Optimum Media

What Optimum Media does

Optimum Media, LLC is a private U.S. advertising, technology, and data analytics company headquartered at 1 Court Square, Long Island City, New York. Established in 2018 as a wholly-owned subsidiary of CSC Holdings, Inc. within the broader Optimum/Altice corporate family, the company provides data-driven multiscreen advertising solutions reaching every Designated Market Area (DMA) in the United States. Its portfolio combines television and digital advertising capabilities delivered through direct sales relationships with SMB and national advertisers, agencies, and political/public affairs clients, and is supported by owned media properties including News 12 Networks, Optimum cable networks, and the proprietary AdMessenger platform, as well as wholly-owned ad-tech subsidiary Juice Media, Inc.

The company's underlying technology stack centers on privacy-compliant audience creation. Consumer data is processed through a clean-room environment maintained by an affiliate, where personal information is stripped and aggregated pseudonymized or de-identified identifiers are linked to audience segments including demographic, behavioral, health-related, and political-related cohorts. The company integrates with cookie match partners for cross-device targeting and maintains compliance with DAA, IAB, and NAI self-regulatory standards.

Optimum Media generates revenue across three primary streams: multiscreen advertising services (CPM-based media buys across TV and digital), data analytics services (audience creation, data matching, pre- and post-campaign analytics), and video/content production services (branded content, custom creative, editing) offered standalone or bundled with media purchases. Pricing is quote-based with multi-year Digital Ad Bundle contracts at blended CPM rates combining OTT and OLV inventory. The company serves four customer segments—Small & Medium Business and National Business (primary), plus Media & Entertainment and Political & Public Affairs (secondary)—and operates as both an advertising platform and an agency, placing ads on owned properties and on behalf of clients across third-party broadcaster, cable, and MVPD inventory.

Name

Optimum Media

Legal name

Optimum Media, LLC

Website

https://optimum.media

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Optimum Media is a U.S.-based multiscreen advertising and data analytics company that serves SMB, national, political, and media clients across every DMA through TV, digital, and programmatic inventory, leveraging cookie-based audience targeting and owned properties including News 12 and AdMessenger.

Ownership category

akta.pro rank

Product category

Multiscreen Advertising Services

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Multiscreen advertising solutions
• Data-driven audience targeting
• Programmatic advertising services
• Video production services
• Political advertising campaigns

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Multiscreen Advertising Services: Optimum Media generates revenue through providing innovative, data-driven multiscreen advertising solutions to clients. The company helps clients reach, grow, and understand desired audiences through digital and TV advertising across all DMAs in the U.S. Revenue is generated from media buys, ad serving, and related advertising services for businesses of all sizes.
2. Video Production Services: The company offers video and content production services including editing, modifying, or adapting content, branded content, custom creative, and production services through their Video Production Addendum. These services are provided as standalone offerings or bundled with media purchases.
3. Data Analytics Services: Revenue is generated through data analytics services that help clients understand desired audiences, including data processing services such as data matching, data modeling, audience creation, and pre- and post-campaign analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Optimum Media provides innovative, data-driven multiscreen advertising solutions reaching every Designated Market Area (DMA) in the U.S., combining television, digital, and programmatic capabilities. The company offers audience targeting through privacy-compliant clean room data processing, media product placements, video and content production services, and pre- and post-campaign analytics for advertisers, brands, agencies, and political campaigns.

Product overview

Optimum Media provides an integrated multiscreen advertising platform combining television and digital capabilities. The core offering consists of Multiscreen Advertising Solutions reaching every DMA in the U.S., supported by Audiences (data-driven targeting modules) and Media Products. The portfolio includes proprietary platform AdMessenger, subsidiary Juice Media, and sub-brand News 12 Networks for hyper-local news content. The company serves Small & Medium Business, National Business, Media & Entertainment, and Political & Public Affairs segments.

Differentiator

Problem solved

Functional benefit

Brands

• News 12: Hyper-local news network covering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut, and New Jersey
• AdMessenger
• Juice Media

Products and services

• Multiscreen Advertising Solutions
• Audiences
• Media Products
• Video Production Services
• Data Analytics Services

Quantifiable outcome

• Meaningful impressions that drive measurable results including calls, clicks, visits, and sales

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cookie Match PartnerscoreTechnology or IntegrationOptimum Media interfaces with cookie match partners to onboard and match their data sets with pseudonymized identifiers for audience targeting purposes. This enables cookie-based audience creation and cross-device targeting capabilities.
• News 12 NetworkscoreChannel Partner/ Reseller/ DistributorOwned subsidiary within the Optimum family of brands. News 12 is a hyper-local news network covering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut, and New Jersey. News 12 serves as a content platform for advertising distribution.
• Juice Media, Inc.coreTechnology or IntegrationWholly-owned subsidiary of Optimum Media providing innovative advertising and technology solutions. Juice Media operates under separate Standard Order Terms and Conditions and represents part of the Optimum Media advertising technology group.
• i24NewsminorChannel Partner/ Reseller/ DistributorPart of the Optimum family of brands and affiliates. i24News is an international news network included in the broader brand ecosystem.
• Networks (Broadcasters, Cable Networks, MVPDs)coreChannel Partner/ Reseller/ DistributorVarious broadcasters, cable networks, multi-channel video programming distributors (MVPDs), and other media platform operators that have authorized Optimum to sell advertising. For TV advertising, Optimum may act as agent for these networks.
• Digital Advertising Alliance (DAA)minorOthersIndustry self-regulatory organization for digital advertising. Optimum complies with DAA guidelines and provides opt-out tools for consumers through the AdChoices program.
• Network Advertising Initiative (NAI)minorOthersIndustry self-regulatory organization for digital advertising. Optimum is an NAI member and provides opt-out mechanisms for consumers to manage targeted advertising preferences.
• Interactive Advertising Bureau (IAB)minorOthersIndustry trade association for online and digital advertising. Optimum complies with IAB guidelines and standards for digital advertising.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magnite: Magnite (formerly Rubicon Project + SpotX) operates one of the largest independent CTV and video SSPs, monetizing premium video inventory across CTV, desktop, and mobile. It overlaps directly with Optimum Media's programmatic CTV and digital video buying activity.
• Amobee: Amobee is a cross-channel advertising platform providing programmatic, TV, social, and digital buying with audience targeting and analytics. It competes head-on with Optimum Media for national and political advertiser budgets across multiscreen campaigns.
• Simulmedia: Simulmedia provides data-driven, cross-screen TV + digital video advertising targeting and measurement for national brands and agencies. Its TV/digital targeting stack and outcomes-driven approach map closely to Optimum Media's multiscreen data proposition.
• Locality: Locality is a national, multiscreen local-video ad-sales company formed from the combination of CoxReps, Gamut, and Vicinity Media. It sells TV, OTT/CTV, and digital advertising across local DMAs on behalf of broadcasters and MVPDs — making it a near-twin to Optimum Media's bundled multiscreen, agency-rep hybrid model.
• MiQ: MiQ is a programmatic media buying specialist operating across display, video, CTV, audio, and DOOH. Its data-driven, omnichannel trading-desk model and SMB-to-enterprise client base directly parallel Optimum Media's programmatic multiscreen approach.

Broad incumbents

• Omnicom Media Group: Omnicom Media Group (OMG) houses OMD, PHD, Hearts & Science, and Annalect, with omnichannel planning and buying. As another major holding-company media buyer, it is a direct incumbent alternative for Optimum Media's national and SMB clients.
• Publicis Media (Publicis Groupe): Publicis Media is one of the four global media-buying holding companies, encompassing Starcom, Zenith, Digitas, and Connected Media. It is a much larger incumbent that competes for the same national-brand multiscreen RFPs that Optimum Media targets.
• GroupM (WPP): GroupM is WPP's media investment group and the largest media-buying operation globally, spanning Mindshare, Wavemaker, Essence, and GroupM Nexus. It owns the incumbent share of national and political ad dollars against which Optimum Media competes.
• Dentsu: Dentsu's international media arm includes Dentsu Media, Carat, and dentsu X, delivering cross-channel media planning and buying globally. It competes for large-brand advertiser mandates that overlap with Optimum Media's national-business focus.

Emerging players

• VideoAmp: VideoAmp is a measurement and currency company that powers cross-screen TV + digital outcomes, partnering with agencies, broadcasters, and DSPs. Its TV/digital measurement and audience-targeting overlap with Optimum Media's analytics and audience offerings, particularly for outcome-based buying.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/optimum__media
• Facebookfacebook.com/OptimumMediaLLC
• LinkedInlinkedin.com/company/optimummedia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimum Media