmentation, compelling creative development, ongoing optimization, performance tracking, and A/B testing.
• CallRail Call Tracking Call tracking service using unique trackable phone numbers per marketing channel. Features call recordings, analytics reporting, first-time caller indication, source tracking, dynamic number replacement, and conversational analytics for campaign optimization.
• Specs Website Planning Strategic website specification development creating detailed blueprints before building begins. Includes discovery sessions, site goals/objectives, key audiences, competitive analysis, site map, content strategy, technical specs, functionality requirements, wireframes, and launch/hand-off planning. Four package levels based on project complexity.
• Website Audits Comprehensive website performance assessments including performance analysis, SEO insights, user experience evaluation, and marketing evaluation. Four audit packages: Standard Website Audit, Website & Marketing Audit, Website & Marketing Audit with Strategy (includes 6-month strategy calendar), and Migration Audit.
• Logo Design Professional logo design creating clean, memorable brand marks that work at any size with appropriate colors, fonts, and visuals. Includes complete brand design with guidelines for consistent visual identity across all touchpoints.
• Video/Photo Production Professional photography and videography services including headshots, team photos, product shots, advertising campaigns, social media content, instructional videos, event coverage, and company/culture overviews. Includes all usage rights for deliverables.
• Graphics & Print Services Design and production of printed marketing materials including business cards, letterhead, brochures, direct mail, signage, banners, retail displays, trade show materials, packaging, and supporting digital graphics. Offers premium paper stocks, finishes, and printing techniques.
• Content Writing Services Strategic content writing including topic/market/competitor research, long-form content (web pages, blog posts, white papers), short-form content (social posts, emails, promotional copy), and keyword/keyphrase integration for SEO, AEO, and GEO optimization.
• Promotional Products Branded merchandise and promotional items including apparel (Nike, Carhartt, North Face, Gildan), bags (igloo, Duluth, YETI, Tumi), drinkware (Stanley, YETI, Hydro Flask), tech products (Apple, Beats), pens (Cross, Bic), and food/drink items.

Quantifiable outcome

• Clients report significant business impact including large orders from new customers acquired through website forms
• +1 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WordPresscoreTechnology or IntegrationPrimary content management system platform for website development. WordPress powers over 43% of all websites globally and offers open-source flexibility with extensive plugin ecosystem.
• WooCommercecoreTechnology or IntegrationeCommerce plugin integrated into WordPress websites for online store functionality. Enables product catalogs, shopping carts, and payment processing for eCommerce clients.
• CloudflarecoreTechnology or IntegrationWebsite security and performance partner providing bot management through __cf_bm cookie. Protects against malicious actors and ensures website security.
• Constant ContactcoreGTM or Marketing PartnerOfficial Constant Contact Solutions Partner. Manages email marketing accounts for clients and serves as a referral/management partner for the email marketing platform.
• GooglecoreTechnology or IntegrationGoogle Ads Certified Partner with certified expertise in Google advertising platforms. Provides managed Google Ads services for clients and maintains certification status.
• Better Business BureauminorOthersBBB Accredited Business demonstrating commitment to ethical business practices and customer satisfaction standards.
• Web Excellence AwardsminorOthersAward program recognizing excellence in web design and development. Company displays Web Excellence Awards badge.
• World Class Data Centers (UK and USA)coreTechnology or IntegrationInfrastructure partner providing world-class data center facilities in UK and USA for hosting services. Ensures 99.9% uptime reliability and global accessibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WebFX: Large full-service digital marketing agency offering SEO, web design, content, and paid media to SMB and mid-market clients — the most directly comparable end-to-end marketing agency model to InConcert.
• SmartSites: Digital marketing agency focused on web design, SEO, PPC, and organic social for small and mid-sized businesses — closely overlaps with InConcert's website-development-plus-marketing offering.
• OuterBox: Digital marketing and web design agency offering SEO, paid media, eCommerce, and creative services; comparable eCommerce focus (including WooCommerce-adjacent work) and SMB/mid-market segment.
• Disruptive Advertising: Digital marketing agency specializing in SEO, PPC, and web design for mid-market clients — highly comparable in service-line mix and growth-stage focus to InConcert.
• Cardinal Digital Marketing: Performance-driven digital marketing agency for mid-market and enterprise clients with SEO, paid media, and analytics offerings directly comparable to InConcert's mix.
• Thrive Internet Marketing Agency: Full-service digital marketing firm delivering web design, SEO, social media, and content marketing to SMB and enterprise clients; comparable across service mix and target segment to InConcert.

Emerging players

• KlientBoost: Smaller, rapidly growing agency focused on conversion-driven PPC, landing pages, and CRO — intersects with InConcert's paid advertising and conversion-focused SEO work but narrower in scope.

Broad incumbents

• Scorpion: Larger, multi-product digital marketing and technology company serving SMBs with websites, SEO, paid ads, and AI tools — broader portfolio than InConcert but overlapping customer base and services.

Regional players

• Main Street ROI: Regional B2B-focused digital marketing agency offering web design, SEO, and content — comparable service portfolio to InConcert though with a deeper B2B specialization.

Others

• WordPress VIP / Automattic Agency Partners: WordPress platform provider with a partner-agency ecosystem; relevant as a competitor (other WordPress-specialist agencies) and as an ecosystem relationship, since InConcert builds almost exclusively on WordPress.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHnsMVtOMk47Mssc6UOnbKg
• Facebookfacebook.com/inconcertweb
• LinkedInlinkedin.com/company/inconcert-web-solutions-inc.
• Instagraminstagram.com/inconcertwebsolutions/?hl=en
• Xx.com/inconcertweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InConcert