OGL Computer
OGL Computer is a UK-based, family-owned software company founded in 1976 that develops Profit4, a cloud-native ERP platform purpose-built for UK wholesale distributors, merchants, and traders, sold via per-user subscription with implementation services.
- Company typePrivate
- Founded1976
- HeadquartersStourport, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What OGL Computer does
OGL Computer (legal entity: OGL Software Limited) is a UK-based, privately held and family-owned software company founded in 1976 and headquartered in Stourport-on-Severn, Worcestershire. The company develops and sells Profit4, a cloud-native Enterprise Resource Planning platform purpose-built for UK wholesale distributors, merchants, and wholesalers. Profit4 unifies stock control, order management, warehouse management, trade counter with EPOS, finance and accounting (including Making Tax Digital compliance), CRM, supplier relationship management, reporting and analytics, and assemblies and kitting into a single browser-accessible system with shared real-time data. The platform integrates natively with major eCommerce marketplaces (Amazon, eBay, Shopify, WooCommerce, Magento, Etsy), shipping carriers (Royal Mail, DHL, DPD), and payment providers, and is supplemented by a proprietary B2B eCommerce storefront called OGL eShop. Industry-specific features include matrix pricing, batch and serial traceability, landed cost calculation, and AI-driven demand sensing and sales leakage detection.
The company operates a subscription-based revenue model with per-user licensing, supplemented by implementation, training, and website development professional services. Pricing is quote-based and not publicly disclosed; contracts appear to be annual. GTM is primarily UK-domestic via direct enterprise field sales combined with inside sales, supported by content marketing, SEO, case studies, and demo-driven demand generation. OGL targets both SMB and mid-market segments across merchant, distributor, and wholesale verticals including electrical, plumbing, horticulture, construction supply chains, fasteners/fittings, and automotive parts. Notable customers include Marches Architectural Hardware, Broadbent Welding & Industrial Supplies, Deligo, FIX 247, TBS Oxford, and ABM Electrical (the last reporting approximately £100,000 per month in reduced stock holding since going live).
OGL has no external investors, no parent company, no disclosed funding rounds, and no public listing. It is one of the largest employers in Worcestershire with 100+ staff. Leadership includes CEO Debbie Barton, Founder/Managing Director Paul Byrne, COO Sharon Moreno, CTO Andrew Davies (also listed as Head of Product Engineering), CCO Claire Jones, Technical Director Paul Colwell, and Head of New Business Development Lyndon Bendall. The company is GDPR-compliant, registered with the ICO, and publishes a Modern Slavery Act compliance statement.
OGL Computer firmographics
Firmographics- Name
- OGL Computer
- Legal name
- OGL Software Limited
- Website
- https://ogl.co.uk
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OGL Computer is a UK-based, family-owned software company founded in 1976 that develops Profit4, a cloud-native ERP platform purpose-built for UK wholesale distributors, merchants, and traders, sold via per-user subscription with implementation services.
- Ownership category
- akta.pro rank
OGL Computer industry classification
Industry- Product category
- Enterprise Resource Planning (ERP) Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
- akta.pro secondary industries
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where OGL Computer is headquartered
LocationHeadquarters
- HQ city
- Stourport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
OGL Computer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- ERP Software Subscription (Profit4): Cloud-based ERP software licensed on a per-user subscription basis. Scalable model where customers only pay for the number of user licences they need. Includes ongoing support, implementation assistance, and access to updates.
- Implementation & Training Services: Ongoing support, implementation and training services bundled with the software subscription
- Website Development: eCommerce website building services as part of ERP implementation for customers without existing websites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Scalable per-user licensing model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
OGL Computer product offering
Product offeringCore offering
OGL Computer develops and licenses Profit4, a cloud-native ERP platform purpose-built for UK-based wholesale distributors, merchants, and traders. The platform unifies stock control, order management, warehouse management, trade counter/EPOS, finance and accounting, CRM, SRM, reporting and analytics, and assemblies/kitting into a single subscription-based software system. The company also delivers implementation, training, and ongoing support services alongside its software, and offers OGL eShop, a proprietary B2B eCommerce platform that integrates natively with Profit4.
Product overview
OGL Software provides Profit4, a cloud-native ERP platform designed specifically for UK wholesale distributors, merchants, and traders. The platform operates as a unified system with multiple integrated modules including Stock Control, Order Management, Warehouse Management (WMS), Trade Counter/EPOS, Finance & Accounting, CRM, SRM, Reporting & Analytics, and Assemblies & Kitting. All modules share a common database and real-time data, enabling seamless operations across stock, sales, purchasing, and finance. Additionally, OGL offers a proprietary eCommerce platform called OGL eShop that is built specifically to integrate with Profit4. The platform is accessible via any internet browser and supports multi-channel operations including trade counter, telephone, and online sales through integrations with Shopify, WooCommerce, Magento, Amazon, eBay, and other marketplaces.
Differentiator
Problem solved
Functional benefit
Brands
- Profit4: Cloud-based ERP software designed for UK merchants, distributors and wholesalers, featuring stock control, order management, trade counter, finance and accounting, CRM, SRM, warehouse management, reporting and analytics, and assemblies and kitting functionality.
Products and services
- Profit4 ERP Cloud-native Enterprise Resource Planning suite for UK-based wholesale distributors, merchants, and traders. Centralises finance, stock control, order management, warehouse management, trade counter EPOS, CRM, SRM, reporting and analytics, and assemblies/kitting into a single unified subscription platform accessible via any internet browser.
- OGL eShop Proprietary B2B eCommerce platform built by OGL to integrate with Profit4 ERP. Provides online product catalogues with customer-specific pricing, 24/7 B2B self-service ordering, and real-time inventory synchronisation.
Quantifiable outcome
- ABM Electrical reduced stock holding by approximately £100,000 per month
- +1 more outcomes
Companies that use OGL Computer
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles3 records
OGL Computer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature16 records
OGL Computer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AmazoncoreAmazon marketplace integration with Profit4 allowing seamless connection for order processing and inventory sync across sales channels.
- eBaycoreeBay marketplace integration enabling businesses to manage eBay orders within Profit4 ERP system.
- ShopifycoreShopify eCommerce platform integration connecting online stores with warehouse and stock management.
- WooCommercecoreWooCommerce WordPress eCommerce integration for seamless wholesale stock and order management.
- Magento / Adobe CommercecoreMagento/Adobe Commerce platform integration for enterprise eCommerce connectivity.
- Royal MailcoreRoyal Mail shipping integration for label printing and dispatch management within Profit4.
- DHLcoreDHL courier integration for shipping and delivery management.
- DPDcoreDPD delivery service integration for automated shipping notifications and tracking.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
OGL Computer competitors and assessment
Company assessmentDirect peers
- Khaos Control Solutions: UK-focused ERP software for wholesale distribution, hire and merchant businesses, with similar trade counter, stock and order management functionality as Profit4.
- Brightpearl: UK-origin cloud ERP/inventory platform built for retail and wholesale merchants with multi-channel order management, very similar target customer and feature set to OGL's Profit4.
- Unleashed Software: Cloud inventory management platform designed for wholesalers, distributors and retailers — overlapping heavily with Profit4's stock control and order management modules.
- Cin7: Global cloud inventory and order management ERP serving wholesalers, distributors and merchants with multi-channel integrations — directly comparable to Profit4's core use case.
Broad incumbents
- SAP Business One: Mid-market ERP from SAP with strong distribution, manufacturing and warehouse functionality, frequently pitched to the same UK wholesale and merchant customers as OGL Profit4.
- Access Group: UK-headquartered mid-market ERP and business software provider (Access Financials, Access Dimensions) overlapping with parts of Profit4's accounting, distribution and trade-counter footprint.
- Microsoft Dynamics 365 Business Central: Microsoft's mid-market cloud ERP platform used by UK distributors and wholesalers, increasingly competing for the same Profit4 customer set as it gains distribution ISV add-ons.
- Sage Group: UK-domiciled accounting and ERP incumbent (Sage 50, Sage Intacct, Xero-adjacent offerings) whose installed base in UK merchants/distributors OGL actively switches customers away from.
- Oracle NetSuite: Global cloud ERP suite widely used by mid-market distributors and merchants; the cloud-native, multi-module breadth overlaps Profit4's positioning for larger distribution customers.
Emerging players
- TradeGecko (QuickBooks Commerce): Inventory and order management for SMB wholesalers/distributors, now part of Intuit QuickBooks — competes in the same lower-end of the UK distribution software market that OGL targets with Profit4.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OGL Computer social profiles
Digital presenceOGL Computer compliance and trust
Trust signalCompliance3 records
OGL Computer financial estimates
Financial estimateRevenue estimate
Valuation estimate
OGL Computer leadership team
Management profileNumber of profiles
Profiles11 records
OGL Computer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OGL Computer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OGL Computer
What does OGL Computer do?
OGL Computer develops and licenses Profit4, a cloud-native ERP platform purpose-built for UK-based wholesale distributors, merchants, and traders. The platform unifies stock control, order management, warehouse management, trade counter/EPOS, finance and accounting, CRM, SRM, reporting and analytics, and assemblies/kitting into a single subscription-based software system. The company also delivers implementation, training, and ongoing support services alongside its software, and offers OGL eShop, a proprietary B2B eCommerce platform that integrates natively with Profit4.
Is OGL Computer a public or private company?
OGL Computer is a private company. It is classified as family owned and is currently operating.
When was OGL Computer founded?
OGL Computer was founded in 1976. It employs 101 to 250 people.
Where is OGL Computer based?
OGL Computer is headquartered in Stourport, United Kingdom, in the Europe region.
How does OGL Computer make money?
Three revenue lines are on record. ERP Software Subscription (Profit4) is the primary driver. The others are implementation & Training Services and website Development.
Who are OGL Computer's main competitors?
Direct peers on record are Khaos Control Solutions, Brightpearl, Unleashed Software and Cin7. Broad incumbents are SAP Business One, Access Group, Microsoft Dynamics 365 Business Central, Sage Group and Oracle NetSuite. TradeGecko (QuickBooks Commerce) is listed as an emerging player.
Does OGL Computer have an API?
No public API is recorded for OGL Computer.
What industry is OGL Computer in?
OGL Computer's product category is Enterprise Resource Planning (ERP) Software. Its primary akta.pro industry code is HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse), with a secondary code of HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 5132 and its SIC code is 7372.