OGL Computer

What OGL Computer does

OGL Computer (legal entity: OGL Software Limited) is a UK-based, privately held and family-owned software company founded in 1976 and headquartered in Stourport-on-Severn, Worcestershire. The company develops and sells Profit4, a cloud-native Enterprise Resource Planning platform purpose-built for UK wholesale distributors, merchants, and wholesalers. Profit4 unifies stock control, order management, warehouse management, trade counter with EPOS, finance and accounting (including Making Tax Digital compliance), CRM, supplier relationship management, reporting and analytics, and assemblies and kitting into a single browser-accessible system with shared real-time data. The platform integrates natively with major eCommerce marketplaces (Amazon, eBay, Shopify, WooCommerce, Magento, Etsy), shipping carriers (Royal Mail, DHL, DPD), and payment providers, and is supplemented by a proprietary B2B eCommerce storefront called OGL eShop. Industry-specific features include matrix pricing, batch and serial traceability, landed cost calculation, and AI-driven demand sensing and sales leakage detection.

The company operates a subscription-based revenue model with per-user licensing, supplemented by implementation, training, and website development professional services. Pricing is quote-based and not publicly disclosed; contracts appear to be annual. GTM is primarily UK-domestic via direct enterprise field sales combined with inside sales, supported by content marketing, SEO, case studies, and demo-driven demand generation. OGL targets both SMB and mid-market segments across merchant, distributor, and wholesale verticals including electrical, plumbing, horticulture, construction supply chains, fasteners/fittings, and automotive parts. Notable customers include Marches Architectural Hardware, Broadbent Welding & Industrial Supplies, Deligo, FIX 247, TBS Oxford, and ABM Electrical (the last reporting approximately £100,000 per month in reduced stock holding since going live).

OGL has no external investors, no parent company, no disclosed funding rounds, and no public listing. It is one of the largest employers in Worcestershire with 100+ staff. Leadership includes CEO Debbie Barton, Founder/Managing Director Paul Byrne, COO Sharon Moreno, CTO Andrew Davies (also listed as Head of Product Engineering), CCO Claire Jones, Technical Director Paul Colwell, and Head of New Business Development Lyndon Bendall. The company is GDPR-compliant, registered with the ICO, and publishes a Modern Slavery Act compliance statement.

Name

OGL Computer

Legal name

OGL Software Limited

Website

https://ogl.co.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

OGL Computer is a UK-based, family-owned software company founded in 1976 that develops Profit4, a cloud-native ERP platform purpose-built for UK wholesale distributors, merchants, and traders, sold via per-user subscription with implementation services.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• ERP software
• Wholesale distribution software
• Stock control software
• Trade counter software
• Cloud accounting software

Headquarters

HQ city

Stourport

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. ERP Software Subscription (Profit4): Cloud-based ERP software licensed on a per-user subscription basis. Scalable model where customers only pay for the number of user licences they need. Includes ongoing support, implementation assistance, and access to updates.
2. Implementation & Training Services: Ongoing support, implementation and training services bundled with the software subscription
3. Website Development: eCommerce website building services as part of ERP implementation for customers without existing websites

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

OGL Computer develops and licenses Profit4, a cloud-native ERP platform purpose-built for UK-based wholesale distributors, merchants, and traders. The platform unifies stock control, order management, warehouse management, trade counter/EPOS, finance and accounting, CRM, SRM, reporting and analytics, and assemblies/kitting into a single subscription-based software system. The company also delivers implementation, training, and ongoing support services alongside its software, and offers OGL eShop, a proprietary B2B eCommerce platform that integrates natively with Profit4.

Product overview

OGL Software provides Profit4, a cloud-native ERP platform designed specifically for UK wholesale distributors, merchants, and traders. The platform operates as a unified system with multiple integrated modules including Stock Control, Order Management, Warehouse Management (WMS), Trade Counter/EPOS, Finance & Accounting, CRM, SRM, Reporting & Analytics, and Assemblies & Kitting. All modules share a common database and real-time data, enabling seamless operations across stock, sales, purchasing, and finance. Additionally, OGL offers a proprietary eCommerce platform called OGL eShop that is built specifically to integrate with Profit4. The platform is accessible via any internet browser and supports multi-channel operations including trade counter, telephone, and online sales through integrations with Shopify, WooCommerce, Magento, Amazon, eBay, and other marketplaces.

Differentiator

Problem solved

Functional benefit

Brands

• Profit4: Cloud-based ERP software designed for UK merchants, distributors and wholesalers, featuring stock control, order management, trade counter, finance and accounting, CRM, SRM, warehouse management, reporting and analytics, and assemblies and kitting functionality.

Products and services

• Profit4 ERP Cloud-native Enterprise Resource Planning suite for UK-based wholesale distributors, merchants, and traders. Centralises finance, stock control, order management, warehouse management, trade counter EPOS, CRM, SRM, reporting and analytics, and assemblies/kitting into a single unified subscription platform accessible via any internet browser.
• OGL eShop Proprietary B2B eCommerce platform built by OGL to integrate with Profit4 ERP. Provides online product catalogues with customer-specific pricing, 24/7 B2B self-service ordering, and real-time inventory synchronisation.

Quantifiable outcome

• ABM Electrical reduced stock holding by approximately £100,000 per month
• +1 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature16 records

Partnerships

Eight partnerships are on record, tiered core.

• AmazoncoreTechnology or IntegrationAmazon marketplace integration with Profit4 allowing seamless connection for order processing and inventory sync across sales channels.
• eBaycoreTechnology or IntegrationeBay marketplace integration enabling businesses to manage eBay orders within Profit4 ERP system.
• ShopifycoreTechnology or IntegrationShopify eCommerce platform integration connecting online stores with warehouse and stock management.
• WooCommercecoreTechnology or IntegrationWooCommerce WordPress eCommerce integration for seamless wholesale stock and order management.
• Magento / Adobe CommercecoreTechnology or IntegrationMagento/Adobe Commerce platform integration for enterprise eCommerce connectivity.
• Royal MailcoreTechnology or IntegrationRoyal Mail shipping integration for label printing and dispatch management within Profit4.
• DHLcoreTechnology or IntegrationDHL courier integration for shipping and delivery management.
• DPDcoreTechnology or IntegrationDPD delivery service integration for automated shipping notifications and tracking.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Khaos Control Solutions: UK-focused ERP software for wholesale distribution, hire and merchant businesses, with similar trade counter, stock and order management functionality as Profit4.
• Brightpearl: UK-origin cloud ERP/inventory platform built for retail and wholesale merchants with multi-channel order management, very similar target customer and feature set to OGL's Profit4.
• Unleashed Software: Cloud inventory management platform designed for wholesalers, distributors and retailers — overlapping heavily with Profit4's stock control and order management modules.
• Cin7: Global cloud inventory and order management ERP serving wholesalers, distributors and merchants with multi-channel integrations — directly comparable to Profit4's core use case.

Broad incumbents

• SAP Business One: Mid-market ERP from SAP with strong distribution, manufacturing and warehouse functionality, frequently pitched to the same UK wholesale and merchant customers as OGL Profit4.
• Access Group: UK-headquartered mid-market ERP and business software provider (Access Financials, Access Dimensions) overlapping with parts of Profit4's accounting, distribution and trade-counter footprint.
• Microsoft Dynamics 365 Business Central: Microsoft's mid-market cloud ERP platform used by UK distributors and wholesalers, increasingly competing for the same Profit4 customer set as it gains distribution ISV add-ons.
• Sage Group: UK-domiciled accounting and ERP incumbent (Sage 50, Sage Intacct, Xero-adjacent offerings) whose installed base in UK merchants/distributors OGL actively switches customers away from.
• Oracle NetSuite: Global cloud ERP suite widely used by mid-market distributors and merchants; the cloud-native, multi-module breadth overlaps Profit4's positioning for larger distribution customers.

Emerging players

• TradeGecko (QuickBooks Commerce): Inventory and order management for SMB wholesalers/distributors, now part of Intuit QuickBooks — competes in the same lower-end of the UK distribution software market that OGL targets with Profit4.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oglcomputer
• YouTubeyoutube.com/user/OGLComputer
• Facebookfacebook.com/OGLComputer
• LinkedInlinkedin.com/company/ogl-computer-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OGL Computer