Orchard Lane

What Orchard Lane does

Orchard Lane is a Bangalore-based, women-led direct-to-consumer food brand founded by Gagandeep Kaur Gill, producing certified organic jams, ketchups, stone-ground nut butters, sauces, probiotic fruit squashes, and gulkand for health-conscious Indian families. The company's core product differentiation rests on formulation specifications — notably an 80% fruit content, 19% added sugar, zero-preservative recipe for jams (each jar requiring 800-1,200 grams of raw fruit), and 85-95% tomato content in ketchup and pasta sauces — combined with multi-jurisdiction organic certifications (NPOP India, USDA USA, NFI UK, Aditi). The product portfolio spans approximately 30 SKUs across six categories, with retail pricing from Rs. 229 to Rs. 550 per unit. Glass jar packaging and paper-based shipping materials reflect a positioning around natural and sustainable packaging.

Name

Orchard Lane

Legal name

Orchard Lane

Website

https://orchardlane.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Orchard Lane is a Bangalore-based, women-led D2C food brand producing certified organic jams, ketchups, nut butters, sauces, and gulkand targeting health-conscious Indian families seeking low-sugar, preservative-free packaged foods.

Ownership category

akta.pro rank

Product category

Organic Packaged Foods & Preserves

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)

akta.pro secondary industry

Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

Keywords

• Organic fruit jams
• Low-sugar preserves
• Certified organic ketchups
• Stone-ground nut butters
• Probiotic fruit squashes

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Food Products Sales: Orchard Lane generates revenue through direct online sales of jams, ketchups, nut butters, sauces, gulkand, and probiotic fruit squashes via its Shopify e-commerce storefront (orchardlane.in). Products are sold at fixed per-unit prices with free shipping for orders above Rs.1000 across India.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Orchard Lane manufactures and sells organic, low-sugar, preservative-free jams with 80% fruit content, certified organic ketchups with 85-95% tomato content, stone-ground nut butters, organic sauces and chutneys, probiotic fruit squashes, and gulkand (rose petal preserves). The company sells exclusively direct-to-consumer via its own Shopify-powered e-commerce storefront (orchardlane.in) with free country-wide shipping across India for orders above Rs.1000. All products are certified organic under NPOP (India), USDA, and NFI UK standards.

Product overview

Orchard Lane is a health-focused Indian food brand specializing in organic jams, ketchups, nut butters, sauces, probiotic squashes, and gulkand (rose petal preserves). The product portfolio is organized into six main categories: (1) High-Fruit Jams featuring 12+ varieties including Apple & Pineapple Jam, Alphonso Mango Jam, Banana Date Vanilla Jam, Strawberry Jam, and specialty preserves like Blueberry Raspberry and Pomegranate Jam, all containing 80%+ fruit content; (2) Certified Organic Ketchups including Classic Tomato Ketchup in multiple sizes, Peri Peri, Probiotic, and Kids Ketchup variants; (3) Stone-Ground Nut Butters including Peanut Butter Crunchy, Superseeds Peanut Butter, Almond Butter Unsweetened, and Chocolate Peanut Butter; (4) Organic Sauces and Chutneys including Pizza & Pasta Sauce, Schezwan Sauce, Pickled Mango Sauce, Tamarind Sauce, and Tomato Date Chutney; (5) Probiotic Fruit Squashes in Pineapple and Watermelon flavors; and (6) Gulkand products in Cranberry and Raspberry varieties. All products emphasize natural ingredients, zero preservatives, and sustainable packaging with glass jars and paper-based shipping materials.

Differentiator

Problem solved

Functional benefit

Brands

• Orchard Lane: Primary brand for natural jams, ketchups, nut butters, sauces, and preserves with tagline 'Truly Spreadable Fruit'

Products and services

• Apple & Pineapple Jam High-fruit jam with 80% fruit content combining apples sourced from Himachal Pradesh, Kashmir, Iran, Belgium, and Italy with southern Indian pineapples; 10 calories per serving.
• Alphonso Mango Jam Premium jam made from Alphonso mangoes, sulphur-free cane sugar, lemon juice, and fruit pectin; 15 calories per serving with 2.0 grams of sugar per 10g serving.
• Banana Date Vanilla Jam Nutrient-rich jam with bananas and dates, flavoured with home-ground cinnamon and natural vanilla; 80% fruit with 19% sugar by total weight.
• Hot and Sweet Guava Jam Soft-set jam from pink guavas harvested in Karnataka, flavoured with red chilli powder, brewed vinegar, and salt; pairs well with chai and salted appetizers.
• Kiwi Preserve Preserve made from fresh handpicked kiwis with pineapple juice; 80% fruit and 20% added sugar, with antioxidant and vitamin C properties.
• Melon and Cranberry Jam Watermelon and cranberry jam with 80% fruit content and just 20% sulphur-less sugar; only 2 grams of added sugar per serving.
• Mixed Fruit Jam Jam combining multiple fruits — apple, pineapple, orange, strawberry, watermelon, cranberry, banana, dates, mango, pomegranate, and guava; 80% fruit content.
• Strawberry Jam Strawberry jam with semi-crushed fruit cooked at low temperature to preserve flavour; 80% strawberries with 2 grams of added sugar per serving and 7 calories per serving.
• Pineapple & Orange Marmalade Marmalade with 80% fruit combining pineapples from southern India with Valencia oranges from South Africa; 1 gram of sugar per 5g serving (7 calories).
• Orange Marmalade Classic orange marmalade with low sweetness and slightly tart flavour profile.
• Pomegranate Jam Jam made from hand-shelled pomegranates with fresh green pears; rose-hued spread with antioxidant properties, with a jelly-meets-jam runny texture.
• Blueberry Raspberry Preserve Preserve combining blueberries and raspberries with 81% fruit content, 16% jaggery, and 4% lemon juice plus pectin; made without white sugar.
• Organic Tomato Ketchup Certified organic ketchup from fresh organic tomatoes with 85% tomato content; available in 230gm, 350gm, and 600gm sizes; only 2 tablespoons of organic sugar per bottle.
• Organic Ketchup Combo of 2 Combo pack of two 340gm bottles of organic tomato ketchup; no added preservatives, colours or flavours; 80% tomato content with 6 calories per teaspoon.
• Organic Peri Peri Tomato Ketchup Low-sugar peri peri flavoured organic tomato ketchup made without chemicals or preservatives.
• Healthy Tomato Ketchup (85% Tomato Content) Classic natural ketchup with 85% tomato content priced at Rs. 249.
• Probiotic Tomato Ketchup Ketchup with no added sugar, mildly sweet with jaggery, and probiotic properties.
• Little Legends Kids Ketchup Children-friendly ketchup packed with tomatoes and vegetables; no refined sugar or preservatives; formulated for kids.
• Low Calorie Tomato Ketchup with No Refined Sugar Ketchup with 85% tomato content, no refined sugar added, sweetened only with organic jaggery; 350gm net weight.
• Peanut Butter Crunchy Stone-ground crunchy peanut butter from handpicked, slow-roasted peanuts; no added oils, preservatives, or chemicals.
• Superseeds Peanut Butter Peanut butter fortified with superseeds for enhanced nutrition; stone-ground and slow-roasted.
• Almond Butter Unsweetened Stone-ground almond butter with no added sugar, from handpicked and slow-roasted almonds.
• Chocolate Peanut Butter Stone-ground peanut butter with pure cacao bean powder and organic jaggery (10%); 8.35g protein per serving, 10g carbs, 30mg calcium, 2.2g fibre.
• Organic Pizza & Pasta Sauce Organic pizza and pasta sauce with 95% tomato content, no added sugar; flavoured with Turkish oregano, basil, and extra virgin olive oil; 30 calories per serving.
• Schezwan Sweet Chilly Garlic Sauce Spicy sauce combining sweetness and heat with schezwan pepper, sweet chilly, and garlic flavours.
• Pickled Mango Sauce Sauce made from pickled mangoes in 225gm packaging.
• Organic Tamarind Sauce Organic tamarind sauce made with jaggery and no refined sugar in 225gm packaging.
• Organic Tomato Date Chutney Organic chutney combining tomatoes with dates; sweet-and-spicy flavour profile.
• Probiotic Pineapple Squash (Tropical Waves) Probiotic fruit concentrate squash from pineapple, part of the Tropical Waves product line.
• Probiotic Watermelon Squash (Summer Rain) Probiotic fruit concentrate squash from watermelon, part of the Summer Rain product line.
• Cranberry Gulkand Sun-cooked gulkand (rose petal preserve) with cranberries, mishri (rock sugar), and elaichi (cardamom).
• Raspberry Gulkand Sun-cooked gulkand (rose petal preserve) with raspberries, mishri (rock sugar), and elaichi (cardamom).

Quantifiable outcome

• 80% fruit content vs. industry standard of 50% or lower — each jar made from 800-1200 grams of raw fruit
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Organic Tattva: Indian organic packaged foods brand selling organic staples, pulses, and condiments across online and offline retail. Direct peer to Orchard Lane in the certified-organic Indian CPG segment, sharing the clean-label positioning and certifications-driven marketing approach.
• Soulfull: Indian D2C brand offering healthy packaged foods (muesli, breakfast cereals, nut butters) targeted at health-conscious families. Direct peer in the health-focused packaged food D2C category with overlapping customer personas and product adjacency (nut butters).
• True Elements: India D2C brand specializing in healthy breakfast, muesli, oats, and nut butters. Direct peer to Orchard Lane in the health-food D2C space with comparable product mix (nut butters) and target market of health-conscious urban Indian families.
• The Whole Truth Foods: India D2C clean-label packaged food brand with a no-preservative, ingredient-transparent proposition. Direct peer to Orchard Lane in the clean-label CPG segment, sharing the same health-conscious Indian family target customer and Shopify D2C distribution approach.
• Kapiva: Indian health-food brand offering Ayurveda-inspired packaged foods, juices, and supplements via D2C and modern retail. Direct peer to Orchard Lane in the India health-food CPG space, sharing the digital-first distribution and premium-organic positioning.
• Two Brothers Organic Farms: Indian organic farm-to-table brand selling organic jams, preserves, ghee, honey, and condiments via D2C e-commerce. Direct peer to Orchard Lane in the organic preserves/condiments category with comparable clean-label positioning and India D2C distribution model.
• Nourish You: Indian D2C brand selling superfoods, healthy breakfasts, and clean-label organic pantry staples. Direct peer to Orchard Lane in the organic health-food D2C segment with overlapping customer persona of health-conscious urban Indian families.

Broad incumbents

• Mapro Foods: Long-established Indian manufacturer of jams, fruit jellies, crushes, and fruit-based products distributed across retail and food service. Broad incumbent peer to Orchard Lane in the jams/preserves category with a much wider SKU portfolio and broader distribution but less differentiated clean-label positioning.
• Kissan (Hindustan Unilever): Mass-market Indian jam, ketchup, and condiment brand owned by Hindustan Unilever, the largest FMCG player in India. Broad incumbent peer in jams and ketchups category — competes on price and distribution reach rather than clean-label or premium positioning.

Emerging players

• Slurrp Farm: India D2C brand focused on healthy, no-maida, no-preservative packaged foods for kids and families including pancakes, cereals, and sauces. Emerging player with partial product overlap to Orchard Lane (organic ketchups/sauces targeting families with children) but focused on the kids' nutrition niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/orchardlanepreserves
• Instagraminstagram.com/orchardlane.in
• Xx.com/orchardlane2015
• LinkedInlinkedin.com/company/orchard-lane-preserves

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orchard Lane